Article Per Year (5 Year)
p-Index From 2021 - 2026
4.669
P-Index
This Author published in this journals
All Journal Pro Bisnis Akuisisi : Jurnal Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Media Mahardhika Journal on Education Jurnal Ilmu Manajemen (JIMMU) Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Perspektif Pendidikan dan Keguruan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Mandala Pengabdian Masyarakat Darmabakti: Jurnal Inovasi Pengabdian dalam Penerbangan Jurnal Bina Bangsa Ekonomika JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Applied Sciences (FJAS) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori International Journal of Integrative Sciences Research Trend in Technology and Management Bisma : Business and Management Journal Jurnal Ekonomi, Manajemen, Akuntansi
Purnomo, Nanto
UNIVERSITAS ISLAM LAMONGAN
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
THE INFLUENCE OF BRAND AMBASSADOR, BRAND AWARENESS, AND BRAND IMAGE ON CONSUMER BUYING INTEREST Safitri, Devi; Purnomo, Nanto
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7058

Abstract

This study aims to determine whether there is an influence of each concept of variables from brand ambassador, brand awareness, and brand image on consumer purchasing interest in case study: mogu-mogu x seventeen on the autobase twitter account @caratstalk. The research method applied is a quantitative method with a descriptive approach. The results of the study found that each variable has a positive and significant influence on consumer purchasing interest in followers of the @caratstalk account on X from the Mogu-Mogu x Seventeen product. Brand Ambassador, Brand Awareness, and Brand Image Seventeen from the Mogu-Mogu product on followers of the @caratstalk account on social mediabrand through social media, especially on the @caratstalk account platform. High brand awareness or brand awareness influences the desire to buy Mogu-Mogu products
The Influence of Promotion, Price, and Store Atmosphere on Consumer Purchase Interest at TB. Barokah Mulya Dumpi Lamongan Noviana Rismaniyah; Moh. Muklis Sulaeman; Diah Ayu Novitasari; Nanto Purnomo
Research Trend in Technology and Management Vol. 2 No. 4 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is a country that experiences an increase in population growth rate every year, along with the increasing population, the development of existing infrastructure, including residential areas, also increases. This study aims to determine the effect of promotion, price, and store atmosphere on purchasing interest at TB. Barokah Mulya Dumpi Lamongan. This study uses a quantitative method. The population in this study were consumers of TB. Barokah Mulya Dumpi Lamongan. Sampling in this study was based on the solvin research formula which obtained 147 samples. Testing in this study used analytical tools of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, coefficient of determination test, t test, and f test. The results of the study showed that Promotion had a significant effect on consumer purchasing interest, Price had a significant effect on consumer purchasing interest, Store Atmosphere had a significant effect on consumer purchasing interest, and the three variables had a simultaneous effect on Consumer Purchasing Interest.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA PRODUK UMKM: STUDI KASUS HARUMANIS BANG TOYIB DESA KESAMBI Ardani, Krisna Yusuf; Purnomo, Nanto
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1405

Abstract

This study aims to examine the influence of price and product quality on consumers' purchase intention of Harumanis Bang Toyib products in Kesambi Village. In the midst of increasingly intense competition among small businesses, understanding the key factors that drive consumer purchasing decisions is essentialA quantitative method was applied through a survey approach, where data were obtained using questionnaires and analyzed through multiple linear regression techniques. The findings reveal that price and product quality each exert a positive and significant impact on consumer purchase intention, both separately and when considered together. These findings highlight the importance of price perception and consistent product quality in shaping consumer interest. Therefore, business owners are encouraged to implement competitive pricing strategies and maintain high product standards to enhance consumer trust and market.
Pengaruh Harga, Promosi dan Lokasi terhadap Kepuasan Pelanggan dengan Keputusan Pembelian Sebagai Variable Intervenning Aniqi, Rizka Paramitha; Purnomo, Nanto
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i2.1999

Abstract

This study aims to analyze the influence of price, promotion, and location on customer satisfaction, with purchasing decisions as an intervening variable at the Bintang Muda Sport Store in Lamongan. The research method used is quantitative with a descriptive approach. Data collection was conducted by distributing questionnaires to 150 store customers. The analysis tool used was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results show that price, promotion, and location have a direct and significant influence on customer satisfaction and purchasing decisions. Purchasing decisions also proved to be an intervening variable that strengthens the relationship between the independent variables and customer satisfaction. These findings are expected to provide strategic input for the store in improving service quality and customer satisfaction.
Brand Image Dan Digital Marketing: Kunci Minat Beli Thriftshop Lewat Kepercayaan Konsumen Purnomo, Nanto; Lutfianwari, Faris Zuhroh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.10760

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana brand image dan digital marketing memengaruhi minat beli konsumen pada bisnis thriftshop, dengan kepercayaan konsumen sebagai variabel mediasi. Fokus studi ini diarahkan pada Kepointhrift, salah satu pelaku bisnis thrifting yang aktif melalui fitur Shopee Live dan cukup dikenal di kalangan konsumen Indonesia. Pendekatan penelitian yang digunakan adalah kuantitatif melalui metode survei, dengan penyebaran kuesioner kepada responden yang dianalisis menggunakan teknik Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Sampel dalam penelitian ini diperoleh menggunakan teknik purposive sampling. Hasil temuan menunjukkan bahwa baik brand image maupun digital marketing memiliki pengaruh positif dan signifikan terhadap minat beli. Selain itu, kepercayaan konsumen terbukti secara signifikan memediasi hubungan antara kedua variabel tersebut terhadap keputusan pembelian. Hal ini menandakan bahwa penguatan citra merek dan penerapan strategi digital yang tepat, jika diiringi dengan peningkatan kepercayaan konsumen, dapat mendorong intensi pembelian secara lebih efektif. Secara praktis, temuan ini menyarankan agar pelaku usaha thriftshop daring, terutama di platform Shopee Live yang berfokus pada pengelolaan citra merek yang kuat, strategi digital yang optimal, dan pembangunan kepercayaan pelanggan untuk meningkatkan konversi pembelian.
MEMBANGUN KEPERCAYAAN KONSUMEN DALAM WAKTU PANDEMI COVID -19 Purnomo, Nanto; Sani Rusminah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 12 No. 1 (2021): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.012.1.010

Abstract

Dengan pandemi Covid-19, beberapa daerah di Indonesia menerapkan kebijakan pembatasan sosial skala besar (PSBB) dan menjaga jarak. Untuk memenuhi kebutuhan hidup dalam berbelanja kebutuhan primer dan sekunder, banyak orang menggunakan platform online. Ini menghasilkan peningkatan yang signifikan dalam aktivitas e-commerce. Peningkatan ini berdampak positif dengan adanya peluang usaha bagi masyarakat dan juga berdampak negatif dengan peluang tindak pidana penipuan berbasis online. Dari hal tersebut, maka dianggap penting selama pandemi ini untuk mengetahui faktor-faktor apa saja yang dibutuhkan untuk membangun kepercayaan konsumen dalam bertransaksi secara online. Faktor-faktor tersebut diharapkan bermanfaat bagi produsen untuk membangun platform digitalnya dan meningkatkan kesadaran serta meminimalisir penipuan terhadap konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas website terhadap kepercayaan konsumen dan pengaruh reputasi vendor terhadap kepercayaan konsumen. Jenis penelitian ini adalah penelitian kuantitatif deskriptif. Teknik penentuan sampel menggunakan purpose sampling. Analisis data dalam penelitian ini menggunakan SEM (Structural Equation Modeling) yang dioperasikan dengan program AMOS 22. Hasil penelitian ini menyatakan bahwa kualitas website berpengaruh signifikan terhadap kepercayaan konsumen. Reputasi vendor berpengaruh signifikan terhadap kepercayaan konsumen. Variabel kualitas website lebih dominan dalam membangun kepercayaan konsumen dibandingkan variabel reputasi vendor.
BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING Purnomo, Nanto; Imron Hamzah, Muhammad
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24163

Abstract

AbstractTraditional markets remain vital to local economies and social interactions in Indonesia but face growing pressure from modern retail and e-commerce, which are reshaping consumer behavior. Previous studies on the marketing mix and consumer loyalty have yielded inconsistent findings, highlighting the need for a more comprehensive approach. This study examines the influence of the marketing mix—price, location, product diversity, and product quality—together with relationship marketing on consumer loyalty in traditional markets. Relationship marketing is emphasized as a relational strategy that strengthens trust, communication, and long-term commitment. A quantitative survey method was applied, with 230 respondents selected using Hair’s sampling formula, based on the criterion of at least two purchase experiences in Pon and Kliwon Traditional Markets, Lamongan. Data were analyzed using multiple regression with SmartPLS to test both partial and simultaneous relationships among variables. The results indicate that price, product diversity, product quality, and relationship marketing significantly affect consumer loyalty, whereas location does not. Price is the most dominant factor, followed by relationship marketing, product quality, and product diversity. The findings demonstrate that consumers are highly sensitive to price and relational interactions, while location plays a lesser role due to the social and emotional values embedded in traditional markets. This study contributes to the literature by integrating functional and relational perspectives of marketing, offering a novel framework for enhancing consumer loyalty in traditional market contexts. Practically, the results suggest that traders and market managers should prioritize competitive pricing, maintain product quality and variety, and cultivate strong consumer relationships through personalized communication and trust-building. These strategies are crucial to improving the competitiveness and sustainability of traditional markets in the face of modern retail and digital commerce expansion.
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Konsumen Purnomo, Nanto; Azizah, Luluk Nur
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2365

Abstract

The purpose of green marketing is not solely to make a profit, but rather the company aims to raise awareness of environmental issues. AQUA's green marketing is carried out through the AQUA campaign, focusing on health, specifically "It All Starts With Us," as part of the AQUA Initiative for a Healthy Indonesia while also preserving the environment by reducing plastic waste. Not only the campaign but AQUA also brands itself to demonstrate its commitment to maintaining the quality of its products for health and preserving the environment. This study aims to determine whether green marketing and brand image influence consumer purchasing interest in the study of AQUA products. This research utilizes SmartPLS 3.0 analysis software, and the results indicate that green marketing has a positive and significant impact on consumer buying interest. Additionally, the brand image built by AQUA has a positive and significant effect on AQUA consumers' buying interest.Keywords: Green Marketing; Brand Image; Consumer Buying Interest.
Perencanaan Gedung TPQ Baburroyyan Sumbermulyo Dalam Mendukung Pendidikan Islam di Lamongan Agustapraja, Hammam Rofiqi; Affandy, Nur Azizah; Husen, Husen; Muhtarom, Abid; Purnomo, Nanto; Nawafilah, Nur Qomariyah; Bettaliyah, Azza Abidatin
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 8, No 3 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v8i3.4984

Abstract

Taman Pendidikan Al-Quran (TPQ) adalah wadah yang digunakan sebagai sarana pendidikan informal terutama dalam pendidikan agama yang biasa menaungi anak-anak di usia Sekolah Dasar. Salah satu TPQ di Sumbermulyo RT. 03 RW. 02 Sukomulyo, Lamongan yang keberadaan sarana dan prasarana membutuhkan perencanaan gedung sebagai wadah aktivitas anak-anak tersebut dan lahan ini berstatus wakaf dengan luas 105 m2. Perencanaan Gedung Taman Pendidikan Al-Quran (TPQ) ini memiliki perencanaan untuk kebutuhan aktivitas tempat parkir pada lantai pertama, kelas mengajar pada lantai kedua, dan aula pada lantai ketiga. Perencanaan ini menggunakan metode observasi di lapangan, dengan cara wawancara kepada pengurus masjid dan pengguna yaitu para guru dan anak anak untuk mengetahui kebutuhan ruang dan dimensi apa saja yang akan direncanakan. Hasil kegiatan pengabdian masyarakat yang telah dilakukan yaitu desain dan rencana yang komprehensif untuk pembangunan gedung dalam bentuk 2 dimensi dan 3 dimensi yang akan dijadikan sebagai pedoman dalam pelaksanaan pembangunan gedung TPQ Baburroyyan Sumbermulyo dalam mendukung pendidikan Islam di Lamongan.
The Influence of E-Recruitment and E-Selection on Interest in Applying for Jobs at the Central Statistics Agency of Lamongan Regency in the 2024 Statistics Partner Program (Case Study of Generation Z of Lamongan Regency) Alfianto, Moch. Rizqi; Novitasari, Diah Ayu; Purnomo, Nanto
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8716

Abstract

Based on data from the Lamongan Regency Central Statistics Agency (BPS), the number of applicants for the statistical partner program is 2829 people. This research aims to test whether there is an important impact of e-recruitment and e-selection variables in creating interest in applying for jobs among Gen Z in Lamongan Regency. Primary data in this research was obtained from respondents and measured quantitatively. The information that will be obtained through the survey is 27 statements/questions. This study used a sample of 319 generation Z in Lamongan Regency from 1564 generation Z who had applied for jobs in the 2024 statistical partner program in Lamongan Regency using random sampling techniques. Data analysis in this study was carried out using SPSS software version 26. The findings from this study show that e-recruitment and e-selection factors have a positive influence on a person's interest in applying for a job.
Co-Authors ., Husen Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Albab, Rifqi Ulul Alfianto, Moch. Rizqi Aniqi, Rizka Paramitha Ardani, Krisna Yusuf Arwana, Dyeo Setya Azharrah Firdaus, Widya Azizah, Luluk Nur AZZA ABIDATIN BETTALIYAH Bettaliyah, Azza Abidatin Damayanti, Erlita Dedy Fahmi Hakim Devi Safitri Diah Ayu Novitasari Farikh Padlilloh, Achmad Fasalah, Imal Yauma Nur Ghaza Muhammad Enna Al-Ghazali Hammam Rofiqi Agustapraja Hidayat, Firman Nur Hidayatullah, Syarifudin husen husen Husen Husen Husen, Husen Husen Imron Hamzah, Muhammad Khotimah, Khunul khusnul khotimah Laili Munna, Inesa Mahselia Lidiawati, Baiq Meri Lutfianwari, Faris Zuhroh Makruf, Muhajir Moh Heru Budi Santoso Moh. Muklis Sulaeman Moh. Nur Hidayat Mohammad Arief Mubin, Minahul Muhammad Asrori Nawafilah, Nur Qomariyah Noviana Rismaniyah Novitasari, Diah Ayu Padlilloh, Achmad Farikh Pribanus Wantara Putrie, Valentiena Prastika Rasyidah, Fadilatur Rohmawati, Dia Putri Rokhimul Barik, Fattahur Rokhimul, Fattahur Sani Rusminah Santoso, Moh.Heru Budi Sholihah, Dwi Shinta Rahmatus Widdadur Rizkiah, Deah