Garuda - Garba Rujukan Digital

Analisis Pengaruh Brand Image Terhadap Keputusan Pembelian Smartphone Xiaomi Saputra, Pebriansyah; Purwati, Purwati; Oktanisa, Silvana; Alfitriani, Alfitriani; Herawati, Yusleli
Teaching and Learning Journal of Mandalika (Teacher) e- ISSN 2721-9666 Vol. 4 No. 2 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image terhadap keputusan pembelian Smartphone Xiaomi pada mahasiswa Program Studi Diploma III Administrasi Bisnis Politeknik Negeri Sriwijaya. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 82 orang respondenyang menggunakan atau pernah menggunakan Smartphone Xiaomi. Analisis pengaruh brand image terhadap keputusan membeli Smartphone Xiaomi padapenelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan teknik analisis regresi linier sederhana dan uji hipotesis dengan menggunakan program SPSS (Statistical Product and Service Solution). Hasil penelitian menunjukkan bahwa brand image memiliki hubungan positif terhadap keputusan pembelian Smartpohne Xiaomi pada Mahasiswa Program Studi Diploma III Administrasi Bisnis Politeknik Negeri Sriwijaya. Perusahaan Xiaomi disarankan mempertahankan brand image karena terbukti bahwa hasil penelitian ini, brand image Smartphone Xiaomi memiliki pengaruh terhadap keputusan pembelian.

Analisis Pengaruh Brand Image Terhadap Keputusan Pembelian Smartphone Xiaomi Saputra, Pebriansyah; Purwati, Purwati; Oktanisa, Silvana; Alfitriani, Alfitriani; Herawati, Yusleli
Teaching and Learning Journal of Mandalika (Teacher) e- ISSN 2721-9666 Vol. 5 No. 2 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/teacher.v5i2.3797

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image terhadap keputusan pembelian Smartphone Xiaomi pada mahasiswa Program Studi Diploma III Administrasi Bisnis Politeknik Negeri Sriwijaya. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 82 orang respondenyang menggunakan atau pernah menggunakan Smartphone Xiaomi. Analisis pengaruh brand image terhadap keputusan membeli Smartphone Xiaomi padapenelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan teknik analisis regresi linier sederhana dan uji hipotesis dengan menggunakan program SPSS (Statistical Product and Service Solution). Hasil penelitian menunjukkan bahwa brand image memiliki hubungan positif terhadap keputusan pembelian Smartpohne Xiaomi pada Mahasiswa Program Studi Diploma III Administrasi Bisnis Politeknik Negeri Sriwijaya. Perusahaan Xiaomi disarankan mempertahankan brand image karena terbukti bahwa hasil penelitian ini, brand image Smartphone Xiaomi memiliki pengaruh terhadap keputusan pembelian.

Development of e-MBO performance assessment model to improve the employee performance Herawati, Yusleli; Asfitri, Melisa Kurnia; Junianto, Mahmud; Amalia, Adhisti; Azzahra, Nadia; Salsabila
Insight: Jurnal Ilmiah Psikologi Vol. 26 No. 2 (2024): AUGUST 2024
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/psikologi.v26i2.3587

Manual performance appraisal techniques are not adaptive to developments in information technology, and this is considered a flaw. This study aims to create and evaluate the e-MBO performance assessment system. This study was conducted in The Palembang Therapy Center (PTC). The sample consisted of 21 employees who were selected using purposive sampling techniques. Employees who have been working for at least a year were the inclusion criteria. Furthermore, this study uses a research and development (R&D) methodology referring to the Richey & Klein concept, consisting of model development, internal validation, and external validation. The R&D results found that there were no issues when using the e-MBO employee performance assessment approach. Therefore, the research hypothesis stating that the e-MBO instrument effectively assesses employee performance is accepted. Furthermore, effective implementation of e-MBO can improve employee performance. The e-MBO assessment system can enhance employee performance through improved accuracy, discipline, work quality, and technical skills. Keyword: e-MBO; performance assessment; employee performance; employee; PTC.

Strategi Pengembangan Usaha Cafetaria Menggunakan Analisis SWOT Muhammad Kemal; Badri, Markoni; Herawati, Yusleli; Junianto, Mahmud
Strategi : Jurnal Manajemen Vol 15 No 1 (2025): Strategi : Jurnal Manajemen - Publish April
Publisher : Universitas Tridinanti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/strategi.v15i1.1172

Abstract :This study aims to analyze the business development strategy of Cafetaria Koperasi Wanita Keluarga Pusri (KWKP) using the SWOT method. The analysis involves identifying the strengths, weaknesses, opportunities, and threats faced by Cafetaria KWKP. The results indicate that an appropriate development strategy includes improving product quality, diversifying the menu, and utilizing technology for operational efficiency and marketing. The main strengths of Cafetaria KWKP are high product quality and a good reputation among loyal customers. Weaknesses that need to be addressed include short product shelf life and the need for improved packaging. Opportunities that can be leveraged include consumer trends towards health and nutrition, as well as the use of new technologies in production and marketing. Threats to be aware of include fluctuations in raw material prices and competition from similar businesses. With the right strategy, Cafetaria KWKP can enhance its competitiveness and attract more customers. Abstrak : Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha Cafetaria Koperasi Wanita Keluarga Pusri (KWKP) dengan menggunakan metode SWOT. Analisis ini melibatkan identifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh Cafetaria KWKP. Hasil penelitian menunjukkan bahwa strategi pengembangan yang tepat meliputi peningkatan kualitas produk, diversifikasi menu, dan pemanfaatan teknologi untuk efisiensi operasional dan pemasaran. Kekuatan utama Cafetaria KWKP adalah kualitas produk yang tinggi dan reputasi yang baik di kalangan pelanggan. Kelemahan yang perlu diatasi termasuk umur simpan produk yang pendek dan kebutuhan pengembangan kemasan. Peluang yang dapat dimanfaatkan meliputi tren konsumen yang lebih memperhatikan kesehatan dan nutrisi serta penggunaan teknologi baru dalam produksi dan pemasaran. Ancaman yang perlu diwaspadai termasuk fluktuasi harga bahan baku dan persaingan dari usaha sejenis. Dengan strategi yang tepat, Cafetaria KWKP dapat meningkatkan daya saing dan menarik lebih banyak pelanggan.

Model of Job Satisfaction and Organizational Commitment Setiawan, Heri; Herawati, Yusleli; Alhadi, Esya; Sayuti, A. Jalaludin; Rini, Rini; Bustan, Jusmawi; Desiana, Lidia
Asean International Journal of Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i1.445

This research focuses on task-oriented leadership styles that have paid very little attention, especially in assessing the impact of task-oriented leadership styles. leadership style on psychological capital, job satisfaction and employee organizational commitment. This research further develops research on the relationship between leadership style, psychological capital, job satisfaction and employee organizational commitment in SMEs in Indonesia, especially in the city of Palembang.The research design is a research plan, namely a detailed explanation of the entire research plan starting from the formulation of the problem, objectives, description of the relationship between variables. The number of samples in this study was 180. It was found that the leadership style variable had an effect on job satisfaction, the psychological capital variable had an effect on satisfaction work, leadership style variables affect organizational commitment, psychological capital variables affect organizational commitment, and job satisfaction variables affect organizational commitment

Pengaruh Kompensasi terhadap Kepuasan Kerja Karyawan pada Bank Sumsel Babel Cabang Kapten A. Rivai Palembang Aditya Wahyu Nugraha; Yusleli Herawati; Claudya Nurcahaya
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 5 No. 3 (2025): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v5i3.11480

Penelitian ini tentang bagaimana kompensasi memengaruhi kepuasan kerja karyawan Bank Sumsel Babel Cabang Kapten A. Rivai Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode sampling jenuh, atau sampling non-probability, untuk mengambil sampel dari total populasi 60 individu. Data diperoleh melalui kuesioner, yang telah diuji untuk validitas dan kepercayaan. Analisis dilakukan dengan menggunakan program SPSS versi 26. Tahapan yang diambil termasuk uji asumsi klasik, analisis regresi linier sederhana, perhitungan koefisien determinasi, dan uji t dua arah. Hasil analisis menunjukkan bahwa kompensasi memiliki pengaruh yang positif dan signifikan terhadap tingkat kepuasan karyawan dengan pekerjaan mereka. Oleh karena itu, tingkat kepuasan kerja yang lebih tinggi terkait dengan tingkat kompensasi yang diterima. Temuan ini menegaskan pentingnya pemberian kompensasi yang layak, adil, dan kompetitif guna mendorong motivasi serta mempertahankan karyawan dalam jangka panjang

Development of e-MBO performance assessment model to improve the employee performance Yusleli Herawati; Melisa Kurnia Asfitri; Mahmud Junianto; Adhisti Amalia; Nadia Azzahra; Salsabila
Insight: Jurnal Ilmiah Psikologi Vol. 26 No. 2 (2024): AUGUST 2024
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/psikologi.v26i2.3587

Manual performance appraisal techniques are not adaptive to developments in information technology, and this is considered a flaw. This study aims to create and evaluate the e-MBO performance assessment system. This study was conducted in The Palembang Therapy Center (PTC). The sample consisted of 21 employees who were selected using purposive sampling techniques. Employees who have been working for at least a year were the inclusion criteria. Furthermore, this study uses a research and development (R&D) methodology referring to the Richey & Klein concept, consisting of model development, internal validation, and external validation. The R&D results found that there were no issues when using the e-MBO employee performance assessment approach. Therefore, the research hypothesis stating that the e-MBO instrument effectively assesses employee performance is accepted. Furthermore, effective implementation of e-MBO can improve employee performance. The e-MBO assessment system can enhance employee performance through improved accuracy, discipline, work quality, and technical skills. Keyword: e-MBO; performance assessment; employee performance; employee; PTC.

ANALISIS STRATEGI PENGEMBANGAN USAHA PADA MAHASISWA DI POLITEKNIK NEGERI SRIWIJAYA Ghina Riana; A. Jalaludin Sayuti; Yusleli Herawati
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i1.2253

Tujuan dari penelitian adalah untuk memberikan gambaran mengenai strategi yang tepat dalam mengembangkan usaha mahasiswa di Politeknik Negeri Sriwijaya. Metode penelitian menggunakan analisis SWOT dengan merumuskan faktor internal meliputi kekuatan dan kelemahan serta faktor eksternal meliputi peluang dan ancaman yang mempengaruhi pengembangan usaha mahasiswa. Adapun hasil analisis menunjukkan bahwa posisi usaha mahasiswa berada pada Kuadran I, posisi tersebut menjelaskan bahwa kemampuan mahasiswa dalam memanfaatkan seluruh kekuatan untuk merebut dan memanfaatkan peluang yang sebesar-besarnya sehingga strategi yang digunakan yaitu strategi mendukung kebijakan pertumbuhan agresif (Growth Oriented Strategy). Salah satunya dengan menggunakan Strategi SO (Strengths-Opportunities) seperti memanfaatkan Program Kewirausahaan di Perguruan Tinggi yang diselenggarakan oleh Pemerintah maupun program lainnya dari luar Program Pemerintah. Pengoptimalan dana dan modal yang dimiliki mahasiswa sebagai cara untuk melatih mahasiswa dalam mengelola usaha serta pemahaman mengenai pengelolaan atau manajemen modal terhadap usaha mahasiswa secara proporsional.

Analisis IFAS dan EFAS sebagai Perencanaan Strategi untuk Melakukan Pengembangan Usaha pada PD Mie Ayam Berkah Palembang Areta Sahda Salsabila; Yusleli Herawati; Al Hushori
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11140305

The purpose of writing this research is to identify a strategy for developing the most suitable business for PD Mie Ayam Berkah Palembang for its business. PD Mie Ayam Berkah is engaged in the food industry where it makes processed fresh noodles which can be used in various products such as chicken noodles, meatball noodles, curly noodles, celor noodles or dumpling skins and dim sum. The research uses the SWOT analysis method which looks at external and internal factors within the company. The results of the research that has been done show that the company's condition is very suitable for using an aggressive growth strategy (Growth oriented strategy) because from the IFAS and EFAS calculations the score is in quadrant I. The company is in a good condition to maximize the opportunities and strengths it has to Covering weaknesses also avoids threats. It was found that the conclusion is that companies can implement SO (strenghts-opportunities) strategies such as using complete licensing and good production activities to enter larger industries, optimizing the use of technology to expand consumer reach as well as financial management.

Pengembangan Bisnis Pada Home Industry Kue Kering "Rose Cookies" Menggunakan Business Model Canvas Aisyah Cindy Sabila; Yusleli Herawati; Marieska Lupikawaty
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 3 No. 3 (2023): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10416567

The business model has an important character in influencing the ability of the business to increase competition and predetermined business targets. One tool or business model that can be used successfully is the Business Model Canvas (BMC) which focuses on business concepts in realizing business value. This study analyzes the business model used in the Rose Cookies Home Industry and the problems experienced by the home industry when sales fluctuate due to distribution that only relies on Facebook social media and the financial structure is not detailed. The purpose of this research is to grow the home industry of pastries. The method applied in the following research is descriptive qualitative with data collection techniques through direct interviews with home industry entrepreneurs. The results of the following research are evaluating the 9 elements of the Business Model Canvas to increase market activity and financing structures in the cookie home industry. It is hoped that this research can be useful for increasing revenue streams and growing businesses so they can compete in the future. Keywords: Business Model Canvas, Home Industry, Pastry

Title

Found 23 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 23 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 23 Documents
Search