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ANALISA PENINGKATAN MINAT TERHADAP PRODUK ASURANSI SYARIAH Silpiah Jahra Nasution; Zainarti Zainarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to analyze the factors driving the increase in public interest in sharia insurance products. The approach used is a qualitative method with data collection techniques through interviews and document studies. The results show that public interest in sharia insurance is influenced by an understanding of sharia principles, trust in insurance institutions, service quality, and product innovation. In addition, promotional factors and the ease of the claim process also play an important role in increasing customer interest. These findings indicate that sharia insurance companies need to enhance sharia financial literacy and optimize digital-based marketing strategies. These efforts are expected to expand the customer base and strengthen public trust in sharia insurance products
Co-Authors Afifah Suwanda, Nur Aisyah Pulungan, Nur Alfin Agung Azhar Amal, Utami Padang Amanda, Reydina Pasya Ami Radianti Atika Atika Aziz Aulia Azizah Rahmah Berutu, Cinta Zuluna Dalimunthe , Siti Nurkholijah Devi Tri Saputri Manik Devita Devita Dharma, Budi Dhea Nita Syafina Rambe Diovanni Abdillah Dwi Sekar Andini EKA FADHILA Eka Lestari Fadhillah Isnaini Fauziah, Naila Haya Fitrah, Mutia Salsanu Gita Aulyia Utami Habibunnisa Habibunnisa Habibunnisa, Habibunnisa Hafis, Egas Harahap, Lamsina Harahap, Muhammad Ikhsan Harahap, Nasya Putri Afrida Harahap, Rahmat Daim Husni Husni Indriati, Silvi irma yunita Junnanda Junnanda Karo-Karo , Muhammad Fuazan Khairani, Beby Latipah, Salwa Laura Oktarani Br Torong Leny Sutiara Lily Khairani Lily Nur Indahsari Meilani, Ayla Nisha Nabilah Salsabilah Nasution, Syairah Nasution, Yenni Samri Juliati Nur Afifah Suwanda Nur Aisyah Pulungan Permana Pane, Arya Duta Pranata, Anggi Pratista Andanitya Siregar Purnama Sari Vinia, Wulan Putri , Naila Atika Putri Ramadhani Rahma Wulan Suci Rahmadany, Putri Rahmat Daim Harahap Ramadani , Fairuza Ramadani, Putri Ramadhani, Syifa Rambe, Meisyah Rediansyah Saranan Ridho Feriyanly Ritonga, Afdolli Ilman Sabrina Simbolon Salsyabillah, Miralda Salwa Hayati Harahap Sambas, Ela Carmelia Mukti Sani, Sri Aderafika Sanjaya, Bima Santri Yani Zainta Saputri, Yuliana Sekar Andini, Dwi Seri Handayani Silpiah Jahra Nasution Siregar, Jamaluddin Siregar, Nadya Faiza Siregar, Sri Intan Nur’aini Siska Safitri Siti Aisyah Sitorus, Siti Ghadizah Nur Sufa, Amanda Oktavia Syafrizal, Muhammad Syifa Ramadhani Tambunan, Elya Ramadhani Tantri Rada Tuti Anggraini Urfa, Mursalati Viantika, Dinda Savira Wardhana, Muhammad Andre Windi Aulia Wiranti, Wiranti Wulan Purnama Sari Vinia Yuli Anisyah Hasibuan