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Analysis of Consumer Assessment of Railway Service Performance in the New Normal Era and Before the New Normal Yuzri Andrean; Bambang Riyanto; Mudjiastuti Handajani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6041

Abstract

Covid-19 is a pandemic throughout the world and is evidenced by regulations requiring masks, vaccinations, and PCR swabs related to personal protection to minimize Covid-19 infection. This condition has become the subject of discussion among many circles, one of which is the health protocol when carrying out activities outside the home, especially on public transportation. This triggered the emergence of vaccination programs and masks and PCR swabs in public transportation. In addition, public support for transportation is very high on the grounds of shortening travel time. The purpose of this research is the consumer's assessment of the performance of train services in the new normal era and before the new normal from the aspect of reusability, service quality and marketing mix. The method used is benchmarking by applying the principles of usability, service quality and marketing mix. The collection was carried out through a survey of 120 respondents who had used train services in the new normal era and before the new normal. The result of the research is that the train service before the new normal is superior in the eyes of consumers in terms of usability, service quality, and marketing mix. However, the new normal era trains have higher services than the new normal trains on the efficiency and error indicators in the usability aspect as well as on the tangible indicators in the quality aspect.
Co-Authors Abrar Putra Harjanto Adolf Situmorang Adolf Situmorang Agus Muldiyanto AGUS MULDIYANTO AGUS WIDODO Ahmad Hakim Bintang Kuncoro Anak Agung Gede Sugianthara Andi Kurniawan ANNISA BERLIANA Annisa Berliana Anwar, Nik Syahrim Nik Arien Zahra Sal Sabila Aulia Nur Permata, Aulia Nur Ayunina Lathifah, Fita Bambang Riyanto Bambang Tutuko Bayu Aji, Galang Berliana, Annisa CHILATUN NAFISAH Diah Setyati Budiningrum Dika Septavian Agita Dwi Saputro, Wahyu Edy Susilo Edy Susilo Erialdi Bin Syahrial Febiani Dwi Utari Ferry Firmawan Fita Ayunina Lathifah Fitria Maya Lestari Fitriyani Sanmas Gado, Alfridus Hani Purwanti Harmini, Harmini Iin Irawati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati Ismiyati, Ismiyati Istianah ISTIANAH Istianah Istianah Kristiawati, Chyntyanita La Ode Nggawu Margaretha Maria Shinta Pratiwi Mega Fatimah Rosana Mita Nurul Azkia Moh Luthfi Nurul Afif Muhammad Ikhsan Setiawan Muhammad Khoirul Muhammad Latif Muhammad Latif Munadi Munadi Mustakim Aksa Nafisah, Chilatun Naufal Akbar Purnayudha Aji NOORA SAVERA Noora Savera Nur Indah Paramita, Nur Indah Paramita, Nur Indah Permata, Aulia Nur Pramucitra, Sinta Pramucitra Pratikso Pratikso Purwanto Purwanto Purwanto Reza Juliansa Prastica Risdiana Ch. Afifah Rohadi Rohadi Rohadi Rohadi Safrinal Sofaniadi Samba , Prasasta Sanmas, Fitriyani Saputra, Meidito Dewa Saputro, Yayan Adi Satria Pinandita SATRIYAS ILYAS Sri Budi Sri Budi Wahjuningsih Sutini Sutini Sutini syifafauziah ara putri Tatas Transinata Tut Wuri Handayani, Tut Wuri VANIA PUTRI RATNA SARI Wangsa, Samba Yesina Intan Pratiwi Yoeli Janto Yoeli Janto, Yoeli Yoga Dwi Affandi Yudho Putranto, Ardi Yuzri Andrean Zulhaq Dahri Siqhny