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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Islam Futura Jurnal Ilmiah Peuradeun Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) AFEBI Economic and Finance Review Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AGROMIX International Journal of Supply Chain Management Journal of Public Administration Studies Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Service and Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Ekonomi, Teknologi dan Bisnis Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Kewirausahaan dan Inovasi International Research Journal of Business Studies Jurnal Pendidikan Progresif
Sri Palupi Prabandari
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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Analysis of Business Planning and Digital Innovation in Islamic Educational Entrepreneurship for Children Anisyah, Layin Qorin; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.16

Abstract

Purpose – This study aims to develop a business plan for Al-Fihri School to support the development of digital Islamic education services for children through a sustainable and market-oriented business strategy. Design/Methodology/Approach – This study employs a business planning approach to analyze the strategic development of Al-Fihri School. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and financial projections. These components are evaluated to formulate an integrated business strategy that aligns educational objectives with market opportunities. Findings – The study produces a comprehensive business plan that positions Al-Fihri School as a provider of digital Islamic education services offering interactive, personalized, and flexible learning experiences. The proposed strategy identifies appropriate target market segments, establishes a clear value proposition, formulates marketing and operational strategies, and develops financial projections to support business sustainability. The business plan demonstrates the feasibility of integrating digital technology with Islamic educational values to enhance service quality and competitiveness. Originality/Value This research provides value by examining how a business plan can guide the development of digital Islamic education services for children, offering a structured model that integrates market needs with Islamic values in a contemporary learning environment.
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Sabil Hussein, Ananda; Rahayu, Mintarti; Prabandari, Sri Palupi; Rosita, Nadiyah Hirfiyana
International Research Journal of Business Studies Vol. 9 No. 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.63-73

Abstract

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.
The Effect of Perception of Convenience, Service Features, and Rewards on Reuse Interest Diasafira, Elza; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.17

Abstract

Purpose – This study aims to examine the effects of perceived ease of use, service features, and rewards on the intention to reuse the DANA e-wallet among active students in Malang City.     Design/methodology/approach –  This study adopts a quantitative explanatory research design to investigate the causal relationships among perceived ease of use, service features, rewards, and reuse intention. Respondents were selected using a non-probability sampling method with a purposive sampling technique from active students in Malang City who use the DANA e-wallet. Data were collected through online questionnaires using Google Forms and analyzed using multiple linear regression in IBM SPSS, supported by validity, reliability, classical assumption, and hypothesis tests.   Findings – The results indicate that perceived ease of use, service features, and rewards each have a positive and significant effect on users’ intention to reuse the DANA e-wallet. These findings suggest that improving system usability, providing attractive service features, and offering rewarding incentive programs can effectively encourage users' continued use of digital payment services.   Originality/value – This study contributes to the literature on digital payment adoption by integrating perceived ease of use, service features, and rewards as determinants of reuse intention in the context of an Indonesian e-wallet. The findings provide practical implications for e-wallet providers in designing user-centered services and reward programs to strengthen customer retention and continued usage.
Influencer, Price Discount, and Product Quality: Their Impact on Impulse Buying Behavior of Millennial and Gen Z Consumers Pratono, Febrina Kinanti; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.01.16

Abstract

Purpose – This study aims to determine the influence of influencers, price discounts, and product quality on impulse buying among Millennial and Generation Z TikTok Shop consumers in Malang City.    Design/methodology/approach –  This research uses a quantitative explanatory design. The sample consists of 150 respondents selected through non-probability purposive sampling from Millennial and Generation Z TikTok Shop users in Malang City who have made at least two transactions. Data were analyzed using IBM SPSS 26.0.   Findings – The results show that influencers have a positive contribution to impulse buying, price discounts positively influence impulse buying, and product quality also positively contributes to impulse buying behavior.   Originality/value – This study provides insight into the combined role of social influence, pricing strategy, and product quality in driving impulse buying behavior in short-video commerce platforms such as TikTok Shop.
Instagram Optimization as A Marketing Tool and Strengthening Relationships with Customers Putri, Salsabila Rihardi Adali; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.11

Abstract

Purpose – This study aims to develop a business strategy for PT Galari Promosindo Prima to strengthen its strategic position and enhance competitiveness in Indonesia’s event organizer industry amid increasing competition and rapid digital transformation.     Design/methodology/approach –  This study adopts a descriptive qualitative approach. Data were collected through interviews, observations, and documentation. The analysis was conducted using Social Media Optimization (SMO) to assess internal and external conditions, SWOT analysis and SWOT matrix to generate strategic alternatives, and stakeholder alignment analysis to determine the most appropriate strategic direction.   Findings – The results indicate that Social Media Optimization (SMO) is the most suitable strategy for PT Galari Promosindo Prima under current conditions. The proposed strategy focuses on strengthening social media presence through structured content planning, improving visual branding on Instagram, monitoring performance, and utilizing Instagram analytics tools to optimize digital marketing effectiveness.   Originality/value – This study offers originality by integrating Social Media Optimization (SMO), SWOT analysis, and stakeholder alignment into a unified framework for strategic decision-making in the Event Organizer sector. The findings provide practical, context-specific recommendations that enhance digital marketing performance and support strategic business growth.
Sustainable Management Strategy for Shifting Livelihoods from Charcoal Producer Communities to Coffee Farmers in Jatiarjo Village, Prigen District, Pasuruan Regency Mulyono Wibisono; Agung Murti Nugroho; Sri Palupi Prabandari
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.8468

Abstract

Communities at the foot of Mount Arjuno not only have the potential for coffee cultivation but also cattle rearing. Indirectly, the forest fires that occurred were the cause of the reduction in supporting materials to meet their livestock needs. However, this change brings a number of problems that need to be addressed. The SWOT method is used to understand in depth the internal and external factors that influence job transitions. AHP method is used to measure and assess the relative weight of each factor identified through SWOT analysis. The research results show that the management of the socio-economic impact of changing the behavior of charcoal makers to coffee farmers in Jatiarjo Village shows that this village has great potential to utilize supporting natural resources and rich local knowledge in coffee cultivation. The threat of climate change and fluctuations in coffee market prices must be anticipated with appropriate adaptation strategies. The AHP results show that human resource (HR) capacity development has the highest weight in strategic priorities, followed by socio-economic impacts, policy, market access, and the environment.
The Effect Of Brand Innovativeness And Social Media Marketing Activity On Brand Loyalty Mediated By Brand Love In Local Luxury Fashion Brands Arie Andani Savitri; Fatchur Rohman; Sri Palupi Prabandari
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 2 No. 12 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.76

Abstract

This study examines the effect of brand innovativeness and social media marketing activity on brand loyalty and brand love, the effect of brand love on brand loyalty, and the effect of brand love mediating brand innovativeness and social media marketing activity. The research approach used in this research was a quantitative approach with explanatory research. The sampling technique used in this research is non-probability sampling with a purposive sampling technique with 250 respondents. The data collection technique used in this study was a questionnaire distributed online via Google Forms. The data measurement technique used in this study is a Likert Scale. Data analysis methods through Validity Test, Reliability Test, Descriptive Analysis, and Partial Least Square (PLS) based SEM Analysis. The results showed that 1) brand innovativeness was proven to affect brand loyalty to the Suedeson brand, 2) Brand innovativeness is proven to affect brand love for the Suedeson brand, 3) Social media marketing activity is proven to affect brand loyalty for the Suedeson brand, 4) Social media marketing activity is proven to affect brand love for the Suedeson brand, 5) Brand love is proven to affect brand loyalty for the Suedeson brand, 6) brand innovativeness is proven to affect brand loyalty through brand love mediation.
The influence of theory of planned behavior and entrepreneurship education towards entrepreneurial intention Sri Palupi Prabandari; Puput Ichwatus Sholihah
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 3 (2014): December 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i3.360

Abstract

This present study tries to raise the issue regarding the factors that influence the entrepreneurial spirit of the students of Graduate School. Regarding the finding on the indirect effect of Theory of Planned Behavior on the entrepreneurship through entrepreneurship education, it can be explained that the indirect influence on two variables is as follows: attitude toward entrepreneurship and perceived behavioral control indicates that by stimulating students’ motivation to join entrepreneurship education as outlined previously, students are expected to have entrepreneurial intentions. In addition, entrepreneurship education should be able to prepare students to become entrepreneurs, provide support facilities to start a business, and lecturers must be able to guide the students to become entrepreneurs.
The Influence of Corporate Image, Customer Experience, and Word of Mouth on Repurchase Intention in the Food and Beverage Industry Nurwahid, Wahyu Hidayat; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.10

Abstract

Purpose – This study aims to empirically examine the effects of corporate image, customer experience, and word of mouth on repurchase intention in the food and beverage (F&B) industry. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 120 customers who had made at least two purchases at UD. AW, a local F&B business in Jereweh District, West Sumbawa, using a purposive sampling technique. The data were analyzed using multiple linear regression with IBM SPSS Statistics 26. Findings – The results reveal that corporate image, customer experience, and word of mouth each have positive and significant effects on customers repurchase intention. These findings suggest that strengthening brand image, delivering positive customer experiences, and encouraging favorable word of mouth are essential strategies for increasing customer retention in the F&B sector. Originality/Value – This study contributes to the relationship marketing and consumer behavior literature by integrating corporate image, customer experience, and word of mouth into a single empirical model within the context of a local F&B enterprise. The findings extend the understanding of repurchase intention in small business settings and provide practical guidance for local entrepreneurs in developing customer retention strategies through experiential and relationship-based marketing.
Co-Authors Adyuta, Hafizh Rakha Agung Murti Nugroho Agung Murti Nugroho Ainul Rizkiyah Akmal, Zetia Azzahra Ananda Sabil Hussein Anisyah, Layin Qorin Annora, Gea Cinta Endy Aprilianti Catur Putri Arasy, Fajar Hafidh Ardian, Faril Areta Widya Kusumadewi Areta Widya Kusumadewi Arie Andani Savitri Arief Faladia Mukti Astrid Puspaningrum Cahaya, Devi Nur Chabsy Al Riezal Mutaqien Claudia Gadizza Perdani Damanik, Jordy Roy Armando Devi Nur Cahaya Diasafira, Elza Dunga Dwi Barinta Dwi Maulidatuz Fabian, Muhammad Rauf Fajar Hafidh Arasy Fatchur Rohman Fatchur Rohman Franciska Yuniati Ida Yulianti Ida Yulianti Irma Kurniasari Isar Prayoga Karimatun Nisa’ Khusnul Ashar Kurniasari, Irma Kyswantoro, Aditya Firdaus Luh Ayu Surya Eka Putri Marpaung, Frans Yuda Yonathan Mintarti Rahayu Misbahuddin Azzuhri Mulyono Wibisono Nadiyah Hirfiyana Rosita Nisa’, Karimatun Nurwahid, Wahyu Hidayat Octadila Laily Anggraeni Octadila Laily Anggraeni, Octadila Laily Pratama, Ahmad Zaki Pratono, Febrina Kinanti Puput Ichwatus Sholihah Putri, Salsabila Rihardi Adali Rizkiyah, Ainul Savitri, Arie Andani Silvi, Diana Kristia Siti Aisjah Sri Suhartini, PhD Supraptha, I Gede Chaitanya Indra Surachman Surachman Taufiq Ismail Tazqiyatur Rofiah Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunisa Wibisono, Mulyono Wicaksono, M. Yugi Yeney Widya Prihatiningtias Yuniati, Franciska Zakiyah, 3Dwi Maulidatuz