Article Per Year (5 Year)
p-Index From 2021 - 2026
3.143
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi JIPAGS (Journal of Indonesian Public Administration and Governance Studies) Wikrama Parahita : Jurnal Pengabdian Masyarakat IJoLE: International Journal of Language Education JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Progress: Jurnal Pendidikan, Akuntansi dan Keuangan Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pengabdian Pada Masyarakat Journal of Language Learning and Assessment Widya Cipta : Jurnal Sekretari dan Manajemen
Mirza Abdi Khairusy
Kewirausahaan, Universitas Banten Jaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Digital Marketing Adoption: Insights from Small and Medium Street Food Vendors Rakhmanita, Ani; Maulana, Yasir; Khairusy, Mirza Abdi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 10 No. 1 (2026): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v10i1.11180

Abstract

Our study reveals the resource constraint faced by small and medium sized street food vendors in adopting digital marketing and explores how street food vendors address challenges. Data were collected through semi structured interviews with 20 street food vendors, then analyzed using qualitative analysis. This study reveals their readiness to adopt digital marketing, the benefits gained from digital marketing, and the challenges in taking digital marketing to next level. The diffusion of innovation theory is used as a theoretical lens that will help researchers understand this phenomenon. This theory attempts to predict the behavior of individuals and social groups in the process of innovation adoption, by considering four characteristic of innovation, such as relative advantage, compatibility, complexity, and trial. Discussion of these findings leads to insight for academics, culinary SMEs, and policy makers in developing relevant policies to economy
Co-Authors Ahmad Najiyullah Ahmad Saputra Ani Rakhmanita Anis Fuad Salam Ardiyansah, Ardiyansah Arsyad, Azimi Faqqihuddin Atmaja, Sukarta Dede Kurnia, Dede Delly Maulana Derry Kurniawan Didi Wandi Didit Haryadi Fathurrohman Fathurrohman Fidziah Fidziah Johan, Ahmad Kahpi, Heri Sapari Karsikah, Karsikah Linardita Ferial, Linardita Luckyardi, Senny Mayasari Mayasari Nugraha Nugraha Puspo Dewi Dirgantari Putra, Alfian Prayana Ardie Ratih Hurriyati Reni Febriani Sriwardini Sriwardini Suheri Sukarta Atmaja Vanessa Gaffar Yasir Maulana Yogi Suprayogi Yogi Suprayogi Sugandi Yuda Nabella Prameswari Zaenal Abidin