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All Journal Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Islam Futura Jurnal Ilmiah Peuradeun Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) AFEBI Economic and Finance Review Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AGROMIX International Journal of Supply Chain Management Journal of Public Administration Studies Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Service and Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Ekonomi, Teknologi dan Bisnis Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Kewirausahaan dan Inovasi International Research Journal of Business Studies Jurnal Pendidikan Progresif
Sri Palupi Prabandari
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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THE INFLUENCE OF SERVICE QUALITY, RESTAURANT IMAGE, AND CUSTOMER PERCEIVED VALUE ONCUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN RESTAURANT INDUSTRY (Study Case on Customer of Natural Strawberry Land and Resto, Lembang) Mutaqien, Chabsy Al Riezal; Prabandari, Sri Palupi
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of Service Quality, Restaurant Image, and Customer Perceived Value on Customer Satisfaction and Customer Loyalty in Natural Strawberry Land and Resto, Lembang.  The path analysis, were conducted in order to acknowledge the direct and indirect relationships among the exogenous variables (service quality, restaurant image, and customer service value) on endogenous variables (customer satisfaction and customer loyalty).This study is explanatory research, in accordance with its purpose to describe the causal relationship among variables through hypothesis testing. The samples and populationof this study were the customers of Natural Strawberry Land and Resto, Lembang. In this study,the data collection method by distributing questitionaire. The sampling technique used is purposive sampling and the research instruments were tested using the validity test, reliability test, and classical assumption test and path analysis. The result of this study indicates that service quality, restaurant image, customer perceived value, and customer satisfaction significantly affect the customer loyalty. This study also shows that the customer considers getting the vacation that has high quality of service, a good value and a satisfactory experience. They also have quite a high intention to visit Natural Strawberry Land and Resto again in the future. Keywords: Service Quality, Restaurant Image, Customer Perceived Value, Customer Satisfaction, Customer Loyalty, Path analysis.
Behavioral change and socio-economic impact from charcoal producers to eco-friendly coffee farmers in Jatiarjo Village, Prigen, Pasuruan, Indonesia Wibisono, Mulyono; Nugroho, Agung Murti; Prabandari, Sri Palupi
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.5096

Abstract

Introduction: The transition from traditional charcoal production to sustainable coffee farming in Jatiarjo Village, Prigen, Pasuruan, Indonesia, highlights a critical effort to achieve environmental sustainability and improve socio-economic conditions. This study explores behavioral changes and socio-economic impacts while integrating eco-friendly agricultural practices, providing a model for similar transformations globally. Methods: A mixed-methods approach was used, combining quantitative data from local economic reports with qualitative insights from interviews and focus group discussions with farmers and stakeholders. SWOT analysis (using IFAS and EFAS frameworks) was employed to identify key strengths, weaknesses, opportunities, and threats shaping the transition. Results: Findings indicate that Jatiarjo Village benefits from internal strengths, such as fertile land, traditional agricultural knowledge, and strategic partnerships. These are complemented by external opportunities, including global demand for sustainable coffee and supportive government policies. Quantitative analysis shows significant increases in household income and biodiversity, while qualitative data highlight enhanced community resilience and environmental stewardship. However, barriers like inadequate infrastructure, dependence on external funding, and climate risks persist. Literature supports these findings, emphasizing the importance of community engagement, institutional support, and capacity building in achieving sustainable rural development. Conclusion: Jatiarjo Village's transition showcases how rural communities can align environmental and economic goals through eco-friendly coffee farming. By addressing socio-economic challenges and leveraging community strengths, this initiative provides actionable insights for scaling sustainable agricultural practices globally. Future research should focus on quantifying long-term socio-economic impacts and exploring adaptive strategies to mitigate climate and market risks.
Sustainable Management Strategy for Shifting Livelihoods from Charcoal Producer Communities to Coffee Farmers in Jatiarjo Village, Prigen District, Pasuruan Regency Wibisono, Mulyono; Nugroho, Agung Murti; Prabandari, Sri Palupi
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.8468

Abstract

Communities at the foot of Mount Arjuno not only have the potential for coffee cultivation but also cattle rearing. Indirectly, the forest fires that occurred were the cause of the reduction in supporting materials to meet their livestock needs. However, this change brings a number of problems that need to be addressed. The SWOT method is used to understand in depth the internal and external factors that influence job transitions. AHP method is used to measure and assess the relative weight of each factor identified through SWOT analysis. The research results show that the management of the socio-economic impact of changing the behavior of charcoal makers to coffee farmers in Jatiarjo Village shows that this village has great potential to utilize supporting natural resources and rich local knowledge in coffee cultivation. The threat of climate change and fluctuations in coffee market prices must be anticipated with appropriate adaptation strategies. The AHP results show that human resource (HR) capacity development has the highest weight in strategic priorities, followed by socio-economic impacts, policy, market access, and the environment.
A Strategy for Nurturing Growth: Building Competitive Advantage Through Personalized Care in A Crowded Market Damanik, Jordy Roy Armando; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.24

Abstract

The urgency of this research stems from the rapid growth of Indonesia's healthcare industry, which has not been uniformly matched by improvements in service quality and digital adoption, particularly in private Type C hospitals. RSU Yoshua, a private Type C hospital in a semi-urban area, demonstrates this gap; despite a strategic location, it shows suboptimal performance, including a low Bed Occupancy Rate (BOR). The study aims to formulate a competitive strategy for RSU Yoshua to enhance its market position. This research employs a descriptive qualitative method with a case study approach, utilizing triangulation of data from in-depth interviews, internal documents, and literature. Strategic analysis was conducted using the IFE, EFE, SWOT, IE Matrix, and QSPM framework. The results indicate that RSU Yoshua is in a "hold and maintain" strategic position, signifying moderate internal capabilities amidst a relatively favorable external environment. The QSPM analysis prioritizes three strategies: (1) leveraging experienced teams to offer personalized services and improve patient satisfaction, (2) investing in digital marketing to increase visibility, and (3) optimizing its strategic location through telehealth and community outreach. This study validates the applicability of the David & David strategic model for resource-constrained private hospitals and provides actionable recommendations for digital transformation and service differentiation to ensure long-term sustainability.
Analysis of Business Planning and Digital Innovation in Islamic Educational Entrepreneurship for Children Anisyah, Layin Qorin; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.16

Abstract

In the continuously evolving digital era, the demand for adaptive and flexible education, including in the Islamic education sector for children, is increasing. Amid limited physical access to educational institutions during the COVID-19 pandemic, various technology-based learning alternatives emerged to offer remote education solutions. Al-Fihri School presents itself as an innovation in Islamic education, offering digital-based services and an interactive, enjoyable, and personalized learning experience. This study aims to analyze how a business plan is utilized as a tool to develop Al-Fihri School’s digital services in the Islamic education sector for children. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and relevant financial projections. Through these components, the study explores how Al-Fihri School designs educational services that are both market-competitive and aligned with its mission rooted in Islamic values.
Revisiting the Dimensions of Knowledge Management Orientation Behavior in Indonesia Creative Industry Sabil Hussein, Ananda; Rahayu, Mintarti; Prabandari, Sri Palupi; Rosita, Nadiyah Hirfiyana
International Research Journal of Business Studies Vol. 9 No. 2 (2016): August - November 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.2.63-73

Abstract

This study aims to explore the formation of knowledge management orientation behaviour (KMO) in Indonesian creative industry. To answer the research objective, two consequtive studies were conducted. The first study intends to generate the measurement items. Two registered Focus Group Discussions (FGDs) with eight participants for each session were held. Upon the completion of FGDs, a survey into 171 respondents was done , and the Exploratory Factor Analysis (EFA) was employed to analyse the data. The second study objective is to confirm the measurement items that have been generated from the FGDs . A survey into 174 respondents was conducted, and confirmatory Factor Analysis was employed to analyse the data. The finding confirms that organizing memory development, organizing memory support system, knowledge sharing, knowledge absorption and knowledge receptivity are the dimensions of KMO in Indonesian creative industry. Upon the completion of this study, both theoretical and practical contributons are provided to bring an insight for creative industry practitioners to apply KMO in their business.
The Effect of Perception of Convenience, Service Features, and Rewards on Reuse Interest Diasafira, Elza; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.17

Abstract

People nowadays are witnessing technological advancement in various areas; one of them is in finance through the emergence of non-cash payment services through electronic money or e-wallet, and DANA is one of providers. Although this company has succeeded in increasing the number of its users, complaints from them are also accumulating. There are many factors that can influence the intention of users to reuse a system, such as perceived ease of use, service feature, and rewards. The objective of this research is to examine the effects of perceived ease of use, service feature, and reward on the intention to reuse DANA. The population is active students in Malang City who use DANA. The sample of this quantitative explanatory research was selected through non-probability sampling methos and purposive sampling technique. The data was harvested via online questionnaires using Google Forms. The analytical process consists of validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing, performed in SPSS. This study finds that all of its independent variables, i.e., perceived ease of use, service feature, and reward, positively and significantly influence the dependent variable, i.e., the intention of active students in Malang City to reuse e-wallet.
Influencer, Price Discount, and Product Quality: Their Impact on Impulse Buying Behavior of Millennial and Gen Z Consumers Pratono, Febrina Kinanti; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.01.16

Abstract

This research aims to determine the influence of Influencers, Price Discounts, and Product Quality on Impulse Buying among Generation Millennial and Generation Z TikTok Shop consumers in Malang City. The influence intended in this research is the influence that occurs either directly or indirectly between the independent variable and the dependent variable. This type of research is explanatory research using a quantitative approach. The sampling technique used was non-probability sampling with a purposive method for 150 respondents who came from the generation millennial and generation Z TikTok Shop consumer population in Malang City and had made transactions at least twice or more. The data analysis used was IBM SPSS 26.0. The results of this research explain that influencers can make a positive contribution to encouraging an increase in impulse buying, price discount is able to make a positive contribution to increasing impulse buying, and product quality builds a positive relationship contribution to increasing impulse buying.
Instagram Optimization as A Marketing Tool and Strengthening Relationships with Customers Putri, Salsabila Rihardi Adali; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.11

Abstract

This study aims to develop a business strategy for PT Galari Promosindo Prima to strengthen its strategic position and enhance its competitiveness in Indonesia's Event Organizer industry. The research is based on an analysis of the company's internal and external environmental conditions, alongside strategic considerations essential for business development planning. A descriptive qualitative approach was employed, utilizing interviews, observations, and documentation for data collection. The analytical tools used include Social Media Optimization (SMO) to evaluate the company's internal and external environment, SWOT analysis and its matrix to generate potential strategic alternatives, and stakeholder alignment to finalize the recommended strategy. The findings suggest that the most suitable strategy for PT Galari Promosindo Prima, given its current conditions, is implementing SMO. This strategy emphasizes improving social media presence through a well-planned content production timeline, enhancing visual appeal on Instagram, monitoring social media performance, and leveraging Instagram analytics tools to optimize digital marketing efforts.
Co-Authors Adyuta, Hafizh Rakha Agung Murti Nugroho Ainul Rizkiyah Akmal, Zetia Azzahra Ananda Sabil Hussein Anisyah, Layin Qorin Annora, Gea Cinta Endy Aprilianti Catur Putri Arasy, Fajar Hafidh Ardian, Faril Areta Widya Kusumadewi Areta Widya Kusumadewi Arief Faladia Mukti Astrid Puspaningrum Barinta, Dunga Dwi Cahaya, Devi Nur Chabsy Al Riezal Mutaqien Claudia Gadizza Perdani Damanik, Jordy Roy Armando Devi Nur Cahaya Diasafira, Elza Dunga Dwi Barinta Dwi Maulidatuz Fabian, Muhammad Rauf Fajar Hafidh Arasy Fatchur Rohman Franciska Yuniati Ida Yulianti Ida Yulianti Irma Kurniasari Isar Prayoga Karimatun Nisa’ Khusnul Ashar Kurniasari, Irma Kyswantoro, Aditya Firdaus Luh Ayu Surya Eka Putri Marpaung, Frans Yuda Yonathan Mintarti Rahayu Misbahuddin Azzuhri Nadiyah Hirfiyana Rosita Nisa’, Karimatun Octadila Laily Anggraeni Octadila Laily Anggraeni, Octadila Laily Pratama, Ahmad Zaki Pratono, Febrina Kinanti Puput Ichwatus Sholihah Puput Ichwatus Sholihah Putri, Salsabila Rihardi Adali Rizkiyah, Ainul Savitri, Arie Andani Silvi, Diana Kristia Siti Aisjah Sri Suhartini, PhD Supraptha, I Gede Chaitanya Indra Surachman Surachman Taufiq Ismail Tazqiyatur Rofiah Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunisa Wibisono, Mulyono Wicaksono, M. Yugi Yeney Widya Prihatiningtias Yuniati, Franciska Zakiyah, 3Dwi Maulidatuz