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Analisis Pengaruh Marketing mix (4p) Terhadap Keputusan Pembelian Konsumen Kopi Sidikalang(Studi kasus Kopi Tanpak Sidikalang Kab.Dairi) Amal, Utami Padang; Zainarti, Zainarti; Aisyah, Siti
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4566

Abstract

Sidikalang is known as a producer of robusta coffee beans which are known to have high levels of caffeine, reaching 70-80%. The quality of the coffee beans produced has stronger physical and taste characteristics. This study aims to determine and analyze the influence of Marketing Mix(4p) on consumer purchasing decisions for Sidikalang Coffee (Case study of Sidikalang's Tapik Coffee). This type of research used is quantitative research. Data was collected using questionnaire data and direct surveys filled with 100 respondents. The analysis tools used are validity test, reliability test, classic assumption test, multiple linear regression, t test (partial) and f test (simultaneous). The results of the study concluded that the Product, Price and Promotion Variables had a significant effect on the purchasing decisions of Sidikalang's coffee consumers (partially). Location did not have a significant effect on the purchase decision. Sidikalang's appearance, which is so delicious, is no longer in doubt about its quality.
Analisis Pelayanan Administrasi Kependudukan Pada Dinas Kependudukan Dan Pencatatan Sipil Provinsi Sumatera Utara Permana Pane, Arya Duta; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2898

Abstract

This research was conducted at the Population and Civil Registration Office of North Sumatra Province. The purpose of this research is to find out the Population Administration Service at the Population and Civil Registration Office of North Sumatra Province. This research is motivated by the number of community complaints against the Population Administration service at the Population and Civil Registration Office of North Sumatra Province. The author conducted this study to find out the services of the Population Administration at the Kampar Regency Population and Civil Registration Office as well as obstacles in the implementation of population administration services at the North Sumatra Population and Civil Registration Office.
Analisis Alasan Nasabah Dalam Memilih Pegadaian Syariah Sebagai Solusi Permasalahan Keuangan (Studi Kasus Produk RAHN) Zainarti, Zainarti; Syafrizal, Muhammad
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3607

Abstract

This study aims to determine and analyze the influence of promotion, loan disbursement procedure, syaria aspect, and location on the interest of customers using rahn products on syaria pawnshops. The research used quantitative research. The population in this research is all customers who used rahn products on syaria pawnshops. The technique of sampling method used convenience sampling and retrieved samples of 100 respondents. For data analysis method, using multiple linear regression analysis with SPSS. The results of this study indicated that promotion, loan disbursement procedure, syaria aspect, and location simultaneously affect the interest. Partially, the result shows that promotion, loan disbursement procedure, syaria aspect, and location have a significant effect on the interest of customers using rahn products at the  Kuala Simpang  Syariah Pawnshop Head Office
Analisis Pengelolaan Surat Masuk Dan Surat Keluar Di Dinas Kependudukan Dan Pencatatan Sipil Provinsi Sumatera Utara Yunita, Irma; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2753

Abstract

The purpose of this study was to determine the management of incoming and outgoing mail and the obstacles in the management of incoming and outgoing mail. In this study using a qualitative method. Interviews, observations, and literature studies were used to obtain data in this study. The conclusions in this study are: (1) Management of incoming mail: (a) Receipt of letters, (b) Recording of letters, (c) Attachment of Disposition Sheets, (d) Directions to Management, (e) Follow-up, (f) Storage. (2) Management of outgoing mail: (a) Drafting of Letters, (b) Tiered Approval, (c) Numbering, (d) Distribution, (e) Storage. (1) Barriers to management of incoming mail: (a) Receipt and Processing Time of Letters, (b) Leaders who are on Overseas or Overseas Service Tasks, (c) Difficulty in finding letters because they are still using the agenda book system, (d) Loss of letters - a letter that should be archived. (2) Obstacles in managing outgoing mail: (a) Error in numbering outgoing letters to be sent, (b) Anti-datir letters are sometimes still used in making outgoing letters.
Analisis Implementasi Prinsip Good Islamic Pension Fund Governance (GIPFG) Dalam Tata Kelola Dana Pensiun POS (DAPENPOS) Sani, Sri Aderafika; Zainarti, Zainarti; Harahap, Rahmat Daim
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1: 2023
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4635

Abstract

In the development of sharia pension funds, important actions are needed to strengthen the institution. The most basic action is to uphold the Principles of Good Islamic Pension Fund Governance (GIPFG). This study aims to find out how the management of the Pos Indonesia Pension Fund is in accordance with the principles of Good Islamic Pension Fund Governance, and what are the obstacles in implementing the GIPFG Principles. This research is a qualitative research. Research subjects in this study were taken by purposive sampling, namely the HR department and the Head of Secretariat and General Affairs. The results of this study indicate that according to the guidelines for the implementation of governance of the Pos Indonesia pension fund Number: KD 161/DIRUT/1217 the management of the Pos Indonesia Pension Fund has not been managed in sharia or not in accordance with the Principles of Good Islamic Pension Fund Governance. Dapenpos' obstacles in implementing the Principles of Good Islamic Pension Fund Governance are because this company is not an Islamic company, there is no role of the Sharia Supervisory Board (DPS) which regulates and oversees the management of Postal pension funds, regulatory restrictions on Islamic pension funds, restrictions on Islamic investment instruments, HR restrictions, the unclear management model of Islamic pension funds, as well as the lack of understanding of Islamic pension funds. Currently the management of Pos Indonesia pension funds is guided by the Financial Services Authority Regulation Number 16/POJK.05/2016 concerning Pension Fund Governance which carries out the principles of Good Pension Fund Governance (GPFG), namely Transparency, Accountability, Responsibility, Independence, and Justice.
Analisis Customer Relationship Management (CRM) Pada PT. Telkom Indonesia, Tbk Medan Rahmadany, Putri; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2755

Abstract

PT. Telkom is one of the telecommunications service providers in Indonesia. The BGES unit is a unit that works in the field of marketing. The BGES unit serves Corporate customers to meet the customer's internet service needs. The success of a company is measured by the level of customer satisfaction. CRM is the company's ability to maximize customer value on an ongoing basis by allocating resources more effectively focused on potential customers which in turn can increase revenue, profitability and company value. Customer Relationship Management (CRM) is able to influence the customer's desire to be able to develop true relationships, because the convenience obtained through good and efficient relationships between companies and consumers will create a long-lasting approach.
Analisis Disiplin Kerja Pegawai Negeri Sipil Di Sekretariat Daerah Kantor POLDA Sumatera Utara Urfa, Mursalati; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3612

Abstract

: Employee performance must be considered because it is one of the keys to success. If an agency carries out agency activities with poor performance, the agency's image will be unfavorable. According to Law Number 5 of 2014 Concerning the Principles of Civil Service, it gives the understanding that a Civil Servant is every citizen of the Republic of Indonesia who has fulfilled the specified requirements, is appointed by an authorized official and entrusted with other state duties, and is given employee benefits based on statutory regulations. -applicable invitations. In this case, discipline is a process used to deal with performance problems.
Strategi Pegadaian Syariah Dalam Meningkatkan Jumlah Nasabah (Persero) Cabang Kuala Simpang Siregar, Jamaluddin; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2756

Abstract

This study will discuss the strategy of the Islamic financial industry in particular Shariah Pawnshop in increasing customers. Adjustment of appropriate strategies and techniques will greatly determine the sustainability of Shariah Pawnshop     .Practice In industry Shariah pthere are actually many other financial services products that are developed in Shariah Pawnshop. The purpose of this study is to find out and analyze strategies of Shariah Pawnshop in dealing with the challenges of the industry at the present time. The method used is to use a literature study.
Analisis Kinerja Pegawai Pada Kantor Camat Batangkuis Saputri, Yuliana; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2788

Abstract

Based on the results of the analysis of the 2020 East Medan District Government Agency Performance Accountability Report, it shows that employee performance is still low, and there are problems that need to be addressed related to apparatus work discipline. The research method used in this research is descriptive with qualitative analysis. Data collection is obtained from interviews, documentation, and observations. The results showed that the work quality of the employees of the East Medan District Head Office, Medan City was still low in terms of handling documents and procedures were still convoluted and slow and not transparent in terms of costs. The work quantity of the employees of the Medan Timur Sub-district Office in Medan City is quite good. The work discipline of the employees of the East Medan Sub-district Office, Medan City, has not yet been implemented as expected by the community. Employees at the Medan Timur Sub-district Office in Medan City have good initiatives in carrying out their duties. As well as the employee's responsibility for all aspects related to the tasks carried out by the employees of the East Medan District Head Office, Medan City is quite good. 
Analisis Pengelolaan Penggajian Pegawai: Studi Kasus Pada Dinas Sosial Kabupaten Labuhanbatu Utara Fadhila, Eka; Zainarti, Zainarti
Jurnal Manajemen dan Budaya Vol 5 No 1 (2025): Jurnal Manajemen dan Budaya
Publisher : STAI Darul Kamal NW Kembang Kerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51700/manajemen.v5i1.855

Abstract

The payroll procedure at the Social Services Office of Labuhanbatu Utara Regency is a crucial element in financial management, requiring proper management to ensure accuracy, transparency, and compliance with applicable regulations. This process includes various stages, starting from attendance data verification, basic salary calculation, allowances, to mandatory deductions. The complexity of the payroll procedures in this office is influenced by strict regulations that must be followed, including Government Regulations on Regional Financial Management. Proper payroll management impacts employee welfare, work motivation, and their productivity. This study aims to analyze the payroll procedures to identify strengths and weaknesses and provide improvement recommendations. Qualitative and case study approaches were used, involving interviews, observations, and document analysis to understand the payroll process in the office. The research results show that although the payroll procedures comply with the applicable regulations, there are still some technical and administrative obstacles that need to be addressed to improve efficiency and transparency. The use of technology-based information systems and training for relevant personnel can help address these challenges and increase employee trust in payroll management. Therefore, this research is highly relevant in supporting the creation of an accountable, transparent, and efficient payroll system in the government environment.
Co-Authors Afifah Suwanda, Nur Aisyah Pulungan, Nur Alfin Agung Azhar Amal, Utami Padang Amanda, Reydina Pasya Ami Radianti Atika Atika Aziz Aulia Azizah Rahmah Berutu, Cinta Zuluna Dalimunthe , Siti Nurkholijah Devita Devita Dharma, Budi Dhea Nita Syafina Rambe Diovanni Abdillah Dwi Sekar Andini EKA FADHILA Eka Lestari Fadhillah Isnaini Fauziah, Naila Haya Fitrah, Mutia Salsanu Gita Aulyia Utami Habibunnisa Habibunnisa Habibunnisa, Habibunnisa Hafis, Egas Harahap, Muhammad Ikhsan Harahap, Nasya Putri Afrida Harahap, Rahmat Daim Husni Husni Indriati, Silvi irma yunita Junnanda Junnanda Karo-Karo , Muhammad Fuazan Khairani, Beby Latipah, Salwa Laura Oktarani Br Torong Leny Sutiara Lily Khairani Lily Nur Indahsari Nabilah Salsabilah Nasution, Syairah Nasution, Yenni Samri Juliati Nur Afifah Suwanda Nur Aisyah Pulungan Permana Pane, Arya Duta Pranata, Anggi Pratista Andanitya Siregar Purnama Sari Vinia, Wulan Putri , Naila Atika Putri Ramadhani Rahma Wulan Suci Rahmadany, Putri Rahmat Daim Harahap Ramadani , Fairuza Ramadani, Putri Ramadhani, Syifa Rambe, Meisyah Rediansyah Saranan Ritonga, Afdolli Ilman Sabrina Simbolon Salsyabillah, Miralda Sambas, Ela Carmelia Mukti Sani, Sri Aderafika Sanjaya, Bima Santri Yani Zainta Saputri, Yuliana Sekar Andini, Dwi Seri Handayani Siregar, Jamaluddin Siregar, Nadya Faiza Siregar, Sri Intan Nur’aini Siti Aisyah Sitorus, Siti Ghadizah Nur Sufa, Amanda Oktavia Syafrizal, Muhammad Syifa Ramadhani Tambunan, Elya Ramadhani Tantri Rada Tuti Anggraini Urfa, Mursalati Viantika, Dinda Savira Wardhana, Muhammad Andre Windi Aulia Wiranti, Wiranti Wulan Purnama Sari Vinia Yuli Anisyah Hasibuan