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All Journal Pro Bisnis Akuisisi : Jurnal Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia Media Mahardhika Journal on Education Jurnal Ilmu Manajemen (JIMMU) Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Perspektif Pendidikan dan Keguruan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Mandala Pengabdian Masyarakat Darmabakti: Jurnal Inovasi Pengabdian dalam Penerbangan Jurnal Bina Bangsa Ekonomika JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Applied Sciences (FJAS) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori International Journal of Integrative Sciences Bisma : Business and Management Journal Jurnal Ekonomi, Manajemen, Akuntansi
Purnomo, Nanto
UNIVERSITAS ISLAM LAMONGAN
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THE INFLUENCE OF BRAND AMBASSADOR, BRAND AWARENESS, AND BRAND IMAGE ON CONSUMER BUYING INTEREST Safitri, Devi; Purnomo, Nanto
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7058

Abstract

This study aims to determine whether there is an influence of each concept of variables from brand ambassador, brand awareness, and brand image on consumer purchasing interest in case study: mogu-mogu x seventeen on the autobase twitter account @caratstalk. The research method applied is a quantitative method with a descriptive approach. The results of the study found that each variable has a positive and significant influence on consumer purchasing interest in followers of the @caratstalk account on X from the Mogu-Mogu x Seventeen product. Brand Ambassador, Brand Awareness, and Brand Image Seventeen from the Mogu-Mogu product on followers of the @caratstalk account on social mediabrand through social media, especially on the @caratstalk account platform. High brand awareness or brand awareness influences the desire to buy Mogu-Mogu products
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA PRODUK UMKM: STUDI KASUS HARUMANIS BANG TOYIB DESA KESAMBI Ardani, Krisna Yusuf; Purnomo, Nanto
Media Mahardhika Vol. 24 No. 1 (2025): September 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i1.1405

Abstract

This study aims to examine the influence of price and product quality on consumers' purchase intention of Harumanis Bang Toyib products in Kesambi Village. In the midst of increasingly intense competition among small businesses, understanding the key factors that drive consumer purchasing decisions is essentialA quantitative method was applied through a survey approach, where data were obtained using questionnaires and analyzed through multiple linear regression techniques. The findings reveal that price and product quality each exert a positive and significant impact on consumer purchase intention, both separately and when considered together. These findings highlight the importance of price perception and consistent product quality in shaping consumer interest. Therefore, business owners are encouraged to implement competitive pricing strategies and maintain high product standards to enhance consumer trust and market.
Brand Image Dan Digital Marketing: Kunci Minat Beli Thriftshop Lewat Kepercayaan Konsumen Purnomo, Nanto; Lutfianwari, Faris Zuhroh
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.10760

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana brand image dan digital marketing memengaruhi minat beli konsumen pada bisnis thriftshop, dengan kepercayaan konsumen sebagai variabel mediasi. Fokus studi ini diarahkan pada Kepointhrift, salah satu pelaku bisnis thrifting yang aktif melalui fitur Shopee Live dan cukup dikenal di kalangan konsumen Indonesia. Pendekatan penelitian yang digunakan adalah kuantitatif melalui metode survei, dengan penyebaran kuesioner kepada responden yang dianalisis menggunakan teknik Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Sampel dalam penelitian ini diperoleh menggunakan teknik purposive sampling. Hasil temuan menunjukkan bahwa baik brand image maupun digital marketing memiliki pengaruh positif dan signifikan terhadap minat beli. Selain itu, kepercayaan konsumen terbukti secara signifikan memediasi hubungan antara kedua variabel tersebut terhadap keputusan pembelian. Hal ini menandakan bahwa penguatan citra merek dan penerapan strategi digital yang tepat, jika diiringi dengan peningkatan kepercayaan konsumen, dapat mendorong intensi pembelian secara lebih efektif. Secara praktis, temuan ini menyarankan agar pelaku usaha thriftshop daring, terutama di platform Shopee Live yang berfokus pada pengelolaan citra merek yang kuat, strategi digital yang optimal, dan pembangunan kepercayaan pelanggan untuk meningkatkan konversi pembelian.
MEMBANGUN KEPERCAYAAN KONSUMEN DALAM WAKTU PANDEMI COVID -19 Purnomo, Nanto; Sani Rusminah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 12 No. 1 (2021): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.012.1.010

Abstract

Dengan pandemi Covid-19, beberapa daerah di Indonesia menerapkan kebijakan pembatasan sosial skala besar (PSBB) dan menjaga jarak. Untuk memenuhi kebutuhan hidup dalam berbelanja kebutuhan primer dan sekunder, banyak orang menggunakan platform online. Ini menghasilkan peningkatan yang signifikan dalam aktivitas e-commerce. Peningkatan ini berdampak positif dengan adanya peluang usaha bagi masyarakat dan juga berdampak negatif dengan peluang tindak pidana penipuan berbasis online. Dari hal tersebut, maka dianggap penting selama pandemi ini untuk mengetahui faktor-faktor apa saja yang dibutuhkan untuk membangun kepercayaan konsumen dalam bertransaksi secara online. Faktor-faktor tersebut diharapkan bermanfaat bagi produsen untuk membangun platform digitalnya dan meningkatkan kesadaran serta meminimalisir penipuan terhadap konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas website terhadap kepercayaan konsumen dan pengaruh reputasi vendor terhadap kepercayaan konsumen. Jenis penelitian ini adalah penelitian kuantitatif deskriptif. Teknik penentuan sampel menggunakan purpose sampling. Analisis data dalam penelitian ini menggunakan SEM (Structural Equation Modeling) yang dioperasikan dengan program AMOS 22. Hasil penelitian ini menyatakan bahwa kualitas website berpengaruh signifikan terhadap kepercayaan konsumen. Reputasi vendor berpengaruh signifikan terhadap kepercayaan konsumen. Variabel kualitas website lebih dominan dalam membangun kepercayaan konsumen dibandingkan variabel reputasi vendor.
BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING Purnomo, Nanto; Imron Hamzah, Muhammad
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24163

Abstract

AbstractTraditional markets remain vital to local economies and social interactions in Indonesia but face growing pressure from modern retail and e-commerce, which are reshaping consumer behavior. Previous studies on the marketing mix and consumer loyalty have yielded inconsistent findings, highlighting the need for a more comprehensive approach. This study examines the influence of the marketing mix—price, location, product diversity, and product quality—together with relationship marketing on consumer loyalty in traditional markets. Relationship marketing is emphasized as a relational strategy that strengthens trust, communication, and long-term commitment. A quantitative survey method was applied, with 230 respondents selected using Hair’s sampling formula, based on the criterion of at least two purchase experiences in Pon and Kliwon Traditional Markets, Lamongan. Data were analyzed using multiple regression with SmartPLS to test both partial and simultaneous relationships among variables. The results indicate that price, product diversity, product quality, and relationship marketing significantly affect consumer loyalty, whereas location does not. Price is the most dominant factor, followed by relationship marketing, product quality, and product diversity. The findings demonstrate that consumers are highly sensitive to price and relational interactions, while location plays a lesser role due to the social and emotional values embedded in traditional markets. This study contributes to the literature by integrating functional and relational perspectives of marketing, offering a novel framework for enhancing consumer loyalty in traditional market contexts. Practically, the results suggest that traders and market managers should prioritize competitive pricing, maintain product quality and variety, and cultivate strong consumer relationships through personalized communication and trust-building. These strategies are crucial to improving the competitiveness and sustainability of traditional markets in the face of modern retail and digital commerce expansion.
Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Konsumen Purnomo, Nanto; Azizah, Luluk Nur
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2365

Abstract

The purpose of green marketing is not solely to make a profit, but rather the company aims to raise awareness of environmental issues. AQUA's green marketing is carried out through the AQUA campaign, focusing on health, specifically "It All Starts With Us," as part of the AQUA Initiative for a Healthy Indonesia while also preserving the environment by reducing plastic waste. Not only the campaign but AQUA also brands itself to demonstrate its commitment to maintaining the quality of its products for health and preserving the environment. This study aims to determine whether green marketing and brand image influence consumer purchasing interest in the study of AQUA products. This research utilizes SmartPLS 3.0 analysis software, and the results indicate that green marketing has a positive and significant impact on consumer buying interest. Additionally, the brand image built by AQUA has a positive and significant effect on AQUA consumers' buying interest.Keywords: Green Marketing; Brand Image; Consumer Buying Interest.
Perencanaan Gedung TPQ Baburroyyan Sumbermulyo Dalam Mendukung Pendidikan Islam di Lamongan Agustapraja, Hammam Rofiqi; Affandy, Nur Azizah; Husen, Husen; Muhtarom, Abid; Purnomo, Nanto; Nawafilah, Nur Qomariyah; Bettaliyah, Azza Abidatin
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 8, No 3 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v8i3.4984

Abstract

Taman Pendidikan Al-Quran (TPQ) adalah wadah yang digunakan sebagai sarana pendidikan informal terutama dalam pendidikan agama yang biasa menaungi anak-anak di usia Sekolah Dasar. Salah satu TPQ di Sumbermulyo RT. 03 RW. 02 Sukomulyo, Lamongan yang keberadaan sarana dan prasarana membutuhkan perencanaan gedung sebagai wadah aktivitas anak-anak tersebut dan lahan ini berstatus wakaf dengan luas 105 m2. Perencanaan Gedung Taman Pendidikan Al-Quran (TPQ) ini memiliki perencanaan untuk kebutuhan aktivitas tempat parkir pada lantai pertama, kelas mengajar pada lantai kedua, dan aula pada lantai ketiga. Perencanaan ini menggunakan metode observasi di lapangan, dengan cara wawancara kepada pengurus masjid dan pengguna yaitu para guru dan anak anak untuk mengetahui kebutuhan ruang dan dimensi apa saja yang akan direncanakan. Hasil kegiatan pengabdian masyarakat yang telah dilakukan yaitu desain dan rencana yang komprehensif untuk pembangunan gedung dalam bentuk 2 dimensi dan 3 dimensi yang akan dijadikan sebagai pedoman dalam pelaksanaan pembangunan gedung TPQ Baburroyyan Sumbermulyo dalam mendukung pendidikan Islam di Lamongan.
The Influence of E-Recruitment and E-Selection on Interest in Applying for Jobs at the Central Statistics Agency of Lamongan Regency in the 2024 Statistics Partner Program (Case Study of Generation Z of Lamongan Regency) Alfianto, Moch. Rizqi; Novitasari, Diah Ayu; Purnomo, Nanto
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8716

Abstract

Based on data from the Lamongan Regency Central Statistics Agency (BPS), the number of applicants for the statistical partner program is 2829 people. This research aims to test whether there is an important impact of e-recruitment and e-selection variables in creating interest in applying for jobs among Gen Z in Lamongan Regency. Primary data in this research was obtained from respondents and measured quantitatively. The information that will be obtained through the survey is 27 statements/questions. This study used a sample of 319 generation Z in Lamongan Regency from 1564 generation Z who had applied for jobs in the 2024 statistical partner program in Lamongan Regency using random sampling techniques. Data analysis in this study was carried out using SPSS software version 26. The findings from this study show that e-recruitment and e-selection factors have a positive influence on a person's interest in applying for a job.
The influence of democratic leadership style and organizational culture on employee job satisfaction in the Lamongan Regency government Hidayat, Firman Nur; Santoso, Moh.Heru Budi; Novitasari, Diah Ayu; Purnomo, Nanto
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8717

Abstract

Human resources (HR) are very important for the entire management of an organization because they facilitate the achievement of their goals. At present, it is very important for the leaders of the business world and government to be able to adapt to existing policies. Various modifications occur in the work environment of subordinates. The purpose of this writing is to test the potential for the synergistic impact of organizational culture and democratic leadership styles on employee job satisfaction in the Lamongan Regency government environment. Assessment of validity and reliability, evaluation of classical assumptions, multiple linear regression analysis, evaluation of the coefficient of determination, T and F tests, and the domination test all entered into this composition. The results of this writing show that organizational culture and democratic leadership styles have a significant influence on employee job satisfaction.
The Influence of Visionary Leadership Style and Work Environment on Employee Work Productivity Sholihah, Dwi Shinta Rahmatus; Moh Heru Budi Santoso; Diah Ayu Novitasari; Nanto Purnomo
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.8740

Abstract

MSMEs in Indonesia, especially in the food industry, are currently developing quite rapidly and are widely known by the Indonesian people. In order for a company's life cycle to continue and productivity to increase and achieve its goals, it requires a visionary leader and a good work environment. The purpose of this writing is to find out how the influence of the visionary leadership style and work environment in increasing employee work productivity at the Cake Shop Emde Cake Sarirejo. The writing method used is a quantitative method with a sample of 35 people, respondents obtained through distributing questionnaires. The sampling technique used was random sampling with data analysis tools via IBM SPSS Statistics 26. The results of this paper show that the variable visionary leadership style (X1) does not have a positive and significant effect on work productivity (Y) and the work environment (X2) has a positive and significant effect on work productivity (Y). significant on work productivity (Y).
Co-Authors ., Husen Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Alfianto, Moch. Rizqi Ardani, Krisna Yusuf Arwana, Dyeo Setya Azizah, Luluk Nur AZZA ABIDATIN BETTALIYAH Bettaliyah, Azza Abidatin Damayanti, Erlita Deah Widdadur Rizkiah Dedy Fahmi Hakim Devi Safitri Diah Ayu Novitasari Farikh Padlilloh, Achmad Faris Zuhroh Lutfianwari Fasalah, Imal Yauma Nur Ghaza Muhammad Enna Al-Ghazali Hammam Rofiqi Agustapraja Hidayat, Firman Nur Hidayatullah, Syarifudin Husen Husen husen husen Husen, Husen Husen Imron Hamzah, Muhammad Khotimah, Khunul khusnul khotimah Laili Munna, Inesa Mahselia Lidiawati, Baiq Meri Lutfianwari, Faris Zuhroh Minahul Mubin Moh Heru Budi Santoso Moh. Nur Hidayat Mohammad Arief Muhajir Makruf Muhammad Asrori Muhammad Imron Hamzah Nawafilah, Nur Qomariyah Novitasari, Diah Ayu Padlilloh, Achmad Farikh Pribanus Wantara Putrie, Valentiena Prastika Rasyidah, Fadilatur Rifqi Ulul Albab Rizka Paramitha Aniqi Rohmawati, Dia Putri Rokhimul Barik, Fattahur Rokhimul, Fattahur Sani Rusminah Santoso, Moh.Heru Budi Sholihah, Dwi Shinta Rahmatus Widya Azharrah Firdaus