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All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal
Naili Farida
Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE ROLE OF CUSTOMER NETWORKING CAPABILITY EFFECTIVENESS IN ENHANCING THE SALESPEOPLE’S PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES Udayana, Ida Bagus Nyoman; Farida, Naili
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant positive effect on the effectiveness of customer networking capability and salespeople’s performance. Theoretical Contribution/Originality: The current study develops networking theory and tries to contribute to the literature, which serves as a step towards broadening the concept of customer networking. Practitioner/Policy Implication: Managers can also build a network of customers who can communicate well. This communication supports long-term relationships and mutual benefits between customers and the company. To sustain long-term relationships, a company monitors customers through the network of effective communication. Research limitation/Implication: As this research was undertaken in Indonesia, the collected data merely represents the country’s sales and marketing situations. The findings may not apply in all countries. Conducting the same type of research in other Asian countries can test the accuracy of the model empirically.
THE ROLE OF CUSTOMER NETWORKING CAPABILITY EFFECTIVENESS IN ENHANCING THE SALESPEOPLE’S PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES Udayana, Ida Bagus Nyoman; Farida, Naili
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This research examines the research gap between adaptive selling and the salespeople’s performance. There is an inconsistency of research results among marketing researchers. This study extends the previous marketing literature to customer network-based marketing. Design/Methodology/approach: The research data were collected from 300 salesperson in the field of small and medium enterprises. The data analysis used a structural equation model and Sobel tests. The findings of the research: Research findings show that the effectiveness of customer networking capability functions as an intervention between adaptive selling and salespeople’s performance. Adaptive selling, interaction quality, and perceived interpersonal skills have a significant positive effect on the effectiveness of customer networking capability and salespeople’s performance. Theoretical Contribution/Originality: The current study develops networking theory and tries to contribute to the literature, which serves as a step towards broadening the concept of customer networking. Practitioner/Policy Implication: Managers can also build a network of customers who can communicate well. This communication supports long-term relationships and mutual benefits between customers and the company. To sustain long-term relationships, a company monitors customers through the network of effective communication. Research limitation/Implication: As this research was undertaken in Indonesia, the collected data merely represents the country’s sales and marketing situations. The findings may not apply in all countries. Conducting the same type of research in other Asian countries can test the accuracy of the model empirically.
PERCEIVED VALUE AND TRUST TOWARDS PATIENT LOYALTY: A LITERATURE REVIEW Salsabila Az Zahra; Naili Farida; Septo Pawelas Arso
TEKNOLOGI MEDIS DAN JURNAL KESEHATAN UMUM Vol 6 No 1 (2022): Medical Technology and Public Health Journal March 2022
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/mtphj.v6i1.3214

Abstract

Increasing patient loyalty through patient-provider relationships becomes the key factor in medical providers’ successes. Perceived value is the long-term value that customers provide to hospitals. The creation of added value for customers, and increasing the level of satisfaction will make a major contribution to the possibility of customers staying, and customers are increasingly valuable to service providers. This study explored the mediated relationship between patients’ perceived value, trust, and patient loyalty. This study aims to examine the perceived value and trust in patient loyalty both in hospitals and medical centers. This literature review study was searched from 3 databases, namely PubMed, Scopus, and Google Scholar published between January 1, 2018-May 31, 2022. Inclusion criteria were research on medical care loyalty, experience in the patient's perceived value of hospital services, and patient’s trust in the hospital. A total of 11 from 86 articles found were selected for review. Based on 11 articles that have been reviewed discussing customer value and trust in patient loyalty. Hospital and Medical Center as health provider has a relationship between patients’ perceived value of medical services, commitment to the patient-provider relationship, and patient loyalty. Furthermore, when the patient demonstrated higher levels of trust in a healthcare provider, the relationship of perceived value, commitment, and patient loyalty was also enhanced.
The Effect of Brand Equity and Customer Value in Repeat Visits of the Patients at Dr. Gunawan Mangunkusuma Regional General Hospital Putri, Maria Novencia Dwi Armita; Farida, Naili; Arso, Septo Pawelas
Journal of Public Health for Tropical and Coastal Region Vol 6, No 1 (2023): Journal of Public Health for Tropical and Coastal Region
Publisher : Faculty of Public Health, Universitas Diponegoro, Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jphtcr.v6i1.17601

Abstract

Introduction: Patient visits at dr. Gunawan Mangunkusuma Regional General Hospital in 2020-2021 has increased by 9.78%. However, there is a decrease in the level of patient satisfaction with the services provided. This study aims to examine whether brand equity and customer value with the mediating factor of customer satisfaction affect repeat visits of the patients to dr. Gunawan Mangunkusumo Regional General Hospital. Methods: This type of research is a quantitative approach. The time of the study was in July 2022. The sample in the study was 185 patients using a purposive sampling technique. Linearity analysis in this study was carried out using SmartPLS.Results: The results showed that brand equity had a positive effect on patient satisfaction with a t-count of 4.006 > 1.96 (p<0.05). Brand equity has a positive effect on patient repeat visits with at value of 2,449 > 1.96 (p <0.05). Customer value has a positive effect on patient satisfaction with a t-value of 10,889 > 1.96 (p <0.05). Customer value also has a positive effect on patient repeat visits with a t value of 2,247 > 1.96 (p <0.05). Patient satisfaction has a positive effect on repeat visits of the patients with a t value of 2,869 > 1.96 (p <0.05). The mean repeat visits of the patients variable is 3.76. There are still indicators with a mean <3.76, namely RV1 and RV4Conclusion: The conclusion from this study is that brand equity and customer value greatly influence patient satisfaction and patient satisfaction greatly influences repeat visits. The hospital should be more aggressive in promoting the existence of the hospital to the community, assessing the suitability of prices paid by patients with the services received, reviewing service procedures at the hospital, and improving the HR department that handles patients so that customer satisfaction increases and repeats visits as well increase.
PENGARUH eWOM (ELECTRONIC WORD OF MOUTH) DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN SHOPEE KOTA SEMARANG) Rizkyta, Anastassya; Widayanto, Widayanto; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40043

Abstract

Shopee is one of the online buying and selling sites that has made changes to be able to attract more customers to make transactions through the site. This study aims to determine the effect of electronic word of mouth and service quality on customer loyalty through Shopee customer satisfaction in Semarang City who have made transactions using the Shopee application. This type of research uses Explanatory research with a sample size of 100 respondents who are consumers of the shopee application. The sampling technique used Non Probability Sampling with purposive sampling method. This study uses Structural Equation Model data analysis techniques based on Partial Least Square (SEM PLS), which are estimated with the SmartPLS 4.0 for mac program. The results of data processing analysis with SmartPLS explain that electronic word of mouth, service quality and consumer loyalty have a positive and significant direct effect on satisfaction. Electronic word of mouth and consumer loyalty also have a positive and significant indirect effect on service quality, where together satisfaction has the greatest influence. The satisfaction variable in this study acts as a partial mediator. Recommendations are suggested for Shopee to first manage service quality, especially through the services provided to consumers. Keywords : Consumer Loyalty; Electronic Word of Mouth; Satisfaction;  Service QualityShopee merupakan salah satu situs wadah jual beli melalui online yang telah melakukan perubahan untuk dapat menarik minat pelanggan agar lebih banyak yang melakukan transaksi melalui situs tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen Shopee di Kota Semarang yang pernah melakukan transaksi menggunakan aplikasi Shopee. Tipe penelitian ini menggunakan Explanatory research dengan jumlah sampel sebanyak 100 responden yang merupakan konsumen aplikasi shopee. Teknik pengambilan sampel menggunakan Non Probability Sampling dengan metode purposive sampling. Penelitian ini menggunakan teknik analisis data Structural Equation Model berdasarkan Partial Least Square (SEM PLS), yang diestimasi dengan program SmartPLS 4.0 for mac. Hasil analisis olah data dengan SmartPLS menjelaskan bahwa electronic word of mouth, kualitas pelayanan dan loyalitas konsumen memiliki pengaruh langsung positif dan signifikan terhadap kepuasan. Electronic word of mouth dan loyalitas konsumen juga berpengaruh positif dan signifikan secara tidak langsung terhadap kualitas pelayanan, dimana ketika bersama-sama kepuasan memiliki pengaruh paling besar. Variabel kepuasan dalam penelitian ini berperan sebagai pemediasi parsial. Rekomendasi yang disarankan untuk pihak Shopee terlebih dahulu mengelola kualitas pelayanan terutama melalui pelayanan yang diberikan kepada konsumen. Shopee is one of the online buying and selling sites that has made changes to be able to attract more customers to make transactions through the site. This study aims to determine the effect of electronic word of mouth and service quality on customer loyalty through Shopee customer satisfaction in Semarang City who have made transactions using the Shopee application. This type of research uses Explanatory research with a sample size of 100 respondents who are consumers of the shopee application. The sampling technique used Non Probability Sampling with purposive sampling method. This study uses Structural Equation Model data analysis techniques based on Partial Least Square (SEM PLS), which are estimated with the SmartPLS 4.0 for mac program. The results of data processing analysis with SmartPLS explain that electronic word of mouth, service quality and consumer loyalty have a positive and significant direct effect on satisfaction. Electronic word of mouth and consumer loyalty also have a positive and significant indirect effect on service quality, where together satisfaction has the greatest influence. The satisfaction variable in this study acts as a partial mediator. Recommendations are suggested for Shopee to first manage service quality, especially through the services provided to consumers. Keywords : Consumer Loyalty; Electronic Word of Mouth; Satisfaction;  Service Quality
PENGARUH SERVICE QUALITY DAN TRUST TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN ICONNET PT. ICON PLUS SEMARANG) Rossi, Figo Fadlillah; Farida, Naili; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 12, No 4 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39755

Abstract

Semakin berkembangnya zaman, inovasi fasilitas internet juga semakin berkembang dan beragam. Saat ini salah satu fasilitas internet yang populer digunakan di kalangan masyarakat adalah wifi. Hal tersebut didukung dengan semakin bermunculan perusahaan – perusahaan penyedia jasa internet service provider di Indonesia, sehingga mempermudah masyarakat untuk berlangganan. Tingginya minat masyarakat untuk berlangganan menyebabkan persaingan ketat bagi para penyedia jasa internet service provider. Untuk mempertahankan perusahaan dan memenangkan persaingan, perusahaan harus menjadikan kepuasan pelanggan sebagai prioritas utama agar perusahaan dapat bersaing dengan perusahaan lainnya, dan memberikan kepuasan kepada pelanggannya. Penelitian ini bertujuan untuk mengetahui pengaruh antara service quality dan trust melalui kepuasan pelanggan terhadap loyalitas pelanggan ICONNET PT. Icon Plus Semarang. Penelitian ini termasuk kedalam Penelitian Eksplanatori, dan menggunakan non-probability sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 100 orang yang sudah pernah berlangganan ICONNET. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS 21. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari masing- masing variabel, yaitu service quality dan trust terhadap loyalitas pelanggan serta kepuasan pelanggan. Hasil uji penelitian menghasilkan bahwa terdapat pengaruh positif dan signifikan pada setiap hubungan antar variabel. Hasil uji analisis jalur juga menunjukkan bahwa kepuasan pelanggan berperan sebagai variabel mediasi parsial, yaitu service quality dan trust secara tidak langsung memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan.As the times progress, innovation in internet facilities is also growing and diversifying. Currently one of the internet facilities that are popularly used among the public is wifi. This is supported by the increasing emergence of internet service provider companies in Indonesia, making it easier for people to subscribe. The high public interest in subscribing has caused intense competition for internet service providers. To maintain the company and win the competition, companies must make consumer statisfaction a top priority so that companies can compete with other companies, and provide statisfaction to their consumers. This study aims to determine the effect between service quality and trust on customer loyalty through satisfaction on customers ICONNET of PT. Icon Plus Semarang. This research uses validity test, reliability test, correlation coefficient, coefficient of determination, t test, and path analysis with SPSS 21 application tools. The results of the research show that there is a positive and significant influence of each variable, namely service quality and trust on interest. customer loyalty and customer satisfaction. The results of the research test show that there is a positive and significant influence on each relationship between variables. The path analysis test results also show that customer satisfaction acts as a partial mediating variable, namely service quality and trust indirectly have a positive and significant influence on customer loyalty through customer satisfaction.
The Influence of Green Marketing on Repurchase Intention and Customer Loylaty Through Customer Satisfaction as a Mediation Variable SAFITRI, Retno Vivi; NGATNO, Ngatno; FARIDA, Naili
Journal of Tourism Economics and Policy Vol. 4 No. 1 (2024): Journal of Tourism Economics and Policy (January - March 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i1.972

Abstract

This research aims to determine the direct influence of green marketing on repurchase intention and customer loyalty and how much customer satisfaction is a mediating variable between Green Marketing on Repurchase Intention and Customer Loyalty on Uniqlo products. The research method used uses a quantitative approach with the explanatory research type. The sample used was 270 respondents, and data collection was done using a questionnaire. The dependent variable in this research is Green Marketing (X). In contrast, the independent variables are Repurchase Intention and Customer Loyalty (Y), while the Customer Satisfaction variable is a Mediation variable (Z). Data analysis used in this research uses the Smart Partial Least Square (PLS) method. The study's hypothesis testing yielded significant findings. Firstly, green marketing positively impacts customer satisfaction, loyalty, and repurchase intention for Uniqlo products, supported by prior research. Secondly, customer satisfaction and loyalty are interlinked, as validated by existing literature. Thirdly, the influence of green marketing through customer satisfaction and repurchase intention significantly affects customer loyalty. These findings emphasize the importance of green marketing strategies in enhancing customer relationships and brand loyalty for Uniqlo products.
PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (STUDI PADA PENGGUNA APLIKASI ALFAGIFT DI KOTA SEMARANG) Sakti, Sandi Yudha; Farida, Naili; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41302

Abstract

Technology and information have experienced significant advancements in line with the rapidly evolving times. The growth of the internet and technologies has prompted retail business actors in Indonesia to develop their business models to remain relevant. By combining the retail business model with the internet, a new business method emerged, subsequently referred to as internet retailing (e-retailing). This research aims to determine the influence of e-service quality and perceived value on repurchase intention through e-satisfaction among Users of the Alfagift app in Semarang City. This research is categorized as explanatory, utilizing non-probability sampling and purposive sampling methods to collect research samples. The sample comprised 100 individuals who had transacted through the Alfagift app, reside in Semarang City, and are at least 18 years old. This study utilized validity testing, reliability testing, correlation coefficients, determination coefficients, t-test, path analysis, and Sobel test with the aid of SPSS 26 software. The results of this study indicate a positive and significant influence from each variable in sequence, namely e-service quality, perceived value, and e-satisfaction on repurchase intention, as well as an indirect positive and significant impact from e-service quality and perceived value on repurchase intention through e-satisfaction.Keyword: E-Satisfaction; E-Service Quality; Perceived Value; Repurchase IntentionTeknologi dan informasi telah mengalami kemajuan yang sangat besar seiring dengan zaman yang terus berkembang secara pesat. Perkembangan internet dan teknologi tersebut mendorong pelaku bisnis ritel di Indonesia untuk mengembangkan model bisnis yang mereka kelola agar tetap dapat relevan. Dengan mengombinasikan model bisnis ritel dengan internet, muncul sebuah metode bisnis baru yang kemudian disebut dengan internet retailing (e-retailing). Penelitian ini bertujuan untuk mengetahui pengaruh antara e-service quality dan perceived value terhadap repurchase intention melalui e-satisfaction pada pengguna aplikasi Alfagift di Kota Semarang. Penelitian ini termasuk kedalam penelitian eksplanatori, dan menggunakan metode ­non-probability sampling serta purposive sampling untuk mengambil sampel penelitian. Sampel yang digunakan adalah 100 orang yang pernah melakukan transaksi melalui aplikasi Alfagift, berdomisili di Kota Semarang, dan telah berusia minimal 18 tahun. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, analisis jalur, dan uji sobel dengan alat bantu aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dan signifikan dari masing-masing variabel secara berurutan, yaitu e-service quality, perceived value dan e-satisfaction terhadap repurchase intention, serta adanya pengaruh tidak langsung yang positif dan signifikan dari e-service quality dan perceived value terhadap repurchase intention melalui ­e-satisfaction.Kata Kunci: E-Satisfaction; E-Service Quality;  Perceived Value; Repurchase Intention
Pengaruh E-Trust dan E-Service Quality terhadap Repurchase Intention melalui E-Satisfaction sebagai variabel intervening (studi pada pengguna Lazada di Kecamatan Banyumanik) Susan, Alexandra Devaraell; Farida, Naili; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42453

Abstract

This study was conducted to determine whether there is an influence of E-Trust and E-Service Quality as independent variables on Repurchase Intention as the dependent variable through E-Satisfaction as an intervening variable. The sample taken for the study was 100 respondents with a non propability sampling technique, namely purposive sampling through the snowball effect. The data was taken using a questionnaire, literature study. This research is descriptive type with data processing using SmartPLS 3.3 software. The results showed that there is a positive and significant influence between E-Trust and E-Service Quality on Repurchase Intention through E-Satisfaction. The effect of E-Trust, E-Service Quality and E-Satisfaction on Repurchase Intention is 43.6% and the effect of E-Trust and E-Service Quality on E-Satisfaction is 53.7%. Based on this, Lazada needs to increase security by displaying SSL certificates so that trust in customers increases and improve the service system for customers. In addition, it is hoped that Lazada can provide offers in the form of promotions, discounts so that customers are more satisfied with Lazada and will make repeat purchases to LazadaKeywords: E-trust; E-Service Quality; E-Satisfaction; Repurchase IntentionPenelitian ini dilakukan guna mengetahui apakah terdapat pengaruh dari E-Trust dan E-Service Quality sebagai variabel independen terhadap Repurchase Intention sebagai variabel dependen melalui E-Satisfaction sebagai variabel intervening. Sampel yang diambil untuk penelitian sebanyak 100 responden dengan Teknik pengambilan sampel non propability sampling yakni purposive sampling melalui snowball effect. Data tersebut diambil menggunakan kuesioner, studi Pustaka. Penelitian ini bertipe deskriptif dengan pengolahan data menggunakan software SmartPLS 3.3 Hasil Penelitian menunjukan bahwa ada pengaruh positif dan signifikan antara E-Trust dan E-Service Quality terhadap Repurchase Intention melalui E-Satisfaction. Pengaruh E-Trust, E-Service Quality dan E-Satisfaction terhadap Repurchase Intention sebesar 43,6% dan pengaruh E-Trust dan E-Service Quality terhadap E-Satisfaction sebesar 53,7%. Berdasarkan hal tersebut Lazada perlu meningkatkan keamanan dengan menampilkan sertifikat SSL agar kepercayaan pada pelanggan meningkat dan meningkatkan sistem pelayanan pada pelanggan. Selain itu diharapkan Lazada dapat memberikan tawaran berupa promosi, diskon agar pelanggan lebih puas terhadap Lazada dan akan melakukan pembelian ulang terhadap Lazada.Kata Kunci: E-Trust; E-Service Quality; E-Satisfaction; Repurchase Intention
Pengaruh Destination Image Dan Service Quality Terhadap Revisit Intention Melalui Electronic Word Of Mouth (Studi Pada Pengunjung Wisata Pantai Dewa Ruci “Jatimalang” Kabupaten Purworejo) Fitria, Difa Nur; Farida, Naili; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43690

Abstract

Abstract: The development of the tourism sector is an important aspect for every region, including Purworejo Regency. Pantai Dewa Ruci is a leading tourist destination in Purworejo Regency, but based on the number of tourist visits to Pantai Dewa Ruci, there are fluctuations in the number of tourist visits from 2016 to 2022. This study aims to determine the influence of destination image and service quality on revisit intention through electronic word of mouth on Pantai Dewa Ruci. The type of research is explanatory research with the number of sample used as many as 100 respondents who are tourist visitors of Pantai Dewa Ruci in Purworejo Regency with certain criteria. In this study, quantitative data analysis techniques will be calculated using SEM-PLS analysis with SmartPLS 4.0 software. The test results show that all research hypotheses are accepted. Destination image and service quality have a positive and significant effect on electronic word of mouth; electronic word of mouth has a positive and significant effect on revisit intention; destination image and service quality have a positive and significant effect on revisit intention; destination image and service quality have a positive and significant effect on revisit intention through electronic word of mouth partially.Keywords: destination image; service quality; electronic word of mouth; revisit intentionAbstraksi: Perkembangan sektor pariwisata menjadi aspek penting bagi setiap daerah salah satunya Kabupaten Purworejo. Pantai Dewa Ruci merupakan destinasi wisata unggulan di Kabupaten Purworejo, tetapi berdasarkan jumlah kunjungan wisatawan Pantai Dewa Ruci, diketahui terdapat fluktuasi jumlah kunjungan wisatawan dari tahun 2016 sampai dengan tahun 2022. Penelitian ini bertujuan untuk mengetahui pengaruh destination image dan service quality terhadap revisit intention melalui electronic word of mouth pada objek wisata Pantai Dewa Ruci. Jenis penelitian yang digunakan adalah explanatory research dengan jumlah sampel yang digunakan adalah 100 responden yang merupakan pengunjung Pantai Dewa Ruci Kabupaten Purworejo dengan kriteria tertentu. Dalam penelitian ini, teknik analisis data kuantitatif akan dihitung menggunakan analisis SEM-PLS dengan software SmartPLS  4.0.  Hasil pengujian menunjukkan bahwa semua hipotesis penelitian diterima. Destination image dan service quality berpengaruh positif dan signifikan terhadap electronic word of mouth; electronic word of mouth berpengaruh positif dan signifikan terhadap revisit intention; destination image dan service quality berpengaruh positif dan signifikan terhadap revisit intention; destination image dan service quality berpengaruh positif dan signifikan terhadap revisit intention melalui electronic word of mouth secara parsial.Kata Kunci: destination image; service quality; electronic word of mouth; revisit intention
Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto