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All Journal Humaniora Litera Linguistika Parole: Journal of Linguistics and Education Indonesian Journal of Applied Linguistics (IJAL) UNEJ e-Proceeding KREDO : Jurnal Ilmiah Bahasa dan Sastra JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Abdi: Media Pengabdian Kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Widyaparwa TELL - US JOURNAL Leksema: Jurnal Bahasa dan Sastra Kajian Linguistik dan Sastra Sawerigading KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture)
Akhmad Haryono
Universitas Jember
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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REVITALISASI TRADISI: STRATEGI PEMASARAN DIGITAL UNTUK CAFE HERBAL YANG BERORIENTASI PADA GENERASI MUDA: Upaya Meningkatkan Keterampilan Manajemen UMKM Sofianti, Septarina; Siti Muslichah; Margaretta Andini Nugraha; Akhmad Haryono; Ida Srisurani Wiji Astuti
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 11 No. 1 (2025): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v11i1.36387

Abstract

Indonesia kaya akan tradisi pengobatan tradisional, salah satunya yaitu jamu. Di era modern saat ini eksistensi minuman herbal seperti jamu mulai memudar terkalahkan dengan minuman-minuman kekinian yang lebih menarik. Pengabdian ini bertujuan untuk mengembangkan kafe herbal yang menawarkan produk inovatif dengan tetap menerapkan strategi pemasaran digital dan layanan berkualitas untuk memaksimalkan omzetnya. Untuk mewujudkan tujuan tersebut dilakukan beberapa rangkaian kegiatan untuk Café Herbal Omahkui. Metode pelaksanaan mencakup a) FGD (Focus Group Discussion); b) Pelatihan kewirausahaan; c) Praktik manajemen berbasis digital; d) Pendampingan. Hasil dari pengabdian ini menunjukkan bahwa : (1) manajemen dan staff café memahami manajemen keuangan dan pemasaran berbasis digital: (2) manajemen dan staff cafe mampu membuat inovasi produk yang lebih kekinian: (3) manajemen dan staff café mampu melaksanakan pencatatan keuangan dan pemasaran secara digital. Hasil evaluasi pengabdian ini menghasilkan rekomendasi bagi manajemen Café Herbal Omahkui untuk meningkatkan kegiatan operasinya kearah digital serta membuat SOP yang jelas dan tertulis sebagai acuan dalam pelakasanaan operasional café. Kata Kunci: Café Herbal, Gen-Z, Pemasaran Digital
PENGGUNAAN BAHASA DAN GAYA BAHASA SEBAGAI BENTUK KEARIFAN LOKAL MADURA YANG BERFUNGSI SEBAGAI RESOLUSI KONFLIK Akhmad Haryono; Akhmad Sofyan
SAWERIGADING Vol 16, No 3 (2010): Sawerigading, Edisi Desember 2010
Publisher : Balai Bahasa Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/sawer.v16i3.531

Abstract

Artikel ini bertujuan mendeskripsikan penggunaan bahasa dan gaya bahasa sebagai salah satu kearifan lokal madura yang berfungsi sebagai sarana resolusi konflik.Metode yang digunakan untuk mencapai tujuan adalah pendekatan kualitatif. Daya diperoleh dengan teknik observasi, partisipasi, dan wawancara. Deskripsi kualitatif digunakan sebagai analisis data yang berhasil digali di lapangan. Dalam bahasa Madura terdapat tingkat tutur merupakan norma sosial yang harus dipatuhi. Hal yang harus dihindari dalam penggunaan bahasa Madura adalah mapas dan bhasa kasar. Penggunaan partikel dalam bahasa Madura berhubungan dengan tingkat kesopanan dalam berkomunikasi yang ditentukan oleh tinhkat kesopanan atau dikap mitra tutur. Dalam mengemukakan sesuatu yang bersifat emosional, sensual, serta jorok, atau kritikan orang madura sering menggunakan gaya bahasa komunikasi tidak langsung atau menggunakan kata-kata yang bermakna prismatis, disampaikan secara tidak langsung dan jenaka dengan menggunakan bangsalan dan papreghan. Tujuannya adalah agar orang yang dituju tidak tersinggung perasaannya.
The Discourse Construction of the Four-Island Dispute between Aceh and North Sumatra: A Critical Discourse Analysis Bambang Wibisono; Santuso Santuso; Akhmad Haryono; Akhmad Sofyan
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 2 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i2.2583

Abstract

This study aims to examine the discourse construction of the four-island dispute between Aceh and North Sumatra in local media coverage. It employs a critical qualitative descriptive approach using Norman Fairclough’s critical discourse analysis model. The data consist of linguistic elements, including diction, sentence structures, and modality that construct the discourse of the dispute. The data sources are two local media outlets, Aceh Portal and Sumut Pos, with two purposively selected news articles from each, published during May–June 2025, when the issue reached its peak intensity and public attention. Data were collected through close reading and note-taking techniques, while data analysis was conducted through Fairclough’s three dimensions: textual, discursive practice, and sociocultural practice. The findings reveal significant differences in the ideological construction of the dispute between the two media. At the textual level, Aceh Portal tends to frame the dispute as administrative injustice and a struggle to defend historical rights, whereas Sumut Pos represents it as a legitimate and final legal-administrative issue. At the level of discursive practice, these differences are reflected in the selection of perspectives, sources, and patterns of text production. At the sociocultural level, the coverage reflects tensions between state hegemony and regional resistance shaped by historical, political, and economic factors. This study highlights that local media function not merely as channels of information but also as ideological actors in constructing and framing territorial disputes.
Pecel Pithik: Tradition, Culture, and Its Impact on The Socioeconomic Welfare of Osingese People in Banyuwangi Farida Wahyuningtyas; Akhmad Haryono; Novia Luthviatin; Ahmad Nafi'; Iken Nafikadini
KARSA Journal of Social and Islamic Culture Vol. 26 No. 1 (2018)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v26i1.1531

Abstract

This study aimed to explore and describe the existence of pecel pithik in the tradition of Osingese tribe of Banyuwangi and its impact on the social economic welfare of the very community. Qualitative approach method was used to achieve the purpose of this research. Data were collected through observation, in-depth interviews, note taking, and recording. Data analysis method operative in the study was descriptive qualitative method with thematic content analysis. This study has evinced that pecel pithik is a cultural asset of Osingese society, which is rooted in fundamental traditional agrarian values with selamatan, originally presented in rice fields in the form of tumpeng before harvest in the hope of good harvest and blessing. This was done to improve the society’s welfare and elevate their degree. Today, pecel pithik presented at rituals (selamatan) such as barong ider bumi and tumpeng sewu (bersih desa). Pecel Pithik has now been a potential of socioeconomic capital for regional progress as a resource of economic development to improve societies’ welfare.
The Revelation of the Potential Culture and Entrepreneurship: An Effort to Minimize the Unemployed Graduates of Salaf Islamic Boarding Schools in Tapal Kuda Areas, East Java, Indonesia Akhmad Haryono; Lutfi Ariefianto; Supardi Supardi; Ika Barokah Suryaningtiyas; Evita Soliha Hani; Muhammad Iqbal
KARSA Journal of Social and Islamic Culture Vol. 27 No. 2 (2019)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v27i2.2094

Abstract

Islamic boarding schools are an alternative educational institution for people in East Java Tapal Kuda areas. Therefore, Islamic boarding schools have a very large contribution in the development of human resources. This  study aims at finding out the potential culture and entrepreneurship and the factors that can affect the unemployed graduates of the Salaf Islamic Boarding School. The qualitative approach method is used to achieve the research objectives. The data were obtained through participant observation and interviews with recording techniques and notes. As supporting data, quantitative data were also explored through questionnaires. The data obtained through interviews were then interpreted qualitatively, while quantitative data were in percentage in the form of tables and the results were then described. This study result found out that entrepreneurial behavior of graduates of the Salaf Islamic Boarding Schools can be categorized as very low. Some factors causing the high-unemployed graduates of Salaf Islamic Boarding Schools are factor of culture focusing only on religious books, factor of student’s very low education, factor of Islamic boarding schools curriculum that is not oriented on entrepreneurship, factor of parents' low education, and factor of parent’s economy. Among these factors, Salaf Islamic Boarding School curriculum factor is the most dominant because of no curriculum that can provide entrepreneurial skills to students (santri). Through changes in entrepreneurial oriented curriculum it is expected to reduce the unemployed graduates of Islamic boarding schools.
Co-Authors Abdul Azizul Ghaffar Adnan, Fahrobby Ahmad Nafi Aisa Tri Agustini Akhmad Sofyan Akhmad Sofyan Albert Tallapessy Ali Badrudin Bambang Wibisono Bambang Wibisono Evita Soliha Hani FAHMI REZA ALFANI Fahmi Reza Alfani Farida Wahyuningtyas Ida Srisurani Wiji Astuti Ika Barokah Suryaningtiyas Iken Nafikadini Irma Prasetyowati Lutfi Ariefianto Lutfi Arifianto M. Sukarno Margaretta Andini Nugraha Muhammad Iqbal Muta'allim Muta'allim Nafi', Ahmad Novia Luthviatin Samudji Samudji Samuji Samuji Santuso Santuso Santuso, NFN Shabrina Izzata A.A. Siti Muslichah Sofianti, Septarina Supardi Supardi Wahyuningtyas, Farida Yusnita, Titis Rizka