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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal EMT KITA Petra International journal of Business Studies (IJBS) Sebelas Maret Business Review Jurnal Abdi Masyarakat (JAM) Community Engagement and Emergence Journal (CEEJ) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Ekuilnomi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Abimanyu: Journal of Community Engagement International Journal of Humanities Education and Social Sciences JURNAL ECONOMINA Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Social, Economic, and Business Indonesia Economic Journal Jurnal Esensi Infokom : Jurnal Esensi Sistem Komputer dan Informasi
Hujjatullah Fazlurrahman
Universitas Negeri Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Sistem e-Learning pada Mata Pelajaran Matematika untuk SMP Berbasis Web Nanang Husin; Hujjatullah Fazlurrahman; Riska Dhenabayu
Jurnal Esensi Infokom : Jurnal Esensi Sistem Informasi dan Sistem Komputer Vol 8 No 2 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/infokom.v8i2.929

Abstract

e-Learning merupakan suatu metode pembelajaran jarak jauh dengan menggunakan teknologi internet, sejauh ini e-Learning telah banyak di terapkan pada institusi dan perusahaan. e-Learning sudah menjadi suatu alternatif yang efektif dalam meningkatkan mutu atau keberhasilan proses belajar mengajar. Proses pembelajaran matematika pada Sekolah Menengah Pertama (SMP) masih menggunakan metode konvensional melalui tatap muka langsung antara guru dan siswa. Metode pembelajaran seperti ini akan membuat keterbatasan proses penyampaian ilmu pengetahuan. Penelitian bertujuan untuk merancang e-Learning yang berfokus pada pembelajaran matematika berbasis web di SMP, dan sistem dapat memudahkan siswa dalam mempelajari matapelajaran dimanapun dan kapanpun selama terhubung internet. ini juga menggunakan jenis penelitian diskriptif, dan metode pengumpulan data pada penulisan ini dengan observasi, wawancara dan kuesioner. Diharapkan dari hasil penelitian ini akan bisa didapatkan sistem e-Learning pembelajaran berbasis web di SMP dapat memudahkan siswa dalam mempelajari dan memahami matapelajaran matematika.
Analysis of Young Consumer Loyalty Strategies in the Culinary Business through the SWOT–TOWS Approach and Interpretive Structural Modeling (ISM) Siti Zuliani; M. Gibran Rifka Pramudia; Ratih Amelia; Hujjatullah Fazlurrahman; Dana Azizah Rahmat
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.9.1.44-57

Abstract

In the digital era, building Generation Z customer loyalty has become a major challenge for culinary businesses due to rapidly changing consumer behavior and the strong influence of social media. This study aims to formulate priority strategies for strengthening young consumer loyalty through an integrated SWOT–TOWS and Interpretive Structural Modeling (ISM) approach. A case study was conducted at Mie ABC using digital audits, field observations, and interviews with business stakeholders and consumers aged 17–25 years. The SWOT–TOWS analysis generated sixteen strategic alternatives, which were further analyzed using ISM and MICMAC to identify hierarchical relationships and strategic priorities. The results indicate that customer feedback utilization, TikTok virality, recipe consistency, and product quality are key drivers in building loyalty. Furthermore, all strategic elements demonstrate high interdependence, suggesting that loyalty is shaped through the synergy of digital marketing, operational excellence, customer experience, and community engagement. These findings provide valuable insights for developing long-term loyalty strategies among young consumers. This study contributes an integrated SWOT–ISM framework and provides practical guidance for culinary SMEs seeking sustainable customer loyalty in a digital marketplace.
Pengaruh Video Content Marketing dan Storytelling di Tiktok terhadap Purchase Decision melalui Consumer Preference Brand Wardah di Surabaya Khalisa Adhanaiya Prabadinalar Sentika; Ratih Amelia; Hujjatullah Fazlurrahman; Ika Diyah Candra Arifah
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tjspg157

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran industri kecantikan, sehingga perusahaan dituntut mampu menciptakan konten yang informatif, menarik, dan membangun hubungan emosional dengan konsumen. Video content marketing dan storytelling menjadi strategi yang dinilai efektif dalam membentuk preferensi konsumen serta memengaruhi keputusan pembelian. Penelitian ini bertujuan menganalisis pengaruh video content marketing dan storytelling terhadap purchase decision melalui consumer preference pada konsumen produk Wardah di Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 386 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa video content marketing tidak berpengaruh signifikan terhadap purchase decision, tetapi berpengaruh positif dan signifikan terhadap consumer preference. Storytelling berpengaruh positif dan signifikan terhadap consumer preference maupun purchase decision. Selain itu, consumer preference berpengaruh positif dan signifikan terhadap purchase decision, namun tidak terbukti memediasi pengaruh video content marketing maupun storytelling terhadap purchase decision. Temuan ini menunjukkan bahwa strategi pemasaran digital yang efektif tidak hanya bergantung pada penyampaian informasi melalui konten video, tetapi juga pada kemampuan storytelling dalam membangun keterlibatan emosional dan preferensi konsumen. Penelitian ini memberikan implikasi praktis bagi perusahaan untuk mengoptimalkan strategi pemasaran digital melalui pengembangan konten video dan storytelling yang relevan dengan karakteristik target konsumen guna meningkatkan daya saing merek di industri kecantikan.
Pengaruh Social Proof dan Kualitas Visual Konten TikTok Shop terhadap Minat Beli dengan Promotional Overload sebagai Variabel Moderasi pada Generasi Z Rafif Muhammad Hirsya; Hujjatullah Fazlurrahman; Ika Diyah Candra Arifah
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7377

Abstract

Digitalization shifts consumer behavior. This study aims to analyze the effect of social proof and visual content quality on Gen-Z's purchase intention on TikTok Shop, with promotional overload as a moderating variable. The research utilizes a quantitative approach with purposive sampling, collecting data from 204 Gen-Z TikTok Shop users via an online questionnaire. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The general findings indicate that both social proof and visual content quality significantly and positively influence consumer purchase intention. Furthermore, promotional overload is found to significantly moderate and weaken the positive effects of both independent variables on purchase intention. In conclusion, while social proof and attractive visuals are critical in driving digital sales, excessive promotional exposure can diminish consumer interest due to information fatigue.
Pengaruh UI/UX Quality dan Information Quality terhadap Purchase Intention melalui User Satisfaction pada TikTok Shop di Indonesia Andini Amalia Zarvianti; Hujjatullah Fazlurrahman; Muhammad Fachmi
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8660

Abstract

Perkembangan yang signifikan pada social commerce yaitu TikTok Shop menciptakan urgensi yang mendesak agar dapat memahami faktor teknis yang memicu niat beli konsumen. UI/UX Quality dan Information Quality diasumsilam menjadi faktor penentu utama kepuasan pengguna yang pada akhirnya memengaruhi niat pembelian, namun kombinasi keduanya dalam satu model mediasi di konteks TikTok Shop Indonesia masih jarang diteliti. Penelitian ini bertujuan menguji pengaruh UI/UX Quality dan Information Quality terhadap Purchase Intention melalui User Satisfaction sebagai variabel mediasi pada pengguna TikTok Shop di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas dan cross-sectional survey. Data dikumpulkan dari 220 responden valid melalui kuesioner daring menggunakan teknik purposive sampling dan snowball sampling. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS Hasil penelitian ini memperlihatkan bahwa enam hipotesis diterima dan satu ditolak. Information Quality memiliki hubungan signifikan terhadap User Satisfaction dan berpengaruh langsung terhadap Purchase Intention sementara itu UI/UX Quality tidak berpengaruh langsung terhadap Purchase Intention namun berpengaruh melalui mediasi penuh User Satisfaction. User Satisfaction terbukti sebagai variabel dengan pengaruh langsung terkuat terhadap Purchase Intention. Hal ini dapat disimpulkan bahwa Information Quality dan UI/UX Qualityterbukti meningkatkan User Satisfaction yang mendorong Purchase Intention pengguna TikTok Shop di Indonesia, dengan User Satisfaction berperan sebagai mediator penuh pada jalur UI/UX Quality dan mediator parsial pada jalur Information Quality.
The Effects Of Digital Leadership, Digital Literacy, And Digital Competency On Innovative Work Behavior Among Web3 Remote Workers In Surabaya City Pradipta Agung Wahyu Pratama; Hujjatullah Fazlurrahman; Fresha Kharisma; Muhammad Fajar Wahyudi Rahman
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 5 (2026): IJHESS APRIL 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i5.2301

Abstract

This study analyzes the influence of Digital Leadership, Digital Literacy, and Digital Competency on Innovative W This study examines the influence of Digital Leadership, Digital Literacy, and Digital Competency on Innovative Work Behavior (IWB) among Web3 remote workers in Surabaya City. The research is grounded in the transformation of remote work within the Web3 ecosystem, which presents innovation challenges due to limited spontaneous social interaction. This study addresses both a contextual gap, focusing on the underexplored population of Web3 workers, and a methodological gap by integrating three key digital factors into a single analytical framework. A quantitative approach was employed using purposive sampling, involving 70 Web3 remote workers in Surabaya. Data were analyzed using multiple linear regression with SPSS software. The results show that Digital Leadership (β = 0.330), Digital Literacy (β = 0.322), and Digital Competency (β = 0.301) have a positive and significant effect on Innovative Work Behavior (p < 0.05). Simultaneously, the variables significantly influence IWB (F = 45.646), with a coefficient of determination (R²) of 0.675, indicating that 67.5% of the variation in IWB is explained by the model. These findings confirm that the integration of digital leadership, strong digital literacy, and well-developed digital competency plays a critical role in enhancing innovative work behavior in Web3 remote work environments. The study contributes to the development of Upper Echelons Theory in the context of decentralized digital work and provides practical insights for organizations in designing effective digital talent strategies.
Transformational Leadership And Work Stress On Employee Productivity : The Mediating Role Of Job Satisfaction At Pegadaian Dinoyotangsi Surabaya Branch Office Mohamad Dzul Hilmi; Hujjatullah Fazlurrahman
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.19

Abstract

This study aims to examine and analyze the effect of transformational leadership and work stress on employee productivity through job satisfaction as a mediator among employees at PT. Pegadaian Cabang Pembantu Dinoyotangsi Surabaya. The sampling technique used is saturated sampling with a total of 49 respondents. The statistical analysis used in this study is SEM (Structural Equation Modeling) and PLS (Partial Least Square) with the aid of SmartPLS4 software. The results of this study explain that transformational leadership has a positive and significant effect on employee productivity. Work stress does not have an effect on employee productivity. Job satisfaction has a positive and significant effect on employee productivity. Transformational leadership has a positive and significant effect on job satisfaction. Work stress does not have an effect on job satisfaction. Job satisfaction mediates the relationship between transformational leadership and employee productivity. Job satisfaction does not mediate the relationship between work stress and employee productivity.
Transformational Leadership And Perceived Organizational Support On Innovative Work Behavior : The Mediating Role Of Employee Engagement At Pegadaian Dinoyotangsi Surabaya Sub-Branch Nabilla Mayreza Putri; Hujjatullah Fazlurrahman
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i1.98

Abstract

This study aims to examine and analyze the effect of transformational leadership and perceived organizational support on innovative work behavior through employee engagement as a mediating variable at PT. Pegadaian Dinoyotangsi Surabaya Sub-Branch. Using Saturated sampling technique as many as 49 respondents. The analysis used in this research is SEM(structural equation modeling) and PLS (partial least square) with the aid of SmartPLS4 software. The result of this study explain that transformational leadership has a positive effect on innovative work behavior. Perceived organizational support has no effect on innovative work behavior. Employee engagement has a positive effect on innovative work behavior. Tranformational leadership affects employee engagement. Perceived organizational support affects employee engagement. Employee engagement does not mediate the relationship between transformational leadership and innovative work behavior. Employee engagement mediates the relationship between perceived organizational support and innovative work behavior.
Peran Financial Technology Dalam Memediasi Pengaruh Literasi Keuangan Digital Dan Pemasaran Digital Terhadap Kinerja Umkm Di Kab Karawang Mikail Ahmad Fa’iq Al-Fattah; Achmad Kautsar; Ratih Amelia; Hujjatullah Fazlurrahman
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/n51ecq94

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan digital dan pemasaran digital terhadap kinerja usaha mikro, kecil, dan menengah (UMKM), serta menguji peran financial technology sebagai variabel mediasi pada UMKM sektor makanan dan minuman di Kabupaten Karawang. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian verifikatif dan metode survei. Sampel penelitian berjumlah 100 pelaku UMKM yang ditentukan melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa literasi keuangan digital berpengaruh positif dan signifikan terhadap financial technology, namun tidak berpengaruh signifikan terhadap kinerja UMKM. Pemasaran digital berpengaruh positif dan signifikan terhadap financial technology serta kinerja UMKM. Sementara itu, financial technology tidak berpengaruh signifikan terhadap kinerja UMKM dan tidak mampu memediasi pengaruh literasi keuangan digital maupun pemasaran digital terhadap kinerja UMKM. Temuan ini menunjukkan bahwa peningkatan kinerja UMKM lebih ditentukan oleh penguatan pemasaran digital dibandingkan oleh pemanfaatan financial technology. Penelitian ini memberikan implikasi bahwa strategi pengembangan UMKM perlu diarahkan pada penguatan kapasitas pemasaran digital secara berkelanjutan, disertai peningkatan literasi keuangan digital yang berorientasi pada pemanfaatan strategis dalam pengelolaan usaha.
Penguatan Keuangan Sederhana dan Kontrol Kualitas Pada UMKM Makanan dan Minuman Achmad Kautsar; Hujjatullah Fazlurrahman; Ratih Amelia; Renny Sari Dewi; Dhiyan Septa Wihara; Achmad Fitro
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p56-63

Abstract

Based on the results of the interviews, it is still found that the quality standards for the taste of the chips produced by the Ketintang Village MSMEs still change frequently, so it is necessary to organize quality control as well as financial records so that the financial management of MSMEs in Ketintang Village is even better. The solution offered is to provide training on Quality Control and making simple financial reports to improve the performance of MSMEs in Ketintang Village Surabaya. The approach method offered to solve partner problems that have been mutually agreed upon and stages is the training and mentoring method. these results show that the effectiveness of community service activities is almost 80% achieved. Training on Standard Operating Procedures (SOPs) and simple finance provides great benefits for MSMEs in building a more structured and efficient business foundation. From this training, participants gained an understanding of the importance of SOPs as work guidelines to improve operational consistency and quality. In addition, the simple finance training provided insights for businesses on the importance of recording transactions, preparing financial statements, and good cash flow management. By mastering these materials, MSMEs can increase productivity and competitiveness in the market.
Co-Authors Ach. Yasin Achmad Fitro Achmad Kautsar Achmad Kautsar Ahmad Ajib Ridlwan Andini Amalia Zarvianti Dana Azizah Rahmat Dendra Aptanata Nugraha Dewie Trie Wijayati Dhiyan Septa Wihara Dian Ulhaq Qurrata A'yun Dio Doni Harson Dwi Yoga Wicaksana Fandi Fatoni Fresha Kharisma Fresha Kharisma Hadi, Hafid Kholidi Ika Diyah Candra Arifah Jun Surjanti Khalisa Adhanaiya Prabadinalar Sentika Khoirur Rozaq M. Gibran Rifka Pramudia Mikail Ahmad Fa’iq Al-Fattah Moch. Khoirul Anwar Mohamad Dzul Hilmi Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Muhammad Fajar Wahyudi Rahman Nabilla Mayreza Putri Nanang Husin Nurul Indawati Pradipta Agung Wahyu Pratama Rafif Muhammad Hirsya Ratih Amelia Rayhan Aimar Nawawi Renny Sari Dewi Rheyna Jufri Sifa Zie Riska Dhenabayu Siti Zuliani Syifatil Ulya Trias Madanika Kusumaningrum Zainur Rahman