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Analysis of RRI Makassar Broadcasting Communication Strategy in Education of the Public and Increasing the Interest of New Voters Saputra, Irsan; Sukmarini, Andi Vita; Sonni, Alem Febri
Journal of Public Representative and Society Provision Vol. 4 No. 2 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i2.501

Abstract

The 2024 presidential election will be held simultaneously throughout Indonesia, RRI Makassar as a public broadcasting institution has the responsibility to convey this information to the public. This study aims to determine the communication strategy used by RRI Makassar in educating the public and increasing the interest of new voters in the 2024 Election, as well as exploring the obstacles and supporting factors faced by RRI Makassar in implementing this strategy. This study refers to qualitative methodology and a case study approach. Empirical data were obtained from semi-structured in-depth interviews, supported by observations and literature reviews and previous research. The Grounded theory approach was used for data analysis. The main findings of this study found that the use of multiplatform in communication enabled RRI to reach a wider and more diverse segment of society, as well as increasing the effectiveness of message delivery and showed that RRI Makassar's strategy was largely successful. Presenting credible sources, such as representatives from the KPU and Bawaslu, during these events contributed significantly to the perceived success of the strategy. The study highlighted that more than 60% of the targeted audience consisted of first-time voters. The researcher also emphasized the importance of a tailored communication strategy to meet their needs. Future studies are expected to explore the long-term impact of this communication strategy on voter behavior and engagement.
A Bibliometric Analysis of Social Media Utilization in Election Campaign Strategies; Trends, Dynamics, and Impacts on Scopus Data from 2019 to 2024 Nursaripati Risca; Alamsyah; Adi Abdillah; Nida'ul Hafiyah; Alem Febri Sonni; Elvira Naharni Sisca
Mediakita Vol. 9 No. 1 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i1.2744

Abstract

This study aims to analyze the literature on social media use in political campaigns using a bibliometric analysis approach, which enables the identification of trends, patterns, and collaboration networks in related research. Using data from 166 publications indexed in Scopus, this study analyzes the development of research on social media and politics. The bibliometric analysis method employed in this research includes data collection through the Scopus database with specific filters, data cleaning using the Open Refine application, and visualization of the research network using VOSviewer. The analysis results show that the research trends significantly increase, focusing mainly on social media, political communication, and elections. Countries such as Spain and Germany dominate publications on these topics. Furthermore, leading institutions such as Eötvös Loránd University and LMU Munich are essential in developing knowledge in this field. The research concludes that while social media opens great opportunities for political participation, these platforms also bring serious challenges, especially regarding disinformation and polarization. It also recommends the need for a multidisciplinary approach to understanding the impact of social media in political campaigns, as well as the importance of international collaboration and more inclusive research on gender issues and digital algorithms.
Tingkat Kepercayaan Publik Terhadap Media Daring Lokal Terverifikasi Dewan Pers di Kalimantan Timur Yusuf, Ibrahim; Muh Akbar; Alem Febri Sonni
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 10 No 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v10i1.45379

Abstract

The amount of widespread information from various kinds of media makes public trust in the media decrease. This trust can be increased through local online media compared to national-scale media. This study aims to determine the level of public trust in news published by local online media verified by the Press Council. The design of this study is a quantitative approach with a sample of 400 East Kalimantan communities grouped by regency/city with random sampling division and can represent the number of each region. Quantitative descriptive statistics and linear regression analysis were used to see a picture of the level of public trust and see the relationship between the level of public trust in local online media verified by the press council. The results showed that the level of trust of the people of East Kalimantan regarding local online media verified by the press council was 77%, with the category of trust. Then for the influence of local online media verified by the press council on the level of public trust in East Kalimantan, significant results were obtained, meaning that local online media verified by the press council had an influence on the level of public trust in East Kalimantan.
Ferdinand Saussure's Semiotic Analysis of the Politicization of Social Assistance in the Film Dirty Vote Marzuki, Nur Rofifah; Sonni, Alem Febri; Arianto, Arianto
LEGAL BRIEF Vol. 13 No. 6 (2025): February: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v13i6.1213

Abstract

This study analyzes the politicization of social assistance in the film Dirty Vote using Ferdinand de Saussure's semiotic approach. The concept of signifier and signified is used to identify and interpret the visual and verbal signs presented in the film. The results of the analysis show that elements such as party symbols, dominant colors, budget graphs, and narrative scenes illustrate the close relationship between the distribution of social assistance and certain political agendas. Signifiers such as the overlay text "politicization of social assistance" and images of officials in the campaign reflect a systematic pattern that utilizes social assistance for electoral interests. The resulting signifiers reveal criticism of the abuse of power, the inequality of aid distribution, and its impact on public trust in the government. By understanding the sign system used, this study highlights the importance of public awareness of the issue of the politicization of social assistance in the context of democracy seen from the perspective of communication semiotics studies
Analysis of Communication Patterns of Gocar Drivers in Improving Services to Customers in Makassar City Montalili, Restu Satriana; Sultan, Muh. Iqbal; Sonni, Alem Febri
The Kalimantan Social Studies Journal Vol 6, No 2 (2025): THE KALIMANTAN SOCIAL STUDIES JOURNAL, APRIL 2025
Publisher : Program Studi Pendidikan IPS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/kss.v6i2.14834

Abstract

This study aims to explain the communication patterns carried out by Gocar drivers in improving and maintaining their services to customers in Makassar City. A driver is said to be able to fulfill the standard of service procedures if they carry out the rules that have been set, such as the minimum and maximum number of passengers in a day so that the partner's target is met to get a reward or bonus from the online application provider. Not only that, the assessment of the customer (user) to the online transportation provider application partner also greatly affects the driver's performance. The research method used is qualitative with a case study approach. Means of observation, in-depth interviews, and literature study carried out data collection techniques. The results showed that online transport impacts and influences people's transport needs. But behind that, partners as parties who cooperate with online transportation provider applications are also required to provide their best service performance to customers (users). Starting from driving skills, how to behave, driving equipment, and even how to communicate to maintain the driver's performance. As a sign or measure of an online transport driver's ability to carry out his duties well, this provider application provides an assessment space for customers. The assessment after booking on the application in question is the provision of star marks by the customer on the service felt during the trip.
Effectiveness of Police Press Release Presentation on Journalists' Information Satisfaction Fatiin, Mufhida; Sonni, Alem Febri; Saeni, Rahman
Palakka : Media and Islamic Communication Vol. 6 No. 1 (2025): Media and Islamic Communication (Indonesia, Netherlands)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v6i1.8872

Abstract

Effective communication between public institutions and the media fosters transparency, accountability, and trust. However, limited empirical research has explored how press releases' structure, delivery, and credibility affect journalists’ satisfaction, particularly within local police institutions. This study examines the effectiveness of press release presentations by the Public Relations Division of the Bone Police Department in enhancing journalists’ information satisfaction. Using a quantitative approach, the study surveyed 26 officially registered journalists affiliated with the unit. Data were collected through structured questionnaires and analyzed using simple linear regression. The findings reveal a statistically significant positive correlation between press release effectiveness and journalists’ satisfaction (R² = 0.840, p < 0.05). Key influencing factors include message clarity, source credibility, and digital communication platforms. This study contributes to institutional communication literature by highlighting the strategic role of media relations in shaping the perceived value of public information. It provides practical insights for public sector agencies to refine their communication strategies and build stronger relationships with the media, particularly in regions where accurate and timely information is critical. These findings underscore the importance of professional and credible press releases in improving the flow of public information.
Kecerdasan Buatan di Media Digital Indonesia Hamna, Dian Muhtadiah; Akbar, Muh.; Mau, Muliadi; Sonni, Alem Febri
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 2 (2025): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i2.9675

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana AI diterapkan di dua media digital besar Indonesia, yaitu Kompas.com dan Liputan6.com, serta untuk mengidentifikasi dampak penerapan teknologi ini terhadap proses produksi dan distribusi berita. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, melalui wawancara mendalam dengan dua informan kunci: Laksono Hari Wiwoho, Assistant Managing Editor Kompas.com, dan Raden Trimutia M Hatta, Executive Editor Liputan6.com. Temuan penelitian menunjukkan bahwa AI di kedua media digunakan untuk meningkatkan efisiensi produksi konten, seperti merangkum artikel, menulis ulang konten, dan mengoptimalkan SEO. Namun, meskipun AI berperan besar dalam otomatisasi, peran jurnalis tetap krusial, terutama dalam pengawasan konten sensitif dan berita terkini. Signifikansi temuan ini terletak pada pemahaman bahwa meskipun teknologi AI menawarkan potensi efisiensi yang besar, peran manusia dalam jurnalisme tidak dapat sepenuhnya digantikan. Temuan ini bermanfaat untuk memberikan wawasan tentang tantangan yang dihadapi industri media digital di Indonesia dalam mengintegrasikan teknologi baru, serta menunjukkan pentingnya menjaga kualitas dan etika jurnalisme meski ada adopsi teknologi canggih.
Analisis Respon Publik dan Sentimen Video Berbagi Willy Salim yang Viral di TikTok Jufri, Ismubaraqah; Arianto; Sonni, Alem Febri
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 1, Juli 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i1.7017

Abstract

Abstrak. Artikel ini bertujuan untuk menganalisis wacana publik dan sentimen yang muncul dalam komentar-komentar pada video berbagi Willy Salim di TikTok. Studi ini menerapkan kualitatif dengan pendekatan studi dengan teknik pengumpulan data melalui web scraping menggunakan perangkat web Apify untuk menambang data dari platform TikTok. Data yang dikumpulkan meliputi like, komentar, share, serta username dari pengguna yang berinteraksi dengan video tersebut. Metode analisis positif 29,67% dan negatif 23,08%. Analisis toksisitas menunjukkan bahwa meskipun sebagian besar komentar tidak mengandung unsur kekerasan atau kebencian yang signifikan, terdapat sejumlah kecil komentar dengan skor toksisitas tinggi yang mengindikasikan adanya elemen penghinaan dan kebencian. Signifikansi temuan  ini memberikan wawasan yang penting bagi para pembuat konten, pengelola platform media sosial, dan peneliti dalam memahami bagaimana audiens berinteraksi dengan konten yang viral, serta dampaknya terhadap opini publik dan wacana sosial. Penelitian ini juga menunjukkan bagaimana teknik analisis otomatis dapat digunakan untuk menggali insight mendalam tentang perilaku pengguna di media sosial. Abstract. This article aims to analyse the public discourse and sentiments that appear in the comments on Willy Salim's TikTok video sharing. In this endeavour, the research uses a descriptive quantitative approach with data collection techniques through web scraping using Apify software to mine data from the TikTok platform. The data collected included likes, comments, shares, and usernames of users who interacted with the video. The sentiment analysis methods used were VADER and TextBlob, while Perspective API was used to measure toxicity in Communalytic.org comments as a tool to analyse the data. The results showed that the majority of comments had a neutral sentiment with a small proportion of positive and negative comments. The toxicity analysis showed that while most comments did not contain significant elements of violence or hatred, there were a small number of comments with high toxicity scores indicating the presence of insulting and hateful elements. These findings provide important insights for content creators, social media platform managers, and researchers in understanding how audiences interact with viral content, as well as its impact on public opinion and social discourse. This research also demonstrates how automated analysis techniques can be used to gain deeper insights into user behaviour on social media
Exploring the Use of Herbal Medicines and Digital Media in Maternal Health: A Review of Practices Among Indonesian Pregnant Women Syarif, Alwiyah Nur; Mau, Muliadi; Sonni, Alem Febri
SAMATA JOURNAL OF PUBLIC HEALTH SCIENCE Volume 4, Issue 2, March-August 2025
Publisher : Program Studi Kesehatan Masyarakat UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sociality.v4i2.59927

Abstract

Despite the longstanding use of herbal remedies to support maternal health, particularly during lactation, existing research has yet to systematically explore the intersection of traditional practices, digital media influence, and public trust. This study aims to analyze how herbal beliefs are represented, trusted, and potentially distorted through digital platforms, and to assess the effectiveness of herbal interventions in enhancing breast milk production in Indonesia. Employing a systematic literature review methodology in accordance with PRISMA guidelines, the study examined 24 peer-reviewed articles sourced from Google Scholar, focusing on public perception, misinformation, and trust in herbal remedies. Additionally, 25 studies on breastfeeding interventions were reviewed to evaluate the outcomes of herbal-based and educational approaches. Results indicate that while herbal galactagogues such as Moringa leaves, katuk, and dates consistently improve lactation outcomes, digital media plays a dual role—facilitating both accurate health education and the spread of unverified claims. Educational interventions enhanced maternal understanding and acceptance of herbal remedies, especially when supported by community engagement and digital tools. However, variations in efficacy across contexts and limited clinical validation signal the need for more rigorous trials. The findings underscore the importance of culturally integrated, evidence-based strategies in maternal health promotion and call for the careful regulation of online health information to safeguard public trust and maternal well-being.
PENGARUH PLATFORM E-COMMERCE TERHADAP PERILAKU PEMBELIAN KOMPULSIF PADA IBU RUMAH TANGGA DI KABUPATEN SIDENRENG RAPPANG Ansari Abdillah; Mau, Muliadi; Sonni, Alem Febri
Nusantara Hasana Journal Vol. 5 No. 2 (2025): Nusantara Hasana Journal, July 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i2.1555

Abstract

The development of technology has been a major factor behind the growth of e-commerce. The future of e-commerce in Indonesia is promising, with an estimated annual growth rate of 53.23%. By using e-commerce platforms, people can easily search for and select the products they wish to purchase. This convenience makes shopping a favored activity, not only for fulfilling needs and desires but also for influencing compulsive buying behavior. This study was conducted using a quantitative descriptive research methodology. This approach is useful for identifying relationships between two or more variables. The correlation analysis test results show that the calculated t-value is 8.064 with a p-value of <0.05. These research findings indicate that e-commerce platforms significantly influence compulsive buying behavior among housewives in Sidenreng Rappang Regency. The study relies on self-reported data, which may be subject to social desirability bias or inaccurate recall by participants. This study provides empirical evidence on how e-commerce platforms influence compulsive buying behavior, particularly among housewives in Sidenreng Rappang Regency.
Co-Authors Abdul Gafar Abdul Gafar Adam Mujahada Adi Abdillah Adri, Muhammad Nuzul Ainun Jariah Yusuf Akbar Iskandar Akbar, Muh. Akram, Reyna Salsabila Alamsyah Amrullah, Muhammad Anastasia, Jesika Andi Aisyah Amalia Andi Alimuddin Unde Andi Reskiwardina Andi Vita Sukmarini, Andi Vita Aningsih, Gusti Annisa Lutfiah Annysa Nur Agafanthy Ansari Abdillah Arianto Arianto Arianto Arienda, Hanun Dzikra Arini Disti Utami Arya Nugraha Asnimar Azis, Syamsuddin D, Nurjannah Dewi Safitri Dika, Dika Elvira Naharni Sisca Erna Dusra Erwin Gatot Amiruddin Fahira Nurul Ichzza Fatiin, Mufhida Fifni Eunike Angely B. Firdha Annisa Darmawan Firmansyah Firmansyah Fransisco Hillarian Mandey Gita Alfiani Rahman Gusti Aningsih Hamna, Dian Muhtadiah Hariadi, Nur Wijaya Harman Akbar Tullah Hidayatullah, Fauzan Hijriyani, Nur Fajri Hs, Arifatul Azzarah Ian Bonita Irwanto Irwanto Jauza, Assa Jufri, Ismubaraqah Kamaruddin Kasim, Sri Latief, Sukriansyah S Lutfiah Lutfiah Firdausiah Ersa Made Santana Malau, Maldhi Hamonangan Marzuki, Nur Rofifah Mau, Muliadi Maulana Yusuf Montalili, Restu Satriana Muannas Muannas Muh Akbar Muh Akbar Muh. Akbar Muhammad Akbar Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Farid Mustari, Muhammad Laits Meilano Nadra Azzulany Ayis Putri Jamil Nida'ul Hafiyah Nosakros Arya, Nosakros Nur Jannah Nursaripati Risca Nurwahyuni, Andi Pongkapadang, Opniel Harsana B Priskila Primaningrum Demmasapo Putri, Vinanda Cinta Cedekia Ratmila Riandani Reskita, Dewiyanti Rifqah Fadhilah Rizkya Chaeratunnisa Rolando Gilsan Mokuna Saeni, Rahman saputra, irsan Shabri Hidayat Siti Aisyah Sudarmin Sudarmin Sultan, Moehammad Iqbal Sultan, Muh. Iqbal Sunusi, Putri Melinda Syarif, Alwiyah Nur Taufik Hidayat Teti Novianti Tuti Bahfiarti Tuti Bahfiarti Vinanda Cinta Cendekia Putri Wahyuddin Wisra Alifyardani Ihza Yusuf, Ibrahim