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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat MAHESA : Malahayati Health Student Journal Dharmas Education Journal (DE_Journal) Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.597 KB) | DOI: 10.21776/ub.jam.2018.016.03.19

Abstract

SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regency East Java determined four villages by purposive as the sample unit. Each unit was randomly taken ten perpetrators of SMEs processing marine fish as respondents. Data were analyzed by SWOT and EFE-EFI analysis. The results explained that most SMEs are young and well educated. Most SMEs are not yet legal entities. The level of ability of SMEs in managing the business and the level of achievement of marketing performance is good. The model of SME's business development strategy is S-O. Hope that SME's are more optimizing their strengths to take advantage of opportunities that are as optimal as possible.
Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran Hatta, Iha Haryani
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

 Market Orientation, Entrepreneurship Orientation, Capability and MarketingPerformance. The aims of this study are to know the effect of market orientation and entrepreneurialorientation on the capabilities and marketing performance; and to know the effect ofmarketing capability on the marketing performance. This study uses 200 managers ofspecificcharacteristics of Indonesian restaurants in Jakarta as a simple random sampling. The dataanalysis was used structural equation modeling (SEM) and processed by employing lisrel8.5. This research concludes that although the market orientation and entrepreneurial orientationpositively affect the marketing capability, and marketing capability has a positiveeffect on the marketing performance, but the understanding of market orientation and entrepreneurialorientation does not directly affect marketing performance. Entrepreneurial orientationhas the most dominant influence path towards marketing capabilities and performancemarketing.
PENGARUH PROMOSI ONLINE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA AKUN INSTAGRAM “@CRSL.STORE” Putri, Arnetta; Hatta, Iha Haryani; Savitri, Laili Noor
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6385

Abstract

The field of the fashion industry continues to develop over time, marketing through social media is a major influence on consumer interest in shopping online. This study aims to determine and analyze the influence of online promotion and brand image on purchasing decisions through consumer buying interest on the Crsl store Instagram account. This research is a quantitative research with the type of explanatory research (explanatory Research). The sampling technique in this study uses the Probablility Sampling. The sample used was 129 respondents. The results of this study show that online promotion has a positive and significant effect on consumer buying interest and purchase decisions, brand image has a positive and significant effect on consumer buying interest and purchase decisions, consumer buying interest has a positive and significant effect on purchasing decisions, online promotion has a negative and insignificant effect on purchasing decisions through consumer buying interest and brand image has a positive and significant effect towards purchasing decisions through consumer buying interest in the Crsl Store. Key words: Online Promotion, Brand Image, Purchase Decision, Consumer Purchase Interest
Analisis Citra Merek dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Klinik Kecantikan DR. X di Bekasi Margaretta, Olvina; Yantih, Novi; Hatta, Iha Haryani
MAHESA : Malahayati Health Student Journal Vol 3, No 11 (2023): Volume 3 Nomor 11 (2023)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v3i11.11365

Abstract

ABSTRACT During the pandemic, all sectors, including trade in cosmetic products, experienced a decline. Dr. X's beauty clinic in Bekasi has more than 2,000 members, where during this pandemic the number of customers for Dr. X's beauty clinic has not decreased too much. This proves that dr.X beauty clinic has loyal customers. The purpose of this study was to obtain the influence of brand image and product quality on customer satisfaction and their impact on customer loyalty. The method used in this study is a quantitative approach by filling out questionnaires online via the Google form and as many as 403 respondents were sampled in the study. Data were analyzed using SEM (Structural Equation Modeling) with the help of SmartPLS 3 software. This study shows that brand image has a positive and significant effect on customer satisfaction with a t value of 3.996. Brand image has a positive and significant effect on customer loyalty with a t value of 2.106. Product quality has a positive and significant effect on customer satisfaction with a t value of 4.478. Product quality has a positive and significant effect on customer loyalty with a t value of 2.690. Product quality has a positive and significant effect on brand image with a t value of 14.619. Customer satisfaction has a positive and significant effect on customer loyalty with a t value of 2.108. Keywords: Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty, SEM  ABSTRAK Disaat masa pandemi semua sektor termasuk perdagangan produk kosmetik mengalami penurunan. Klinik kecantikan dr.X di Bekasi memiliki lebih dari 2000 member, dimana pada masa pandemi ini jumlah pelanggan klinik kecantikan dr.X tidak mengalami penurunan yang terlalu besar. Hal ini membuktikan bahwa klinik kecantikan dr.X memiliki pelanggan yang loyal. Tujuan penelitian ini adalah untuk memperoleh pengaruh citra merek dan kualitas produk terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dengan mengisi kuesioner secara online melalui google form dan sebanyak 403 responden yang menjadi sampel dalam penelitian. Data dianalisis menggunakan SEM (Structural Equation Modelling) dengan bantuan software SmartPLS 3. Penelitian ini menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t yaitu 3,996. Citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai t yaitu 2,106. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t yaitu 4,478. Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai t yaitu 2,690. Kualitas produk berpengaruh positif dan signifikan terhadap citra merek dengan nilai t yaitu 14,619. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai t yaitu 2,108. Kata Kunci: Citra Merek, Kualitas Produk, Kepuasan Pelanggan, Loyalitas Pelanggan, SEM
Pengaruh Kualitas Pelayanan, Harga dan Brand Image dengan Minat Beli Terhadap Keputusan Pembelian Produk Obat OTC di Apotek X Jakarta Timur Tjaja, Lidya Pratiwi Afri; Yantih, Novi; Hatta, Iha Haryani
MAHESA : Malahayati Health Student Journal Vol 3, No 12 (2023): Volume 3 Nomor 12 (2023)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v3i12.12004

Abstract

ABSTRACT The increasingly fierce competition in the pharmaceutical business has forced pharmacies to develop strategies so that more consumers are interested in buying and purchasing OTC medicine products. East Jakarta Pharmacy X's strategy to influence consumer purchasing decision on OTC medicine products using service quality, price and brand image. The purpose of this study focuses on knowing the direct and indirect effect of service quality, price, and brand image with purchase intention on purchasing decisions OTC medicine products at pharmacy X in East Jakarta. The research sample was 200 respondents who were consumers who had purchased OTC medicine products at pharmacy X in East Jakarta at least twice. The sampling technique is purposive sampling. The data analysis technique used Partial Least Square (PLS) Structural Equation Modeling (SEM) analysis which was processed with the help of Smart PLS 3.0 software. The results of the study prove that the service quality, price, and brand image variable directly has a positive and significant effect on purchasing decisions. The price variable directly has a positive and significant effect on purchasing decisions. The service quality, price, and brand image variable has a positive and significant effect on purchasing decisions with purchase intention. Keywords: Service Quality, Price, Brand image, Purchase Intention, Purchase Decision ABSTRAK Persaingan bisnis farmasi yang semakin ketat membuat apotek merancang strategi agar lebih banyak konsumen berminat membeli dan melakukan pembelian produk obat OTC di Apotek X Jakarta Timur. Strategi apotek X Jakarta Timur untuk mempengaruhi keputusan pembelian konsumen pada produk obat OTC menggunakan kualitas pelayanan, harga dan citra merek. Tujuan penelitian ini berfokus untuk mengetahui pengaruh kualitas pelayanan, harga, dan citra merek dengan minat beli terhadap keputusan pembelian produk obat OTC di Apotek X Jakarta Timur. Sampel penelitian sejumlah 200 responden yang merupakan konsumen yang pernah membeli produk obat OTC di Apotek X Jakarta Timur minimal dua kali. Teknik pengambilan sampel yaitu purposive sampling. Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) Partial Least Square (PLS) yang diolah dengan bantuan software Smart PLS 3.0. Kesimpulan penelitian ini membuktikan bahwa variabel kualitas pelayanan, harga, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan minat beli. Variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan minat beli. Variabel citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan minat beli. Kata Kunci: Kualitas Pelayanan, Harga, Citra Merek, Minat Beli, Keputusan Pembelian
Co-Authors Aji Setyo Andi Cahyadi Anwar Wahyudi Aritonang, Aritonang Ateniyanti Ateniyanti Cotoro Mukri Destriyanti, Amalia Dewi Trirahayu Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Faizatun Fitria Susiani Hendri Yanto Hotman Fredy Ichwani, Tia Ichwani, Tia Indah Masri Indra Satria Kosasih Kosasih Lies Putriana Lila Quraisyin Taslim M. Nuruddin Subhan Mandagie, Octaviani Mandagie, Yuana Rizky Octaviani Margaretta, Olvina Mulyadi Mulyadi Murti Widyaningsih Nies Titis Happyana Novi Yantih Nurul Hilmiyah Oktrivina, Amelia Puspa Rahajeng, Denisa Putri, Arnetta Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Riskarini, Dian Rizky, Yuana Sampurno Sampurno Sarnianto, Prih Satria Yunas Savitri, Laili Noor Setiarini Yusuf Setiarini, Setiarini Shirly Kumala Sitanggang, Maura Linda Sri Irviati Wahyoeni Syifauddin, Muhammad Rizal Tia Ichwani Tjaja, Lidya Pratiwi Afri Wahono Sumaryono Widarto Rachbini Wulandjani, Harimurti Yuristiawan, M. Yusuf, Setiarini