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All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal

Naili Farida

Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia

Author-ID : 263960

Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Melalui Inovasi Produk Sebagai Variabel Intervening (Studi Pada Umkm Kuningan Juwana Kabupaten Pati) Fipit Alam Pratama Widian Sari; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

The development of Micro, Small, and Medium Enterprises (MSMEs) in Central Java Province has increased every year. The increase in number was certainly driven by several parties because MSMEs functioned as absorbing labor and promoting community welfare. As one type of MSMEs in Pati Regency, Kuningan Juwana SMESs has produced various brass products which are expected to be able to innovate products so that they are not inferior to increasingly fierce competition and can market their products to the full. The purpose of this study was to determine the effect of market orientation and entrepreneurial orientation on marketing performance through product innovation. The number of samples is 53 respondents with a sampling technique using purposive sampling technique. This type of research is explanatory research. This research uses the software tools SmartPLS 3.2.8 for Windows. The results showed that market orientation had a positive and significant effect on marketing performance, entrepreneurial orientation had a negative and not significant effect on marketing performance. In addition, market orientation has a negative and not significant effect on product innovation while entrepreneurial orientation has a positive and significant effect on product innovation. Perkembangan Usaha Mikro, Kecil dan Menengah (UMKM) Provinsi Jawa Tengah setiap tahunnya mengalami peningkatan. Peningkatan jumlah tersebut tentunya didorong oleh beberapa pihak dikarenakan UMKM berfungsi sebagai penyerap tenaga kerja dan pendorong kesejahteraan masyarakat. Sebagai salah satu jenis UMKM di Kabupaten Pati, UMKM Kuningan Juwana telah menghasilkan berbagai produk kuningan yang diharapkan mampu melakukan inovasi produk sehingga tidak kalah dengan pesaingan yang semakin ketat dan dapat memasarkan produknya secara maksimal. Tujuan penelitian ini untuk mengetahui pengaruh orientasi pasar dan orientasi kewirausahaan terhadap kinerja pemasaran melalui inovasi produk. Jumlah sampel yaitu 53 responden dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Tipe penelitian ini adalah explanatory research. Penelitian ini menggunakan alat bantu software SmartPLS 3.2.8 for Windows. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap kinerja pemasaran, orientasi kewirausahaan berpengaruh negatif dan tidak signifikan terhadap kinerja pemasaran. Selain itu, orientasi pasar berpengaruh negatif dan tidak signifikan terhadap inovasi produk sedangkan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap inovasi produk.

PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI NILAI TERHADAP PEMBELIAN ULANG MELALUI KEPUASAN (Studi Pada Penumpang Kereta Api Argo Bromo Angkrek) Vanny Fajryanti; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The problem faced by the Argo Bromo Anggrek train is the decline in the number of passengers of the Argo Bromo Anggrek train that occurs for three years continuously so that it affects the achievement of the target. The perceived factors that can influence consumer interest to buy again include experiential marketing and value perception.This research was conducted to explain the effect of experiental marketing and perception of value to the emergence of satisfaction. In this research use purposive random sampling sampling technique so that can be taken 100 passenger of Argo Bromo Anggrek Executive Train. The data analysis used is regression.The results showed that experiental marketing has a positive and significant influence on the interest of repurchasing (Y), the perception of value (X2) has a positive and significant effect on customer satisfaction (Y1). The results also show that there is a positive and significant influence between experiential marketing and value perception jointly to customer satisfaction. Customer satisfaction has a positive and significant influence on the interest of repurchasing.

PENGARUH EXPERIENTIAL MARKETING, KUALITAS JASA, DAN KEPUASAN TERHADAP REPURCHASE INTENTION (Studi Kasus Pada Pengguna Bus Pariwisata PO Rimba Raya) Jay Satriadi Danendra; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Otobus Company (PO) provides tour package service for travel. PO managers compete to increase the number of users by achieving repurchase intention, as many respondents argue that WiFi is often unrelated. It is also done by PO Rimba Raya (PT Rimba Raya Putra), but in 2014 to 2016 there was a decline in the number of tourist buses using fluctuations. This is because also in terms of facilities and services there are still complaints. This research aims to determine the effect between experiential marketing and service quality of PO Rimba Raya Tourism Bus to repurchase intention through satisfaction as an intervening variable. The type of research is explanatory research, with a sample of 100 respondents who use PO Rimba Raya through purposive sampling technique. The method of analysis used in this research was two steps regressions analysis. The results showed that there was influence between experiential marketing and quality significantly to satisfaction, and satisfaction had an effect on repurchase intention. Based on the results of two-stage regression analysis, it is known that the influence of service quality is greater than experiential marketing on satisfaction, then the satisfaction variable has an effect on repurchase intention variable. Furthermore, the satisfaction variable acts as a mediation variable indicating the indirect influence between experiential marketing and service quality on repurchase intention. The advice for PO Rimba Raya is to update the fleet periodically, improve the quality of service and facilities, the condition of the bus fleet on the way to be safe.

PENGARUH DAYA TARIK DAN WORD-OF-MOUTH TERHADAP KUNJUNGAN ULANG MELALUI KEPUASAN Fitriandini Dwi Parastiwi; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Tourism in Indonesia has been growing rapidly. Ketep Pass is one of the natural attractions in Magelang, Regency Central Java in which the number of visits during 2011 to 2015 hasbeen fluctuating. So that the goverment expect to increase visits to attractions Ketep Pass with satisfaction gained from seeing the sights and the positive impact (WOM). The purpose of this study was to identity the effect of attraction and word-of-mouth through satisfaction to re-visit the sights Ketep pass. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique used purposive sampling technique. The Sample was taken from 100 adult visitor respondents who have travelled to Ketep Pass. This study used quantitative analysis techniques. Quantitative analysis using validity, reliability test, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determination, significance test (t test) in one direction, and Sobel test. The results of this research shown that there is a positive effect of natural attractions and word-of-mouth significantly on satisfaction, and satisfaction has a positive effect on return visits. Based on the analysis of Sobel test, known that the variable of natural attractions and word-of-mouth significant effect on satisfaction. Further variables significantly influence the satisfaction of repeat visits. Based on these results it is recommended to increase the repair and maintained the facilities to the tourist attractions as well as add a cultural event which could be an attraction for visitors to visit a tourist attraction Ketep Pass.

PENGARUH HARGA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN (Studi pada Wisatawan Domestik Kebun Raya Bogor) Verissa Rana Khansa; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Travelling has become a part of some Indonesian’s needs nowadays. Enterprises of tourism industry compete to increase the number of visit by reaching out the tourist’s satisfaction which associated with revisit intention. It’s what Bogor Botanical Garden does too, but there is a fluctuate decline of visitor number in 2011 until 2015. The aim of this study is determining the effect of price and destination image towards revisit intention through satisfaction in Bogor Botanical Garden. The type of this research is explanatory research with questionnaires and interview. The amounts of sample are 100 domestic tourists whom age is at least 17 years old. This study uses qualitative and quantitative analysis technique. Quantitative analysis is using validity test, reliability test, the coefficient of correlation, the coefficient of determination, simple and multiple regression analysis, t test one tail, two stages regression and sobel test uses Preacher’s Tool. The result shows that there is a positive effect of price and destination image partially towards satisfaction and satisfaction has positive effect towards revisit intention. The result of two stages regression shows that price has bigger effect than destination image towards satisfaction, and satisfaction affects revisit intention. Then, satisfaction has a role as mediation that indicates an indirect effect of price and destination image towards revisit intention. The suggestions for Bogor Botanical Garden are determining competitive price which appropriate to facility, making kind of festival or event, putting employees inside Bogor Botanical Garden and redecorating the museum.

PENGARUH PERCEIVED QUALITY DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Hayfa Beauty Skin Care Semarang Cabang Tlogosari) Nisrina Kamilah; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the fluctuations of Hayfa BSC Tlogosari Semarang’s revenues. Hayfa BSC’s total revenue has not reached the target, despite demand increasing for beauty clinic. The purpose of this study was to determine the effect of perceived quality and customer satisfaction on repurchase intention through brand preference on Hayfa BSC Tlogosari Semarang. This type of research is explanatory research with data collection through questionnaires and interviews. Samples in this study are 100 respondents, who are the customers of Hayfa BSC Tlogosari Semarang. The sampling technique used purposive sampling technique. This study uses qualitative and quantitative analysis techniques. Quantitative analysis using validity test, reliability test, the coefficient of correlation test, simple and multiple regression analysis, coefficient of determination test, significance test (t test) in one direction, two-stage regression, and Sobel test using Preacher's Tool. The results showed a positive effect of perceived quality and customer satisfaction on brand preference partially, and brand preference has positive influence on repurchase intention. The two stages regression analysis showed that the perceived quality and consumer satisfaction influence the brand preference, each coefficient is 0,438 and 0,287. Brand preference affect the repurchase intention with the coeffiecient of 0.709. Based on Sobel test, brand preferences act as a partial mediating variable.

PENGARUH E-DESIGN WEB DAN E-WORD OF MOUTH TERHADAP E-REPURCHASE DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING PADA WEBSITE LAZADA.CO.ID (STUDI PADA KONSUMEN LAZADA.CO.ID DI SEMARANG) Faizal Luthfi; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

This research was conducted with the aim to determine the effect of e-design web and e-word of mouth on e-repurchase with e-trust as an intervening variable. This research was conducted on the Lazada.co.id website. The sample of this study amounted to 100 peoples, sampling technique using purposive sampling. Samples are Lazada.co.id website visitors who are more than 17 years old, have made purchases at Lazada at least 2 times and reside in Semarang. The analytical tool used is SPSS 19 for windows with determination, simple and multiple regression analysis, and significance tests (t test and F test). The conclusion of this study is that there is a positive effect of e-design web variables and e-word of mouth on erepurchase through e-trust. (1) e-design web variables have an effect on e-trust, (2) e-word of mouth variables have an effect on e-trust, (3) e-trust variables have an effect on e-repurchase, (4) direct effect e-design web variable on e-repurchase of 0.230, (5) e-word of mouth variable has an effect on e-repurchase of 0.489.

Pengaruh Citra Destinasi dan Fasilitas Wisata terhadap Niat Berperilaku Melalui Kepuasan Sebagai Variabel Intervening (Studi pada Pengunjung Museum Kereta Api Ambarawa) Lintang Tyas Kristanti; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the fluctuation of the Ambarawa Railway Museum’s revenues. The objective of this study was to determine the influence of destination image and tourism facility on behaviour intention with satisfaction at the Railway Museum Ambarawa. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique used purposive sampling technique. The sample in this study amounted to 100 respondents who are adult visitors Railway Museum. This study used the analytical techniques of qualitative and quantitative analysis. Quantitative analysis using validity test, reliability test, the coefficient of correlation test, simple and multiple regression analysis, the coefficient of determination test, significance test (t test) in one direction, and the second stage regression. The results show that there is positive influence of destination image and tourism facility partially on satisfaction, and satisfaction has positive influence on behaviour intention. Based on the results of the regression analysis of 2 phase, it is known that variable destination image and tourism facilities influence on satisfaction, each coefficient is 0.205 and 0.549. Further satisfaction variables affect behaviour intention with the coefficient is 0.549.

PENGARUH SHARED VALUE DAN WEB QUALITY TERHADAP ONLINE REPURCHASE INTENTION MELALUI TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA MAHASISWA UNIVERSITAS DIPONEGORO KONSUMEN LAZADA.CO.ID) Muhammad Taufan R Prakoso; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

This research is grounded by the widespread dissemination of internet technology along with its advancements, not only bringing a revolutionary impact on human life, but also the impact of real business operations. This phenomenon is characterized by the increasing number of internet users in the world from 2014-2018. Lazada Indonesia is a startup with the largest funding value in Southeast Asia. However, Lazada.co.id experienced sales decrease in the last 3 years in every sector. The purpose of this research is to know the effect of shared value and web quality towards online repurchase intention through trust as intervening variable. This type of research is explanatory research, with data collection techniques through questionnaires. The sampling technique used is purposive sampling technique. The sample in this study amounted to 100 respondents who are consumers of lazada.co.id. This research uses quantitative and SEM analysis techniques. SEM is used to analyze the relationship or the effect of independent variable to dependent variable that form a path. The result of the research shows that there is a positive effect of shared value variable to trust variable and web quality variable to trust variable. Based on hypothetical test by analyzing the regression weight, trust variable has a positive effect towards online repurchase intention variables. Thus, the variable trust can be said as a variable partial mediation.

PENGARUH DESTINATION IMAGE, FASILITAS WISATA, DAN PERCEIVED VALUE TERHADAP BEHAVIORAL INTENTIONS (Studi Pada Pengunjung Taman Wisata Kopeng) Sabrina Rahma Cipta; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Kopeng Park is one of the natural tourism object Semarang who experienced an increase in tourist visits during the last five years, but the number of visitors experienced a fluctuating decline even in 2015 and 2016. The purpose of this study is to find out the influence of the Destination Image and Tourist Facilities to the Behavioral Intention the Perceived Value as an intervening variable study of Tourism Site in Kopeng Park. The type of research is explanatory research. Questionnaire were adopted for data collection is this study. The sample used is 100 respondent. The sampling technique are accidental sampling and purposive sampling. The technique analysis are validity and reabilitas test, correlation coefficient, coefficient of the determination, simple linear regression, multiple linear regression, and test of significance (one-tailed) with IBM SPSS 23.0. The results showed a positive effect of destination image and tourist facilities on the perceived value and perceived value has positive influence on behavioral intention. Recommendations for the managers of tourism destinations to build a strategy to be able to create perception consumer and superior than to its competitors through the advantages of tourist facilities and destinations in Kopeng Tourism Park, so the tourist numbers can increas.

Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto

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