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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pendidikan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Pendidikan Ekonomi Jurnal Ekonomi dan Studi Pembangunan (Journal of Economics and Development Studies) UNEJ e-Proceeding Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Jurnal Pendidikan Ekonomi AL ISHLAH Jurnal Pendidikan Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MANAJEMEN CARADDE: Jurnal Pengabdian Kepada Masyarakat Jambura Economic Education Journal Perspektif Pendidikan dan Keguruan Jurnal Karinov EDUTEC : Journal of Education And Technology Amnesty: Jurnal Riset Perpajakan International Journal of Economy, Education and Entrepreneurship (IJE3) Journal of Interdisciplinary Socio-Economic and Community Study Journal of Applied Business, Taxation and Economics Reseach International Journal of Humanities Education and Social Sciences TRANSAKSI Journal of Educational Analytics Literacy : International Scientific Journals of Social, Education, Humanities Transformasi: Journal of Economics and Business Management Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Ekuitas Jurnal Pnedidikan Ekonomi Economic Development Analysis Journal International Journal of Economics, Business and Innovation Research Dinamika Pendidikan
Sugeng Hadi Utomo
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Interdisciplinary Socio-Economic and Community Study

 1 
Acceleration of Organic Vegetables as a Leading Product of Subsidy Housing through Integrated Marketing Communication Sugeng Hadi Utomo; Santi Merlinda; Ermita Yusida; Vika Annisa Qurrata
Journal of Interdisciplinary Socio-Economic and Community Study Vol. 2 No. 2 (2022): December 2022
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jiscos.02.02.01

Abstract

The purpose of the service is to increase the added value of products on organic vegetables in  the Perumahan Bulan Terang Utama, Malang City.  Organic and superior vegetable products in the Perumahan Bulan Terang Utama include mustard greens, chilies, telang flowers. The activity is based on the concept of integrated marketing communication through 7P (Product, Promotion, Price (Distribution Channel), Place, People (HR), Process, Physical Evidence or Packaging. In this activity, the object of service was assisted in the form of mica, vegetable plastic and product branding stickers, and product logo branding to increase value-added and consumer interest in organic vegetables. In addition, another goal is to increase the branding of organic vegetable production to increase the market share and income of the managers (Botanical Garden community).  Through the training and assistance provided, it is hoped that it can increase the productivity of organic vegetables and inspire communities in other regions to care about the environment and the style of healthy living.  
Co-Authors Abbas, Muhammad Hasyim Ibnu Agung Haryono Agung Nugroho Agus Hermawan Agus Saifuddin Agus Sumanto Agus Wibowo Aida Nurcholida Akbarti Na'ima Akhmad Syafi’i Andika Nikita Sari Andri Eko Prabowo Anisa Retno Setyaningsih Arif Amrullah Arista Elok Dwi Rangga Ashif Chumaida Sari Ayu Kammawati Bagus Shandy Narmaditya Bambang Sugeng Budi Eko Soetjipto Cipto Wardoyo Cristian Polamolo Delta Ananda Arga Putra Detria Fauziyah Pramesti Dian Fatmala Diandra Locita Sari Djoko Dwi Kusumojanto Dwi Wulandari Dwi Wulandari Eka Ramadanti Elanna Heidi Christanti Emma Yunika Puspasari Eny Eko Sulistyowati Ermita Yusida Fajar Puja Pangestu Farida Rahmawati Farida Styaningrum Fera Wulandari Fuat’dah, Devit Anisatul Hadi Sumarsono Hari Wahyono Imam Mukhlis Kholidya Khulafaur Rosidah Linda Seprillina Lisa Rokhmani Ludi Wishnu Wardana Lustina Fajar Prastiwi Lutfi Asnan Qodri Mit Witjaksono Mufinna Fauziyah Na'ima, Akbarti Nadiminsyah Nasikh Nasikh Nasikh Nisa Nuraini Surasa Nugrahaningtyas, Andien Nunuk Suryanti Nurhuda Nurhuda Oktavia Nardiani Pamungkas, Farel Ilham Prihatini, Hikmah Tri Qofifah, Salmaa Nur Qurrata, Vika Annisa Rahma Sandhi Prahara Remond Joey Paywala Romadhini, Shofi Ana Santi Merlinda Sapir Sapir Sari, Ashif Chumaida Sari, Diandra Locita Sidi Muhammad Muadz dzin Asis Hawaya Sidi Muhammad Muadz-dzin Asis Hawaya Siti Muslihah Siti Suprihatin Sri Umi Mintarti Sulistyowati, Nur Wahyuning Sunaryanto Tamat Sarmidi Thomas Soseco Tri Mianto Dion Prasetiyo Tu Rifton Bagus Priyambada Vidya Purnamasari Wahjoedi Wahjoedi Wahjoedi Wahyu Rizki Aris Suseno Winda Aprillia Wulandari, Ela Yuli Soesetyo, Yuli