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Rustono Farady Marta
Communication Science Department, Faculty Of Social Science And Political Sciences, Universitas Satya Negara Indonesia, Jakarta, Indonesia
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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Analysis of the Application of Freudian Theory in the Pattern of Fascist Propaganda in Indonesia Dini Agustina; Titi Widaningsih; Rustono Farady Marta
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1409

Abstract

Propaganda is a powerful tool for shaping public perception, especially in the context of fascism. This study analyzes the application of Freudian theory to fascist propaganda in Indonesia, particularly during the New Order era under Soeharto’s regime. Fascism in Indonesia began in 1933 with the rise of organizations like the Nederlandsche Indische Fascisten Organisatie (NIFO) and the Indonesian Fascist Party (PFI). During the New Order, propaganda was used to manipulate public opinion, suppress opposition, and maintain power. This research employs a qualitative literature review method, analyzing historical records, media sources, and academic writings. The study specifically examines how Freudian concepts, such as unconscious fears and mass psychology, were used to influence public perceptions, particularly in relation to the G30S/PKI case. The findings reveal that the regime exploited public fears of communism, using propaganda to justify repression and control. This research highlights the importance of understanding the psychological underpinnings of propaganda and suggests that further studies could explore the broader implications of these techniques in different political contexts.
The tale of 'Semar Mbangun Kahyangan': symbolic message in Javanese society Ratri Atmoko; Juliana Murniati; Hana Panggabean; Rustono Farady Marta; Rüdiger Trimpop; Monika Eigenstetter
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8668

Abstract

The Cembengan ceremony is a Slametan tradition commonly practised by sugar factories before the milling season. This ritual is a prayer for high productivity and excellent safety performance in the workplace during the milling process. Wayang is then played as the highlight of the event with Semar Mbangun Kahyangan as one of the usually performed stories. This study seeks to answer this question: What are the traditional safety concepts staged in the Slametan tradition in the workplace? This study used a content analysis approach to identify, analyse, and categorise the recording data of a wayang performance with the story of Semar Mbangun Kahyangan performed by Ki Dalang Hadi Soegito. This study has found that besides human destiny had been written by God, the meaning of Safety can be pursued through a multidimensional harmony, known as manunggaling kawula-Gusti (vertical harmony), silaturahmi (horisontal harmony), the harmony among five knights of Pandawa as a symbol of the physical harmony of five senses (sight, hearing, taste, smell, and touch) and psychological-spiritual harmony. The second finding is that a safety attitude is fostered in line with human development, which is symbolised in Wayang's storyline, first, on the Pathet Enem (infancy to adolescent) safety attitude generated by right-wrong consideration. Second, a safety attitude is an ethical decision within Pathet Sanga (early to middle adulthood). Last, at Pathet Mayura (late adulthood), a safety attitude is a spiritual achievement.
Analysis of the Application of Freudian Theory in the Pattern of Fascist Propaganda in Indonesia Dini Agustina; Titi Widaningsih; Rustono Farady Marta
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1409

Abstract

Propaganda is a powerful tool for shaping public perception, especially in the context of fascism. This study analyzes the application of Freudian theory to fascist propaganda in Indonesia, particularly during the New Order era under Soeharto’s regime. Fascism in Indonesia began in 1933 with the rise of organizations like the Nederlandsche Indische Fascisten Organisatie (NIFO) and the Indonesian Fascist Party (PFI). During the New Order, propaganda was used to manipulate public opinion, suppress opposition, and maintain power. This research employs a qualitative literature review method, analyzing historical records, media sources, and academic writings. The study specifically examines how Freudian concepts, such as unconscious fears and mass psychology, were used to influence public perceptions, particularly in relation to the G30S/PKI case. The findings reveal that the regime exploited public fears of communism, using propaganda to justify repression and control. This research highlights the importance of understanding the psychological underpinnings of propaganda and suggests that further studies could explore the broader implications of these techniques in different political contexts.
Peran Employee Engagement Memediasi Pengaruh Integritas dan Lingkungan Kerja Terhadap Kinerja Karyawan pada PT. Millenium Pharmacon International Tbk. Guston Sitorus; Rustono Farady Marta; GL. Hery Prasetya; Robby Wijaya
Jurnal Satya Mandiri Manajemen dan Bisnis Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Pasca Sarjana Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/satyamandiri.v11i1.497

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh langsung dan tidak langsung antara integritas karyawan serta lingkungan kerja terhadap kinerja karyawan pada PT. Pharmacon International Tbk., dengan employee engagement sebagai variabel mediasi. Pendekatan penelitian yang digunakan bersifat kuantitatif kausal. Populasi sekaligus sampel dalam studi ini berjumlah 75 orang karyawan, dengan teknik penarikan sampel menggunakan metode sampel jenuh atau sensus. Pengolahan dan analisis data dilakukan dengan metode analisis jalur (path analysis) menggunakan perangkat lunak SPSS versi 29. Hasil penelitian menunjukkan bahwa integritas karyawan dan lingkungan kerja berpengaruh secara langsung terhadap employee engagement, baik secara simultan maupun parsial. Selain itu, integritas karyawan, lingkungan kerja, dan employee engagement secara bersama-sama maupun terpisah memiliki pengaruh terhadap kinerja karyawan. Lebih lanjut, ditemukan pula pengaruh tidak langsung dari integritas karyawan dan lingkungan kerja terhadap kinerja karyawan melalui mediasi employee engagement di PT. Pharmacon International Tbk.
Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy Shenja Nanta Asmara; Mufid Salim; Galant Nanta Adhitya; Rustono Farady Marta; Nunik Hariyanti; Fitrinanda An Nur
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26320

Abstract

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.
Alih Pengetahuan Desain Kemasan dan Komunikasi Pemasaran Digital pada Pelaku UMKM Pantura Oleh-oleh Pulau Seribu di Pulau Panggang Alessandro Kurniawan Ulung; Rustono Farady Marta; Sri Rachmawati H Siregar
Jurnal Abdimas Perbanas Vol. 7 No. 1 (2026): Jurnal Abdimas Perbanas
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v7i1.1157

Abstract

This community service program aims to enhance the capacity of small and medium enterprises (UMKM) Pantura Oleh-Oleh Pulau Seribu in Pulau Panggang, Kepulauan Seribu, Jakarta, through targeted training on packaging design and digital marketing communication. These initiatives expect to strengthen the role of UMKM Pantura as a non-state actor in supporting the paradiplomacy efforts of the Jakarta Government, particularly in advancing Sister City partnerships. The training sessions were implemented on August 5 and 6, 2025, in Pulau Panggang. The program employed an educative–participative approach, integrating outreach activities and technical assistance for UMKM, supplemented by field surveys, interviews, and in-depth observation. This approach facilitated active engagement and contextual understanding of the challenges faced by local enterprises. This community service contributed to improving UMKM Pantura’s comprehension of packaging design and digital marketing communication. This initiative underscores the importance of empowering UMKM to enhance the effectiveness of paradiplomacy conducted by municipal governments.
Co-Authors Achmad Jamil Adhitya, Galant Nanta Al Ryanne Gabonada Gatcho Alessandro Kurniawan Ulung Andhita Ramadhania Pristiawati Anna Agustina Aufa Izzudin Baihaqi Beby Chandra Wijaya Changsong Wang Cut Meutia Karolina Dhimas Luthfi Prabowo Dini Agustina Endik Hidayat Evanytha Fahmi Fotaleno Fernando, Joshua Fitrinanda An Nur Flavianus Nanda Harsono Florence Yulisinta Florence Yulisinta Galuh Dinda Utami GL. Hery Prasetya Guston Sitorus Hana Panggabean Hana Panggabean Hana Rochani Gustasari Panggabean Hana Rochani Gustasari Panggabean hanifah hanifah Hariyanti, Nunik Hidayat, Endik Jennifer Susanto Johannes Kurniawan Juliana Murniati Kirti Dang Longani Kristina Nurhayati Kurniawan Fadilah Laurencia Steffanie Mega Wijaya Kurniawati Mahfud, Cholifah Maristela Fernandes Mercedes Amanda Mercedes Amanda Mikhael Wijaya Miletresia Monika Eigenstetter Mufid Salim Mufid Salim Muhammad Raqib Mohd Sofian Nadila Wahyuni Nani Kurniasari Natasia Angreani Natasia Angreani Nurlina Bangun Nurul Hidayat Ratri Atmoko Benedictus Rizki Briandana Robby Wijaya Ronaldi Safitra Rüdiger Trimpop Semuel Akihary Shenja Nanta Asmara Sri Rachmawati H Siregar Supina Syafril Tahar Teguh Tjatur Pramono Tiara Risky Titi Widaningsih Umar Halim