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All Journal JPM17: Jurnal Pengabdian Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Al-Khidmah BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Jurnal Abdimas Mahakam Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Community Empowerment Ahmar Metakarya: Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties IIJSE
Helman Fachri
Universitas Muhammadiyah Pontianak
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence Of Perceived Ease Of Use And Trust On Intention To Re-Use The Dana E-Wallet Application Through Customer Satisfaction As An Intervening Variable Among Student Users In Pontianak Sari, Nilam; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11885

Abstract

The advancement of technology has driven consumer behavior changes toward digital transactions, including the use of e-wallets. Although the Dana application has become one of the most popular e-wallets in Pontianak, with a 72% increase in users in 2023, complaints regarding ease of use, security, and user satisfaction persist. This study aims to analyze the influence of Perceived Ease of Use and Trust on Intention to Re-Use, with Customer Satisfaction as an intervening variable. The research employs a quantitative approach with 100 respondents selected through purposive sampling and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results show that Perceived Ease of Use significantly affects Customer Satisfaction (T-Statistic = 3.519; P-Value = 0.000) but does not significantly impact Intention to Re-Use (T-Statistic = 0.330; P-Value = 0.742). Conversely, Trust significantly influences both Customer Satisfaction (T-Statistic = 6.094; P-Value = 0.000) and Intention to Re-Use (T-Statistic = 2.527; P-Value = 0.012). User satisfaction mediates the relationships among these variables, indicating that satisfaction and trust are key factors in enhancing user loyalty to the Dana application.
The Effect Of Product Quality, Brand Image, And Price On Purchase Decisions At Roti Laris 18 Bakery & Cake Pontianak Pratamadilla, Intannia Feronika; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11833

Abstract

The bread and cake industry in Pontianak, particularly establishments such as Roti Laris 18, encounters significant rivalry within an expanding market. This research examines the impact of product quality, brand image, and pricing on consumer purchasing choices for Roti Laris 18 Bakery Cake goods. As customer tastes evolve towards healthier and more sanitary food options, product quality significantly influences purchasing decisions. The study employs an associative methodology, employing purposive sampling to collect data from 100 participants who have purchased items from Roti Laris 18. The study used SPSS 25 software to do multiple linear regression and tests for validity, reliability, normalcy, linearity, and multicollinearity. The hypothesis testing incorporated both simultaneous testing (F-test) and partial testing (T-test). This study's findings indicate that product quality, brand image, and price significantly and positively influence customer buying choices, both collectively and independently. The statistics demonstrate that product quality significantly affects purchase intentions, although brand image and pricing both favorably impact customer decisions. The study's results correspond with current research, indicating that when companies synchronize product quality, brand image, and price tactics, they are more likely to affect purchase patterns and enhance market share. This study offers significant insights for Roti Laris 18 to enhance their marketing efforts. It is advised that the firm persist in prioritizing product quality, enhance its brand image, and maintain competitive pricing to sustain its competitiveness in the swiftly changing baking industry. Future studies may investigate the influence of advertising methods and customer behavior on decision-making in the food business.  
The Impact of Cash on Delivery Feature on Customer Satisfaction and Repurchase Intention on the Shopee Platform in Pontianak City Hawari, Delvin; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12680

Abstract

The rapid growth of online transactions through e-commerce platforms has prompted service providers to offer secure and convenient payment methods, one of which is the Cash On Delivery (COD) feature. This study aims to determine the influence of the COD feature on customer satisfaction and repurchase intention among Shopee users in Pontianak City, as well as to answer whether customer satisfaction mediates this relationship. The research method employed a quantitative associative design with data collected through a questionnaire administered to 150 Shopee users who utilized COD. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results indicate that the COD feature significantly enhances customer satisfaction, which in turn positively influences repurchase intention. However, the direct effect of COD on repurchase intention is not significant without the mediation of customer satisfaction. These findings reinforce the understanding that customer satisfaction is a key factor in enhancing loyalty through practical and secure payment methods. In conclusion, the development of optimal COD features can improve customer retention, and further research is recommended to explore other factors that can strengthen repurchase intention on e-commerce platforms.
The Influence Of Perceived Ease Of Use And Perceived Usefulness On The Intention To Use Qris Among Students In Pontianak City With Trust As An Intervening Variable Priyanda, Tazkia; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12695

Abstract

This study aims to analyze the influence of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) on Intention to Use (ITU) of QRIS among students in Pontianak City with Trust as an intervening variable. The research method used a quantitative approach with an associative design and data collection through a questionnaire distributed to 100 QRIS users. Data analysis was conducted using Structural Equation Modeling (SEM) with Smart-PLS. The results of the study indicate that Perceived Ease of Use and Perceived Usefulness significantly influence Trust, and Trust significantly influences Intention to Use. Additionally, Perceived Usefulness has a significant positive direct effect on Intention to Use, while Perceived Ease of Use does not have a significant direct effect on Intention to Use. The Trust variable acts as a significant mediator in the relationship between Perceived Ease of Use and Perceived Usefulness with Intention to Use. These findings indicate that perceived ease and perceived usefulness enhance students' trust in QRIS, which ultimately drives their intention to use QRIS sustainably.
The Influence Of Delivery Speed And Purchase Experience On Online Repurchase Intention In E-Commerce Shopee User Students In Pontianak City With Trust As An Intervening Variable Anggara, Bintang; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12676

Abstract

The purpose of this study was to examine the effect of delivery speed and purchase experience on online repeat purchasing intentions among students who use Shopee e-commerce in Pontianak city, with trust as the intervening variable. The growth of E-Commerce in Indonesia which continues to grow indicates changes in people's behavior in meeting their needs. From the results of this study, the Adjusted R-Square value on the Trust variable (Y1) is 0.677, which means that the Trust variable (Y1) is simultaneously influenced by the Speed of Delivery (X1) and Purchasing Experience (X2) variables by 67.7%, and the remaining 32.3% is influenced by other variables outside this research model and the Adjusted R-Square Value on the Repurchase Intention (Y2) variable is 0.729, which means that the Repurchase Intention (Y2) variable is simultaneously influenced by the Delivery Speed (X1), Purchase Experience (X2) and Trust (Y1) by 72.9%, and the remaining 27.1% is influenced by other variables outside of this study. The results showed that delivery speed has a positive and significant effect on trust (T-Statistic = 3,507, P-Value = 0.000), and purchase experience also has a positive and significant effect on trust (T-Statistic = 9,940, P-Value = 0.000). In addition, trust has a positive and significant effect on repurchase intention (T-Statistic = 2.081, P-Value = 0.038), and speed of delivery also has a direct effect on repurchase intention (T-Statistic = 2.431, P-Value = 0.015). However, the purchase experience has no direct effect on the intention to repurchase (T-Statistic = 1.112, P-Value = 0.267). Finally, delivery speed has no indirect effect on repurchase intention through trust (T-Statistic = 1.746, P-Value = 0.081), while purchase experience has a significant indirect effect on repurchase intention through trust (T-Statistic = 2.018, P-Value = 0.044). Recommendations for future research include expanding the sample to include more e-commerce users in various regions and platforms, as well as testing other factors that can influence repurchase intentions, such as product quality, customer service, and price factors.
Small Business Performance Drivers; Market Orientation and Business Capabilities Perspectives Fachri, Helman; Widokarti, Joko Rizkie; Sitaniapessy, Harry A. P.
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p610-625

Abstract

This research, focusing on Sambas Regency, investigates how Market Orientation and Business Capabilities influence small business performance in the West Kalimantan - Sarawak border area. Through a survey of 50 small business owners operating via the Aruk Border Post, the study found that both Market Orientation and Business Capabilities significantly impact business performance. Market orientation, requiring significant resources and focus, business capabilities, and support for performance improvement are crucial factors. The study recommends prioritizing innovation and adaptation to market needs, enhancing collaboration and resource optimization, and utilizing cross-border cooperation and digital technology for broader market access to develop business strategies sustainably.
The Effect Of Service Quality, Place And Promotion On Purchasing Decisions For Yamaha N-Max Motorbikes At Ksm Nanga Pinoh Melawi Regency Heru Prawira; Helman Fachri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8066

Abstract

This study aims to analyze the effect of service quality, location, and promotion on purchasing decisions. Data collection was conducted through questionnaires, and to ensure the accuracy and reliability of the questionnaires, two test tools were used, namely validity test and reliability test. In the analysis, multiple linear regression was used to evaluate the relationship between the dependent variable (purchase decision) and independent factors (service quality, location, and promotion). The results showed that location, advertising, and service quality all had a significant impact on consumers purchasing decisions. With a significance level of 0.000 and a calculated F-value of 504.080, the F-test shows that together these independent factors have a major influence on purchasing decisions. The value of the coefficient of determination (R2) indicates that the three independent variables can explain 94.0% of the variance of the purchase decision. The study emphasizes the importance of service quality, location, and promotion in shaping customer behavior, as well as providing valuable insights for companies looking to improve their marketing strategies.
The Effect Of Product, Price, Promotion and Place On Consumer Purchasing Decisions MBBAH Kitchen In Pontianak Ari Maulana; Helman Fachri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8115

Abstract

This study aims to determine the effect of product variables, price, promotion, and location on consumer purchasing decisions. This study uses a quantitative approach and involves a population consisting of respondents who act as consultants MBBAH Kitchen in Pontianak. In this study, the number of samples used was 100 respondents. Data collection was conducted by providing questionnaires to respondents, then analyzed using the method of validity, reliability, normality. Hypothesis testing is done through simultaneous test (F test) and Partial Test (t test). The results showed that taken together, the variables of product, price, promotion, and location had a significant effect on consumers purchasing decisions. However, when partially analyzed, only products, promotions, and locations were shown to have a significant influence on purchasing decisions, while prices showed no significant influence.
ShopeePay: How Security Perception and Ease of Use among Its Users Would Affect Loyalty through Trust in Pontianak Diwani Fara Sagita; Muhammad Ebuziyya Alif Ramadhan; Helman Fachri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Security Perception and Ease of Use on Loyalty through Trust in choosing to conduct transactions using ShopeePay in Pontianak City. This research employs an associative method. The population in this study consists of all ShopeePay users domiciled in Pontianak City, with a sample size of 100 respondents determined using purposive sampling technique. The data analysis technique in this study uses Structural Equation Modeling (SEM) with the assistance of SmartPLS Version 3 software. The data testing in this study consists of testing the outer model and the inner model. Inner model testing includes tests for convergent and discriminant validity, Average Variance Extracted (AVE), and Reliability Testing. Meanwhile, outer model testing consists of R-Square testing, direct effect, and indirect effect testing. This research is motivated by the empirical gap concerning the role of trust as an intervening variable in the relationship between security perception and ease of use on user loyalty in digital payment services, where most previous studies have emphasized the direct influence of these two variables on loyalty. In Pontianak City, studies on ShopeePay that integrate trust as a mediating variable remain very limited. The novelty of this research lies in the finding of a full mediation model, in which security perception and ease of use significantly influence trust, trust significantly influences loyalty, yet neither security perception nor ease of use exerts a direct influence on loyalty. Theoretically, this research confirms the position of trust as a key determinant in building e-wallet user loyalty and enriches the development of the Technology Acceptance Model and loyalty within the context of financial technology at the regional level. Based on the direct effect analysis results, it is found that security perception and ease of use have a direct influence on trust, and trust subsequently has a direct influence on user loyalty. However, security perception and ease of use do not have a direct influence on loyalty. Furthermore, based on the indirect effect test results, it is known that both security perception and ease of use influence user loyalty through the mediating role of trust.
Co-Authors Abd. Rasyid Syamsuri Ade Fitri Agustin, Devi Al Farez, Muhammad Rifky Anggara, Bintang Anggi Yoga Pratama Arfan, Iskandar Ari Maulana Asbani A Bejo Bejo Cahyadi, Refan Dedi Hariyanto Desti Ratnasari Devi Yasmin Dita Afrila Diwani Fara Sagita Dwi Utami Kliman Eko Prasetyo Eko Sarwono Fenni Supriadi Fita Kurniasari Harry A. P. Sitaniapessy Hawari, Delvin Herawaty, Rhesa Heriansyah . Heru Prawira Ida Gustina Iin Maulina Indah Sari Joko Rizkie Widokarti Kamitha, Adella Linda Suwarni Mahendra Mahendra Markani Markani Marnia Marnia Midun Midun Muhammad Ebuziyya Alif Ramadhan Muhammad Ebuziyya Alif Ramadhan Muslimin Muslimin Nanda Yustinur Nilam Sari Ocktolius Syaputra Pradaka, Izmi Fikadillah Pratamadilla, Intannia Feronika Priyanda, Tazkia Rasina Rasina Ria Risti K. D Riska Citra Sabilah Rochmawati, Rochmawati Samsuddin Samsuddin Selviana Selviana Selviana Setyo Kuncoro Sukardi Sukardi Sumiyati Sumiyati Syamsi Hidayat Wahyu Maulana Waspodo, Waspodo Wulan Purnama Sari Yanti Yanti Yulanda, Risqi Zainuddin 01