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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Dharmas Education Journal (DE_Journal) Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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SME BUSINESS DEVELOPMENT STRATEGY: SWOT AND EFE-EFI ANALYSIS Hatta, Iha Haryani; Riskarini, Dian; Ichwani, Tia
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.597 KB) | DOI: 10.21776/ub.jam.2018.016.03.19

Abstract

SME Business Development Strategy: SWOT and EFE-EFI Analysis. The purpose of this research is to determine the profile, condition, and model of Small and Medium Enterprises (SME) business development strategy. The study used 40 respondents selected in a multi stage. Research location in Gresik Regency East Java determined four villages by purposive as the sample unit. Each unit was randomly taken ten perpetrators of SMEs processing marine fish as respondents. Data were analyzed by SWOT and EFE-EFI analysis. The results explained that most SMEs are young and well educated. Most SMEs are not yet legal entities. The level of ability of SMEs in managing the business and the level of achievement of marketing performance is good. The model of SME's business development strategy is S-O. Hope that SME's are more optimizing their strengths to take advantage of opportunities that are as optimal as possible.
Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran Hatta, Iha Haryani
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

 Market Orientation, Entrepreneurship Orientation, Capability and MarketingPerformance. The aims of this study are to know the effect of market orientation and entrepreneurialorientation on the capabilities and marketing performance; and to know the effect ofmarketing capability on the marketing performance. This study uses 200 managers ofspecificcharacteristics of Indonesian restaurants in Jakarta as a simple random sampling. The dataanalysis was used structural equation modeling (SEM) and processed by employing lisrel8.5. This research concludes that although the market orientation and entrepreneurial orientationpositively affect the marketing capability, and marketing capability has a positiveeffect on the marketing performance, but the understanding of market orientation and entrepreneurialorientation does not directly affect marketing performance. Entrepreneurial orientationhas the most dominant influence path towards marketing capabilities and performancemarketing.
Co-Authors Aji Setyo Andi Cahyadi Anwar Wahyudi Aritonang, Aritonang Ateniyanti Ateniyanti Cotoro Mukri Destriyanti, Amalia Dewi Trirahayu Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Faizatun Fitria Susiani Hendri Yanto Hotman Fredy Ichwani, Tia Ichwani, Tia Indah Masri Indra Satria Kosasih Kosasih Lies Putriana Lila Quraisyin Taslim M. Nuruddin Subhan Mandagie, Octaviani Mandagie, Yuana Rizky Octaviani Mulyadi Mulyadi Murti Widyaningsih Nies Titis Happyana Nurul Hilmiyah Oktrivina, Amelia Puspa Rahajeng, Denisa Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Riskarini, Dian Rizky, Yuana Sampurno Sampurno Sarnianto, Prih Satria Yunas Setiarini Yusuf Setiarini, Setiarini Shirly Kumala Sitanggang, Maura Linda Sri Irviati Wahyoeni Syifauddin, Muhammad Rizal Tia Ichwani Wahono Sumaryono Widarto Rachbini Wulandjani, Harimurti Yuristiawan, M. Yusuf, Setiarini