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The Influence Of Perceived Ease Of Use And Perceived Usefulness On The Intention To Use Qris Among Students In Pontianak City With Trust As An Intervening Variable Priyanda, Tazkia; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12695

Abstract

This study aims to analyze the influence of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) on Intention to Use (ITU) of QRIS among students in Pontianak City with Trust as an intervening variable. The research method used a quantitative approach with an associative design and data collection through a questionnaire distributed to 100 QRIS users. Data analysis was conducted using Structural Equation Modeling (SEM) with Smart-PLS. The results of the study indicate that Perceived Ease of Use and Perceived Usefulness significantly influence Trust, and Trust significantly influences Intention to Use. Additionally, Perceived Usefulness has a significant positive direct effect on Intention to Use, while Perceived Ease of Use does not have a significant direct effect on Intention to Use. The Trust variable acts as a significant mediator in the relationship between Perceived Ease of Use and Perceived Usefulness with Intention to Use. These findings indicate that perceived ease and perceived usefulness enhance students' trust in QRIS, which ultimately drives their intention to use QRIS sustainably.
The Influence Of Delivery Speed And Purchase Experience On Online Repurchase Intention In E-Commerce Shopee User Students In Pontianak City With Trust As An Intervening Variable Anggara, Bintang; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12676

Abstract

The purpose of this study was to examine the effect of delivery speed and purchase experience on online repeat purchasing intentions among students who use Shopee e-commerce in Pontianak city, with trust as the intervening variable. The growth of E-Commerce in Indonesia which continues to grow indicates changes in people's behavior in meeting their needs. From the results of this study, the Adjusted R-Square value on the Trust variable (Y1) is 0.677, which means that the Trust variable (Y1) is simultaneously influenced by the Speed of Delivery (X1) and Purchasing Experience (X2) variables by 67.7%, and the remaining 32.3% is influenced by other variables outside this research model and the Adjusted R-Square Value on the Repurchase Intention (Y2) variable is 0.729, which means that the Repurchase Intention (Y2) variable is simultaneously influenced by the Delivery Speed (X1), Purchase Experience (X2) and Trust (Y1) by 72.9%, and the remaining 27.1% is influenced by other variables outside of this study. The results showed that delivery speed has a positive and significant effect on trust (T-Statistic = 3,507, P-Value = 0.000), and purchase experience also has a positive and significant effect on trust (T-Statistic = 9,940, P-Value = 0.000). In addition, trust has a positive and significant effect on repurchase intention (T-Statistic = 2.081, P-Value = 0.038), and speed of delivery also has a direct effect on repurchase intention (T-Statistic = 2.431, P-Value = 0.015). However, the purchase experience has no direct effect on the intention to repurchase (T-Statistic = 1.112, P-Value = 0.267). Finally, delivery speed has no indirect effect on repurchase intention through trust (T-Statistic = 1.746, P-Value = 0.081), while purchase experience has a significant indirect effect on repurchase intention through trust (T-Statistic = 2.018, P-Value = 0.044). Recommendations for future research include expanding the sample to include more e-commerce users in various regions and platforms, as well as testing other factors that can influence repurchase intentions, such as product quality, customer service, and price factors.
Small Business Performance Drivers; Market Orientation and Business Capabilities Perspectives Fachri, Helman; Widokarti, Joko Rizkie; Sitaniapessy, Harry A. P.
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v5.i1.p610-625

Abstract

This research, focusing on Sambas Regency, investigates how Market Orientation and Business Capabilities influence small business performance in the West Kalimantan - Sarawak border area. Through a survey of 50 small business owners operating via the Aruk Border Post, the study found that both Market Orientation and Business Capabilities significantly impact business performance. Market orientation, requiring significant resources and focus, business capabilities, and support for performance improvement are crucial factors. The study recommends prioritizing innovation and adaptation to market needs, enhancing collaboration and resource optimization, and utilizing cross-border cooperation and digital technology for broader market access to develop business strategies sustainably.
The Effect Of Service Quality, Place And Promotion On Purchasing Decisions For Yamaha N-Max Motorbikes At Ksm Nanga Pinoh Melawi Regency Heru Prawira; Helman Fachri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8066

Abstract

This study aims to analyze the effect of service quality, location, and promotion on purchasing decisions. Data collection was conducted through questionnaires, and to ensure the accuracy and reliability of the questionnaires, two test tools were used, namely validity test and reliability test. In the analysis, multiple linear regression was used to evaluate the relationship between the dependent variable (purchase decision) and independent factors (service quality, location, and promotion). The results showed that location, advertising, and service quality all had a significant impact on consumers purchasing decisions. With a significance level of 0.000 and a calculated F-value of 504.080, the F-test shows that together these independent factors have a major influence on purchasing decisions. The value of the coefficient of determination (R2) indicates that the three independent variables can explain 94.0% of the variance of the purchase decision. The study emphasizes the importance of service quality, location, and promotion in shaping customer behavior, as well as providing valuable insights for companies looking to improve their marketing strategies.
The Effect Of Product, Price, Promotion and Place On Consumer Purchasing Decisions MBBAH Kitchen In Pontianak Ari Maulana; Helman Fachri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8115

Abstract

This study aims to determine the effect of product variables, price, promotion, and location on consumer purchasing decisions. This study uses a quantitative approach and involves a population consisting of respondents who act as consultants MBBAH Kitchen in Pontianak. In this study, the number of samples used was 100 respondents. Data collection was conducted by providing questionnaires to respondents, then analyzed using the method of validity, reliability, normality. Hypothesis testing is done through simultaneous test (F test) and Partial Test (t test). The results showed that taken together, the variables of product, price, promotion, and location had a significant effect on consumers purchasing decisions. However, when partially analyzed, only products, promotions, and locations were shown to have a significant influence on purchasing decisions, while prices showed no significant influence.
ShopeePay: How Security Perception and Ease of Use among Its Users Would Affect Loyalty through Trust in Pontianak Diwani Fara Sagita; Muhammad Ebuziyya Alif Ramadhan; Helman Fachri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to examine the influence of Security Perception and Ease of Use on Loyalty through Trust in choosing to conduct transactions using ShopeePay in Pontianak City. This research employs an associative method. The population in this study consists of all ShopeePay users domiciled in Pontianak City, with a sample size of 100 respondents determined using purposive sampling technique. The data analysis technique in this study uses Structural Equation Modeling (SEM) with the assistance of SmartPLS Version 3 software. The data testing in this study consists of testing the outer model and the inner model. Inner model testing includes tests for convergent and discriminant validity, Average Variance Extracted (AVE), and Reliability Testing. Meanwhile, outer model testing consists of R-Square testing, direct effect, and indirect effect testing. This research is motivated by the empirical gap concerning the role of trust as an intervening variable in the relationship between security perception and ease of use on user loyalty in digital payment services, where most previous studies have emphasized the direct influence of these two variables on loyalty. In Pontianak City, studies on ShopeePay that integrate trust as a mediating variable remain very limited. The novelty of this research lies in the finding of a full mediation model, in which security perception and ease of use significantly influence trust, trust significantly influences loyalty, yet neither security perception nor ease of use exerts a direct influence on loyalty. Theoretically, this research confirms the position of trust as a key determinant in building e-wallet user loyalty and enriches the development of the Technology Acceptance Model and loyalty within the context of financial technology at the regional level. Based on the direct effect analysis results, it is found that security perception and ease of use have a direct influence on trust, and trust subsequently has a direct influence on user loyalty. However, security perception and ease of use do not have a direct influence on loyalty. Furthermore, based on the indirect effect test results, it is known that both security perception and ease of use influence user loyalty through the mediating role of trust.
Pemberdayaan Masyarakat Daerah Terisolir dan Tertinggal melalui Strategi Promotif Preventif Pendidikan Kewirausahaan Ekonomi Pertanian Linda Suwarni; Selviana Selviana; Helman Fachri; Eko Prasetyo
Jurnal Abdimas Mahakam Vol. 5 No. 01 (2021): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

Kegiatan ini bertujuan untuk meningkatkan dan mengembangkan potensi di wilayah terisolir khususnya di bidang kesehatan, ekonomi, perikanan dan pertanian, serta pendidikan sehingga mendukung upaya peningkatan derajat kesehatan dan kesejahteraan masyarakat di wilayah terisolir dan tertinggal. Metode yang dilaksanakan adalah kemitraan bersama pemerintah desa, dan instansi terkait untuk peningkatan Pemberdayaan Masyarakat Daerah Terisolir dan Tertinggal Melalui Strategi P3KEP (Promotif Preventif Pendidikan Kewirausahaan Ekonomi Pertanian. Sasaran program ini adalah masyarakat Desa Teluk Pakedai, karena letak desa yang terisolir membuat akses teknologi dan informasi menjadi terbatas. Hasil kegiatan berupa Pembentukan dan Pembinaan desa siaga, melalui lokakarya mini, promosi kesehatan meliputi penyuluhan tentang PHBS, sosialisasi jamban sehat, sarana air bersih, sanitasi lingkungan, gizi, pelatihan kader desa siaga dan kader posyandu, pelatihan manajemen desa siaga, pembentukan keluarga siaga dan remaja siaga, pembuatan teknologi penyarimgan air bersih sederhana percontohan, Praktek penerapan pengolahan sampah dengan sistem 5R menuju zero waste, sosialisasi pemanfaatan lahan perkarangan untuk vegetable gardening dan tanaman obat keluarga (TOGA). Bidang kewirausahaan ekonomi pertanian dan perikanan melalui pembentukan dan pembinaan kelompok wanita tani, pelatihan pembuatan keramba jaring apung dan keramba jaring tancap, pelatihan pembudidayaan dan peningkatan produksi ikan, pelatihan pengolahan hasil perikanan, pelatihan pembibitan pengolahan hasil perkebunan, sosialisasi pengemasan produk hasil perikanan dan perkebunan. Bidang Pendidikan melalui pelatihan dan pembentukan kader rumah pintar, pemanfaatan bahan yang tersedia dengan berbagai metode. Kegiatan telah dilaksanakan di berbagai bidang dengan pemberian informasi, keterampilan serta teknologi percontohan, sehingga perlu pengembangan secara optimal dan berkelanjutan. Oleh karena itu kerjasama antara pemerintah desa dan instansi terkait dan perguruan tinggi perlu terus dilakukan agar pembinaan dan pengembangan desa siaga, terutama di Kecamatan Teluk Pakedai Kabupaten Kubu Raya menjadi berkelanjutan untuk mewujudkan masyarakat yang sehat dan sejahtera.
Pengaruh Cash Ratio, Long Term Debt to Equity Ratio, Return On Asset dan Maturity Terhadap Peringkat Obligasi Pada Perusahaan Sektor Keuangan Yang Terdaftar di Bursa Efek Indonesia Tahun 2018 Fachri, Helman
JURNAL MANAJEMEN MOTIVASI Vol 17 No 2 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i2.3527

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Cash Ratio, Long Term Debt to Equity Ratio, Return on Asset, dan Maturity terhadap Peringkat Obligasi yang dikeluarkan oleh PT Pefindo yang tergabung dalam Bursa Efek Indonesia (BEI). Penelitian ini termasuk kedalam jenis penelitian asosiatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode sampling jenuh. Sampel dalam penelitian sebanyak 36 obligasi yang diterbitkan dari 11 perusahaan. Teknik analisis data yang digunakan adalah uji asumsi klasik dan uji statistik.Berdasarkan hasil analisis dengan menggunakan uji asumsi klasik, data dalam penelitian ini data berdistribusi normal, data tidak terjadi autokorelasi, multikolinieritas, dan heteroskedastisitas, hasil uji linieritas dapat disimpulkan bahwa data berbentuk linier. Hasil uji koefisien korelasi berganda (R) yang diperoleh sebesar 0,598. Hal ini berarti bahwa antara Cash Ratio, Long Term Debt to Equity Ratio, Return on Asset, dan Maturity terhadap Peringkat Obligasi hubungannya sedang. Koefisien determinasi (r2) hasil yang diperoleh sebesar 0,357. Hal ini berarti bahwa 35,7% pengaruh terhadap Peringkat Obligasi dapat dijelaskan oleh Cash Ratio, Long Term Debt to Equity Ratio, Return on Asset, Maturity. Untuk hasil pengujian secara simultan dengan menggunakan uji F menunjukkan bahwa keempat variabel bebas yaitu CR, LTDER, ROA dan Maturity secara bersama-sama berpengaruh signifikan terhadap variabel terikat (Peringkat Obligasi). Hasil pengujian secara parsial (Uji t) menunjukkan bahwa Cash Ratio berpengaruh signifikan terhadap Peringkat Obligasi, Long Term Debt to Equity Ratio, Return on Asset, dan Maturity tidak berpengaruh signifikan terhadap Peringkat Obligasi.
The Influence of Service Quality and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable at CV Fathin Aesthetic Beauty Salon in Pemangkat Ria Amanda; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1275

Abstract

This study aims to analyze the influence of service quality and price on customer loyalty with customer satisfaction as an intervening variable at CV Fathin Aesthetic Beauty Salon in Pemangkat. The research approach used is quantitative with an associative causal design. Data were collected through structured questionnaires using a five-point Likert scale distributed to 100 respondents. The data analysis technique employed Partial Least Square Structural Equation Modeling using SmartPLS software. The results show that service quality and price have a positive and significant effect on customer satisfaction. Customer satisfaction is proven to have a positive and significant effect on customer loyalty. Service quality also has a positive and significant direct effect on customer loyalty, while price does not have a significant direct effect on customer loyalty. However, service quality and price have a positive and significant effect on customer loyalty through customer satisfaction as an intervening variable. These findings confirm that customer satisfaction plays an important role as a linking mechanism between service quality and price in shaping customer loyalty. Practically, the results of this study provide implications for salon managers to prioritize improving service quality and setting fair prices as the main strategy in building long-term customer loyalty. Future research is suggested to include other variables such as trust, brand image, perceived value, or relationship quality, as well as to expand the research object and area in order to obtain a more comprehensive understanding of the factors that influence customer loyalty in the beauty service industry.
The Influence of Product, Digital Marketing, and Customer Experience on Repurchase Intention at Catering Bunda Agus in Pontianak City Ridho Riharda; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1301

Abstract

This study aims to analyze the effect of Product, Digital Marketing, and Customer Experience on the Repurchase Intention of consumers of CV Catering Bunda Agus in Pontianak City. The study employed a quantitative associative approach with purposive sampling involving 100 respondents who had previously purchased catering products from Bunda Agus. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression (SPSS 25). The results show that Product has a positive and significant effect on Repurchase Intention (β = 0,386; p = 0,005), Digital Marketing has a positive and significant effect (β = 0,032; p = 0,032), and Customer Experience has a positive and significant effect (β = 0,281; p = 0,014). Simultaneously, the three variables have a significant effect on Repurchase Intention (F = 28,190; p 0,001) with the model’s explanatory power of 46,8% (R² = 0,468). These findings indicate that the increase in repurchase intention is mainly influenced by strengthening product aspects and customer experience, while digital marketing serves as a supporting reinforcement. The managerial implication is that CV Catering Bunda Agus needs to prioritize consistency in quality and menu variety, strengthen the service experience (ease of ordering, responsiveness, and handling special requests), and optimize digital content and interactions to strengthen consumer engagement.