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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 JURNAL RELASI STIE MANDALA JEMBER Distribusi International Journal of Social Science and Business Jurnal Review Pendidikan dan Pengajaran (JRPP) JBMR: Journal of Business and Management Review ASEAN Marketing Journal Indonesian Journal of Advanced Research (IJAR) International Journal of Management Research and Economics Relasi : Jurnal Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Green Inflation: International Journal of Management And Strategic Business Leadership
Ni Wayan Sri Suprapti
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Antecedents And Consequences Of Tourist Satisfaction: A Literature Review Adinegara, Joko; Suprapti, Ni Wayan Sri; Yasa, Ni Nyoman Kerti; Sukaatmadja, I Putu Gde
ASEAN Marketing Journal Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction.
Social Capital and Innovation as Competitive Advantage of Creative Industry in Boosting Market Share Pande Ketut Ribek; Ni Wayan Sri Suprapti; I. Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p06

Abstract

This study aims to determine social capital and innovation in increasing competitive advantage to achieve marketing performance in the traditional sculpture industry in Indonesia. The quantitative method with the population in this study is a sculpture entrepreneur in Gianyar and a sample of 130 entrepreneurs. The analysis technique uses SEM-PLS 3.0. The results of the study show that social capital and continuous innovation have a positive and significant effect on competitive advantage, social capital has a non-significant positive effect on marketing performance, innovation has an insignificant positive effect on marketing performance, competitive advantage has a significant positive effect on marketing performance, competitive advantage fully mediates social capital.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH PERSEPSI RISIKO TERHADAP NIAT BELI ULANG PADA MARKETPLACE SHOPEE Dewa Ayu Osa Rianty; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.03.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i03.p14

Abstract

This study aims to analyze the role of trust in mediating the effect of perceived risk on repurchase intention. This research was conducted on marketplace Shopee in Denpasar City. This study used a sample of 120 respondents, with a non-probability sampling method. Data collection was obtained from the results of distributing questionnaires online. The analytical technique used is path analysis. Based on the response from the respondent, the results showed that all hypotheses accepted. The results indicate perceived risk has negative and significant effect on repurchase intention. Perceived risk has a negative and significant effect to trust. trust has a positive and significant effect on repurchase intention. trust able to mediating the effect of perceived risk on repurchase intention
PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH KONFLIK PERAN DAN STRES KERJA TERHADAP INTENSI KELUAR (STUDI PADA ANANTARA SEMINYAK RESORT & SPA, BALI) Novie Margarani Akwan; Ni Wayan Sri Suprapti; Desak Ketut Sintaasih
RELASI : JURNAL EKONOMI Vol 12 No 1 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i1.89

Abstract

Intention to leave is an important issue that needs attention for management especially in the hospitality industry. Intention to leave is an indicatication from the actual turnover, and high turnover numbers can caused significant losses for the company. The aim of this study is to analyze the role of job satisfaction in mediating the effects of role conflict and job stress to the intention of leave. The study is conducted at Anantara Seminyak Resort & Spa, Bali with a sample of 60 employees who were taken from a population of 148 people using Slovin method. Collecting data using questionnaire and data analysis techniques with PLS. The results showed that the role conflict and job stress has negative and significant effect to employee job satisfaction. Role conflict and job stress has positive and significant effect to the intention to leave. Job satisfaction has negative and significant effect to the intention to leave. Job satisfaction proved to be partially mediation in relations of role conflict and job stress to the employee intention to levae. Implications of this study is to suppress intention to leave and prevent the occurrence of actual turnover, is important for the management of the company to make efforts that can reduce role conflict and job stress of the employees.
THE INFLUENCE OF SATISFACTION AND E-WOM ON REUSE INTENTIONS MEDIATED BY BRAND TRUST: (Study of Ruangguru Tutoring Students in Denpasar City) Siwi Manganti; Ni Wayan Sri Suprapti; I Gst. A. Kt. Gd. Suasana; I Putu Gde Sukaatmadja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2024): December
Publisher : Adisam Publisher

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Abstract

Indonesia is a country that has challenges in improving the quality of education, therefore there is a need for initiatives from the private sector to improve the quality of education. Ruangguru is present as an online and offline tutoring service, aiming to improve education in Indonesia so that it is better than before. This research aims to examine the influence of student satisfaction and the positive influence of electronic word of mouth (E-WOM) on students' reuse intention. Ruangguru tutoring, by considering the role of brand trust in the city of Denpasar. The population in this research are all Ruangguru students located in Denpasar City with a sample of 160 respondents through non-probability sampling. Data were collected using a questionnaire in the form of a Google form, data were processed using SEM-PLS using SmartPLS Version 3 software. The results of the analysis showed that satisfaction had a positive and significant effect on reuse intention and brand trust, E-WOM had a positive and significant effect on reuse intention and brand trust, and brand trust is able to mediate the effect of satisfaction and E-WOM on reuse intention.
The Effect of Mall Atmosphere, Brand Image, and Visitor Satisfaction on Return Intention at Living World Denpasar Ni Komang Sarmila; Ni Wayan Sri Suprapti
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2414

Abstract

This study aims to explain the influence of mall atmosphere, brand image, and visitor satisfaction on the intention to revisit Living World Denpasar. The intention to revisit is the result of various factors involving previous experiences and the hope of getting the same or even better experience on the next visit. The population of this study was the people of Denpasar City who had visited Living World Denpasar. Data were collected through a direct survey from 120 visitors who were taken purposively from the population and then analyzed using descriptive statistics and inferential statistics in the form of multiple linear regression. The results showed that mall atmosphere , brand image, and satisfaction have a positive influence on the intention to revisit. The results showed that the better the mall atmosphere, the better the brand image, and the more satisfied the visitors were, the three would increase the intention of visitors to revisit Living World Denpasar.
The Role of Brand Awareness in Mediating the Influence of Promotion Through Social media On Purchase Intention : Study on Coffee Shops “Sekopi” in Denpasar City Ni Wayan Arum Maha Dharmeitreya; Ni Wayan Sri Suprapti
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2427

Abstract

The high consumption of coffee and the phenomenon of changes in people's lifestyles support coffee shop business opportunities. "Sekopi" is one of the well-known coffee shops in Denpasar City. The aim of this research is to explain the influence of promotions via social media on purchase intentions with brand awareness as a mediating variable. Data was collected through a survey of 100 coffee lover respondents in Denpasar City who had never purchased products at the "Sekopi" coffee shop. The analysis techniques used are path analysis and Sobel test. The research results show that promotion via social media has a positive and significant effect on purchase intention; promotion via social media has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; Brand awareness is able to mediate the influence of promotions via social media on purchase intentions. The results of this research have implications for the management of the "Sekopi" coffee outlet that to increase purchasing intentions, consumer brand awareness should be increased by first increasing promotions via social media.
The Literature Review on UTAUT 2: Understanding Behavioral Intention and Use Behavior of Technology in the Digital Era Yuliani, Pande Nyoman; Suprapti, Ni Wayan Sri; Widagda K., I GN Jaya Agung; Piartrini, Putu Saroyini
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.77311

Abstract

In the rapidly developing digital era, technology has become an indispensable aspect of human life, and has penetrated various fields including work, education and lifestyle. Understanding behavioral intentions and technology use behavior has become an important endeavor for individuals and organizations. In response, researchers have developed a variety of models to analyze this behavior, with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) as a comprehensive theoretical framework. This review investigates UTAUT 2 based on research published between 2012 and 2024, exploring its significance in deciphering the complexities of technology adoption in the digital era. By examining factors such as performance expectancies, effort expectancies, social influences, facilitating conditions, hedonic motivation, price values, and habits, this review explains their influence on individual decision making. In addition, it evaluates empirical research, addresses emerging criticism, and explores recent advances, aiming to contribute to the advancement of knowledge in technology acceptance. Despite its advantages, UTAUT 2 faces challenges such as contextual adaptation and predicting dynamic behavior. Nevertheless, the future of this technology remains promising as research efforts continue to refine and expand its application in navigating the ever-evolving digital landscape.
THE INFLUENCE OF STRATEGIC ORIENTATION, ORGANIZATIONAL CAPABILITY AND GOVERNMENT SUPPORT ON THE SUSTAINABLE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW Abiyoga, Adis; Suprapti, Ni Wayan Sri; Setiawan, Putu Yudi; Suparna, Gede
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.603

Abstract

The study aims to explore the influence of strategic orientation on sustainable performance of organic farming in the Bali Province. The data used in the study covers the strategic issues of agriculture in Bali, the importance of the agricultural sector for the economic and cultural life of Bali, as well as the role of the Government of the Province of Bali in making the sector a major focus of development. There is still very limited research using systematic literature reviews, especially in the context of the agricultural sector. The research uses the method of Systematic Literature Review (SLR) by looking for relevance from various previous research articles. The results show that strategic orientations, such as market orientation and technology orientation, have an important influence on the sustainable performance of organic farming. In addition, innovation and marketing capabilities also play a role in improving the sustainable performance of organic farming. Government support has proven to be a key factor in boosting the success and growth of the organic farming sector in Bali.
The Effect of Marketing Mix on Repurchase Intention with Customer Satisfaction as a Moderation Variable (Study on Braud Bali Cafe) Manyasa, Komang Merta Mulia; Wardana, I Made; Suprapti, Ni Wayan Sri; Triaryati, Nyoman
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15085

Abstract

This study aims to examine the influence of price perception, product quality, service quality, place, and promotion on repurchase intention, with customer satisfaction as a moderating variable, in a case study of customers at Braud Café Bali. A quantitative approach using survey methods with moderation tests was employed for data analysis. The results indicate that price perception, product quality, service quality, and place have a positive and significant effect on repurchase intention. In contrast, promotion shows no significant effect. Furthermore, customer satisfaction does not moderate the relationship between the independent variables (price perception, product quality, service quality, place, and promotion) and repurchase intention. These findings suggest that aspects of quality and accessibility play a more critical role in driving repurchase decisions than promotional efforts or customer satisfaction as a moderating factor.
Co-Authors Abiyoga, Adis Ade Santoso Chandra Agus Md Yoga Iswara Alicia Alexandra Amara Dyah Rachmasari Andika Djunaidi Putra Desak Ketut Sintaasih Desak Putu Ariesi Dewa Ayu Osa Rianty Dewa Gede Adi Adnyana Dewa Heri Gowinda Gede Suparna Gunawan Komang Yogi Indra Gusti Komang Trisna Sudiatmika Gusti Ngurah Joko Adi Negara I Gede Nandya Oktora Panasea I Gst. A. Kt. Gd. Suasana I Gusti Ayu Ketut Giantari I Gusti Made Suwandana I Kadek Suarjana I Ketut Rahyuda I Made Nugraha Santosa I Made Wardana I Nyoman Sudiarta I Putu Gde Sukaatmadja Ida Bagus gede Surya Pradipta Ida Bagus Ketut Surya Ida Bagus Oka Keswara Putra Kadek Silvia Ermayanti Komang Priti Elizabeth Fallo Lady Charisma Made Lia Ananda Dewi Maesa, I Putu Dicky Manyasa, Komang Merta Mulia Ni Ketut Dian Suryandari Ni Komang Sarmila Ni Made Dhian Rani Yulianti Ni Made Kania Indriani Putri Ni Nyoman Kerti Yasa Ni Nyoman Sugihartini Ni Wayan Arum Maha Dharmeitreya Novie Margarani Akwan Nyoman Triaryati Pande Ketut Ribek Piartrini, Putu Saroyini Putu Damara Juarez Putu Sundari Aprelia Dewi Putu Tara Ayu Paramita Putri Putu Yudi Setiawan Roffianto Adi Nugroho Sindu, I Gede Partha Siwi Manganti Widagda K., I GN Jaya Agung Yuliani, Pande Nyoman