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All Journal Jurnal Mirai Management Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat Gemilang (JPMG) International Journal of Community Service (IJCS) Cakrawala: Jurnal Pengabdian Masyarakat Global International Journal of Economic Research and Financial Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Bayu Eko Broto
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Online Business Socialization During the MSME Pandemic Awakens Case Study of Inner Village Youth Suka Maju Deli Serdang Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Baria
IJCS: International Journal of Community Service Vol. 1 No. 1 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.839 KB) | DOI: 10.55299/ijcs.v1i1.89

Abstract

Online business is one way of growing and revitalizing the economy during the COVID-19 pandemic, village youth will be the perpetrators of the online business. The interests and talents and willingness of teenagers to like to advance towards the online business are very lively, with a strong, unidirectional and significant correlation. The participants' understanding of the explanation and explanation of the PkM team on how to use the internet as an online medium that can be used as a business field to increase income. In this socialization, there were also several obstacles for the young people of the inner village, in carrying out or working on this online business, including the lack of a deep understanding of the platforms that will be used in the online business as well as the lack of infrastructure such as computers, laptops and smartphones and even capital.
E-Commerce Training for Beginner Entrepreneurs in Bireuen District Zuriani Ritonga; Hayanuddin Safri; Bayu Eko Broto; Sutoyo; Chairul Bariah; Nasution, Atika Aini; Aryani Sairun
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.275 KB) | DOI: 10.55299/ijcs.v1i2.191

Abstract

Mature this development of business startups Micro, Small, and Intermediate (MSME) supported with technological development. The existence of the industrial revolution 4.0 has a positive impact on developments business world. Utilization of the latest appropriate technology in business development based on in the spirit of an established entrepreneur will be able to optimize the process as well as the results of a business unit that is developed. E-commerce training in the home industry provides benefits to business actors Micro, Small, and Intermediate in Bireuen District for increase turnover sale as well as could develop a business that live it to grow become more big again. The existence of an e-website This commerce customer gets not only from the scope of Bireuen Regency, but also customers can be from outside Aceh, of course it can help the government in improve the economy, especially in the regencies, so that the regencies are open to opportunities for able to compete on a national and international level. Order process, sales process and stock goods can conducted with fast and accurate so that could help monitoring effort and also naturally could increase turnover sale for perpetrator MSME which exists in Bireuen Regency.
Pengaruh Customer Experience dan Customer Value Terhadap Customer Loyalty Junita Lubis; Munawarah Munawarah; Eva Fitria; Aulia Indra; Bayu Eko Broto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4820

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer experience dan customer value terhadap customer loyalty. Penelitian ini merupakan penelitian deskriftif. Hasil penelitian menunjukkan bahwa Customer Experience berpengaruh positif dan signifikan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai t1 hitung sebesar 2,889 > ttabel sebesar 1,661 dengan signifikansi 0,005 < 0.005. Customer Value berpengaruh positif dan signifikan terhadap Customer lotyalty pada suzuya Rantauprapat dengan nilai t2 hitung sebesar 3,524 > ttabel sebesar 1,661 dengan signifikansi 0,001 < 0.005, Costumer Experience dan Customer Value berpengaruh secara positif dan signifikan secara simultan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai Fhitung sebesar 78,661 < dari Ftabel 3.09 dengan taraf signifikansi 0.000 < 0,05 pada taraf kepercayaan 95% dan Alpha 5%.
Analysis Of The Influence Of Price, Quality Of Service, Halal Label And Location On Coffee Purchasing Decisions At Warkop Binaraga Intan Fadia; Bayu Eko Broto; Praida Hansyah
International Journal of Economic Research and Financial Accounting Vol 3 No 4 (2025): IJERFA JULY 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i4.372

Abstract

This article is entitled "Analysis of the Influence of Price, Service Quality, Halal Label and Location on Purchasing Decisions and Coffee Sales Targets at Kopi Warkop Binaraga." This research was conducted by Intan Fadia as part of her final assignment to obtain a Bachelor of Economics degree in the Management Study Program, Faculty of Economics and Business, Labuhanbatu University. In an era of increasingly tight competition in the coffee industry, understanding the factors that influence consumer purchasing decisions is very important. This study aims to explore the influence of price, service quality, halal label, and location on coffee purchasing decisions at Warkop Binaraga. The proposed hypothesis includes the assumption that each of these factors has a positive effect on purchasing decisions, as well as the simultaneous influence between all variables on purchasing decisions.The research method used is descriptive with an explanatory survey approach, which allows researchers to understand the relationship between variables in a quantitative context. The research population consists of consumers who visit Warkop Binaraga within a certain period, with a sampling technique using simple random sampling or purposive sampling to select relevant respondents. Data were collected through a questionnaire that included questions about price, service quality, halal label, location, and purchasing decisions. Regression analysis is used to test the hypothesis and see the effect of each variable on purchasing decisions. The results of this study are expected to provide in-depth insights for Warkop Binaraga owners and other business actors in formulating more effective marketing strategies. By understanding the factors that influence purchasing decisions, it is expected to increase customer satisfaction and achieve the desired sales target. This study also contributes to the existing literature on consumer behavior in the coffee industry, as well as providing recommendations for further research.Overall, this article emphasizes the importance of a comprehensive analysis of the various factors that influence purchasing decisions, which not only focus on the taste of the product, but also on other elements that can increase the attractiveness and selling value of coffee products in a competitive market.
The Influence Of Leadership Style, Work Quality, Work Discipline And Career Development On Employee Performance At The West Bilah Subdistrict Office, Labuhanbatu Regency Agnes Karina; Bayu Eko Broto; Yona Melia
International Journal of Economic Research and Financial Accounting Vol 3 No 3 (2025): IJHESS APRIL 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v4i1.334

Abstract

This research aims to analyze the influence of leadership style, work quality, work discipline, and career development on employee performance at the West Bilah Subdistrict Office, Labuhanbatu Regency. This study applies a quantitative approach using purposive sampling techniques and survey methods to collect information from non-leadership staff. The research instrument was tested for validity and reliability, and analyzed using multiple linear regression. The research results identified that the four independent variables had a significant impact on employee performance simultaneously. However, partially, only work discipline was proven to have a significant and positive impact on employee performance (significance 0.000), while leadership style, work quality and career development did not show a direct significant effect. The coefficient of determination of 72.7% indicates that the four variables are able to explain most of the variation in employee performance. This research emphasizes the importance of increasing work discipline and structured career development in an effort to improve employee performance.
Co-Authors Abd. Halim Agnes Karina Agustin Nurhayati Aryani Sairun Aulia Indra Aulia Sekar Pramesti Bhakti Helvi Rambe Chairul Baria Chairul Bariah Dila Nafila Saputri Ayu Elvina Elvina Elvina Eva Fitria Fauziah Hanum Fauziah Hanum Rambe Hamzah Siregar Hayanuddin Safri Intan Fadia Junita Lubis Mai Simahatie Mayang Firanty Noer Munawarah Munawarah NASUTION, ATIKA AINI Nelly Nelly Nurintan Asyiah Siregar Praida Hansyah Rahmi Rahmi Riski Wahyuni Ritonga, Zuriani Rosenni Nursetia Lingga Sri Murniyanti Sufitrayati Sufitrayati Sutoyo Yona Melia Zulkarnaen Nasution Zuriani Ritonga