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All Journal Journal of Economics, Business, & Accountancy Ventura Nomosleca SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JARES (Journal of Academic Research and Sciences) LINIMASA: JURNAL ILMU KOMUNIKASI Journal of Media and Communication Science (JcommSci) The Journal of Society and Media JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Prosiding Conference on Research and Community Services Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Jurnal Signal Journal of Business, Social and Technology Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Guruku: Jurnal Pendidikan dan Sosial Humaniora JPMP Jurnal Pengabdian Nasional (JPN) Indonesia
Didiek Tranggono
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Nomosleca

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Strategi Komunikasi Pemasaran Pit-Stop Kopi KIG Gresik dalam Mempertahankan Loyalitas Pelanggan Rama Purba Dewa; Didik Tranggono
Jurnal Nomosleca Vol 8, No 1 (2022): April, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i1.6569

Abstract

Pit-Stop  Kopi  KIG  is  one  of  the  cafes  with  the nuances  of  a  warung  in  Gresik  Industrial  City  which  was established in2019. This consumer cafe continues to increase every  year. With  various  marketing  communication  strategies used. This    study aims to determine the marketing communication strategy of Pit-Stop Kopi (KIG) Gresik in maintaining  customer loyalty. This study uses a descriptive approach by collecting  factual  data  based  on  the  results  of observations, study documentation, interviews with area supervisors, and the creative director of Pit-Stop KIG accompanied by five loyal customers, five new customers and one  expert informant  to  complete  the  research data. The selected subjects used in-depth interview techniques. The results showed that Pit-Stop Kopi did a marketing communication strategy to maintain customer  loyalty. The marketing communication strategy taken is advertising, promotion,  service,  product,  place,  physical evidence and process. This KIG Pit-stop also determines the communication channel for ordering by using interpersonal, impersonal channels, and determines the consumer aspect.Keywords: Strategy, Marketing Communication, Consumer Loyalty, Coffee Shop
Co-Authors A.A.I. Prihandari Satvikadewi Ade Kusuma Agus Wahyudi Ahmad Shidqi Haetami Ahmad Sodiq Anashrulloh Ahmad Zamzamy Ajeng Nidita Putri Alamiyah, Syifa Syarifah Anatia Simamora Andre Yusuf Trisna Putra Andrew Christoper, Michael Anindasari, Adeliya Putri Anisa Amirotun Nabila Aprilia Eka Pratiwi arfah Aristina Sanjaya, Yushinta Attia Nabilla Yasmin Azkiya, Harfi Azkal Boston Tambunan Budi Prabowo Budi Prabowo Budi Rianto Budiwitjaksono, Gideon Setyo Cahya Gutama Putra Dicky Dharma Wisesa, Kadek DR. CATUR MSI SURATNOAJI Dwi Wahyuningtyas Dwiridhotjahjono, Jojok Dyva Claretta Fauziah Putri Indi Rahmawati Febianti Putri Noor Wahyuni Hutauruk, Hutauruk Indira Aryani, Maria Irwan Dwi Arianto J. Dwiridhotjahjono Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Juliana Nur Rachmah Juwito Juwito Khelsea, Yustika Okta Kusuma Wardhani Mas’udah Latif Ahmad Fauzan Luluk Desva Fitriah Maria Indira Aryani Meithia Fani Muhammad Wildan Firmansyah Mukhammad Shobri Kamil Nur Mahmuda Nuryananda, Praja F Nuryananda, Praja Firdaus Pandu Mustikasari, Ratih Pratiknyo, Tiar Yogo Putri Musicasari Qayyum Deyatari Pangestu R. P. Tutiasri R. Rasyidah Raharja, Wildan Taufik Rama Purba Dewa Ramadhany, Nabila Ayu Rasyidah, Resa Ririn P. Tutiasri Ririn Puspita Tutiasri S. Andarini Salsa Billa Frisanti Sanin Siti Nurista Fitriani Sonja Andarini Sonja Andarini Sri Tjondro Winarno, Sri Tjondro Sulistyanto Sumardjijati Trisna P, Andre Yusuf Trisna, Andre Yusuf Tukimah Tukiman Ulya Sarofa Wahyuning M., Diana Nur Windri Saifudin Yanuar Tyas Suganda Yenny WURYANDARI Yuli Candrasari Yunita Satya Pratiwi Zainal Abidin Achmad