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PENGARUH ATMOSFER GERAI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN ( STUDI PADA GERAI KOPI HORSE COFFE DI DENPASAR) Maesa, I Putu Dicky; Suprapti, Ni Wayan Sri
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35984

Abstract

Loyalitas pelanggan merupakan komitmen yang dimiliki konsumen terhadap suatu produk/jasa sehingga melakukan keputusan pembelian berulang secara kontinu. Penelitian ini bertujuan untuk menjelaskan pengaruh atmosfer gerai, kualitas produk, dan kualitas pelayanan terhadap loyalitas pelanggan pada gerai kopi Horse Coffee. Populasi penelitian ini adalah masyarakat Kota Denpasar yang pernah melakukan kunjungan pada Horse Coffee minimal 2 kali dalam kurun waktu satu bulan. Ukuran sampel yang digunakan sebanyak 135 responden, menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner online yang disebarkan secara langsung. Teknik analisis data yang digunakan terdiri atas analisis statistik deskriptif, uji asumsi klasik, regresi linear berganda, uji f, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa atmosfer gerai memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas produk tidak memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas produk tidak memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan.
The Role of Organizational Climate in Mediating the Effect of Transformational Leadership on Job Satisfaction of Taman Prakerti Bhuana Employees Gusti Komang Trisna Sudiatmika; Ida Bagus Ketut Surya; I Gusti Made Suwandana; Ni Wayan Sri Suprapti
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 4 (2025): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i4.594

Abstract

Job satisfaction is the positive or negative feeling employees have toward their work, which arises from evaluating various aspects of the job. This study aims to analyze and explain the role of organizational climate in mediating the effect of transformational leadership on the job satisfaction of Taman Prakerti Bhuana employees through an associative quantitative approach using saturated sampling (census) on 86 employees and Partial Least Square (PLS) analysis. The results indicate that transformational leadership has a positive and significant effect on job satisfaction and organizational climate, while organizational climate has a negative and significant effect on job satisfaction and negatively mediates the relationship between transformational leadership and job satisfaction. These findings have theoretical implications for Herzberg’s Two-Factor Theory, in which transformational leadership serves as a motivator factor that can increase job satisfaction, while negative perceptions of organizational climate reflect weaknesses in hygiene factors such as policies, communication, and working conditions, thereby potentially reducing satisfaction even when motivators are fulfilled. The practical implication for the management of Taman Prakerti Bhuana is the need for a comprehensive evaluation of internal policies, communication systems, and work environments to strengthen hygiene factors so that transformational leadership, which is already running effectively, can be supported by a more conducive organizational climate and sustainably enhance job satisfaction.