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Ahmad Zakaria
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : E-JRM

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PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN HANDPHONE MEREK SAMSUNG (Studi Kasus Pada Meteor Cell Malang) Ahmad Zakaria; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis research was conducted to analyze the Consumer PsychologicalFactors on the Purchasing Decision of Samsung Mobile Brand (Case Study onMeteor Cell Malang). The formulation of the problem in this research is a declinein sales of products Hanphone Samsung for 3 months in a row. The independentvariable consists of motivation (X1), perception (X2), knowledge (X3), andattitude X4) dependent variable is Purchase Decision (Y). Sample amounted to100 respondents taken using explanatory research technique (explanatoryresearch). Analysts use SPSS 16.0 which includes, reliability test, validity test,Normality Test, classical assumption test, multiple regression analysis, hypothesistesting through F test and t test.Attitude variable shows the largest regression coefficient. Attitude is themost important factor affecting Samsung Mobile Brand Buying Decision (CaseStudy In Meteor Cell Malang). The third important factor is Knowledge, thenPerception as the fourth factor that affect the Purchase Decision.Keywords: motivation, perception, knowledge, and attitude, PurchaseDecision.
Co-Authors . Sumiharni Adira Salsabila Agus Ari Prasetyo Ahmad Herison Ahmad Labib Husain AHMAD MUZAKKI Al Arif Febrian Amanda Urmilatus Sifana Amelia Nurul Damayanti Anggun Dwi Cahyani Fitri Annika Lukitawati Annisa Delia Putri Annisa Putri Dwi Septiansari Ardelia Zahirah Rahman Arif Dinaryoko Arya Jaya Sumbahan Ashfiya Salsabila Ashruri Ashruri Ashruri Aynuddin Aynuddin Ayu Ning Trias Pratiwi Badruzzaman Aji Bagus Mustofa Purna Bramesvara Arizona Brigitha Cindy Sitanaya Ciek Julyati Hisyam Damar Adi Perdana Datra Peta Saputra Dian Mira Fadela didit kuswadi kuswadi Dwi Joko Winarno Dwi Winda Sari Dwijoko Winarno Dyah Indriana Kusumastuti Dyah Kusumastuti Eko Adi Saputra Endro P Wahyono Endro Prasetyo Wahono Erizal Tanjung Esty Handayani Fachrurrazie Fachrurrazie Fadli Imran Faishal Muhammad Hanun Faizah Fajar Destri Atmoko Fajar Hartantio Fanny Prawaka Farah Ahista Rahma Fitri Trisdiana Fuad Zikri Gatot Eko Susilo Geleng Perangin Angin Gita Putri Sadelina Giwa Wibawa Permana Haifa Muthi Hilma Lia Irfani I Iswan I Komang Tri Herdiana Ibnu Tuhu Pangestu Idharmahadi Adha Ikhfan Kurniyawan Irlin Safira Irvan Tegar Cesar Irwani Ninik Wijaya Iswan Iswan Ivana Aprili Andika Khansa Fay’i Safira Lintang Kurnia Aridini Lodewick Manurung Lovina Hasianna Tampubolon Lusmeilia Afriami Lusmeilia Afriani M Lucky Apriansyah Nawawi M Rizky Ismail M. Fahmi Rinaldi M. Haviz Mardiana Mardiana Mardiyansyah Mardiyansyah Margareta Welly Mariyanto Mariyanto Mesya Ashilah Miftahul Khoiri Muhammad Hendro Prawaka Muhammad Ijlal Ghaly Muhammad Naufal Agatha Muhammad Nur Kholiq Muhammad Sohib Muhammad Zaenal Arifin N. Rachma Nabilah Destin Amelia Nency Dwi Kusanti Nur Arifaini Ofik Taufik Purwadi Ofik Toupik Purwadi Panca Kurniawan Pusaka, Semerdanta Putri Mardiyanti Rahayu Sulistyorini Rama Dian Gani Rifki Ananda Saputro Riki Chandra Wijaya Riko Berli Ardian Rinaldi Pelawi Rini Puji Astuti Rio Dwi Septian Risdha Sagita Razak Rizki Lazuardi Prasetio Rizki Prinanda Umar Rizky Akhmad Dhani Rizqi Kurniawan Salman Farizi Sandy Kusuma Setyanto Setyanto Shelly Isya Ramadhani Sindu Abadi Sampurna Siti fitriatus Sholikhah4 Siti Khofidatur Rohmah Siti Nurul Khotimah Subuh Tugiono Sumiharni Sumiharni Suyadi Suyadi Syah, Aminudin Teguh Priadi Titik Ayuningsih Tri Budi Wibowo Tri Subakti Trisno Imany wahyu hadi kuncoro Wittri Djasmasari Yohanes Martono Hadi Yohannes Martono Hadi Yuda Romdania Yuda Romdania