Article Per Year (5 Year)
p-Index From 2021 - 2026
4.237
P-Index
This Author published in this journals
All Journal JEJAK Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis MEDIA Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Jurnal CULTURE (Culture, Language, and Literature Review) Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asthadarma: Jurnal Pengabdian Kepada Masyarakat JER Economic Development Analysis Journal Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi dan Studi Pembangunan (JESP)
Hertiana Ikasari
Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JER

 1 
Peran Harga dan Promosi Sosial Media terhadap Keputusan Penggunaan melalui Kepercayaan Bajaj MaxRide Kota Semarang Windari Ayuningthyas, Siska; Aqmala, Diana; Wismantoro, Yohan; Ikasari, Hertiana
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2419

Abstract

Riset ini mengeksplorasi peran harga dan promosi media sosial terhadap keputusan penggunaan layanan Bajaj MaxRide dengan kepercayaan sebagai variabel mediasi. Data dikumpulkan melalui kuesioner purposive sampling dari 100 responden dan dianalisis menggunakan PLS-SEM di SmartPLS 4.0. Hasil riset mengindikasikan bahwa harga dan promosi media sosial berpengaruh positif terhadap kepercayaan, namun tidak langsung memengaruhi keputusan penggunaan. Kepercayaan terbukti memediasi hubungan tersebut secara signifikan, menegaskan peran pentingnya dalam mendorong pelanggan menggunakan layanan Bajaj MaxRide.
Co-Authors Abd. Rasyid Syamsuri Adelia Shavarani, Siva Adilla Kustya Ulfa Adzim, Leon Islamey AGUS PRAYITNO Agus Prayitno Amalia Nur Chasanah Amron Amron, Amron Ariati Anomsari Ariati Anomsari Audina, Fellyza Farah Awanis Linati Haziroh Ayu Khairani, Nazwa Azhar, Avantika Zackey Bagus Ady Wijaya Butar Butar, Septama Pamuncak Butar Butar Chasanah, Amalia Nur Damar, Haunan Diana Aqmala Diana Puspitasari Farida, Ida Febriana, Artha Febriana, Artha Febriana Firnanda, Muhammad Alul Guruh Taufan Hadi, Saiful Nur Hana Riskiani Handy Nur Cahya Hilal Maulana Prayoga Ida Farida Ida Farida Izzati, Septifiani Nurulita Jefri, Jefri Bagus Saputra Kusni Ingsih Kusni Ingsih Ma'rifah, Inayatul Mahardhika, Fawwaz Shele Mila Sartika Misli, Nurul Auliatul Muhammad Helga Rizkiawan Mujib, Miftachul Nanda Adhi Purusa Ngatindriatun Ngatindriatun Nurul Aisyah Pelangi Laila Santoso Perdana, Tito Aditya Piji Pakarti Purwatiningsih, Aris Puji Purwatiningsih Rasyad, Galih Bahrul Allam Santoso, Pelangi Laila Sih Darmi Astuti Sih Darmi Astuti Siva Adelia Shavarani Suhita Whini Setyahuni Sukandar Nur, Haris Suryakencana Wibowo, Mochammad Eric Wahyu Arif Hardianto Wibowo, Mochammad Eric Suryakencana Widya, Sukma Windari Ayuningthyas, Siska Yohan Wismantoro Zakaria, Fakhmi