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Journal : Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik

Manajemen Komunikasi CSR Dalam Membentuk Brand Image Perusahaan PT. Cahaya Gaharu Kabupaten Langkat Fahada, Adjie Imam; Hardiyanto, Sigit
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 3 (2023): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i3.17515

Abstract

A company that sells a product will fail without a strategy to create a positive image in society. This research aims to provide an overview of CSR (Corporate Social Responsibility) communication management carried out by PT. Cahaya Gaharu Langkat in forming a brand image. This research aims to provide an overview of CSR Communication Management in Forming the Brand Image of the PT Company. Cahaya Gaharu Langkat Regency, the theories that are considered relevant are regarding Communication Management, CSR Communication and Brand Image. The research method used is descriptive qualitative. The data collection technique used is observation, interviews and documentation. The analysis techniques used include data reduction/data sorting, data presentation, drawing conclusions and verification. The informants for this research consisted of company leaders, company public relations and an employee. The research results show that PT. Cahaya Gaharu Langkat carries out community empowerment through CSR programs, such as opening employment opportunities and involving local communities in gaharu cultivation, the company creates prosperity for local communities. Apart from that, it also creates enthusiasm to preserve gaharu and sustainable natural resources so that we can experience the benefits together
Strategi Manajemen Komunikasi Pimpinan dalam Meningkatkan Kualitas Pelayanan Karyawan di Brastagi Supermarket Medan Damayanti, Astri; Hardiyanto, Sigit
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 3 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i3.21968

Abstract

The communication management strategy of a company's leadership is the key to a company's managerial system in improving service quality. Brastagi Supermarket is one of the companies that is considered to have quite good service, this is proven by the number of consumers who shop at Brastagi supermarket from year to year increasing or being able to maintain the number of consumers every month at 140 thousand consumers. If you don't have good service quality, consumers will move and shop at other supermarkets. Therefore, the aim of the research is to find out about leadership communication management strategies in improving the quality of employee service at Brastagi Supermarket Medan. The type of research used is qualitative, using interview data collection methods, and using data analysis techniques, namely data collection, data reduction, data presentation, and drawing conclusions. The results of the research show that the leadership communication management strategy in improving the quality of employee service at the Brastagi Supermarket in Medan has been carried out well by compiling and designing job descriptions for employees, providing guidance to have a friendly attitude, be polite, smile and be honest.
Pola Komunikasi Orangtua Dalam Mengawasi Penggunaan Gawai Pada Generasi Alpha di Kabupaten Deli Serdang Husnah, Raudha Hasanatul; Hardiyanto, Sigit
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 2 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i2.26105

Abstract

In today's digital era, the use of gadgets by children has become common and unavoidable. Technology offers various educational and entertainment benefits so that without adequate supervision from parents, children are at risk of being exposed to inappropriate content and experiencing negative impacts on child development. The purpose of this study was to find out how parents communicate with their children to provide understanding regarding things in gadget use. The method in this study is to use a qualitative descriptive method, with data collection techniques through observation, interviews, and documentation. The data analysis techniques used are data collection, data reduction, and drawing conclusions. Researchers conducted interviews with 5 parents in Deli Serdang Regency who have children in the alpha generation category. The results of the study showed that there were authoritarian communication patterns and democratic communication patterns used by parents in supervising gadget use in children
Co-Authors Abrar Adhani Achmad Nurmandi Agung Saputra Ali Sahbana Ali, Khaidir Andi Prayogi, Muhammad Arifin Saleh Arifin Saleh Armaini, Sri Asliani, Asliani Atikah Ulayya Az Zahra, Alivia Dalimunthe, Rehana Salsabila Damayanti, Astri Darmansyah Pulungan Daulay , Syahru Ramadhan Dody Firman, Alivia Az-Zahra Effiati Juliana Hasibuan Elfi Syahri Romadhona Emelia Lestari Erlindawaty, Erlindawaty Fadhil Pahlevi Hidayat Fahada, Adjie Imam Faisal Riza, Faisal Faizal Hamzah Lubis Febriyanti, Eka Fitra Zambak, Muhammad Ginting, Gita Elsa Kurniati Br. Hadipramana, Josef Hamzah Lubis, Faizal Harisman Harisman, Harisman Hatta, Tengku Zaifach Hidayat, Fadil Pahlevi Husnah, Raudha Hasanatul Indainanto, Yofiendi Indah Irfansius Roni Darmawan Izharsyah, Jehan Ridho Jumardi Budiman Khairina, Nadhilah Khoirul Fahmi Lubis, Chalisa Audia Mohamad, Hafizal Muhammad Irfan Nasution Muhammad Said Harahap Muhammad Said Siregar Muhammad, Daffa Mujahiddin Mujahiddin Mujahiddin, Mujahiddin Mujahiddin, Mujahiddin Nasution, Khairil Azmi Novrizal, Baihaqi Septiansyah Nurhasanah Nasution Pamungkas, Yoma Bagus Prabhaswara, Muhammad Prakoso Pulungan, Darmansyah Purba, Arief Marizki Putri, Mayolla Fransiska qarin ensri hidayat, Qarin Ensri Hidayat Rahmi, Atikah Ramlan, H. Ritonga, Soritua Rizal Khadafi Rizal Khadafi, Rizal Saleh, Arifin Saputra, Sahran Sari, Rahma Atika Soraya, Rani Syahbana, Tengku Erwin Syahputri, Nazwa Ayu Syaiful Amri Saragih Thariq, Muhammad Wahyuni Wahyuni Yurisna Tanjung Zambak, Muhammad Fitra Zuhdi, Abdurrahman Zulfahmi Zulfahmi Zulfahmi Zulfahmi