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All Journal Sosiohumaniora Jurnal Ilmiah Kursor Jurnal Computech & Bisnis (e-Journal) STRATEGIC Al Ishlah Jurnal Pendidikan Bisma: Jurnal Bisnis dan Manajemen International Journal of Supply Chain Management Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JURNAL PEMASARAN KOMPETITIF Jurnal Maps (Manajemen Perbankan Syariah) JMK Jurnal Manajemen dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ComunitA Servizio International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science Britain International of Humanities and Social Sciences (BIoHS) Journal Kontigensi: Jurnal Ilmiah Manajemen Economics Professional in Action (E-Profit) Jurnal Bhakti Karya dan Inovatif Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Civitas: Jurnal Pengabdian Masyarakat
Bob Foster
Universitas Informatika Dan Bisnis Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Transportation Other

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Journal : Sosiohumaniora

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PENGARUH KINERJA BAURAN PEMASARAN JASA TERHADAP LOYALITAS NASABAH PENABUNG : SUATU SURVAI DI BANK CENTRAL ASIA CABANG SOEKARNO − HATTA BANDUNG Bob Foster
Sosiohumaniora Vol 12, No 2 (2010): SOSIOHUMANIORA, JULI 2010
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.218 KB) | DOI: 10.24198/sosiohumaniora.v12i2.5445

Abstract

PENGARUH KINERJA BAURAN PEMASARAN JASA TERHADAP LOYALITAS NASABAH PENABUNG : SUATU SURVAI DI BANK CENTRAL ASIA CABANG SOEKARNO − HATTA BANDUNG
PENGARUH PRODUCT ASSORTMENT DAN GAYA HIDUP HEDONIS TERHADAP IMPULSE BUYING PENGUNJUNG TRANS STUDIO MALL (TSM) BANDUNG Bob Foster
Sosiohumaniora Vol 17, No 1 (2015): SOSIOHUMANIORA, MARET 2015
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.157 KB) | DOI: 10.24198/sosiohumaniora.v17i1.5673

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh product assortment dan gaya hidup hedonis /hedonic lifestyle terhadap impulse buying. Terdapat tiga variable yang diteliti, yaitu product assortment, hedoniclifestyle dan impulse buying. Penelitian ini mengambil lokasi di Trans Studio Mall (TSM) Bandung dengantarget populasi konsumen yang pernah berbelanja di Trans Studio Mall. Pengambilan sampel penelitian denganmetode judgmental sampling. Sampel minimal yang dibutuhkan adalah sebanyak 200 sampel. Teknik analisismenggunakan analisis regresi linear berganda. Temuan utama penelitian menunjukkan bahwa product assortmentberpengaruh terhadap impulse buying di Trans Studio Mall. Demikian juga hedonic lifestyle berpengaruhsignifikan terhadap impulse buying di Trans Studio Mall.Kata kunci: hedonic lifestyle , product assortment, impulse buying
Co-Authors Aggi Panigoro Sarifiyono Agung Pramayuda Aprianti, Vika Ari Purno Wahyu Wibowo Ayu Nike Retnowati Ayu, Putri Gustina Bernadetha Nadeak Diwan Setiawan Eko Purwanto Elan Rusnendar Elferida Sormin Fitri Reyta Gilang Hendriawan Irfan Achmad Musadat Iwan Sidharta Johnson Sinaga Jumadil Saputra Maitsa Sifa Marbun, Frida Wati Boru Muhammad Deni Johansyah Nurhastuti, Evi Sri Nurjanah, Cici Priyana, Indarta Purwadisastra, Dikdik Putri, Shinta Hartini Rahmayanti, Rima Reyta, Fitriani Saberina, Sabilla Susan Purnama Susan Purnama Teguh Rahman Faiz Wawan Hermawan Wulan Julfiani