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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) IMAGE Martabe : Jurnal Pengabdian Kepada Masyarakat JEMPER (Jurnal Ekonomi Manajemen Perbankan) Journal of Management and Business Innovations Revitalisasi : Jurnal Ilmu Manajemen CERMIN: Jurnal Penelitian JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies JURNAL MANAJEMEN AKUNTANSI (JUMSI) Transformasi Manageria: Journal of Islamic Education Management Jurnal Manajemen dan Budaya Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Journal of Management and Creative Business International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Socius: Social Sciences Research Journal IIJSE ECONOMIST: Jurnal Ekonomi dan Bisnis Proceeding International Conference on Islamic Economics Community Services INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Jurnal Ekonomi Akuntansi Manajemen Agribisnis Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Zainarti Zainarti
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Role of Islamic Boarding School Strategy in Economic Empowerment for Santri at the Darul Ma'rifat Islamic Boarding School Nasution, Yenni Samri Juliati; zainarti, zainarti; Rambe, Meisyah
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic boarding schools in Indonesia, which number in the thousands, actually have enormous potential in the economic sector. However, the potential of Islamic boarding schools has not been given much attention, either by the government or the Islamic boarding schools themselves. The number of Islamic boarding schools in North Sumatra is 183, one of which is the Dar Ma'rifat Islamic Boarding School in Kelambir Lima Village, Hamparan Perak Village, Deli Serdang Regency. So that the economic empowerment of Islamic boarding schools greatly contributes to improving the welfare of the people of North Sumatra in general and the Islamic boarding school students in particular. This community service provides significant benefits for the students and female students of the Darul Ma'rifat Islamic Boarding School. To achieve a better and more sustainable impact, further efforts need to be made in providing education, mentoring and support in the strategic role of Islamic boarding schools in economic empowerment for students at the Darul Ma'rifat Islamic Boarding School, Kelambir Lima Village, Hamparan Perak Village, Deli Serdang, especially in financial management towards independent Islamic boarding school.
Analysis of Service Quality Levels for Social Security Administrator (BPJS) Participants and non-BPJS (Case Study of Ofa Padang Mahondang Village) Tambunan, Elya Ramadhani; Zainarti, Zainarti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3775

Abstract

Public service is an important service and is a top priority for administrators to meet the basic needs of society. Basically, the health sector is one of the first-level facilities for Social Security Administrator (BPJS) participants managed at the Public Health Center (Puskesmas). Therefore, the benefits of Puskesmas services are felt and help the community, including BPJS patients, so that the services provided to patients must be of quality according to the specified service standards. This research was conducted with the aim of comparing the quality of service for BPJS and non-BPJS participants as well as the supporting and inhibiting factors of service. Researchers use qualitative research by understanding the research subject. Source of data obtained from secondary and primary data. Furthermore, data collection techniques by conducting observations, interviews, and documentation at the health center, and determination of respondents using snowball sampling, then analyzed using the Miles and Huberman model. To test the level of confidence in the data uses triangulation techniques. The results of the study stated that the quality of services provided to BPJS and Non-BPJS patients at the Ofa Padang Mahondang Health Center was good and in accordance with the needs of the community seen from direct evidence, reliability, responsiveness, assurance, and empathy. While the supporting factors for service are the attitude of employees who are friendly, courteous, flow simplicity and affordable costs, there are still things that need to be improved, namely the lack of supporting facilities and infrastructure, such as loudspeakers, the wifi network is slow and the number of patients who are busy with the number of officers is incompatibility.
STRATEGI PENINGKATAN DAYA SAING DALAM BISNIS MINUMAN BOBA: STUDI KASUS PADA MINUMAN BOBA NAYNAY JALAN DURUNG, MEDAN, SUMATERA UTARA Fitrah, Mutia Salsanu; Karo-Karo , Muhammad Fuazan; Sitorus, Siti Ghadizah Nur; Zainarti, Zainarti
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.245

Abstract

The boba beverage business is experiencing significant growth in the domestic market, but competition in the industry is intensifying. This study aims to identify and analyze strategies that can be used by boba beverage businesses to improve competitiveness. A descriptive qualitative approach is used to examine aspects that affect competitiveness, such as product innovation, marketing strategy, quality management, and adaptation to consumer preferences. The results of this study include SWOT analysis, the resulting strategies include developing taste innovation, building a competitive business system, optimizing technology-based marketing, and improving financial statements and geographic expansion. In addition, the importance of halal certification to improve product competitiveness was highlighted. Although NAYNAY Boba does not yet have halal certification, the government is expected to increase education to MSMEs on the importance of this certification. This research provides practical guidance for boba beverage businesses to compete in an increasingly competitive industry through innovation, technology-based marketing, and halal certification.
PENGENALAN DAN PEMANFAATAN JAMU SEHAT TANAMAN (JST) TERHADAP PERTUMBUHAN TANAMAN DI DESA SIDOHARJO-1 PASAR MIRING KABUPATEN DELI SERDANG Sekar Andini, Dwi; Habibunnisa, Habibunnisa; Afifah Suwanda, Nur; Aisyah Pulungan, Nur; Ramadhani, Syifa; Purnama Sari Vinia, Wulan; Zainarti, Zainarti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 9 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i9.3097-3102

Abstract

Kegiatan Pengabdian Kepada Masyarakat di Desa Sidoharjo-1 Pasar Miring telah dilaksanakan. Kegiatan ini diperkenalkan oleh organisasi Tani kepada mahasiswa KKN Universitas Islam Negeri Sumatera Utara yang ada di Desa Sidoharjo-1 Pasar Miring dalam pembuatan pupuk organik dari bahan hasil alam. Karena banyaknya yang belum mengetahui manfaat dari hasil alam seperti batang pepaya, toge, mengkudu, labu, buah maja dan lainnya yang dapat diolah menjadi pupuk organik. Metode yang dilakukan dalam kegiatan pengabdian pada masyarakat ini ada beberapa tahapan yaitu, sosialisasi, ceramah, tanya jawab dan demonstrasi oleh ketua Tani. Kesimpulan pada kegiatan pegabdian kepada masyarakat dan ini bahwa masyarakat dan mahasiswa KKN khususnya dengan meningkatkan pemahaman dan keahlian dalam mengolah hasil alam sebagai rupiah, masyarakat bisa melestarikan lingkungan dengan memakai pupuk organik dan memperoleh produksi tambahan dari pemasaran pupuk organik.    
Ekonomi Kreatif dan UMKM Risol: Strategi Membangun Identitas Produk di Tengah Kompetisi Kuliner Harahap, Nasya Putri Afrida; Ramadani , Fairuza; Berutu, Cinta Zuluna; Hafis, Egas; Zainarti, Zainarti
Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Vol. 1 No. 4 (2025): Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin
Publisher : Yayasan Albahriah Jamiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64691/nizamiyah.v1i4.109

Abstract

Spring roll MSMEs face increasingly fierce culinary competition, particularly amid product diversification, changing consumer preferences, and demands for continued differentiation. This study aims to analyze product identity development strategies that can strengthen the position of spring roll MSMEs in both local and digital markets. Using a qualitative approach with a document analysis design, data were collected through document and marketing searches, as well as content analysis of promotional materials to capture actual practices in building product image. The research findings indicate that flavor innovation plays a significant role as a differentiation tool, enabling spring roll products to appear unique through the exploration of ingredient variations, non-traditional flavor combinations, and adaptation to taste trends, thus creating memorable sensory value for consumers. Visual branding and packaging design have been shown to increase brand visibility through consistency in color, typography, and graphic elements that emphasize product character while strengthening quality associations. Storytelling makes a strong contribution to building unique value by linking products to narratives of origin, creative processes, and authentic messages that trigger consumer emotional engagement and expand product meaning. In addition, responsive distribution strategies, such as the use of digital platforms, delivery services, and adaptive point-of-sale arrangements, along with a holistically designed customer experience through friendly service, fast response, and quality assurance, encourage consistent strengthening of product identity. The theoretical implications of this research enrich the study of the creative economy by providing a comprehensive understanding of the construction of MSME product identity. In contrast, its practical implications offer strategic guidelines for business actors to increase competitiveness based on creativity and consumer experience.
Inovasi dan Strategi Pemasaran UMKM Bakso untuk Meningkatkan Pendapatan Siregar, Sri Intan Nur’aini; Dalimunthe , Siti Nurkholijah; Putri , Naila Atika; Siregar, Nadya Faiza; Zainarti, Zainarti
Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin Vol. 1 No. 4 (2025): Nizamiyah: Jurnal Sains, Sosial dan Multidisiplin
Publisher : Yayasan Albahriah Jamiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64691/nizamiyah.v1i4.110

Abstract

This research is motivated by the increasingly fierce competition in the culinary MSME sector, especially in meatball businesses, which require business actors to develop innovative and adaptive marketing strategies to maintain competitiveness and increase revenue. The objectives of this study are to analyze the forms of product innovation undertaken by meatball MSMEs, digital marketing strategies that leverage online platforms to expand consumer reach, conventional marketing strategies that remain relevant for building closeness with local customers, and to examine how integrating both approaches contributes to increased revenue. This study uses a descriptive qualitative method; data are collected through a literature review, then analyzed using data reduction techniques, data presentation, and systematic conclusion drawing. The results show that product innovation, such as menu variations, improved raw material quality, and flavor differentiation, are proven to expand market segments and increase perceived value in the eyes of consumers, while digital marketing strategies through the use of social media, digital catalogs, and interactive promotions significantly increase brand visibility and accelerate the purchasing process; at the same time, conventional marketing strategies continue to play a vital role in building trust through direct interaction, friendly service, and local promotions, so that both work complementary in forming a marketing ecosystem that strengthens loyalty and improves the revenue performance of meatball MSMEs. These findings have theoretical implications for the importance of integrating innovation and marketing as a unified business strategy, and offer practical implications for culinary MSMEs to optimize product creativity and utilize marketing channels in an integrated manner.
The Mediating Role of Job Satisfaction in the Relationship between Transformational Leadership and Employee Creativity Meilani, Ayla Nisha; Atika, Atika; Zainarti, Zainarti
International Journal of Multidisciplinary Research of Higher Education Vol 8 No 4 (2025): (October) Theme Education, Religion Studies, Social Sciences, STEM, Economic, Tou
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v8i4.510

Abstract

This study aims to analyze the effect of transformational leadership on employee creativity and to examine the role of job satisfaction as an intervening variable among employees at a manufacturing company in Indonesia. The study uses a quantitative method with an explanatory design. The sample includes all 40 employees using a census technique. Data were collected through a five-point Likert scale questionnaire that measured respondents' perceptions of transformational leadership, job satisfaction, and employee creativity. Data analysis was performed using regression and path analysis to assess the direct and indirect effects between variables. The results showed that transformational leadership had a negative and significant effect on employee creativity. Meanwhile, transformational leadership did not have a significant effect on job satisfaction. Job satisfaction was found to have a positive and significant effect on employee creativity and acted as an intervening variable that explained the weakening of the direct effect of leadership on creativity when job satisfaction was taken into account. These findings indicate that employee creativity in procedural work environments is more sensitive to satisfying work experiences than to leadership encouragement alone. The implications of this study emphasize the importance of increasing job satisfaction through fair reward policies, role clarity, supportive feedback from superiors, and a work climate that is conducive and safe for the expression of ideas.
Analisis Risiko Pembiayaan Musyarakah pada Bank Syariah Indonesia KC Medan Harahap, Lamsina; Zainarti, Zainarti
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 2 (2025): JEMPER Juli-Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i2.4042

Abstract

Musyarakah financing at Bank Syariah Indonesia KC Medan is a partnership between the bank and customers in various economic sectors, where both parties share profits and losses based on an agreed proportion. Despite offering significant potential, this financing product also carries several risks that need to be addressed. The main risks associated with musyarakah financing include credit risk, market risk, and operational risk. Credit risk arises if customers fail to meet their obligations, potentially affecting the bank's stability. Market risk is related to fluctuations in the prices of goods or services that are part of the musyarakah, which can impact income and profits. Additionally, operational risk encompasses internal factors related to financing management and ineffective monitoring. To mitigate these risks, Bank Syariah Indonesia KC Medan needs to implement effective risk management, assess the feasibility of financing, and enhance transparency and oversight in every musyarakah transaction.
Implementasi Program KKN untuk Peningkatan Visibilitas UMKM Desa Tanah Merah Kabupaten Serdang Bedagai melalui Google Maps Ridho Feriyanly; Siska Safitri; Devi Tri Saputri Manik; Zainarti Zainarti
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6438

Abstract

The Community Service Program (KKN) in Tanah Merah Village, Serdang Bedagai Regency, aims to enhance the visibility of Micro, Small, and Medium Enterprises (MSMEs) by utilizing Google Maps as a digital promotional tool. In this village, many MSMEs face challenges due to low digital literacy, which hinders their ability to leverage technology for marketing their products. Through the KKN program, students conducted surveys, initial socialization, and hands-on training on using Google Maps and Google Business Profile for MSME owners. The results show that MSME owners gained a better understanding of digital marketing, especially in using Google Maps. They experienced significant benefits from the easy access it provided for consumers to find their business locations, leading to an increase in customers. Additionally, using Google Business Profile helped boost their credibility among consumers. This KKN program plays a crucial role in empowering MSMEs to adapt to digital technology, expand their market reach, and enhance their business competitiveness. With this support, MSMEs in Tanah Merah Village are now capable of managing their business profiles independently and are better prepared to face the challenges of an increasingly digital market.
ANALISIS KUALITAS PELAYANAN KLAIM PRODUK JASA ASURANSI PT. ASKRINDO PADA SETDA PROVSU Salwa Hayati Harahap; Zainarti Zainarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 6 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze the quality of insurance product claims services provided by PT ASKRINDO at the Regional Secretariat (SETDA) of North Sumatra Province. This research uses a quantitative descriptive method with data collection techniques through surveys and direct interviews with customers and staff involved in the claims process. The main focus of this research is to evaluate five dimensions of service quality, namely reliability, responsiveness, assurance, empathy, and physical evidence (tangible). The research results show that in general, the quality of claims services provided by PT ASKRINDO is quite adequate, but there are several aspects that need to be improved, especially in terms of speed of claim settlement and more effective communication between the company and customers. In addition, analysis of customer satisfaction levels shows that delays in the claim settlement process have a negative impact on customer perceptions of the company
Co-Authors Afifah Suwanda, Nur Aisyah Pulungan, Nur Alfin Agung Azhar Amal, Utami Padang Amanda, Reydina Pasya Ami Radianti Atika Atika Aziz Aulia Azizah Rahmah Berutu, Cinta Zuluna Dalimunthe , Siti Nurkholijah Devi Tri Saputri Manik Devita Devita Dharma, Budi Dhea Nita Syafina Rambe Diovanni Abdillah Dwi Sekar Andini EKA FADHILA Eka Lestari Fadhillah Isnaini Fauziah, Naila Haya Fitrah, Mutia Salsanu Gita Aulyia Utami Habibunnisa Habibunnisa Habibunnisa, Habibunnisa Hafis, Egas Harahap, Lamsina Harahap, Muhammad Ikhsan Harahap, Nasya Putri Afrida Harahap, Rahmat Daim Husni Husni Indriati, Silvi irma yunita Junnanda Junnanda Karo-Karo , Muhammad Fuazan Khairani, Beby Latipah, Salwa Laura Oktarani Br Torong Leny Sutiara Lily Khairani Lily Nur Indahsari Meilani, Ayla Nisha Nabilah Salsabilah Nasution, Syairah Nasution, Yenni Samri Juliati Nur Afifah Suwanda Nur Aisyah Pulungan Permana Pane, Arya Duta Pranata, Anggi Pratista Andanitya Siregar Purnama Sari Vinia, Wulan Putri , Naila Atika Putri Ramadhani Rahma Wulan Suci Rahmadany, Putri Rahmat Daim Harahap Ramadani , Fairuza Ramadani, Putri Ramadhani, Syifa Rambe, Meisyah Rediansyah Saranan Ridho Feriyanly Ritonga, Afdolli Ilman Sabrina Simbolon Salsyabillah, Miralda Salwa Hayati Harahap Sambas, Ela Carmelia Mukti Sani, Sri Aderafika Sanjaya, Bima Santri Yani Zainta Saputri, Yuliana Sekar Andini, Dwi Seri Handayani Silpiah Jahra Nasution Siregar, Jamaluddin Siregar, Nadya Faiza Siregar, Sri Intan Nur’aini Siska Safitri Siti Aisyah Sitorus, Siti Ghadizah Nur Sufa, Amanda Oktavia Syafrizal, Muhammad Syifa Ramadhani Tambunan, Elya Ramadhani Tantri Rada Tuti Anggraini Urfa, Mursalati Viantika, Dinda Savira Wardhana, Muhammad Andre Windi Aulia Wiranti, Wiranti Wulan Purnama Sari Vinia Yuli Anisyah Hasibuan