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All Journal JPM17: Jurnal Pengabdian Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Al-Khidmah BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Community Empowerment Ahmar Metakarya: Jurnal Pengabdian Masyarakat Economics and Business Journal Electronic Journal of Education, Social Economics and Technology Journal of Economics and Management Scienties IIJSE Jurnal Abdimas Mahakam
Helman Fachri
Universitas Muhammadiyah Pontianak
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE EFFECT OF SERVICE QUALITY AND PROMOTION TOWARDS CUSTOMER DECISION Pradaka, Izmi Fikadillah; Fachri, Helman
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.929

Abstract

This study investigates the influence of service quality and promotion on consumer decision-making regarding the use of Lash by Vie services in Pontianak City. Using an associative research approach, the study gathered data from 100 female respondents who had previously utilized the salon's services. Multiple regression analysis was employed as the primary analytical method, using SPSS version 25. Validity and normality tests confirmed that all items were both reliable and normally distributed. The findings reveal that, individually (through T-tests), both service quality and promotion have a positive and significant impact on consumer decision-making. Furthermore, the F-test results demonstrate that, when considered together, service quality and promotion significantly and positively influence consumers' decisions. These results underscore the importance of both factors in shaping consumer choices regarding beauty services.
Pengabdian Kepada Masyarakat Inovasi Teknologi Pengolahan Hasil Perkebunan dan Peningkatan Kesehatan Pekerja UKM Puput Project Sarwono, Eko; Suwarni, Linda; Fachri, Helman; Selviana, Selviana
Ahmar Metakarya: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Ahmar Metakarya: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Ahmad Mansyur Nasirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53770/amjpm.v4i1.339

Abstract

Usaha Kecil dan Menengah (UKM) Puput Project adalah salah satu Usaha Kecil Menengah yang berada di Kota Pontianak yang memiliki masalah dalam produksi dan pemasaran serta keluhan nyeri otot dari pekerja. Berdasarkan diskusi dan kesepakatan antara tim pengabdi UM Pontianak dengan mitra maka disepakati prioritas masalah yang dilakukan sebagai solusi awal dari masalah yang dihadapi oleh mitra adalah melalui kegiatan pemberian edukasi melalui penyuluhan tentang kesehatan dan keselamatan kerja, sanitasi makanan, dan pemasaran digital produk UKM. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan mitra tentang sanitasi makanan, kesehatan dan keselamatan kerja (K3), dan pemasaran digital. Metode pelaksanaan melalui penyuluhan tentang kesehatan dan keselamatan kerja, sanitasi makanan, dan pemasaran digital produk UKM. Peserta kegiatan pengabdian ini sejumlah 30 peserta. Evaluasi kegiatan dilakukan dengan pemberian pre-test dan post-test. Hasil kegiatan pengabdian ini yaitu terdapat peningkatan pengetahuan peserta sebesar 60% (mean sebelum sebesar 60 dan mean sesudah 96) antara sebelum dan setelah dilakukan kegiatan pengabdian masyarakat yang dilakukan oleh tim pengabdi UM Pontianak. Kegiatan penyuluhan dan pendampingan pada mitra sejenis UKM perlu dilakukan secara berkelanjutan guna meningkatkan derajat kesehatan pada pekerja sektor UKM.
The Impact of Service Quality, Facilities, and Pricing on Customer Satisfaction: A Study of Barbershop Swales in Pontianak Herawaty, Rhesa; Fachri, Helman
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3539

Abstract

This study examines the influence of service quality, facilities, and pricing on customer satisfaction in Barbershop Swales, Pontianak. This research addresses the growing demands of the barbershop industry, focusing on how these three factors shape customer perceptions. A quantitative approach was used, employing a structured questionnaire distributed to 100 customers. The data were analyzed using multiple linear regression to identify both individual and collective effects of the variables on customer satisfaction. The findings reveal that while service quality positively influences satisfaction, its impact is not statistically significant. In contrast, facilities and pricing play significant roles, with pricing emerging as the most dominant factor. This suggests that customers prioritize competitive pricing and high-quality facilities over service standards when choosing barbershops. The study highlights the importance of adjusting pricing strategies and improving facilities to enhance customer satisfaction in the barbershop industry in mid-sized urban areas
Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction Kamitha, Adella; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.968

Abstract

This research investigates the influence of Product Quality and Promotion on the Repurchase Intention of Losing Moment Project accessories in Pontianak, with Customer Satisfaction acting as a mediating variable. The study utilizes an associative approach, with a sample of 100 respondents comprising individuals who have previously purchased and used Losing Moment Project accessories. Data analysis is conducted using Structural Equation Modeling (SEM) via SmartPLS 3.0 software. The findings from hypothesis testing demonstrate that Product Quality positively and significantly impacts both Customer Satisfaction and Repurchase Intention. While Promotion positively and significantly affects Customer Satisfaction, it does not directly influence Repurchase Intention. Additionally, Customer Satisfaction has a significant positive impact on Repurchase Intention. Mediation analysis further reveals that Product Quality and Promotion, when mediated by Customer Satisfaction, exhibit a significant positive influence on Repurchase Intention.
Influence of Product, Promotion, And Store Atmosphere on Repurchase Intention at Sessama Coffee Shop in Pontianak City With Customer Satisfaction as An Intervening Variable Agustin, Devi; Fachri, Helman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.4032

Abstract

This study aims to analyze the influence of product quality, promotional strategies, and store atmosphere on repurchase intention at Sessama Coffee Shop in Pontianak City, with customer satisfaction as an intervening variable. Using a quantitative associative approach, data were collected from 100 respondents who met specific criteria through purposive sampling. The primary data was analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that product quality, promotional strategies, and store atmosphere significantly influence repurchase intention both directly and indirectly through customer satisfaction. Among these factors, store atmosphere had the most substantial impact on customer satisfaction, highlighting the importance of creating a comfortable and engaging environment. Promotional strategies exhibited the strongest direct effect on repurchase intention, suggesting the critical role of effective marketing in fostering customer loyalty. The mediation analysis confirmed that customer satisfaction plays a pivotal role in amplifying the effects of the independent variables on repurchase intention. These findings emphasize the importance of integrating quality, marketing, and environmental strategies to enhance consumer experiences and drive loyalty. This study provides valuable insights for business practitioners to develop holistic approaches for customer retention and contributes to the understanding of consumer behavior in the retail and service sectors
Pengaruh Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Restoran Beringin Cabang Padat Karya di Pontianak Cahyadi, Refan; Fachri, Helman
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.166

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh produk dan kualitas pelayanan terhadap kepuasan konsumen di Restoran Beringin Cabang Padat Karya di Pontianak. Metode penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner dan wawancara terhadap 100 responden yang memenuhi kriteria sampel, yaitu konsumen berusia minimal 18 tahun yang telah mengunjungi restoran minimal dua kali. Hasil uji validitas dan reliabilitas menunjukkan bahwa semua indikator valid dan reliabel. Analisis regresi linier berganda mengungkapkan bahwa produk dan kualitas pelayanan secara signifikan memengaruhi kepuasan konsumen dengan persamaan regresi Y = 1,657 + 0,290X1 + 0,328X2. Koefisien determinasi (R²) sebesar 0,285 menunjukkan bahwa kedua variabel independen berkontribusi sebesar 28,5% terhadap kepuasan konsumen, sementara sisanya dipengaruhi oleh faktor lain. Uji F dan uji t mengkonfirmasi bahwa baik secara simultan maupun parsial, produk dan kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen. Implikasi dari penelitian ini adalah pentingnya peningkatan kualitas produk dan pelayanan untuk meningkatkan kepuasan konsumen dalam industri kuliner yang kompetitif.
The The Influence of Instagram Social Media Marketing and Product Quality on Purchasing Decisions at Zaza Coffee in Pontianak Yulanda, Risqi; Fachri, Helman
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4451

Abstract

The rapid growth of the coffee shop industry in Indonesia has driven business owners to adopt effective marketing strategies to maintain competitiveness. This study examines the impact of Instagram social media marketing and product quality on purchasing decisions at Zaza Coffee in Pontianak. Using an associative research approach, the study employs multiple linear regression analysis with data collected from 100 respondents who are customers of Zaza Coffee. The results indicate that social media marketing has a significant influence on purchasing decisions, with a beta coefficient of 0.388, while product quality also plays a significant role with a beta coefficient of 0.345. However, social media marketing exerts a more dominant effect on consumer purchasing behavior compared to product quality. The coefficient of determination (R²) of 0.446 suggests that 44.6% of purchasing decisions are explained by these two factors, while the remaining percentage is influenced by other variables. These findings highlight the importance of integrating digital marketing strategies with product quality improvements to attract and retain customers. By understanding the factors affecting purchasing decisions, business owners can optimize their marketing efforts and product quality to enhance customer satisfaction and strengthen their competitive advantage
The Influence Of Perceived Ease Of Use And Trust On Intention To Re-Use The Dana E-Wallet Application Through Customer Satisfaction As An Intervening Variable Among Student Users In Pontianak Sari, Nilam; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11885

Abstract

The advancement of technology has driven consumer behavior changes toward digital transactions, including the use of e-wallets. Although the Dana application has become one of the most popular e-wallets in Pontianak, with a 72% increase in users in 2023, complaints regarding ease of use, security, and user satisfaction persist. This study aims to analyze the influence of Perceived Ease of Use and Trust on Intention to Re-Use, with Customer Satisfaction as an intervening variable. The research employs a quantitative approach with 100 respondents selected through purposive sampling and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results show that Perceived Ease of Use significantly affects Customer Satisfaction (T-Statistic = 3.519; P-Value = 0.000) but does not significantly impact Intention to Re-Use (T-Statistic = 0.330; P-Value = 0.742). Conversely, Trust significantly influences both Customer Satisfaction (T-Statistic = 6.094; P-Value = 0.000) and Intention to Re-Use (T-Statistic = 2.527; P-Value = 0.012). User satisfaction mediates the relationships among these variables, indicating that satisfaction and trust are key factors in enhancing user loyalty to the Dana application.
The Effect Of Product Quality, Brand Image, And Price On Purchase Decisions At Roti Laris 18 Bakery & Cake Pontianak Pratamadilla, Intannia Feronika; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11833

Abstract

The bread and cake industry in Pontianak, particularly establishments such as Roti Laris 18, encounters significant rivalry within an expanding market. This research examines the impact of product quality, brand image, and pricing on consumer purchasing choices for Roti Laris 18 Bakery Cake goods. As customer tastes evolve towards healthier and more sanitary food options, product quality significantly influences purchasing decisions. The study employs an associative methodology, employing purposive sampling to collect data from 100 participants who have purchased items from Roti Laris 18. The study used SPSS 25 software to do multiple linear regression and tests for validity, reliability, normalcy, linearity, and multicollinearity. The hypothesis testing incorporated both simultaneous testing (F-test) and partial testing (T-test). This study's findings indicate that product quality, brand image, and price significantly and positively influence customer buying choices, both collectively and independently. The statistics demonstrate that product quality significantly affects purchase intentions, although brand image and pricing both favorably impact customer decisions. The study's results correspond with current research, indicating that when companies synchronize product quality, brand image, and price tactics, they are more likely to affect purchase patterns and enhance market share. This study offers significant insights for Roti Laris 18 to enhance their marketing efforts. It is advised that the firm persist in prioritizing product quality, enhance its brand image, and maintain competitive pricing to sustain its competitiveness in the swiftly changing baking industry. Future studies may investigate the influence of advertising methods and customer behavior on decision-making in the food business.  
The Impact of Cash on Delivery Feature on Customer Satisfaction and Repurchase Intention on the Shopee Platform in Pontianak City Hawari, Delvin; Fachri, Helman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12680

Abstract

The rapid growth of online transactions through e-commerce platforms has prompted service providers to offer secure and convenient payment methods, one of which is the Cash On Delivery (COD) feature. This study aims to determine the influence of the COD feature on customer satisfaction and repurchase intention among Shopee users in Pontianak City, as well as to answer whether customer satisfaction mediates this relationship. The research method employed a quantitative associative design with data collected through a questionnaire administered to 150 Shopee users who utilized COD. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results indicate that the COD feature significantly enhances customer satisfaction, which in turn positively influences repurchase intention. However, the direct effect of COD on repurchase intention is not significant without the mediation of customer satisfaction. These findings reinforce the understanding that customer satisfaction is a key factor in enhancing loyalty through practical and secure payment methods. In conclusion, the development of optimal COD features can improve customer retention, and further research is recommended to explore other factors that can strengthen repurchase intention on e-commerce platforms.
Co-Authors Abd. Rasyid Syamsuri Ade Fitri Agustin, Devi Al Farez, Muhammad Rifky Anggara, Bintang Anggi Yoga Pratama Arfan, Iskandar Ari Maulana Asbani A Bejo Bejo Cahyadi, Refan Dafi Adira Dedi Hariyanto Desti Ratnasari Devi Yasmin Dita Afrila Diwani Fara Sagita Dwi Utami Kliman Eko Prasetyo Eko Sarwono Fenni Supriadi Fita Kurniasari Harry A. P. Sitaniapessy Hawari, Delvin Herawaty, Rhesa Heriansyah . Heru Prawira Ida Gustina Iin Maulina Indah Sari Joko Rizkie Widokarti Kamitha, Adella Linda Suwarni Mahendra Mahendra Markani Markani Marnia Marnia Midun Midun Muhammad Ebuziyya Alif Ramadhan Muhammad Ebuziyya Alif Ramadhan Muhammad Gilang Pradana Muslimin Muslimin Nanda Yustinur Nilam Sari Ocktolius Syaputra Pradaka, Izmi Fikadillah Pratamadilla, Intannia Feronika Priyanda, Tazkia Rasina Rasina Ria Amanda Ria Risti K. D Ridho Riharda Riska Citra Sabilah Rochmawati, Rochmawati Samsuddin Samsuddin Selviana Selviana Selviana Setyo Kuncoro Sukardi Sukardi Sumiyati Sumiyati Syahrir Alamsyah Syamsi Hidayat Wahyu Maulana Waspodo, Waspodo Wulan Purnama Sari Yanti Yanti Yulanda, Risqi Zainuddin 01