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All Journal Journal of Economics, Business, & Accountancy Ventura Nomosleca SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JARES (Journal of Academic Research and Sciences) LINIMASA: JURNAL ILMU KOMUNIKASI Journal of Media and Communication Science (JcommSci) The Journal of Society and Media JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Prosiding Conference on Research and Community Services Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Jurnal Signal Journal of Business, Social and Technology Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Guruku: Jurnal Pendidikan dan Sosial Humaniora JPMP Jurnal Pengabdian Nasional (JPN) Indonesia
Didiek Tranggono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Live Streaming TikTok Terhadap Keputusan Pembelian Produk Skintific Pada Generasi Z Pengikut Akun @skintific_id Anindasari, Adeliya Putri; Tranggono, Didiek
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 22 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10077520

Abstract

One of the popular and rapidly growing social media platforms is TikTok. The platform offers live streaming features that allow sellers to interact directly with potential buyers in promoting their products. This study aims to examine the influence of TikTok live streaming (including streamer credibility, media richness, and interactivity) on the purchasing decisions of Skintific products among Generation Z followers of the official TikTok account @skintific_id. The survey method was employed, distributing questionnaires to the followers of the account who belong to Generation Z. The findings indicate that TikTok live streaming has a significant and positive influence on the purchasing decisions of Skintific products. The variables of streamer credibility and media richness have a strong and positive influence on purchasing decisions, while the interactivity variable has a moderate and positive influence. Overall, the live streaming variables collectively have a significant influence on purchasing decisions. The conclusion of this study states that TikTok live streaming can be an effective strategy in influencing purchasing decisions for products, especially among Generation Z, who are active TikTok users. This research provides a deeper understanding of the importance of TikTok live streaming in product marketing, particularly in the beauty industry.
ON EMPOWERMENT: CASE OF WOMEN FISHERMEN IN SIDOARJO USING SOCIAL ENTREPRENEURSHIP APPROACH Tranggono, Didiek; Nuryananda, Praja F
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 20, No 02 (2023): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v20i02.697

Abstract

Salah satu stratifikasi sosial di masyarakat yang termasuk dalam kategori di bawah kemiskinan adalah nelayan perempuan. Faktor-faktor kompleks yang saling berhubungan merupakan sumber utama yang melemahkan kemampuan masyarakat dalam membangun kawasan dan meningkatkan kesejahteraannya dan karenanya menyebabkan kemiskinan dan pengasingan. Di daerah pesisir, khususnya kelompok nelayan perempuan, kemiskinan dan pengasingan merupakan isu-isu khusus, masalah yang konsisten hampir di seluruh wilayah pesisir Indonesia. Artikel ini mencoba untuk menemukan model pemberdayaan perempuan nelayan lokal di Kabupaten Sidoarjo menggunakan pendekatan kewirausahaan sosial. Model ini kemudian dikombinasikan dengan pendekatan partisipatif yang didefinisikan sebagai upaya untuk mengembangkan kemandirian dan kesejahteraan wanita nelayan dengan meningkatkan pengetahuan, sikap, keterampilan, perilaku, kemampuan, kesadaran, dan pemanfaatan sumber daya dan optimalisasi potensi lokal melalui pembentukan kebijakan, program, kegiatan dan bantuan sesuai dengan esensi masalah dan prioritas pemenuhan kebutuhan dasar melalui pengembangan potensi ekonomi lokal dengan memperhatikan kelestarian lingkungan secara terpadu.
Strategi Viral Marketing Melalui Instagram @Suweger.Indonesia Dalam Membangun Brand Awareness Wahyuning M., Diana Nur; Tranggono, Didiek
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3393

Abstract

This study aims to describe how a viral marketing strategy can occur on the Instagram account @suweger.indonesia and how the viral marketing activities carried out can build brand awareness. Considering that after the pandemic, people's interest in consuming modern drinks has increased, however, a large number of competitors in the city of Surabaya has made the business competition even tougher, therefore a strategy is needed to build brand awareness. This research is descriptive qualitative research, where the data collection method is through in-depth interviews, observation, and documentation. The informants were selected based on a purposive sampling technique consisting of key informants, namely the Human Resources Officer and Marketing Manager of Suweger Indonesia, the main informant, namely the Content & Social Media Officer who manages Instagram Suweger Indonesia and supporting informants, namely five Instagram followers @Suweger.Indonesia. The results of this study indicate that Suweger Indonesia uses a viral marketing strategy by implementing a viral marketing component. Meanwhile, Suweger Indonesia's marketing messages were analyzed based on the viral marketing dimension which influences a person's attitude in spreading the message, showing that the majority of supporting informants liked the messages shared by Suweger Indonesia. In addition, Suweger Indonesia also utilizes viral marketing elements so that the viral marketing activities carried out can be more effective. Based on supporting informant data, the viral marketing activities carried out by Suweger Indonesia have made the public aware of the Suweger Indonesia brand. Keywords: Viral Marketing; Instagram; Brand Awareness
Pengaruh Komunikasi Word of Mouth Terhadap Keputusan Pembelian Eustacio Coffee di Surabaya Azkiya, Harfi Azkal; Tranggono, Didiek
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i3.3662

Abstract

Seiring berkembangnya zaman semakin banyak pelaku bisnis yang sedang berlomba – lomba mendirikan bisnis. Semakin banyaknya pebisnis, persaingan bisnis akan semakin ketat. Perusahan akan bersaing dalam pemasaran produk untuk memenuhi kebutuhan konsumen agar dapat dikenal, diakui serta dijangkau oleh konsumen. Persaingan bisnis khususnya dalam dunia kuliner mengalami banyak kemajuan. Salah satunya dengan komunikasi Word of Mouth, yang mendorong konsumen untuk membicarakan produk atau jasa yang dikembangkan oleh sebuah perusahaan. Salah satu yang memanfaatkan komunikasi Word of Mouth dalam keputusan pembelian adalah Eustacio Coffee. Tujuan penelitian ini untuk mengetahui serta menguji seberapa besar pengaruh komunikasi Word of Mouth terhadap keputusan pembelian pada Eustacio Coffee di Surabaya. Metode yang digunakan adalah metode kuantitatif. Analisis menggunakan regresi linear berganda dengan variabel X merupakan 3 dimensi dari komunikasi word of mouth dan variabel Y adalah keputusan pembelian. Hasil yang didapat adalah variabel-variabel komunikasi word of mouth mempunyai pengaruh secara simultan maupun parsial terhadap variabel keputusan pembelian.
IMPLEMENTASI PEMBELAJARAN INTERAKTIF DALAM PENINGKATAN KEMAMPUAN LITERASI DAN NUMERASI SISWA DI SDN 060890 MEDAN POLONIA Anatia Simamora; Didiek Tranggono
Guruku: Jurnal Pendidikan dan Sosial Humaniora Vol. 1 No. 2 (2023): GURUKU : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1538.918 KB) | DOI: 10.59061/guruku.v1i2.245

Abstract

Literasi yang baik memungkinkan individu untuk memperoleh pengetahuan dan memperluas wawasan mereka. Kemampuan numerasi, di sisi lain, memungkinkan seseorang untuk memahami dan menggunakan angka, data, dan konsep matematika dalam berbagai situasi. UPT SDN 060890 merupakan sekolah yang memiliki kemampuan literasi dan numerasi rendah berdasarkan hasil ANBK tahun 2021. Diperlukan pembelajatan interaktif untuk mengatasi permasalahan tersebut. Peneliti hendak menggambarkan implementasi pembelajaran interaktif kampus mengajar di SDN 060890 Medan Polonia dan bagaimana hasilnya terhadap peningkatan kemampuan literasi dan numerasi siswa yang akan disimpulkan melalui hasil AKM. Penelitian ini menggunakan metode penelitian kualitatif yang bersifat deskriptif . Melalui hasil AKM siswa pada kelas 5 di SDN 060890 Medan Polonia dapat dilihat dengan jelas terjadi peningkatan literasi dan numerasi siswa. Hal ini dapat dilihat dari hasil AKM yang menunjukkan peningkatan persentase kemampuan literasi sebanyak 11 % dan peningkatan numerasi sebanyak 14%. dapat disimpulkan bahwa pembelajaran interaktif terbukti memiliki dampak dalam peningkatan kemampuan literasi dan numerasi siswa di SDN 060890 Medan Polonia.
PENERIMAAN GENERASI Z SURABAYA PADA KARAKTERISTIK GENERASI Z DALAM IKLAN GOJEK “SOLUSI MASALAH OVERTHINKING PILIH MAKANAN, ADA DI VIDEO INI!” Mukhammad Shobri Kamil; Ahmad Zamzamy; Didiek Tranggono; Dyva Claretta
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.7662

Abstract

This study focused to investigate how the Gen Z in Surabaya receives the representation of Gen Z characteristics that are visualized in the Gojek advertisement "SOLUSI MASALAH OVERTHINKING PILIH MAKANAN, ADA DI VIDEO INI!". The advertisement attempts to portray Gen Z's characteristics, such as overthinking, commitment issues in relationships, job-hopping, and the tendency to believe in or use horoscope predictions. Previous literature suggests that Gen Z tends to exhibit these characteristics, which motivated the researcher to investigate how the Surabaya Gen Z population responds to this advertisement's portrayal of their traits. This study uses a qualitative descriptive research method with Stuart Hall encoding-decoding theory to analyze the reception. The informants consist of 11 Gen Z individuals with various backgrounds from Surabaya city. The research data collection techniques include in-depth interviews, observations, and literature reviews. The study results indicate that the informants have different responses due to their varying backgrounds. Four informants, 1, 3, 8, and 10, included in the dominant-hegemonic position, while the other seven, 2, 4, 5, 6, 7, 9, and 11, are in the negotiation position. The researcher did not identify any informants in the opposition position. Keywords: Reception Analysis, Gen Z Characteristics, and Advertisement
Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya Khelsea, Yustika Okta; Tranggono, Didiek; Claretta, Dyva; Achmad, Zainal Abidin
Jurnal Komunikasi Islam Vol. 11 No. 2 (2021): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5062.229 KB) | DOI: 10.15642/jki.2021.11.2.264-289

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.
Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection Tranggono, Didiek; Dwiridhotjahjono, Jojok; Indira Aryani, Maria; Rasyidah, Resa
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 2 (2015): August - November 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i2.445

Abstract

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.
Pengaruh Promosi Politik Partai Gerindra Di Media Sosial Tiktok Terhadap Sikap Mendukung Prabowo Subianto Dalam Pilpres 2024 Pada Pemilih Pemula Di Samarinda Hutauruk, Hutauruk; Andrew Christoper, Michael; Tranggono, Didiek
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8087

Abstract

Pemilihan umum khususnya pemilihan presiden di Indonesia akan diselenggarakan lagi pada tahun 2024. Kandidat-kandidat calon presiden akan bersaing mengambil hati masyarakat menggunakan strategi koalisi atau partai masing-masing. Dalam penelitian ini, peneliti berfokus pada promosi politik yang dilakukan oleh partai Gerindra melalui media sosial Tiktok dalam upaya mempromosikan Prabowo Subianto sebagai calon Presiden Indonesia tahun 2024. Media sosial sebagai media promosi politik merupakan hal yang baru di Indonesia. Dengan kecepatan dan sebaran yang luas, media sosial tentu menjadi alat promosi yang tepat bagi kandidat politik untuk melakukan promosi politik. Tiktok dalam penelitian ini dipilih karena banyaknya jumlah pemilih pemula yang menggunakan media sosial Tiktok. Oleh karenanya pengaruh yang diberikan promosi politik partai Gerindra di media sosial Tiktok terhadap sikap mendukung pemilih pemula terhadap Prabowo Subianto di Pilpres 2024 menjadi hal yang menarik untuk diteliti. Metode penelitian dalam penelitian ini menggunakan metode kuantitatif dengan jenis Explanatory Research. Data dari responden diambil menggunakan kuesioner yang disebarkan secara daring dengan sampel yang sesuai dengan karakteristik yang telah ditetapkan. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan yang diberikan oleh promosi politik partai Gerindra di media sosial Tiktok terhadap sikap mendukung Prabowo Subianto di Pilpres 2024 pada pemilih pemula di Samarinda.
FANATISME FANS SEPAK BOLA DALAM MENDUKUNG PERSEBAYA SURABAYA DI MEDIA SOSIAL INSTAGRAM @GREENNORD.27 Pratiknyo, Tiar Yogo; Tranggono, Didiek
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 12 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12588883

Abstract

Football is the most popular sport throughout the world, including in Indonesiaitself. In Indonesia itself, there is also a league which is participated by teams, oneof which is Persebaya Surabaya. Persebaya also has fans called dolls. Bonek is aPersebaya fan who always provides support by supporting directly by going to thestadium or watching on television and buying attributes. These dolls always supportthem totally, which shows their inner fanaticism. Even though some of these dollscannot see directly, they can use Instagram social media. Instagram@greennord.27 is one of the largest fanbases managed by the Green Nord 27community. This research aims to find out the forms and factors that causefanaticism on Instagram social media and to see the views of fanaticism amongPersebaya supporters from a Communication Science perspective. This researchuses social identity theory, symbolic interactionism, and fanaticism theory using qualitative methods with a descriptive analysis approach. Data was taken using in-depth interviews and documentation, where the informants were Persebaya fans who follow the Instagram account @greennord.27 and always follow Persebayadevelopments. The results of this research show that Persebaya fans havefanaticism on social media, namely always taking the time to watch matches,always uploading activities after watching live on Instagram Story using attributes,following official Persebaya accounts and Persebaya players, uploading matchscores on the media. social, and always following Persebaya developments.
Co-Authors A.A.I. Prihandari Satvikadewi Agus Wahyudi Ahmad Shidqi Haetami Ahmad Sodiq Anashrulloh Ahmad Zamzamy Ajeng Nidita Putri Anatia Simamora Andarini, Sonja Andre Yusuf Trisna Putra Andrew Christoper, Michael Anindasari, Adeliya Putri Anisa Amirotun Nabila Aprilia Eka Pratiwi arfah Arianto, Irwan Dwi Aristina Sanjaya, Yushinta Attia Nabilla Yasmin Azkiya, Harfi Azkal Boston Tambunan Budi Prabowo Budi Prabowo Budi Rianto Budiwitjaksono, Gideon Setyo Cahya Gutama Putra Dicky Dharma Wisesa, Kadek DR. CATUR MSI SURATNOAJI Dwi Wahyuningtyas Dwiridhotjahjono, Jojok Dyva Claretta Fauziah Putri Indi Rahmawati Febianti Putri Noor Wahyuni Hutauruk, Hutauruk Indira Aryani, Maria J. Dwiridhotjahjono Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Juliana Nur Rachmah Juwito Juwito Khelsea, Yustika Okta Kusuma Wardhani Mas’udah Kusuma, Ade Latif Ahmad Fauzan Luluk Desva Fitriah Maria Indira Aryani Meithia Fani Muhammad Wildan Firmansyah Mukhammad Shobri Kamil Nur Mahmuda Nuryananda, Praja F Nuryananda, Praja Firdaus Pandu Mustikasari, Ratih Pratiknyo, Tiar Yogo Putri Musicasari Qayyum Deyatari Pangestu R. P. Tutiasri R. Rasyidah Raharja, Wildan Taufik Rama Purba Dewa Ramadhany, Nabila Ayu Rasyidah, Resa Ririn P. Tutiasri Ririn Puspita Tutiasri S. Andarini Salsa Billa Frisanti Sanin Siti Nurista Fitriani Sri Tjondro Winarno, Sri Tjondro Sulistyanto Sumardjijati Syifa Syarifah Alamiyah Trisna P, Andre Yusuf Trisna, Andre Yusuf Tukimah Tukiman Ulya Sarofa Wahyuning M., Diana Nur Windri Saifudin Yanuar Tyas Suganda Yenny WURYANDARI Yuli Candrasari Yunita Satya Pratiwi Zainal Abidin Achmad