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All Journal Journal of Economics, Business, & Accountancy Ventura Nomosleca SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JARES (Journal of Academic Research and Sciences) LINIMASA: JURNAL ILMU KOMUNIKASI Journal of Media and Communication Science (JcommSci) The Journal of Society and Media JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi PLAKAT : Jurnal Pelayanan Kepada Masyarakat Prosiding Conference on Research and Community Services Nusantara Science and Technology Proceedings Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Komunikasi Islam Jurnal Signal Journal of Business, Social and Technology Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Guruku: Jurnal Pendidikan dan Sosial Humaniora JPMP Jurnal Pengabdian Nasional (JPN) Indonesia
Didiek Tranggono
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Women Fisherman Empowerment Based on Local Potential in Sidoarjo: Social Entrepreneurship Approach Didiek Tranggono; Jojok Dwiridhotjahjono; Sonja Andarini; Resa Rasyidah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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Abstract

Women fishermen are one of the social groups in the community who fall into the category below poverty. Poverty is caused by complex factors that are interconnected and are the main sources that weaken the ability of the community in building the region and improve its welfare. Therefore, poverty is one of the main issues in the development of coastal areas, especially the group of women fishermen. Model of empowerment of local fishermen-based women in Sidoarjo Regency using social entrepreneurship approach combined with participatory approach is an effort to develop independence and prosperity of fishermen women by increasing knowledge, attitude, skill, behavior, ability, awareness, and resource utilization and the optimization of local potential through the establishment of policies, programs, activities and assistance in accordance with the essence of the problems and priorities of fulfilling basic needs through the development of local economic potential by taking into account the sustainability of the environment in an integrated manner.
Community Empowerment in Well-Based Potential Welfare Improvement in Dompyong Village District Damages of Trenggalek District Didiek Tranggono; Tukiman; Ririn P. Tutiasri; Catur Suratnoaji; Sumardjijati; Irwan Dwi Arianto
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

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Abstract

Trenggalek Regency has a lot of natural potential, which if got intensive touch from certain parties: Government of regency/department, related institutions, Universities through research and community service, it is possible to be able to change progress in the area of the district of Trenggalek. Example of various potentials in the village Dompyong Bendungan district, which most of the community is dairy farmers, in addition to farming cassava, corn, and vegetable crops. If these potentials get more serious attention then it is possible to change the lifestyle of a more virtuous community in improving the welfare of the community in Dompyong village. But because of the limited quality of human resources, it raises many obstacles in optimizing all the potential that exists in this village. These constraints include social, economic, cultural, and inadequate road infrastructure. Dompyong Village, Bendungan Subdistrict, Trenggalek Regency is one of the national priority villages that need to get more attention from various parties, in an effort to improve people's welfare. The objective of the activities of KKN Bela Negara Desa Prioritas Nasional is to see the potential of the village, the problems faced by the community, how to overcome the problems, and to plan the development actions in order to what efforts should be done based on the potential in Dompyong village and the target to community empowerment through dairy milk based business, post-harvest process and product, waterfall tourism development, and development of Van Dillem coffee based business. The activities of KKN Bela Negara Desa Prioritas Nasional in Dompyong Village, Bendungan District were conducted on 17-31 July 2017; and in the first year identified the following problems: (1) The intention and spirit of society that is still unstable in developing dairy cows based business and in developing SME’s (Small Medium Enterprise) based on cassava, (2) Network marketing is still weak so that hamper productivity, (3) The absence of supporting facilities in every tourist location, (4) The absence of village tourist information center, (5) Not yet integrated the various tourist sites, (6) Low public awareness in supporting the tourist village, (7) The absence of aggressive promotion of SME’s Van Dillem coffee, and (8) Infrastructure roads that are less supportive in the development of SME’s based on the existing potential in the village Dompyong. Therefore, in the second year (2018), so there is a strategy effort in overcoming those problems.
On Empowerment: Case of Women Fishermen in Sidoarjo using Social Entrepreneurship Approach D. Tranggono; J. Dwiridhotjahjono; S. Andarini; R. Rasyidah
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

One of the social stratifications in the community who fall into the category below poverty is women fishermen. The complex factors that are interconnected are the main sources that weaken the ability of the community in building the region and improve its welfare and therefore causes poverty and alienation. In coastal areas, especially the group of women fishermen, poverty and alienation are special issues, a consistent issue showing almost in all area of Indonesian coastal. This article tries to invent a model of empowerment of local fishermen-based women in Sidoarjo Regency using social entrepreneurship approach. The model is then combined with a participatory approach which is defined as an effort to develop the independence and prosperity of fishermen women by increasing knowledge, attitude, skill, behavior, ability, awareness, and resource utilization and the optimization of local potential through the establishment of policies, programs, activities and assistance in accordance with the essence of the problems and priorities of fulfilling basic needs through the development of local economic potential by taking into account the sustainability of the environment in an integrated manner.
Community Empowerment in Increasing Welfare Family Based on Local Potentials in Pakel and Garon Hamlet, Dompyong Village, Bendungan District, Trenggalek Regency D. Tranggono; Tukimah; R. P. Tutiasri
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology for People Empowerment.
Publisher : Future Science

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Abstract

Trenggalek Regency has a lot of natural potentials, which if given intensive attention from certain parties: Regency / Service Government and related agencies, as well as Universities through research and community service, it is possible to change the progress in Trenggalek. The purpose of University Students’ Community Service or KKN activities in this second year is to realize the first year’s plan which among other things; implementation of training and mentoring of cassava product-making, the process of making dairy products from local dairy-cow namely fresh drink of various flavours, as well as making modules / guidelines about cassava, maize and ginger cultivation techniques as raw materials for processed products. The results after training and mentoring in the product-making process of cassava chips and various flavours of fresh dairy products as well as counseling on Agricultural Cultivation Techniques are: (1) Intention and enthusiasm from Women Farmers Group (KWT) in developing local products in the village has increased (2) the ability of the KWT to produce superior products is getting better, (3) the farmers have understood the right procedure of farming techniques. Based on the previous results and conclusions, so the recommendation programs for the third year as follows: (1) Organizing capital development from Dompyong, (2) Establishing marketing network assistance if featured products can really be realized by the Women Farmers Group (KWT) , (3) Developing organic pesticides and fertilizers, as well as good agricultural cultivation techniques, and (4) Providing and developing Appropriate Technology (TTG; Teknologi Tepat Guna).
Society Empowerment Using Assistance 6 in Tasikmadu with Bakso Ikan Budi Prabowo; Didiek Tranggono; Praja Firdaus Nuryananda
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0426

Abstract

This paper provides conceptual and practical descriptions for a model of empowering women fishermen based on local potential. The model is called the six-model model. The six developments model is the result of two years of research with objects of coastal community research in Sidoarjo Regency and Trenggalek Regency. This model has three stages, namely look-think-act. With this stage, the implementation of empowerment then focuses on six aspects, namely natural resource development, human resource development, institutional development, program development, business development, and environmental development. This paper will explain the application of the six communit development model in the coastal community of Tasikmadu village, Trenggalek Regency, as well as updating the previous research by utilizing the commodity of Bakso Ikan. Empowerment activities through the six development model in Tasikmadu Village were carried out by providing counseling and training on fish meatball production. After that, it was continued with the provision of a piece of fishball molding equipment to the Joint Business Group (KUB) Sumber Rejeki and Sumber Barokah in the hope that it would facilitate community economic turnover. With this series of activities, natural resource development, human resource development, and institutional development have been carried out. The business development, program development, and environmental development will still be the agenda of community service in the next assistance.
ABCD Model Implemented to Underdeveloped Villages in Trenggalek Regency Didiek Tranggono; Praja Firdaus Nuryananda; Andre Yusuf Trisna Putra
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0431

Abstract

Trenggalek Regency is an area located in the southern part of East Java Province. Due to its geographical position in the south and the lack of transportation facilities, Trenggalek Regency is a developing area with relatively slow progress. There are also still many underdeveloped villages. This research will discuss three underdeveloped or developing villages in Trenggalek. Tegaren village was once a village with IDT status (Inpres Desa Tertinggal), the consequence of which was often to get assistance from the government. Meanwhile, Winong Village is a village that is also included in a backward village. Tasikmadu village in Watulimo District is a prototype of a coastal village that is still classified as being left behind even though it is located in a tourist area. The research we have done is an implementation of the ABCD (Asset Based Community Development) model by Christopher Dureau that focuses on asset utilization. For the implementation of the ABCD method, this research uses a mixed method with interviews, observations, and questionnaires. This research will focus on community development and empowerment in underdeveloped villages of Trenggalek Regency by focusing on village assets. The problem that then arises is that both Tasikmadu, Winong, and Tegaren Villages are typical villages that do not yet have or have not maximized the village assets they have. A preliminary finding by the research team is that the empowerment of underdeveloped rural communities is strongly supported by a strong level of education and institutional leadership system.
Community Empowerment in the Development of Local Home Industrial Businesses Based in Licin Village, Licin District, Banyuwangi Regency Didiek Tranggono; Ririn Puspita Tutiasri
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0432

Abstract

Banyuwangi has a lot of natural potential, which if it gets an intensive assistance from certain parties: government and related agencies, and higher education through research and community service, then it is possible that it will be better able to change progress more powerful in the villages. One of the examples is the variety of potential that exists in Licin, where most of the communities are farmers. Aside from farming cassava and corn, many farmers are growing oyster mushrooms, and also many other natural potentials. If these potentials get even more serious attention then it is possible that it will be able to change the pattern of community life that is promising in improving the welfare of the community's family, especially in the Licin. However, due to the lack of the quality of human resources, it causes various obstacles in optimizing all the potential that exists in this village. These obstacles include, among others, inadequate social, economic, and cultural problems in the community. Licin village, Banyuwangi is one of the national priority villages that need to get more serious attention from various parties, in an effort to improve the welfare of the community. The purpose of the thematic community service program in the first year is to do potentials and problems mapping in Licin village. Program planning, home industry business management, and action plans making to be implemented in the second year. Seeing the potential of the village, the problems faced by the community, and how the society overcome the problems, it is necessary to empower and develop the community in the context of what efforts should be done based on the potential that exists in the village. Whereas the target of this thematic community service program is to utilize and optimize the potential in their village, to make good use of it, which in turn can increase income and family welfare. The results will be achieved after mapping the potentials and problems of the community based on the existing potential. In the future, it is necessary to do more intensive training and assistance in making shredded oyster mushrooms, so that it is expected to increase the income of community families in Licin.
Marketing Communication Strategy of Clam Meatballs through Packaging and Labeling Training during the Covid-19 Pandemic Sri Tjondro Winarno; Dwi Wahyuningtyas; Didiek Tranggono
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2401

Abstract

Marketing communication strategies through labeling and packaging of processed food products are very important in improving the quality of the product results. Therefore, it needs special attention from various parties, from the government, private sector, and universities. Coastal communities are often associated with poor people who have complex problems. Besides being economically poor, they are socially marginalized, and forgotten in function and dignity. Furthermore, the education level of coastal communities is mostly still low. It is an ironic thing as education is essential because, with empowerment, the community will increase the capacity of individuals and groups. One of the coastal communities in Sidoarjo District is the fishing community in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo District. One of the solutions to increase the income of fishermen's families is the participation of women in the fishing industry is seeking additional income. Therefore, clam meatballs in this village have the potentials to be developed. Still, due to limited human resources capabilities, especially knowledge in creating and developing home industry and marketing businesses, the clam meatballs home industry business in Buru Kidul Village, Sidoarjo Sub-district, Sidoarjo District cannot grow well, especially during this COVID-19 pandemic.
PENGARUH CONTENT MARKETING INSTAGRAM TERHADAP BRAND IMAGE DISNEY+HOTSTAR DI MASA PANDEMI COVID-19 Qayyum Deyatari Pangestu; Didiek Tranggono
JURNAL SIGNAL Vol 10, No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.243 KB) | DOI: 10.33603/signal.v10i01.7005

Abstract

Di masa pandemi COVID-19 ini, pemanfaatan media digital perlu dilakukan untuk memasarkan barang atau jasa pada suatu perusahaan. Hal ini dikarenakan mobilitas masyarakat yang dibatasi menjadikan pemasaran konvensional kurang efektif dalam menjangkau audiens. Dengan begitu pemasaran melalui media digital seperti content marketing menjadi salah satu kegiatan pemasaran yang tepat untuk dilakukan. Content marketing  merupakan pemasaran yang memfokuskan pembuatan dan pendistribusian konten yang relevan dan berharga untuk menjangkau target audiens. Salah satu bisnis yang memanfaatkan content marketing adalah layanan hiburan streaming video on-demand Disney+ Hotstar melalui akun Instagram @disneyplushotstarid. Untuk dapat bersaing dengan layanan serupa, Disney+ Hotstar harus mempertimbangkan brand image yang dibangunnya melalui content marketing. Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh dari content marketing di Instagram dalam membangun brand image Disney+ Hotstar selama pandemi COVID-19. Metode yang digunakan adalah metode kuantitatif deskriptif. Analisis menggunakan analisi regresi linier berganda dengan variabel X merupakan 5 dimensi dari content marketing, yaitu reader cognition (X1), sharing motivation (X2), persuasion (X3), decision making (X4), dan life factors (X5) dan variabel Y adalah brand image. Setelah melakukan analisis tersebut, hasil yang didapat adalah variabel-variabel content marketing memiliki pengaruh secara simultan maupun parsial terhadap variabel brand image. Namun, variabel persuasion memiliki pengaruh negatif terhadap variabel brand image (Y).
OPTIMALISASI PEMASARAN MELALUI MEDIA SOSIAL PADA UMKM SE-KECAMATAN BULAK DALAM ERA DISRUPSI Luluk Desva Fitriah; Anisa Amirotun Nabila; Boston Tambunan; Cahya Gutama Putra; Fauziah Putri Indi Rahmawati; Muhammad Wildan Firmansyah; Nur Mahmuda; Siti Nurista Fitriani; Yanuar Tyas Suganda; Didiek Tranggono
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 3 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i3.9638

Abstract

ABSTRAKDi era disrupsi, banyak platform yang dapat membantu UMKM untuk meningkatkan penjualannya. Contohnya pemasaran melalui dunia digital yang dapat dilakukan melalui media sosial antara lain WhatsApp business, Instagram Business, Tiktok dll. Dalam sebuah konten media sosial, tentunya juga perlu foto produk yang unik dan menarik sehingga menjadi daya tarik tersendiri bagi pelanggan. Namun, tanpa  memiliki  kompetensi dalam penguasaan dan pemahaman pemasaran digital, tentunya akan  menyulitkan  para  pelaku  UMKM  untuk bersaing  dalam  perdagangan. Sehingga penting untuk dilakukan pelatihan pemasaran digital. Kegiatan pengabdian masyarakat “Business Talk” menyasar pada pelaku UMKM se-Kecamatan Bulak, Surabaya bertempat di aula kantor Kecamatan Bulak. Tujuan dari kegiatan ini  untuk menambah pengetahuan dan meningkatkan kompetensi bagi para pelaku UMKM se-Kecamatan Bulak. Metode pelaksanaan kegiatan dengan ceramah, pelatihan dan kuesioner. Ceramah dilakukan dengan penyampaian materi. Materi yang disampaikan meliputi whatsApp business dan foto produk. Pelatihan berupa praktik mendaftar whatsApp business bagi pelaku UMKM serta praktik cara memfoto produk. Kuesioner berisi tingkat pemahaman peserta seminar sebelum dan setelah mendapat materi. Berdasarkan hasil kuesioner, seminar berpengaruh besar pada pelaku UMKM yang dapat meningkatkan pengetahuan dan pemahaman mereka terhadap foto produk dan juga whatsApp business. Sehingga hasil dari kegiatan ini berupa tingkat pemahaman sekaligus kompetensi pelaku UMKM mengenai pemasaran produk meningkat. Kata kunci: foto produk; pemasaran digital; pengabdian masyarakat; UMKM; whatsApp business. ABSTRACTIn the era of disruption, many platforms can help MSMEs increase their sales. For example, digital marketing through social media, including WhatsApp Business, Instagram Business, Tiktok, etc. In social media content, need a unique and interesting product photo so that it becomes a special attraction for customers. However, it will certainly make it difficult for MSMEs to compete in trade without competence in controlling and understanding digital marketing. So it is important for digital marketing training. The Business Talk community service activity targets SMEs throughout the Bulak District, Surabaya, in the Hall of the Bulak District Office. The purpose of this activity is to increase knowledge and increase competence for SMEs throughout the Bulak District. Methods of implementing activities with lectures, training, and questionnaires. Lectures are carried out by the delivery of material. The material presented includes WhatsApp business and product photos. Training in the form of practice in registering WhatsApp business for MSMEs and practice on how to photograph products. The questionnaire measures the level of understanding of the seminar participants before and after getting the material. Based on the results of the questionnaire, the seminar has a big influence on MSMEs who can increase their knowledge and understanding of product photos and the WhatsApp business. So that the results of this activity are in the form of understanding levels as well as the competencies of MSMEs regarding product marketing increase. Keywords: product photos; digital marketing; community dedication; MSMEs; WhatsApp business.
Co-Authors A.A.I. Prihandari Satvikadewi Ade Kusuma Agus Wahyudi Ahmad Shidqi Haetami Ahmad Sodiq Anashrulloh Ahmad Zamzamy Ajeng Nidita Putri Alamiyah, Syifa Syarifah Anatia Simamora Andre Yusuf Trisna Putra Andrew Christoper, Michael Anindasari, Adeliya Putri Anisa Amirotun Nabila Aprilia Eka Pratiwi arfah Aristina Sanjaya, Yushinta Attia Nabilla Yasmin Azkiya, Harfi Azkal Boston Tambunan Budi Prabowo Budi Prabowo Budi Rianto Budiwitjaksono, Gideon Setyo Cahya Gutama Putra Dicky Dharma Wisesa, Kadek DR. CATUR MSI SURATNOAJI Dwi Wahyuningtyas Dwiridhotjahjono, Jojok Dyva Claretta Fauziah Putri Indi Rahmawati Febianti Putri Noor Wahyuni Hutauruk, Hutauruk Indira Aryani, Maria Irwan Dwi Arianto J. Dwiridhotjahjono Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Juliana Nur Rachmah Juwito Juwito Khelsea, Yustika Okta Kusuma Wardhani Mas’udah Latif Ahmad Fauzan Luluk Desva Fitriah Maria Indira Aryani Meithia Fani Muhammad Wildan Firmansyah Mukhammad Shobri Kamil Nur Mahmuda Nuryananda, Praja F Nuryananda, Praja Firdaus Pandu Mustikasari, Ratih Pratiknyo, Tiar Yogo Putri Musicasari Qayyum Deyatari Pangestu R. P. Tutiasri R. Rasyidah Raharja, Wildan Taufik Rama Purba Dewa Ramadhany, Nabila Ayu Rasyidah, Resa Ririn P. Tutiasri Ririn Puspita Tutiasri S. Andarini Salsa Billa Frisanti Sanin Siti Nurista Fitriani Sonja Andarini Sonja Andarini Sri Tjondro Winarno, Sri Tjondro Sulistyanto Sumardjijati Trisna P, Andre Yusuf Trisna, Andre Yusuf Tukimah Tukiman Ulya Sarofa Wahyuning M., Diana Nur Windri Saifudin Yanuar Tyas Suganda Yenny WURYANDARI Yuli Candrasari Yunita Satya Pratiwi Zainal Abidin Achmad