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All Journal Jurnal Rekayasa Proses Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Eksergi: Chemical Engineering Journal Elkawnie Journal of Energy, Mechanical, Material and Manufacturing Engineering Jurnal Rekayasa Proses Risenologi Jurnal Abdidas Pelita Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Journal of Applied Materials and Technology Journal of Rural and Urban Community Empowerment Journal of Bioprocess Chemical and Environmental Engineering Science Journal of Community Engagement Research for Sustainability JURNAL KIMIA SAINTEK DAN PENDIDIKAN Seminar Nasional Produk Terapan Unggulan Vokasi Estungkara: Jurnal Pengabdian Pendidikan Sejarah Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service BATOBO: Jurnal Pengabdian Kepada Masyarakat Inspirasi: Jurnal Pengabdian Masyarakat Jurnal Rekayasa Proses Journal of Engineering and Technological Sciences Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran
Desi Heltina
Universitas Riau
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Journal : Estungkara: Jurnal Pengabdian Pendidikan Sejarah

 1 
Strategi Reseller dalam Meningkatkan Penjualan Produk Pengkilap Mobil/Motor yang Diproduksi oleh Inkubator Bisnis Graphene Guard di Universitas Riau Amri, Amun; Reni Yenti, Silvia; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Estungkara: Jurnal Pengabdian Pendidikan Sejarah Vol. 2 No. 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Pendidikan Sejarah FKIP Universitas JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/est.v2i2.29149

Abstract

Efforts to increase sales of car/motorcycle polish products have been carried out by the Graphene Guard business incubator. This product is a downstream research result of lecturer/researcher at the Faculty of Engineering, Riau University. As a new product and not yet known to the public, special strategies are needed to increase sales. In the initial stage, an online and offline sales strategy was carried out, but apparently it did not show encouraging results even though promotions had been carried out. It was felt that a reseller strategy needed to be implemented. The reseller strategy, especially offline resellers, was addressed to the students at Riau University with attractive prices and bonuses. This strategy generated significant sales in a relatively short time. The phenomenon where offline reseller sales results were very different from conventional sales strategies reflecting the changes in consumer behavior and increasingly complex market dynamics. Reseller marketing strategies, especially when carried out by individuals or small groups, often conveyed a strong sense of personalization and trust. In this strategy, focus was given to product advantages, customer testimonials, and real interactions. This created high levels of trust in consumers, and allowed them to feel confident in purchasing the product. This strategy can be a valuable experience for marketing of new products.
Co-Authors , Deviona, , Abid, Hussein Rasool Adharianti, Nia Ahmad Fadli Alfarisi, Cory Dian Alhabsy Affif Altarawneh, Mohammednoor Aman Aman Aman Aman Amelia, Rahma Amun Amri Amun Amri Annisa Ulhasanah Aqilla Cahyani Ari Sandhyavitri Arif Partama Asri, Ebel Vigrajuska Avisa, Utari Azhar, Muhammad Rizwan Azhari, Aulia Akmal Azhari, Ayu Azridjal Aziz Butar-Butar, Wahyu Tri Efendi Chairul Chairul Chairul Chairul Chairul, Chairul Delef, Fahrul Fajar Dini, Isna Drastinawati Drastinawati Drastinawati Drastinawati, Drastinawati Dwi Imamatul Mastura Dwi Widyaningsih Edy Saputra Efrina, Restika Evelyn Evelyn Evelyn Evi Nadhifah Fabryza, Dhina Fadhil, Rayhan Fadhila Ulfa Fahreza, Muhammad Fajar Restuhadi Fajri Aziz, Lutvhi Fauziyah, Hidayatul Fesya Putri, Andini Fitri Zulva Hasanah Fitri, Lara Ismano Hapsoh Hasby Herdinasrul Hendro Ekwarso Idral Amri Isna Rahma Dini Iwana, Iwana Jailani, M. Fariz Jiang, Zhong Tao Komalasari Komalasari Komalasari Komalasari Komalasari Komalasari Laia , Ferlinus Saputra Liyana , Audi Lubis, Nursiani M. Iwan Fermi M. Nanda Dwi Putra M. Yovi, M. Yovi Maria Peratenta Sembiring Maysandy, Lily Mery Sukmiwati Miran, Hussein A. Misrulina Misrulina Muhammad Zaqi Nadhia Gasani Putri Nurfatihayati Nurul Azizah Paian Harianja Panjaitan, Zahwatul Nabila Peratenta Sembiring, Maria Praswasti PDK Wulan, Praswasti PDK Prawiranegara, Barata Aditya Primbodo , Selo Bambang Putra, Eden Putri Nawangsari, Putri Putri, Nazifa Ayu Rahman, M. Mahbubur Rahmi Adisti Raihan Daffansyah Sinaga Ramadhani , Micha Vania Reni Yenti, Silvia Renny Indriani Renny Indriani Ridwan Manda Putra Rizaldi Saputra Rozanna Sri Irianty Safridatul Audah Sarma, Deki Sativa, Oriza Septya, Fanny Sherly Fitri Rahmadhani Silvia Reni Yenti Silvia Reni Yenti Sinaga, Veranica Sitinjak, Monaeka Slamet . Soleha, Elisa Sri Djuniati Sri Yoseva Suhendri Suhendri Sukendi Sukendi Sunarno Sunarno SYAIFUL BAHRI Syamsu Herman Tao Jiang, Zhong Tarigan, Melisa Phebeyola E. Tengku Nurhidayah Tesa Agustin Utama, Panca Setia Wahyu Hidayat Waruwu, Desriang Wulandari, Revika Yahlim , Wasiah Fichtimar Yayan Setiawan Yolanda, Yogi Yusnimar Sahan Z Zulfansyah Zelfira, Afragenia Zulfansyah Zulfansyah Zulkarnain Zulkarnain Zulkarnaini Zulkarnaini Zuqni Meldha