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Strategizing Economic Revival in Mandalika through A One-Stop Digital Collaborative Marketing Platform Upholding Local Wisdom Ario Yudo; Nadiyasari Agitha; Fitri Bimantoro; Nuraqilla Waidha Bintang Grendis
Lontar Komputer : Jurnal Ilmiah Teknologi Informasi Vol. 16 No. 02 (2025): Vol.16, No. 02 August 2025
Publisher : Institute for Research and Community Services, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LKJITI.2025.v16.i02.p01

Abstract

In the era of digital transformation, information technology plays a pivotal role in shaping economic landscapes and cultural preservation strategies. This research introduces an innovative approach to economic revitalization in Mandalika, Indonesia, through a One-Stop Digital Collaborative Marketing Platform, fully integrated with the NTBmall app, a key digital initiative by Dinas Perdagangan NTB for promoting local products. This symbiotic blend of cutting-edge digital solutions and Mandalika's rich local wisdom forms the core of our strategy, aiming to rejuvenate the region's economic vitality while safeguarding its cultural heritage. Utilizing the System Usability Scale (SUS) for evaluation, the study involved 23 street vendors and 7 Tourism Awareness Group (Pokdarwis: Kelompok Sadar Wisata). The results were compelling: street vendors recorded a usability score of 72.8, indicating good system functionality, while Pokdarwis achieved an outstanding score of 85, reflecting excellent usability. These outcomes highlight the platform's versatility in meeting diverse user needs and its significant potential in boosting Mandalika's economy. By merging innovative IT solutions with traditional values, this research not only propels economic growth in Mandalika but also sets a scalable and replicable model for similar developments globally, showcasing the transformative power of information technology in regional development.
Co-Authors Abdul Wafa Abdusysyakir Wajdi Aditia, Muhammad Rizqi Aditya Widhagda, Nune Fathih Afwani, Royana Agus Gunawan Ahmad Zafrullah Mardiansyah Ahmad Zafrullah Mardiansyah Aisyah Khairun Nisa Al Qadri, Ramadhani Albar, Moh. Ali Andara, Melki Jonathan Andy Hidayat Jatmika anggin risna Anisah Mutmainah Anjarwani, Sri Endang Ario Yudo Ario Yudo Husodo Ario Yudo Husodo, Ario Yudo Budi Irmawati Budi Irmawati Cahyani, Armita Dwi Diaz Guntur Febrian Dwi Ratnasari Dwiyansaputra, Ramaditia Evi Ana Kusuma Lestari Fathony Arroisy Muhammad Febriansyah, Lalu Dwiky Indrajid Fitri Bimantoro Ghazwan Septrian Ahmad Gigih Mathori Basil Grendis, Nuraqilla Waidha Bintang Hanifah, Fairuz Heri Wijayanto Humaira Indreswari Illina I B K Widiartha I Gede Pasek Suta Wijaya I Wayan Agus Arimbawa Ida Bagus Ketut Widiartha Ida Bagus Ketut Widiartha Indrawan, Rama Indri Rahmawati Yunus Irma Putri Rahayu Isaque Manteiga Joaquim Jatmika, Andy Hidayat Jatmika, Andy Hidayat Jurnal Pepadu Kurrotaa'yun, Baiq Dwi Zulianti Laeli Oktami Laily Hidhayah, Ratu Nisful Nisful Laily Lalu Novalino Roasta Ramadhan Lalu Rozi Wardiman M Azhar Mala Mardialina Marlina Safitri Media Isti Azzizah Moh Ali Albar Moh Ali Albar Moh. Ali Albar Moh. Ali Albar Muamar Ikhsan Muhammad Afif Ma'ruf Muliadi Murpratiwi, Santi Ika Mustaib, Robby Igfirly Mustiari Nabhan Rabbani Nanda Wafiya Ni Nyoman Wahyuni Indraswari Noor Alamsyah Noor Alamsyah Nuraqilla Waidha Bintang Grendis Puspita Asri Nurmalasari Putu Ayu Desi Anggara Santi Rabbani, Budiman Rahaman, Mosiur Rahman, Fikri Raihan, Muhammad Dzulhi Raihan, Yusril Ramadhani, Rizky Insania Ramaditia Dwiyansaputra Rassy, Regania Pasca Rejalana Bayu Kurniawan Ridho Ilahi Riga Anggraini Putri Rochullah, Aulia Rojiman Hadi Saputra Romi Saefudin Royana Afwani Septiana Rohman Sri Endang Anjarwani Sri Endang Anjarwani Sri Endang Anjarwani Sri Endang Anjarwani Anjarwani Suhada, Destia Tria Ningrum, Farah WAHIDA, Nurul Wiraguna, Diky Yunita Lestari