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Journal : Interaksi Online

HUBUNGAN ANTARA KONSEP DIRI DAN KEMAMPUAN KOMUNIKASI DENGAN KEMAMPUAN ADAPTASI PEGAWAI BARU DI PERUSAHAAN PERBANKAN Rahadianto, Anugrah; Noor Rakhmad, wiwid; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

New employees often face difficulties in adapting to their new work environment, leading to high turnover rates, especially in the banking sector. These difficulties are influenced by selfconcept and communication skills. This study examines the relationship between self-concept and communication skills with the adaptation ability of new employees in banking companies. The study uses a positivist paradigm and a quantitative approach, involving 100 respondents aged 21-45 years with a maximum working period of one year. A survey method with a questionnaire was used to measure the variables studied. The results of the correlation analysis showed a significant positive relationship between self-concept and adaptation ability, and between communication skills and adaptation ability. This relationship aligns with Henri Tajfel's social identity theory and Giles & Ogay's (2007) social accommodation theory. The results of the coefficient of determination test showed a significant positive relationship between self-concept and communication skills simultaneously with adaptation ability, consistent with what Schneiders stated in Ulfa et al. (2022). The results of this study indicate that new employees with a positive self-concept and good communication skills can adapt quickly and effectively in a strict and high-risk work environment. This shows that a good self-concept and communication skills greatly support the adaptation process of new employees in a new workplace.
STRATEGI KONVERGENSI MEDIA RRI SEMARANG DALAM MEMPERTAHANKAN EKSISTENSI RRI SEMARANG DI ERA DIGITAL Faizal Maghriza, Mukhammad; Sunarto, Sunarto; Hasfi, Nurul
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Media convergence is interpreted as the combination of various information and communication technology services, along with increasing digitalization making it possible for people to access various types of media content, making media organizations produce content that can be enjoyed across media. On the other hand, internet users continue to increase and people's attention to conventional media, especially radio, has decreased, which has caused the radio industry to begin to decline. A strategy is needed for radio to still be heard, namely by carrying out media convergence. This research aims to find out how the media convergence process strategy is carried out by Radio Republik Indonesia Semarang to maintain its existence in the digital era. The theory used in this research is Media Convergence Theory, while the method used is qualitative research using a case study approach, by conducting interviews and observations in the RRI Semarang environment who are involved and related to the process of implementing media convergence. The results of this research indicate that RRI Semarang views media convergence as quite important in its position as a Public Broadcasting Institution and reference media which needs to anticipate changes in information consumption patterns in society. This is done through various owned platforms such as RRI Digital, the RRI.co.id page, the RRI NET channel, social media for each program and news, as well as the YouTube channel. Planning is carried out in the broadcast and news sector, guided by the LPP RRI Broadcast Guidelines Book and the Reporting Style Book. The technical convergence strategy refers to understanding the direction of convergence, positioning as a media verifier, following the flow of convergence, strengthening the technical and multimedia sectors, adapting content, and building interactivity. The promotional strategy refers to the use of soft-selling through promotions on personal accounts and hard-selling through on-air and off-air promotions. This has implications for analytical and quality achievements, although it still has shortcomings.
Co-Authors Abdulhakim Arrofi Adi Nugroho Adi Nugroho Adi Utama, Pradipta Aditya Ihatra, Dzikri Agus Iswanto Agus Naryoso Ahmad Maryudi Ahmed, Jamshaid Ahsan Yunus Ahsani Taqwim Aminuddin Ahsani Taqwim Aminuddin Aji Nurkafi, Fabi Alda Retania, Vira Amida Yusriana Amida Yusriana Amida Yusriana Annisa Hidayati Arif Hidayat Armaulida, Annisa Asri Bryllianissa, Fadhilla Aulia Triwardhana Noor Fathan Ramadhan, Avian Savitri, Lulu Bramantyo Utomo, Abdiel Chrisintya Mauli Sitorus Daeng Lanta Mutiara Rato R Daniel Panogari Dinaharilala Olivia, Randrianarison Elfa Dhiotami, Adeillia Emban Ibnurusyd Mas’ud Erica Pinasthika, Emilia Faizal Maghriza, Mukhammad Fatwa Faturachmat Fendardi Yudha Pratama Fillmore Galih Wibisana, Kuirinus Firdaus, Muhammad Rifki Gonçalves, Miguel Hanny Nurmalita Anggadewi Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pujo Santoso Himmatul Ulya I. Nabila, Dethisa Inny Aisyah Irsyadiah, Uli Zahro Islahuddin, Islahuddin Joyo Nur Suyanto Gono Kartoredjo, Ruiz Levay Jonothan Kevina Ukraina, Vadhillah Khairunnisa, Almira Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Louisa Yunita Pia Duna Luthfi Maulana Adhari Luz Rimban Maharani, Mandu Micah R. Fisher Moch Lukluil Maknun, Moch Lukluil Mochammad Imron Awalludin Muchamad Yulianto Muhammad Adnan Muhammad Alif K. Sahide Muhammad Bariqi Najman Muhammad Fazer Mileneo Muhammad Nur Rohman Rachman Nadya Nadya Nayla Zahra Luthfia Noven Harjadi, Christian Noviananda, Dhandy Nur Hidayati, Ayuk Nurist Surayya Ulfa Nurul Syifa, Salsa Pamungkas, Yoma Bagus PRAJWALITA PRAJWALITA Pravidya Salsabiila Primada Qurrota Ayun Rafika Thalia Utami Rahadianto, Anugrah Rahma Aulia, Zulfa Rahma Az Zahra Laksmitha Raihan Triaffandra Raina Arundati Putri Ranti Dinda Cintya Razania Sani, Inatsan Retno Palupi Rifat Farihi, Haikal Roch Aris Hidayat, Roch Aris S Rouli Manalu Sandy Allifiansyah Siti Halimah Larekeng Siwi Gayatri SUNARTO Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Sunyoto Usman Sunyoto Usmand Tandiyo Pradekso Tandiyo Pradekso Theresa Christya A Tia Nanda Dwi Hernawati Triswanti, Ririn Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo U Simanullang, Friska Ulfa Mawaddah Afriliani Vira Amalia Riansyah Widya Hapsari, Arinta Wijayanto Wijayanto Wike Widyaswarawati Wiwid Noor Rakhmad Yanuar Luqman Yasirul Amri Muhammad Yofiendi Indah Indainanto Yudhistira Dwiputra Handoko Yuwanto Yuwanto Zahra Adiba Salsabila Zulfalia Az Zahra, Annisa