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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Business and Behavioural Entrepreneurship JURISMA: Jurnal Riset Bisnis & Manajemen International Journal Of Science, Technology & Management (IJSTM) Jurnal Kajian Ilmiah Prima Abdika: Jurnal Pengabdian Masyarakat Profitabilitas Jurnal Administrasi Kantor International Journal of Research in STEM Education Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen TPeT
Kurniawan Prambudi Utomo
Universitas Bina Sarana Informatika
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Pengembangan Sistem Informasi Terintegrasi untuk Mendukung Pendaftaran dan Pemasaran UMKM (SITEKUM) di Kabupaten Bekasi Aldi Friyatna Dira; Herman Susilo; Israfil Munawarah; Kurniawan Prambudi Utomo
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6920

Abstract

This community service program aims to socialize and develop SITEKUM (Integrated MSME Information System) as a digital platform to support the registration, data management, and marketing processes of MSME products in Kertarahayu Village, Setu District, Bekasi Regency. The village has considerable economic potential, particularly in MSMEs engaged in processed food products such as salak candy, cassava chips, and other traditional foods. However, MSME owners still face obstacles related to business legality, record-keeping, and access to technology-based promotion. The method used in this community service activity is Participatory Action Research (PAR), which emphasizes active collaboration between the community service team, MSME owners, and village officials. Data collection techniques include interviews, focus group discussions (FGDs), training sessions, and direct trials of the SITEKUM system. This approach was chosen to ensure that the system developed truly aligns with real needs in the field. The results show that SITEKUM can improve the efficiency of MSME data management, accelerate the registration process, and expand product marketing reach through online platforms. In addition, the active involvement of residents fosters a sense of ownership of the system and enhances the long-term sustainability of SITEKUM’s use.
Optimalisasi Produktivitas Kinerja Melalui Keterlibatan Karyawan Aktif Dan Pengurangan Stres dengan Dukungan Manajerial yang Efektif Aldi Friyatna Dira; Kurniawan Prambudi Utomo; Aprilia Puspasari; Devy Sofyanty
Jurnal Kajian Ilmiah Vol. 24 No. 2 (2024): May 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.248 KB) | DOI: 10.31599/3wrqv313

Abstract

The purpose of this study is to explain optimizing performance productivity through active employee involvement and stress reduction with effective managerial support in the work environment at the company, the research method uses quantitative research and conducts field observations (field research) using the self-administered questionnaires method, namely direct distribution of questionnaires by face-to-face with these respondents using a population of 70 respondents in saturated samples and carried out in March - June 2023 using data analysis using multiple linear regression analysis and distributing questionnaires and interviews and literature studies, after that data processing was carried out with processing analysis SPSS statistical data version 26. The results show that there is a significant relationship and influence both partially and simultaneously that the variable active employee involvement and stress reduction has on managerial support for company productivity so that it needs to be developed and managerial attention to increase company productivity in a sustainable manner in the future.
Peran Media Sosial pada Keputusan Membeli sebagai Loyalitas Konsumen Frozen Food Bekasi Aldi Friyatna Dira; Ananto Krisna Wardhana; Rachmat Fadly; Kurniawan Prambudi Utomo; Riris Lestiowati
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/997hk446

Abstract

This study aims to determine the effect of social media and buying decisions as consumer loyalty to frozen food, Bekasi, the role of social media greatly influences consumers in deciding to buy a frozen food product, but how to build loyalty so that consumers remain interested and repeat purchases as a form of satisfaction of the frozen food so that producers will get high profits. This study uses a quantitative descriptive research method and uses primary data in frozen food Bekasi by taking a sample of 50 respondents in September-November 2022 multiple linear regression analysis using panel data and distributing questionnaires and interviews, after which data is processed using SPSS Analysis Version 25. The results of the study show that social media variables and buying decisions as consumer loyalty at Forozen Food Bekasi have not been fully implemented properly, that social media variables and buying decisions influence the consumer loyalty variable and have a significant positive relationship, this can be seen in the increase the role of social media to further increase buying interest and be able to increase consumer loyalty to Bekasi frozen food so that entrepreneurs need to get more attention to get maximum profits in the city of Bekasi.
Pengaruh Budaya Organisasi dan Motivasi terhadap Mutu Kinerja Penyaluran BPNT Kota Bekasi Rachmat Fadly; Ananto Krisna Wardhana; Riris Lestiowati; Kurniawan Prambudi Utomo; Sinta Rukiastiandari
Jurnal Kajian Ilmiah Vol. 22 No. 3 (2022): September 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/mnpwm295

Abstract

The purpose of the research on the influence of organizational culture and motivation on the performance quality of the Bekasi City Non-Cash Food Assistance (BPNT) distribution is to find out how much influence the organizational culture and motivation variables have on the quality of performance, using quantitative methods, statistical data testing is carried out after obtaining primary and secondary data. secondary from respondents consisting of employees of the Social Service and Beneficiary Families (KPM) by conducting interviews, field observations (field research) with the method of distributing questionnaires directly as many as 40 respondents, while the results of this study indicate that the organizational culture variable is positive and the motivational variable is positive. low negative, so it can be concluded that organizational culture and motivation variables have a significant positive influence on the quality of the distribution performance of BPNT Bekasi City.
Pendekatan Total Quality Management terhadap Insentif, dan Kualitas Produk dalam Mengarahkan Keputusan yang Tepat Ananto Krisna Wardhana; Kurniawan Prambudi Utomo; Riris Lestiowati; Rachmat Fadly
Jurnal Kajian Ilmiah Vol. 24 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/tpx45878

Abstract

This research aims to approach the relationship between the application of Total Quality Management (TQM) on incentives and product quality on making appropriate management decisions. This study uses quantitative and qualitative methods through data analysis from several organizations that implement TQM and have a structured incentive system and conduct field observations (field research) using the self-administered questionnaires method, namely distributing questionnaires directly face to face to these respondents using The population was taken from 155 respondents in a saturated sample and carried out in September-December 2023 using data analysis using multiple linear regression analysis and distributing questionnaires and interviews as well as literature studies, after which data processing was carried out using SPSS version 26 statistical data processing analysis. The research results show that the implementation of TQM consistently improves product quality significantly. Well-designed incentives, which support innovation and collaboration, strengthen the positive effects of TQM on employee performance. In addition, product quality has been proven to influence management decision making appropriately, encouraging more strategic and long-term oriented decisions. The integration of TQM practices and appropriate incentive systems has a positive impact on the organization's adaptability and responsiveness to market changes and achieving sustainable competitive advantage.
Mengembangkan Green Job dan Soft Skill: Pengaruh Strategi Pariwisata Berkelanjutan untuk Peningkatan Layanan di Jawa Barat Muhammad Aziz Winardi; Aldi Friyatna Dira; Kurniawan Prambudi Utomo; Bambang Suntoro
JURNAL ADMINISTRASI KANTOR Vol 12 No 2 (2024): Jurnal Administrasi Kantor (Desember 2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v12i2.3180

Abstract

This research aims to expand developing Green Jobs and Soft Skills: sustainable tourism stategic influence for improving services in West Java. With increasing environmental awareness and the need for sustainable tourism, skill development in the field of green jobs is becoming increasingly significant and necessary. This research method uses quantitative statistics by analyzing this research including surveys and interviews as respondents with tourism workers, entrepreneurs and related stakeholders in several main tourist destinations in West Java and processing the data using SPSS V 25 statistics. The results of the research show that the influence Green jobs and soft skills training are able to improve the quality of tourism services by contributing significantly positively to local economic growth in West Java tourist attractions. The implementation of these influences and strategies is proposed as a holistic and integrated approach to promote sustainable tourism that is economically profitable and environmentally friendly. Keywords: Green Jobs; Tourism; Soft Skills; Service Quality; Economic Growth.
Pengaruh Store Image dan Persepsi Harga terhadap Loyalitas Konsumen pada MR. DIY: Studi Kasus pada Cabang Karang Satria, Tambun Utara, Bekasi Fara Ilyas; Kurniawan Prambudi Utomo; Devy Sofyanty
Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen (Justifi) Vol 6 No 1 (2026): JURNAL JUSTIFI
Publisher : Jurnal Keilmuan Teknologi Informasi dan Ilmu Manajemen (Justifi)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan bisnis ritel di Indonesia semakin ketat, sehingga ritel seperti MR. DIY perlu menjaga loyalitas konsumen di tengah banyaknya pilihan toko sejenis. Store image dan persepsi harga diduga menjadi dua faktor penting yang memengaruhi keputusan konsumen untuk tetap berbelanja dan merekomendasikan toko kepada orang lain. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Store Image dan Persepsi Harga terhadap Loyalitas Konsumen pada MR. DIY Karang Satria, Tambun Utara, Bekasi, baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Data primer diperoleh melalui penyebaran kuesioner kepada 80 responden yang merupakan konsumen MR. DIY Karang Satria. Teknik analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji hipotesis (uji t dan uji F), serta uji koefisien determinasi yang diolah menggunakan aplikasi SPSS. Hasil penelitian menunjukkan bahwa secara parsial, Store Image berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, dan Persepsi Harga juga berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Secara simultan, Store Image dan Persepsi Harga berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, dengan kontribusi sebesar 41,4%. Kata Kunci : Store Image, Persepsi Harga, Loyalitas Konsumen
Co-Authors Achmad Fauzi Agung Wahyu Handaru Aldi Friyatna Dira Aldi Friyatna Dira Ananto Krisna Wardhana Andrie Kurniawan Aprilia Puspasari Bambang Suntoro Barus, Sintha Lovita K. Danar Tri Hartanto Devy Sofyanty Eneng Iviq Hairo Rahayu Fahmi Kamal Fahmi Kamal Fahmi Kamal Fahmi Kamal, Fahmi Fara Ilyas Faroman Syarief Finanto, Mic Friyatna Dira, Aldi Gena Prasetya Noor Herman Susilo Israfil Munawarah Maharani, Bathari Muhaarrom, Muhammad Muhammad Aziz Winardi, Muhammad Putri, Kesya Suciani Rachmat Fadly Riris Lestiowati Sinta Rukiastiandari Zahra Zahra