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All Journal JPM17: Jurnal Pengabdian Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Al-Khidmah BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Jurnal Abdimas Mahakam Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Community Empowerment Ahmar Metakarya: Jurnal Pengabdian Masyarakat Electronic Journal of Education, Social Economics and Technology Journal of Economics and Management Scienties
Helman Fachri
Universitas Muhammadiyah Pontianak
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The The Influence of Instagram Social Media Marketing and Product Quality on Purchasing Decisions at Zaza Coffee in Pontianak Yulanda, Risqi; Fachri, Helman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4451

Abstract

The rapid growth of the coffee shop industry in Indonesia has driven business owners to adopt effective marketing strategies to maintain competitiveness. This study examines the impact of Instagram social media marketing and product quality on purchasing decisions at Zaza Coffee in Pontianak. Using an associative research approach, the study employs multiple linear regression analysis with data collected from 100 respondents who are customers of Zaza Coffee. The results indicate that social media marketing has a significant influence on purchasing decisions, with a beta coefficient of 0.388, while product quality also plays a significant role with a beta coefficient of 0.345. However, social media marketing exerts a more dominant effect on consumer purchasing behavior compared to product quality. The coefficient of determination (R²) of 0.446 suggests that 44.6% of purchasing decisions are explained by these two factors, while the remaining percentage is influenced by other variables. These findings highlight the importance of integrating digital marketing strategies with product quality improvements to attract and retain customers. By understanding the factors affecting purchasing decisions, business owners can optimize their marketing efforts and product quality to enhance customer satisfaction and strengthen their competitive advantage
The Influence Of Perceived Ease Of Use And Trust On Intention To Re-Use The Dana E-Wallet Application Through Customer Satisfaction As An Intervening Variable Among Student Users In Pontianak Sari, Nilam; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11885

Abstract

The advancement of technology has driven consumer behavior changes toward digital transactions, including the use of e-wallets. Although the Dana application has become one of the most popular e-wallets in Pontianak, with a 72% increase in users in 2023, complaints regarding ease of use, security, and user satisfaction persist. This study aims to analyze the influence of Perceived Ease of Use and Trust on Intention to Re-Use, with Customer Satisfaction as an intervening variable. The research employs a quantitative approach with 100 respondents selected through purposive sampling and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results show that Perceived Ease of Use significantly affects Customer Satisfaction (T-Statistic = 3.519; P-Value = 0.000) but does not significantly impact Intention to Re-Use (T-Statistic = 0.330; P-Value = 0.742). Conversely, Trust significantly influences both Customer Satisfaction (T-Statistic = 6.094; P-Value = 0.000) and Intention to Re-Use (T-Statistic = 2.527; P-Value = 0.012). User satisfaction mediates the relationships among these variables, indicating that satisfaction and trust are key factors in enhancing user loyalty to the Dana application.
The Effect Of Product Quality, Brand Image, And Price On Purchase Decisions At Roti Laris 18 Bakery & Cake Pontianak Pratamadilla, Intannia Feronika; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11833

Abstract

The bread and cake industry in Pontianak, particularly establishments such as Roti Laris 18, encounters significant rivalry within an expanding market. This research examines the impact of product quality, brand image, and pricing on consumer purchasing choices for Roti Laris 18 Bakery Cake goods. As customer tastes evolve towards healthier and more sanitary food options, product quality significantly influences purchasing decisions. The study employs an associative methodology, employing purposive sampling to collect data from 100 participants who have purchased items from Roti Laris 18. The study used SPSS 25 software to do multiple linear regression and tests for validity, reliability, normalcy, linearity, and multicollinearity. The hypothesis testing incorporated both simultaneous testing (F-test) and partial testing (T-test). This study's findings indicate that product quality, brand image, and price significantly and positively influence customer buying choices, both collectively and independently. The statistics demonstrate that product quality significantly affects purchase intentions, although brand image and pricing both favorably impact customer decisions. The study's results correspond with current research, indicating that when companies synchronize product quality, brand image, and price tactics, they are more likely to affect purchase patterns and enhance market share. This study offers significant insights for Roti Laris 18 to enhance their marketing efforts. It is advised that the firm persist in prioritizing product quality, enhance its brand image, and maintain competitive pricing to sustain its competitiveness in the swiftly changing baking industry. Future studies may investigate the influence of advertising methods and customer behavior on decision-making in the food business.  
The Impact of Cash on Delivery Feature on Customer Satisfaction and Repurchase Intention on the Shopee Platform in Pontianak City Hawari, Delvin; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12680

Abstract

The rapid growth of online transactions through e-commerce platforms has prompted service providers to offer secure and convenient payment methods, one of which is the Cash On Delivery (COD) feature. This study aims to determine the influence of the COD feature on customer satisfaction and repurchase intention among Shopee users in Pontianak City, as well as to answer whether customer satisfaction mediates this relationship. The research method employed a quantitative associative design with data collected through a questionnaire administered to 150 Shopee users who utilized COD. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results indicate that the COD feature significantly enhances customer satisfaction, which in turn positively influences repurchase intention. However, the direct effect of COD on repurchase intention is not significant without the mediation of customer satisfaction. These findings reinforce the understanding that customer satisfaction is a key factor in enhancing loyalty through practical and secure payment methods. In conclusion, the development of optimal COD features can improve customer retention, and further research is recommended to explore other factors that can strengthen repurchase intention on e-commerce platforms.
The Influence Of Perceived Ease Of Use And Perceived Usefulness On The Intention To Use Qris Among Students In Pontianak City With Trust As An Intervening Variable Priyanda, Tazkia; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12695

Abstract

This study aims to analyze the influence of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) on Intention to Use (ITU) of QRIS among students in Pontianak City with Trust as an intervening variable. The research method used a quantitative approach with an associative design and data collection through a questionnaire distributed to 100 QRIS users. Data analysis was conducted using Structural Equation Modeling (SEM) with Smart-PLS. The results of the study indicate that Perceived Ease of Use and Perceived Usefulness significantly influence Trust, and Trust significantly influences Intention to Use. Additionally, Perceived Usefulness has a significant positive direct effect on Intention to Use, while Perceived Ease of Use does not have a significant direct effect on Intention to Use. The Trust variable acts as a significant mediator in the relationship between Perceived Ease of Use and Perceived Usefulness with Intention to Use. These findings indicate that perceived ease and perceived usefulness enhance students' trust in QRIS, which ultimately drives their intention to use QRIS sustainably.
The Influence Of Delivery Speed And Purchase Experience On Online Repurchase Intention In E-Commerce Shopee User Students In Pontianak City With Trust As An Intervening Variable Anggara, Bintang; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12676

Abstract

The purpose of this study was to examine the effect of delivery speed and purchase experience on online repeat purchasing intentions among students who use Shopee e-commerce in Pontianak city, with trust as the intervening variable. The growth of E-Commerce in Indonesia which continues to grow indicates changes in people's behavior in meeting their needs. From the results of this study, the Adjusted R-Square value on the Trust variable (Y1) is 0.677, which means that the Trust variable (Y1) is simultaneously influenced by the Speed of Delivery (X1) and Purchasing Experience (X2) variables by 67.7%, and the remaining 32.3% is influenced by other variables outside this research model and the Adjusted R-Square Value on the Repurchase Intention (Y2) variable is 0.729, which means that the Repurchase Intention (Y2) variable is simultaneously influenced by the Delivery Speed (X1), Purchase Experience (X2) and Trust (Y1) by 72.9%, and the remaining 27.1% is influenced by other variables outside of this study. The results showed that delivery speed has a positive and significant effect on trust (T-Statistic = 3,507, P-Value = 0.000), and purchase experience also has a positive and significant effect on trust (T-Statistic = 9,940, P-Value = 0.000). In addition, trust has a positive and significant effect on repurchase intention (T-Statistic = 2.081, P-Value = 0.038), and speed of delivery also has a direct effect on repurchase intention (T-Statistic = 2.431, P-Value = 0.015). However, the purchase experience has no direct effect on the intention to repurchase (T-Statistic = 1.112, P-Value = 0.267). Finally, delivery speed has no indirect effect on repurchase intention through trust (T-Statistic = 1.746, P-Value = 0.081), while purchase experience has a significant indirect effect on repurchase intention through trust (T-Statistic = 2.018, P-Value = 0.044). Recommendations for future research include expanding the sample to include more e-commerce users in various regions and platforms, as well as testing other factors that can influence repurchase intentions, such as product quality, customer service, and price factors.
The Influence of Service Quality and Price on Customer Satisfaction of Economy-Type Rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency Kurniawan, Ferry; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.824

Abstract

This study aims to examine the influence of service quality and price on customer satisfaction of economy-type rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency. The research is motivated by the importance of service quality and price in shaping customer satisfaction amid increasing competition in the hospitality industry. This study employs a quantitative approach using an associative method. Data were collected through questionnaires distributed to 100 respondents who had stayed at Hotel Rajawali. The variables examined include service quality (X1), price (X2), and customer satisfaction (Y). Data analysis techniques used include multiple linear regression, validity and reliability tests, as well as classical assumption tests such as normality, linearity, and multicollinearity tests. The results of the F-test indicate that service quality and price simultaneously have a significant influence on customer satisfaction. However, the t-test results show that only service quality has a positive and significant partial effect on customer satisfaction, while price does not have a significant effect. These findings suggest that customer satisfaction at Hotel Rajawali is more strongly influenced by service quality rather than price. Therefore, it is recommended that hotel management focus more on improving service quality to maintain and enhance customer satisfaction.
The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh Fahreza, Naufal Dwi; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.838

Abstract

This study aims to determine the influence of brand image, location, and word of mouth on the purchase decision of Honda motorcycles with eSAF frames at TDM Nanga Pinoh City. This research uses an associative method. The sample in this study consists of 100 respondents who are both users and consumers of Honda motorcycles with eSAF frames, using purposive sampling techniques. The instrument testing techniques in this study use validity tests, reliability tests, classical assumption tests using normality tests, linearity tests, multicollinearity tests, and hypothesis testing using multiple linear regression tests, correlation coefficient tests, coefficient of determination tests, simultaneous tests, and partial tests. The data analysis results show that the multiple linear regression model produces the equation Y = 1.341 + 0.150X₁ + 0.208X₂ + 0.252X₃. The correlation coefficient (R) value of 0.740 indicates that the relationship between the three independent variables and purchasing decisions is in the strong category. The coefficient of determination (R²) of 0.547 shows that the three independent variables are able to explain 54.7% of the variation in the purchasing decision of Honda motorcycles with eSAF frames, while the remaining 45.3% is explained by other factors outside this research model. Based on the individual test (t-test), it was found that the variables Brand Image (X1), Location (X2), and Word of Mouth (X3) each have a positive influence on the Purchase Decision (Y) variable. The simultaneous test results (F-test) prove that the three independent variables have a positive and significant influence on purchasing decisions. Future research is suggested to examine other factors such as digital promotion, consumer trust, or service quality to deepen understanding of what influences purchasing decisions.
The Influence of Café Atmosphere, Service Quality, and Product Variety on Purchase Decisions at Ngopidiaphen in Pontianak City Meisya, Detia; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.918

Abstract

This study aims to analyze the influence of Café Atmosphere, Service Quality, and Product Variety on Purchase Decisions at Ngopidiaphen in Pontianak City. This research employs a quantitative approach with a total of 100 respondents selected using an accidental sampling technique. Data were collected through observation, interviews, and questionnaires. The results of multiple linear regression analysis show the equation Y = 1.110 + 0.274X₁ + 0.182X₂ + 0.202X₃, with a correlation coefficient (R) of 0.719 indicating a strong relationship, and a coefficient of determination (R²) of 51.7%, meaning the remaining variation is influenced by other factors outside this study. The F-test results show that Café Atmosphere, Service Quality, and Product Variety simultaneously have a positive and significant effect on Purchase Decisions, with an F calculated value of 34.237 F table 3.09 and a significance value of 0.000 0.05. Partial t-tests also show that each variable has a positive and significant effect, with t calculated values for Café Atmosphere (3.133), Service Quality (2.077), and Product Variety (2.561), all greater than the t table value of 1.660. In conclusion, a comfortable café atmosphere, high-quality service, and diverse products make a real contribution to increasing consumers’ purchase decisions at Ngopidiaphen. The practical implication is that café owners are advised to consistently maintain the atmosphere, improve service quality, and innovate their menu. Future research is expected to include other variables such as promotion or pricing to produce more comprehensive results.
Small Business Performance Drivers; Market Orientation and Business Capabilities Perspectives Fachri, Helman; Widokarti, Joko Rizkie; Sitaniapessy, Harry A. P.
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p610-625

Abstract

This research, focusing on Sambas Regency, investigates how Market Orientation and Business Capabilities influence small business performance in the West Kalimantan - Sarawak border area. Through a survey of 50 small business owners operating via the Aruk Border Post, the study found that both Market Orientation and Business Capabilities significantly impact business performance. Market orientation, requiring significant resources and focus, business capabilities, and support for performance improvement are crucial factors. The study recommends prioritizing innovation and adaptation to market needs, enhancing collaboration and resource optimization, and utilizing cross-border cooperation and digital technology for broader market access to develop business strategies sustainably.
Co-Authors Abd. Rasyid Syamsuri Ade Fitri Agustin, Devi Al Farez, Muhammad Rifky Anggara, Bintang Anggi Yoga Pratama Arfan, Iskandar Asbani A Bejo Bejo Cahyadi, Refan Dedi Hariyanto Desti Ratnasari Devi Yasmin Dita Afrila Dwi Utami Kliman Eko Prasetyo Eko Sarwono Fahreza, Naufal Dwi Fenni Supriadi Ferry Kurniawan, Ferry Fita Kurniasari Harry A. P. Sitaniapessy Hawari, Delvin Herawaty, Rhesa Heriansyah . Ida Gustina Iin Maulina Indah Sari Joko Rizkie Widokarti Kamitha, Adella Linda Suwarni Mahendra Mahendra Markani Markani Marnia Marnia Meisya, Detia Midun Midun Muhammad Ebuziyya Alif Ramadhan Muslimin Muslimin Nanda Yustinur Nilam Sari Ocktolius Syaputra Pradaka, Izmi Fikadillah Pratamadilla, Intannia Feronika Prawira, Heru Priyanda, Tazkia Rasina Rasina Ria Risti K. D Riska Citra Sabilah Rochmawati, Rochmawati Samsuddin Samsuddin Selviana Selviana Selviana Setyo Kuncoro Sukardi Sukardi Sumiyati Sumiyati Syamsi Hidayat Wahyu Maulana Waspodo, Waspodo Wulan Purnama Sari Yanti Yanti Yulanda, Risqi Zainuddin 01