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Journal : Maneggio

Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency) Agustini Tanjung; Hermiyetti; Helen Parkhurst; Felina Co Young
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1014v03

Abstract

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moderated by Government Policy. The research model is quantitative with non-probability sampling and primary and secondary data is used. Data analysis usage is descriptive statistical analysis, and inferential analysis through SmartPLS version 3. This research approached and processed 170 small snack business actors in Bekasi Regency as prime data. The research results show that digital marketing had a significant influence on marketing performance since the result of T value>T table (2,857>1,974) P value (0.004<0.05). Marketing capabilities had a significant influence on marketing performance since the result of T value>T tabel (2,870>1,974) P value (0.004<0.05). Government policy as a moderating variable on digital marketing influenced marketing performance affected but not significant since T value<T value (1,582<1,974). Government policy as a moderating variable on marketing ability influenced marketing performance affected but not significant since T value<T value (1,280<1,974). Meanwhile, the results of the termination test (R Square) explained both digital marketing and marketing capability influenced marketing performance 62.10%
Analysis of the Influence of Growth Opportunities and ISO 14001 Certification on the Level of Carbon Emission Disclosure Hermiyetti Hermiyetti; Usmar Usmar
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/68td7m11

Abstract

This study aims to analyze the effect of growth opportunities and ISO 14001 certification on the level of carbon emission disclosure in companies listed on the Indonesia Stock Exchange (IDX). Carbon emissions have become a global concern as demands for environmental accountability and transparency in corporate practices increase. This study employs a quantitative approach using multiple linear regression, based on secondary data obtained from annual reports and sustainability reports of 70 companies during the period 2019–2023. Carbon emissions disclosure is measured using GRI G4-EN15 to G4-EN21 indicators, while growth opportunity is measured through the market-to-book equity ratio, and ISO 14001 certification is categorized as a dummy variable. The results indicate that growth opportunities and ISO 14001 certification have a positive and significant effect on the level of carbon emissions disclosure. Together, these two variables explain 37.5% of the variation in corporate carbon disclosure. These findings indicate that companies with high growth prospects and formal environmental management systems are more likely to disclose carbon emissions information openly as part of their sustainability strategy and public legitimacy. This study contributes theoretically to the environmental accounting literature and offers practical implications for regulators, investors, and companies in promoting more transparent carbon emissions management and reporting