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All Journal Jurnal Kedokteran Brawijaya Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Jurnal Pembangunan dan Alam Lestari Interaktif: Jurnal Ilmu-Ilmu Sosial Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Studi Komunikasi ARISTO PRofesi Humas Wikrama Parahita : Jurnal Pengabdian Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Sahafa Journal of Islamic Communication Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL KOMUNIKATIO SANGKEP: Jurnal Kajian Sosial Keagamaan Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Tuturlogi: Journal of Southeast Asian Communication Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Netnografi Komunikasi ENDLESS : International Journal of Future Studies
Maulina Pia Wulandari
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : JURNAL KOMUNIKATIO

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Analisis Media Statement Kasus Lion Air Penerbangan Jt-610 Boeing 737 Max 8 Dengan Pendekatan Storytelling Michael L. Kent Prihantoro, Danang Mandala; Wulandari, Maulina Pia; Nasution, Zulkarnain
JURNAL KOMUNIKATIO Vol. 10 No. 2 (2024): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v10i2.12740

Abstract

The focus of this study is on how Lion Air managed crisis communication following the Boeing 737 MAX 8 crash of Flight JT-610. The research delves into the use of storytelling in media statements as a strategy for crisis communication during the aftermath of the crash. It outlines Lion Air's goals in sharing information and engaging with the public and media in the midst of this crisis. The study utilizes a qualitative text analysis to scrutinize three specific media statements released during the crisis. By applying Michael L. Kent's storytelling elements, the analysis of the media statements concentrates on factors like emplotment, narrative theory, identification, form, and masterplots. The selected statements cover the immediate aftermath of the crash on October 29, 2018; a subsequent statement on March 13, 2019, addressing broader safety concerns surrounding the Boeing 737 MAX 8; and a final statement on October 26, 2019, summarizing findings from the National Transportation Safety Committee's investigation. The research findings suggest that employing storytelling through straightforward text in media statements, incorporating credible character depiction, structured narrative, empathy, and compelling storytelling, can notably influence an organization's reputation recovery and improvement. Well-crafted and timely media releases are essential as primary information sources for the media, especially in crisis scenarios where prompt and precise information dissemination is critical. This method ensures that information, though disseminated quickly, maintains relevant and impactful storytelling aspects. The study concludes that storytelling, characterized by humanistic, empathetic, and coherent narratives across media statements, can be effectively utilized by Lion Air to uphold consistent and narrative-focused communication with the public through the media.
Co-Authors Abdillah, Muzakky Amalia Fibrianty Amanda, Fakhirah Anang Sujoko Andi Afrilliya Ani Angela Ervina Ansahnarmi, Annisa Antoni Antoni Antoni Antoni Argyanti, Talitha Arsih Amalia Chandra Permata Azizah Des Derivanti Bambang Dwi Prasetyo Bambang Dwi Prasetyo Bambang Dwi Prasetyo Chusnul Chotimah Chusnul Chotimah Cinta Manda Roudhotun Daffa Yudhistira Darmawati, Surya Ervina, Angela Fairuza Arindra Fajaria Menur Widowati Fakhirah Amanda Fitri H Oktaviani Fitria Avicenna Habibi Za’idatul Ma’muriyah Husnu, Lalu Nurcholis Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Indri Wisudawati Patiung Isni Tri Lestari Istikhana Nurulhuda Ivan Bimantoro Wachid Jukiabtari, Serly Novita Lalu Nurcholis Husnu Layna, Nadia Luitsa Leonard Davinci Elain Koten M. Andy Bagus Izzulhaq Maharina Novia Zahro Moch. Adi Surahman Mohammad Annur Tri Putra Muhammad Daffa Putra Mahmudi Muhammad Syukron Anshori Nia Miftakhul Jannah Nikmatus Sholikah Novita Anggraini Nurlaily Romadhoni Nurzila Fadilah Putri Prasetya, Bambang Dwi Prihantoro, Danang Mandala Putra, Mohammad Annur Tri Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rahayu, Winda Dewi Retnaningrum, Stevany Eryna Reza Nugraha, Reza Reza Safitri Reza Safitri Ridy Sulhana Sahawi Rizki Bimo Santoso Saffanah Fajar Kurniawan Safira Aqmarina Putri Isnaini Sahawi, Ridy Sulhana Salsabila, Laluna Sari, Diaz Sasela, Mirel Imelda Sasella, Mirel Imelda Stevany Eryna Retnaningrum Sujoko, Anang Surya Darmawati Suryadi Syaiful Azhary Sylvatri, Hapsari Dian Taqi, Naila Tri Suharto Wachid, Ivan Bimantoro Yassaroh, Lora Sabila Yuarko, Nike Virgawati Yuyun Agus Riani Zahro, Maharina Novia Zuhri, Mochamad Fernanda Abuzar Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Nasution Zulkarnain Zulkarnain