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PENGARUH UMUR USAHA, KUALITAS PRODUK, DAN MOTIVASI USAHA TERHADAP KEBERHASILAN USAHA KECIL MENENGAH (UKM) TAHU DAN TEMPE DI KELURAHAN BUKIT BATREM KOTA DUMAI Sri Nurhayati; Henny Indrawati; Brilliant Asmit
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.7614

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh umur usaha, kualitas produk, dan motivasi usaha terhadap keberhasilan UKM tahu dan tempe di Kelurahan Bukit Batrem Kota Dumai. Populasi penelitian pelaku UKM tahu dan tempe di Kelurahan Bukit Batrem Kota Dumai. Sampel penelitian seluruh pelaku UKM tahu dan tempe di Kelurahan Bukit Batrem Kota Dumai yang berjumlah 35 pelaku usaha, dengan teknik pengambilan sampel menggunakan teknik sampling jenuh. Metode pengumpulan data menggunakan kuesioner yang dibagikan secara langsung, dan data yang terkumpul kemudian ditabulasi dan dianalisis menggunakan regresi linier berganda. Pengujian hipotesis dilakukan dengan uji F dan uji t. Berdasarkan hasil penelitian umur usaha, kualitas produk, dan motivasi usaha berpengaruh positif dan signifikan terhadap keberhasilan usaha baik secara simultan maupun secara parsial. Oleh karena itu, apabila pelaku usaha memiliki umur usaha yang cukup lama, memiliki kualitas produk yang dihasilkan baik, dan memiliki motivasi usaha yang tinggi, maka keberhasilan usaha akan tercapai.
PENGARUH TINGKAT LITERASI KEUANGAN TERHADAP PENGELOLAAN KEUANGAN PADA PELAKU UMKM (STUDI KASUS UMKM KERAJINAN TANGAN DI KOTA PEKANBARU) Fauziah Manurung; Henny Indrawati; Mujiono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.8519

Abstract

This study aims to determine the effect of financial literacy on the management of small and medium enterprises in the city of Pekanbaru. The research sample for handicraft SMEs in Pekanbaru city is 62 SMEs and the sample is taken using a purposive sampling technique. The characteristics of the sample are a minimum of five years of business and recorded financial transactions. Data for this study were collected using questionnaires distributed to respondents. The collected data were then analyzed using descriptive analysis and simple linear regression. Based on the results of the study, it shows that financial literacy has a significant effect on the financial management of handicraft SMEs in the city of Pekanbaru. These results indicate that the higher the level of financial literacy, the better financial management. Keywords: Financial Management, Financial LiteracyThis study aims to determine the effect of financial literacy on the management of small and medium enterprises in the city of Pekanbaru. The research sample for handicraft SMEs in Pekanbaru city is 62 SMEs and the sample is taken using a purposive sampling technique. The characteristics of the sample are a minimum of five years of business and recorded financial transactions. Data for this study were collected using questionnaires distributed to respondents. The collected data were then analyzed using descriptive analysis and simple linear regression. Based on the results of the study, it shows that financial literacy has a significant effect on the financial management of handicraft SMEs in the city of Pekanbaru. These results indicate that the higher the level of financial literacy, the better financial management.Keywords: Financial Management, Financial Literacy
PERSEPSI PETANI TERHADAP KARAKTERISTIK PRODUK BARU DALAM KEPUTUSAN ADOPSI NASABAH PEMBIAYAAN SYARIAH Henny Indrawati
Indonesian Journal of Agricultural Economics Vol 2, No 2 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.2.123-142

Abstract

This study aims to determine the farmer's perception of sharia finance products. Theresearch method used is descriptive qualitative. The unit of analysis is the study of oilpalm farmers in Kampar regency which become customers of products murabahafinancing of oil palm plantations Riau Sharia Bank Branch Pekanbaru. Study samplewas determined by using Random Sampling Proportional to account for 50 farmers. Theresearch was conducted from January to April 2011. The results showed the newproduct adoption decisions (murabaha financing products of oil palm plantations) isinfluenced by five characteristics perceived by farmers as customers, namely relativeadvantage, suitability (compatibility), complexity, it is likely to be tried first (triability),and ease communicated (communicability). The more superior product murabahafinancing of oil palm plantations Riau ShariaBank compared with existing products(loans from conventional banks or financing from other sharia banks), the greater theadoption decisions of farmers. The higher the conformity of products murabahafinancing of oil palm plantations Riau Sharia Bank, the more likely farmers' adoptiondecisions. Increasingly difficult financing products of oil palm plantations murabahaRiau Sharia Bank understand and use, the lower the likelihood of adoption decisions offarmers. The easier the financing products of oil palm plantations murabaha Riau ShariaBank to try and communicate, the more likely farmers' adoption decisions.Key words: perception, new product characteristic, adoption decision
Penggunaan Pembelajaran Berbasis Proyek Dalam Pendidikan Kewirausahaan: Analisis Bibliometrik Ria Lestari; Henny Indrawati; Caska Caska; Neni Hermita; Afrianto Afrianto
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v2i1.118

Abstract

This research aims to conduct a bibliometric analysis of literature discussing the experience of using the project-based learning (PjBL) model in creative and entrepreneurship education. The method used is descriptive bibliometric analysis. The research results show increasing interest in PjBL in education, influenced by changes in the curriculum which emphasize project-based learning experiences and the role of technology in facilitating learning. PjBL not only improves technical skills but also soft skills such as communication, collaboration and time management, which are much needed in the modern world of work. The integration of technology in PjBL enables more interactive and interesting learning, increasing student engagement and motivation. In addition, this research highlights the importance of collaboration between researchers, educators and practitioners in developing learning models that are effective and relevant to the needs of industry and society. With a better understanding of user experiences in the PjBL context, learning practices can be developed more effectively to prepare future generations to face global challenges with creativity and confidence
Pengaruh Brand Ambassador Dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare MS Glow Di Kota Pekanbaru Sari, Mila; Henny Indrawati; M. Yogi Riyantama Isjoni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8347

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador dan brand trust terhadap keputusan pembelian produk skincare MS Glow di Kota Pekanbaru. Populasi penelitian ini adalah seluruh konsumen MS Glow. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria minimal 2 kali membeli produk MS Glow, sehingga diperoleh sampel sebanyak 35 responden. Data diperoleh dengan menyebarkan kuesioner secara langsung. Data dianalisis dengan analisis deskriptif dan regresi linier berganda. Hasil penelitian menemukan bahwa brand ambassador dan brand trust secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand ambassador secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa semakin baik brand ambassador yang dimiliki, maka akan semakin tinggi tingkat keputusan pembelian pada produk MS Glow, dan sebaliknya semakin tidak baik brand ambassador yang dimiliki, maka akan mengurangi keputusan pembelian produk MS Glow. Brand trust secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini menunjukkan bahwa semakin tinggi kepercayaan merek pada produk yang diberikan kepada konsumen, maka akan semakin tinggi tingkat keputusan pembelian pada produk MS Glow, dan sebaliknya semakin rendah kepercayaan merek, maka akan mengurangi keputusan pembelian produk MS Glow