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Hanafi Hanafi
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Journal : Tamasya

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Tingkat Kepentingan dan Kinerja Sarana Wisata di Daya Tarik Wisata Batu Basurek di Kabupaten Tanah Datar Hanafi Hanafi; Pasaribu Pasaribu
Tamasya : Jurnal Pariwisata Indonesia Vol. 2 No. 1 (2025): Maret : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v2i1.178

Abstract

Batu Basurek is one of the cultural tourist attractions in Tanah Datar Regency that has high historical value. As a tourist destination, Batu Basurek attracts both domestic and international tourists to learn more about the culture and historical heritage. However, the facilities at this location still do not meet the standards that should be possessed by a cultural tourist attraction. This research aims to analyze the level of importance and performance of tourist facilities in Batu Basurek.This research uses a quantitative descriptive method with a survey approach, where a questionnaire is used as a data collection tool. The analysis technique applied is Importance Performance Analysis (IPA) to measure the gap between the level of importance and the performance of tourist facilities. This research was conducted from January 14 to 20, 2025, with a total sample of 131 respondents.The research results show a gap between visitor expectations and the actual condition of the tourist facilities. The Total Suitability Index (TSI) of 152% indicates that the performance of the tourist facilities still needs improvement. Some attributes that require primary attention are hotels (69%) and prayer rooms, toilets, and trash bins (66%), as despite being considered important by visitors, their performance is still inadequate. Meanwhile, the friendliness of the community (73%) and restaurants (68%) show quite good performance and need to be maintained. Tourist attractions (62%) and souvenir shops (63%) provide quite high satisfaction levels, even though their importance levels are relatively lower. As for attributes like travel agents (61%) and information centers (61%), they are not the main priorities for improvement.
Co-Authors Adelia Alfama Zamista Agus Juhara Ainur Rofiq Sofa Ali Mandan Aminullah Aminullah Amri Gunasti Aprizal Y Aris Sunarya Boy Arief Rochman Brahmana Rangga P C. S. Ardi Djaswadi Dasuki Emy Hajar Abra Erwan Syahrudin Eva Mayandari Firman Firman Firyal Nida Aulia Sholihah Fitri Nurhayati Ghea Paulina Suri Hariri Hariri Hidayatul Ikhsan Hilda Herasmus Iing Lukman Indra Sufian Indradewa, Rhian Ipan Suandi Iskandar Umarie Isti Halimah Rosanti Justiyulfah Syah Kristi Nur Aini Kurniawan Kurniawan Lestari Wuryanti M. Cholid Mawardi Made Tantra Wirakesuma Malau, Parningotan Mardi Santoso Ma’rifat Khoirunnisa Meta Trisyya Mohammad Nurul Huda Muhammad Syahrial Fitri Muhammad Syahrial Fitri Muhtar Muhtar Mukhamad Najib Muntaha Muntaha Noli Novidahlia Novan Selamet Nugraha R Novia Putri Riyantika Pasaribu Pasaribu R Destarina Raisah Hayati Retno Kusumastuti Ridha Mardiani Rifqi Adhyaksa P Savitri Gemini Siti Ramadania Sri Roekminiati Susana Chandra T. Zulham Uswatul Hasanah Vivit Wiyandani Yanuar Ilham Yati Nurhayati Yera Alvira Natanshia Zaini Zaini zainur Zainur