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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) IMAGE Martabe : Jurnal Pengabdian Kepada Masyarakat JEMPER (Jurnal Ekonomi Manajemen Perbankan) Journal of Management and Business Innovations Revitalisasi : Jurnal Ilmu Manajemen CERMIN: Jurnal Penelitian JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies JURNAL MANAJEMEN AKUNTANSI (JUMSI) Transformasi Manageria: Journal of Islamic Education Management Jurnal Manajemen dan Budaya Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Innovative: Journal Of Social Science Research Journal of Management and Creative Business International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Socius: Social Sciences Research Journal IIJSE ECONOMIST: Jurnal Ekonomi dan Bisnis Proceeding International Conference on Islamic Economics Community Services INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Jurnal Ekonomi Akuntansi Manajemen Agribisnis Jurnal Pengabdian Masyarakat Indonesia
Zainarti Zainarti
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Implementasi Program KKN untuk Peningkatan Visibilitas UMKM Desa Tanah Merah Kabupaten Serdang Bedagai melalui Google Maps Ridho Feriyanly; Siska Safitri; Devi Tri Saputri Manik; Zainarti Zainarti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6438

Abstract

The Community Service Program (KKN) in Tanah Merah Village, Serdang Bedagai Regency, aims to enhance the visibility of Micro, Small, and Medium Enterprises (MSMEs) by utilizing Google Maps as a digital promotional tool. In this village, many MSMEs face challenges due to low digital literacy, which hinders their ability to leverage technology for marketing their products. Through the KKN program, students conducted surveys, initial socialization, and hands-on training on using Google Maps and Google Business Profile for MSME owners. The results show that MSME owners gained a better understanding of digital marketing, especially in using Google Maps. They experienced significant benefits from the easy access it provided for consumers to find their business locations, leading to an increase in customers. Additionally, using Google Business Profile helped boost their credibility among consumers. This KKN program plays a crucial role in empowering MSMEs to adapt to digital technology, expand their market reach, and enhance their business competitiveness. With this support, MSMEs in Tanah Merah Village are now capable of managing their business profiles independently and are better prepared to face the challenges of an increasingly digital market.
Co-Authors Afifah Suwanda, Nur Aisyah Pulungan, Nur Alfin Agung Azhar Amal, Utami Padang Amanda, Reydina Pasya Ami Radianti Atika Atika Aziz Aulia Azizah Rahmah Berutu, Cinta Zuluna Dalimunthe , Siti Nurkholijah Devi Tri Saputri Manik Devita Devita Dharma, Budi Dhea Nita Syafina Rambe Diovanni Abdillah Dwi Sekar Andini EKA FADHILA Eka Lestari Fadhillah Isnaini Fauziah, Naila Haya Fitrah, Mutia Salsanu Gita Aulyia Utami Habibunnisa Habibunnisa Habibunnisa, Habibunnisa Hafis, Egas Harahap, Lamsina Harahap, Muhammad Ikhsan Harahap, Nasya Putri Afrida Harahap, Rahmat Daim Husni Husni Indriati, Silvi irma yunita Junnanda Junnanda Karo-Karo , Muhammad Fuazan Khairani, Beby Latipah, Salwa Laura Oktarani Br Torong Leny Sutiara Lily Khairani Lily Nur Indahsari Meilani, Ayla Nisha Nabilah Salsabilah Nasution, Syairah Nasution, Yenni Samri Juliati Nur Afifah Suwanda Nur Aisyah Pulungan Permana Pane, Arya Duta Pranata, Anggi Pratista Andanitya Siregar Purnama Sari Vinia, Wulan Putri , Naila Atika Putri Ramadhani Rahma Wulan Suci Rahmadany, Putri Rahmat Daim Harahap Ramadani , Fairuza Ramadani, Putri Ramadhani, Syifa Rambe, Meisyah Rediansyah Saranan Ridho Feriyanly Ritonga, Afdolli Ilman Sabrina Simbolon Salsyabillah, Miralda Sambas, Ela Carmelia Mukti Sani, Sri Aderafika Sanjaya, Bima Santri Yani Zainta Saputri, Yuliana Sekar Andini, Dwi Seri Handayani Siregar, Jamaluddin Siregar, Nadya Faiza Siregar, Sri Intan Nur’aini Siska Safitri Siti Aisyah Sitorus, Siti Ghadizah Nur Sufa, Amanda Oktavia Syafrizal, Muhammad Syifa Ramadhani Tambunan, Elya Ramadhani Tantri Rada Tuti Anggraini Urfa, Mursalati Viantika, Dinda Savira Wardhana, Muhammad Andre Windi Aulia Wiranti, Wiranti Wulan Purnama Sari Vinia Yuli Anisyah Hasibuan