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Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.60098

Abstract

There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
NEWS FRAMING ANALYSIS: The Decreased of Ganjar Pranowo's Electability in the 2024 Election Contestation Muhammad Zahrul Asyhary; Sri Hastjarjo; Andre Noevi Rahmanto; Rengga Mahendra
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era Vol 3 No 1 (2023): Proceeding of the 3rd FUAD’s International Conference on Strengthening Islamic St
Publisher : Institut Agama Islam Negeri (IAIN) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Elections serve as a means for Indonesian citizens to participate in shaping the direction of the country's politics and creating a government that represents the aspirations of the people. Mass media, including online news sites, play a crucial role in shaping public perception and opinions on political issues, including the electability of presidential candidate Ganjar Pranowo. This research aims to analyze the perspectives of online media outlets detik.com, kompas.com, and tempo.co in framing the news about the decreased in Ganjar Pranowo's electability after the Israel team's rejection statement, and Ganjar Pranowo being highlighted as one of the figures behind Indonesia's cancellation as the host of the FIFA U-20 World Cup. This research is of a qualitative nature, utilizing the framing analysis method. Furthermore, the framing analysis is conducted using the Zhongdang Pan and Gerald M Kosicki analysis model. The subjects of this study are news samples related to the decreased in Ganjar Pranowo's electability published on detik.com, kompas.com, and tempo.co online media on May 19, 2023. The results of this research indicate that the framing of online media detik.com and kompas.com related to the decreased in Ganjar Pranowo's electability tends to be positive. In contrast, the framing of tempo.co online media tends to be negative in reporting the decreased in Ganjar Pranowo's electability. This research is expected to provide a deeper understanding of how positive or negative media framing can influence public sympathy. Additionally, this study can raise awareness among the public about the potential influence of mass media on the political process and understanding how to consume news wisely and critically.
Konstruksi Storytelling pada Video Virtual Travelling Anjang Priliantini; Mahfud Anshori; Andre Noevi Rahmanto; Monika Sri Yuliarti; Albert Muhammad Isrun Naini; Christina Tri Hendriyani
Jurnal Komunikasi Global Vol 12, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i2.31591

Abstract

Pariwisata menjadi sektor paling terdampak akibat wabah COVID-19. Pembatasan sosial yang terus diberlakukan mendorong Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) untuk melakukan inovasi dengan menciptakan video virtual travelling yang dibagikan melalui Youtube. Penelitian ini bertujuan untuk menganalisis penerapan konsep storytelling dalam video virtual travelling yang diproduksi oleh Kemenparekraf sehingga daya tarik destinasi wisata dapat ditampilkan sebagai strategi promosi pariwisata yang baik. Penelitian kualitatif ini menggunakan Teori Digital Storytelling. Data dikumpulkan menggunakan metode dokumentasi, dengan data primer berupa scene dari tiga video yang akan dikaji berdasarkan unsur-unsur storytelling, yaitu setting, karakter, konflik, plot, dan pesannya. Data dianalisis untuk melihat pemenuhan aspek rasionalitas naratif yang meliputi koherensi dan kredibilitas cerita. Hasil penelitian menunjukkan bahwa ketiga video virtual travelling yang diteliti tidak menerapkan konsep storytelling dengan baik karena tidak memenuhi kelima unsur storytelling, terutama pada unsur karakter dan konflik. Tourism is the sector most affected by the COVID-19 outbreak. Social restrictions that continue to be enforced encourage the Ministry of Tourism and Creative Economy to innovate by creating virtual travelling videos shared on YouTube. This study aims to analyze the application of the concept of storytelling in virtual travelling videos produced by the Ministry of Tourism and Creative Economy so that the attractiveness of tourist destinations can be displayed as a good tourism promotion strategy. This qualitative research uses Digital Storytelling Theory. Data were collected using the documentation method, with primary data in the form of scenes from three videos, which will be studied based on storytelling elements, namely setting, characters, conflict, plot, and message. The data is analyzed to see the fulfillment of the aspect of narrative rationality, which includes the coherence and credibility of the story. Research results showed that the three virtual tour videos studied did not apply the concept of storytelling well because they did not meet the five elements of storytelling, especially the elements of character and conflict
Marketing Communications’ Message Strategies of TikTok Shop Indonesia and Shopee Indonesia Through Social Media Instagram Rahma Maulinda Dwinari; Pawito; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6319

Abstract

TikTok Shop and Shopee are two e-commerce sites that using Instagram as a marketing communication medium. This study aims to discover the message strategy’s from the Instagram’s contents of @TikTokShop_Indonesia and @Shopee_ID in welcoming the month of Ramadan in 2023. The message strategy theory is the reference in this study. This study uses a qualitative approach with content analysis methods. The study results show that @TikTokShop_Indonesia content focus on transformational messages, informational messages become the focus afterward, and interactional messages still need to achieve. TikTok Shop Indonesia is more focused on touching the emotional motivation of its consumers with the hope that consumer involvement will increase. Instead, @Shopee_ID puts interactional messages and transformational messages above informational messages
Overcoming Uncertainty when WhatsApp Errors/Downs: Convergence of Interpersonal Communication and Mass Communication Robby Adwa Fahlepi; Andre Noevi Rahmanto; Sri Hastjarjo
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6499

Abstract

The existence of WhatsApp is a manifestation of the development of digital communication. Based on data from the 2021 Indonesian Digital Literacy Status Survey, 93.6% of respondents used the WhatsApp application to share, disseminate and forward information on social media. This research aims to describe the phenomenon as an impact of WhatsApp Error/Down so that it can be used as a reference for behavior. The WhatsApp Error/Down phenomenon creates uncertainty for its users. Looking from the communication side, Uncertainty Reduction Theory is used to overcome this uncertainty. The research used a qualitative approach where researchers conducted interviews and sent questionnaires to informants (WhatsApp users). Literature studies are complementary in answering this uncertainty. Researchers also see the convergence between interpersonal communication and mass communication in this digital era. Based on the research results, it was found that the majority of users use interactive methods to overcome this phenomenon. WhatsApp users tend to use other media to overcome the ongoing WhatsApp Error/Down phenomenon, such as using Telegram, Instagram and Line
The art of deception: Mediated communication strategies in customs and excise fraud Kristanto, Septian Dawang; Rahmanto, Andre Noevi; Satyawan, Ignatius Agung
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.7881

Abstract

Current technological developments also play a role in the birth of new crimes in the world, call it cybercrime. This study discusses cybercrime: fraud on behalf of Customs within the scope of persuasion communication and mediated communication from perpetrators to their victims and seen through the theory of Computer Mediated Communication (CMC) and Elaboration Likelihood Model, and also saw the campaign "beware of fraud on behalf of Customs" carried out by the Directorate General of Customs and Excise (DGCE). This research uses a qualitative approach by studying documentation related to fraud on behalf of Customs and interviewing several primary sources involved in handling the case. In addition to looking at the communication strategies implemented by the DGCE, this study will also show the development of communication patterns in the process of deception shown through the phases of impersonal, interpersonal, and hyperpersonal communication. The results of the analysis also showed that persuasion efforts emerged by fraudsters by directing their victims through peripheral routes, resulting in changes in attitude (deceived) and finally give some money to the perpetrator. Furthermore, if the peripheral route is not enough to deceive the victim, the fraudster switches to using the central route to persuade the victim through aspects of motivation, ability, and strong argumentation. This research aims to prevent people from falling victim to fraud. Addressing this issue will require cooperation from all parties, including the government, law enforcement, and the public.
Impact of social media disinformation explored in 'The Social Dilemma' Rizky Aditya Husandani; Prahastiwi Utari; Andre Noevi Rahmanto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1534

Abstract

This study explored the significant impact of disinformation spread through social media, focusing on the documentary "The Social Dilemma" by Jeff Orlowski. The film provided a critical lens to examine how social media algorithms amplified false narratives. Using a qualitative content analysis approach, the research highlighted key themes related to disinformation, such as political polarization in the U.S., the flat earth theory, the #Pizzagate conspiracy, Covid-19 misinformation, and the incitement of hate speech in Myanmar. The findings revealed that algorithms designed to maximize user engagement often prioritized sensational and misleading content, exacerbating the spread of false information. This fueled social tensions and undermined public health and democratic processes. The study emphasized the urgent need for increased public awareness of disinformation's effects and called on social media platforms to take responsibility for reducing its spread.
Resolving conflict communication of multinational mining companies: PT Vale Indonesia and the local community Nur Azizah Fitrianti; Andre Noevi Rahmanto; Sudarmo Sudarmo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1546

Abstract

The conflict between PT Vale Indonesia and the Kuari community in East Luwu Regency demonstrates the ongoing clash between the company's legal rights to mining land and the community's dependence on the same land for housing and livelihoods. This research investigates the communication dynamics underlying the conflict through a qualitative case study method, using in-depth interview techniques with 12 informants from the company, local government and community. The results showed that formal meetings held through formal and informal dialog facilitated dialog on land access and use. The shift of some community attitudes from protest to limited engagement demonstrates the effectiveness of the dialog. Although, the core contradiction between state-sanctioned legality and community-based recognition remains. Applying Relational Dialectics Theory, this research shows how unequal discourses shape community and company interactions. The research recommends strengthening inclusive dialogue and recognition of community-based land management to promote more stable and equitable company-community relations.
Leveraging Psychological Storytelling and LinkedIn Content Strategy for Brand Awareness in the Training Industry: A Case Study of Relasi Diri Bernardus Herdian Nugroho; Andre Noevi Rahmanto; Likha Sari Anggreni
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4668

Abstract

This study aims to examine the digital content strategy on LinkedIn implemented by Relasi Diri, a personal growth and professional training company based in Indonesia. The objective is to understand how LinkedIn content contributes to building brand awareness and fostering audience engagement in the training industry. The research focuses on how storytelling, psychologically based messages, and personal branding strategies are applied to enhance the company’s positioning and credibility on a professional platform. The object of the research is the official LinkedIn page of Relasi Diri, particularly its content from January to May 2025. The study uses a qualitative case study method, collecting data through in-depth interviews with the founder, content analysis, and observation of audience interactions. Findings indicate that consistent value-based content, combined with a humanistic tone and expert narratives, effectively increases organic engagement, builds trust, and, when integrated with SEO, drives high-intent digital traffic. The use of psychological storytelling and thought leadership positions Relasi Diri not only as a service provider but also as an educational voice in the industry. In conclusion, LinkedIn can be a strategic platform for companies in the training and consulting sector to strengthen their digital presence and build long-term relationships with their audience.
Religiosity and SDG-Aligned Public Relations: Constructing A Positive Organizational Image Rizal Fahmi Muhammad; Ismi Dwi Astuti Nurhaeni; Andre Noevi Rahmanto
Profetika: Jurnal Studi Islam Vol. 26 No. 02 (2025): Profetika Jurnal Studi Islam 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v26i02.14903

Abstract

Objectives: The objective of the research is to analyze how religious values embedded in employee behavior and institutional communication strengthen both internal and external relational trust while supporting SDG 3 (Good Health and Well-Being), SDG 4 (Quality Education), and SDG 16 (Peace, Justice, and Strong Institutions). Theoretical framework: The theoretical framework is grounded in the concepts of religious work ethics, impression management theory, and strategic communication within an SDG-oriented governance model. Literature review: The literature review highlights existing scholarship on the role of religiosity in organizational behavior, ethics-based PR strategies, and the global shift toward value-driven institutional communication aligned with international development frameworks. Methods: Methodologically, this study employs a qualitative descriptive design using primary data obtained through interviews, observation, and institutional documentation. The descriptive approach enables a comprehensive portrayal of employee religious practices such as routine religious studies, collective prayers, daily spiritual reflection, and capacity-building programs in Qur’an literacy and ritual correctness, which serve as internal PR mechanisms strengthening workplace discipline, empathy, and service ethics. Results: The findings reveal that religiosity functions as an internal cultural driver that elevates service quality, enhances patient or client satisfaction, and fosters a perception of organizational integrity. Externally, community engagement efforts such as outreach visits, collaboration with local leaders, public health education, and free health screenings reinforce SDG-aligned social responsibility, expanding public trust and institutional legitimacy. Crisis-handling strategies rooted in ethical reflection, problem clarification, and transparent communication further strengthen the organization’s positive image. Implications: The implications indicate that integrating religiosity with SDG-based PR frameworks can create synergistic value, fostering inclusive, ethical, and sustainable reputation management. Novelty: The novelty of this study lies in demonstrating how religiosity is not merely a personal moral attribute but a strategic institutional asset that reinforces SDG-compliant communication, enhances organizational credibility, and strengthens long-term stakeholder relations.