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Iwang Gumilar
Departemen Sosial Ekonomi Perikanan, Fakultas Perikanan Dan Ilmu Kelautan, Universitas Padjadjaran
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Prospek Penjualan Ikan Hias di Pasar Ikan Hias Tegallega Kota Bandung Jawa Barat Gumilar, Iwang; Ghifari, Naufal Hasvi; Zahidah, Zahidah; Maulina, Ine
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5653

Abstract

This research aims to analyze the sales prospects of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City. The research method used in this research is the survey method. The type of data used is primary data obtained by interviews using questionnaires and field observations, and secondary data obtained by collecting institutional data and the results of scientific publications. The number of samples in this study was 40 people spread across Tegallega, Bandung City. The sampling technique used was purposive sampling technique. The data analysis method used is a quantitative descriptive analysis method. The analytical parameters used to analyze ornamental fish sales prospects include financial parameters such as profit, B/C, Break Even Point, and Payback Periods. The results of the research show that the sale of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City has good prospects and is feasible. This is indicated by meeting the eligibility criteria for all financial parameters. The results of the analysis of sales prospects for ornamental fish using data for 1 year of sales show that sales at the Tegallega Ornamental Fish Market are classified as good, as profits are positive with a value of Rp. 129,720,000; B/C value is more than 1 with a value of 1.4; Break Even Point value of IDR 110,275,542 or sales volume of 3,958 head/year; and the Payback Period value is less than 1 year, namely 0.55 years.
Co-Authors Achmad Rizal Adhitya Rakhmadi Agus Ruswandi Agus Ruswandi Alexander M. A. Khan Alfina, Alfina Ankiq Taofiqurohman Ankiq Taofiqurrohman Annisa Karimah Aprianto, Hendra Arief, Mochamad Candra Wirawan Asep Rismawan Asep Sahidin Atikah Nurhayati Aulia Andhikawati Beni Guswanto Budi Susanto Christopher Radyputra Moelyosusant Citra Aulia Hani Fasa Damayanti, Ami Danies Sadyarta Pratama Dedi Supriadi Diani Putri Utami Epa Paujiah, Epa Esa Khoirinnisa Evi Liviawaty Fahri Faturohman Firdaus, Muhamad Dadan Fortuna, Friyona Dewi Ghifari, Naufal Hasvi Gumilar, Atikah Haganta, Louise David Handaka, Asep Agus Handaka, Asep Agus Hardhiawan, Muhammad Adrian Shidqi Hartatik, Sri Een Haryono Haryono Hendra Wawansyah Herman Hamdani Herman, Roffi Grandiosa Heryadi, Haikal Dapa Heti Herawati Ibnu Dwi Buwono Ickman Santi Kusumawardani Iis Rostini Ine Maulina Ishlahiddin, Muhammad Iqbal Iskandar . Iskandar Iskandar Iskandar Iskandar Izza Mahdiana Apriliani Junianto - Lantun Paradhita Dewanti Lintang Permata Sari Yuliadi Lupita Lestari Mia Berlia Muhamad Rakhman Firdaus Muhammad Hafizh Arafi Nabilla Shabrina Nuraya Asfariah Wangsapraja Nurhoirunisa, Kori Pamungkas, Wahyuniar Perdana Putra Kelana Prameswari, Rhiana Priani, Zalsa Az Zahra Putri, Miftahul Agra Rani - Handayani Rasyid, Raffael Muhammad Sabili Raymond Marbun Lumban b Marbun Lumban Rita Rostika Rizal, Muhammad Rizal Alfiansyah Rizkia Aliyah Roffi Grandiosa Rusky Intan Pratama Sakira, Kekey Santi Rukminita Anggraeni, Santi Rukminita Saputra, Adjie Shafa, Bellarisa Rahma Shelvi Mardiana Sri Astuty Sriati - Syamsuddin, Mega Laksmini Tarigan, Aginta Primana Titin Herawati Trie Utami Akbarini Ujang Subhan Wahyuniar Pamungkas Yayat Dhahiyat Yuli Andriani Yuniar Mulyani Zahidah Zahidah - Zahidah Hasan Zahidah Zahidah, Zahidah Zuzy Anna