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All Journal Jurnal Bisnis dan Ekonomi Zenit Proceeding SENDI_U JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ekonomi Manajemen Sistem Informasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Bakti Masyarakat Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Patria : Jurnal Pengabdian Kepada Masyarakat Community Empowerment Jurnal Ilmu Multidisplin Jurnal Pendidikan Indonesia (Japendi) Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Kartika Imasari Tjiptodjojo
Universitas Kristen Maranatha, Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions Aliwinoto, Christine; Hadianto, Bram; Tjiptodjojo, Kartika Imasari
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5252

Abstract

This study aims to test and analyze the effect of price discounts on impulse buying and positive emotions (PE), as well as the influence of PE on impulse buying. Besides, examining and analyzing the PE to mediate the relationship between price discounts and impulse buying becomes another intention. The population comes from Generation Z, born between 1995 and 2009, who purchased goods in the Yogya Department Store in Bandung City. Moreover, a purposive sampling method is utilized to sample them. Fortunately, this study can collect 207 people based on the survey. Therefore, this study uses a covariance-based structural equation model and Sobel test. After statistical testing is complete, this study demonstrates (1) no effect of price discounts on impulsive buying, (2) a positive influence of price discounts on PE, (3) a positive relationship between PE and impulsive purchase, and (4) the mediating effect of PE on the association between price discounts and impulse buying. Additionally, the R-square in the positive emotion and impulsive models is 0.801 and 0.148, respectively. As an implication, this study suggests that department stores apply price discounts on goods to elevate positive feelings with the help of salespersons providing excellent services, creating impulsive purchases after employees receive salaries.
Peran Pemasaran Media Sosial Terhadap Keputusan Pembelian Melalui Kepercayaan Sitanggang, Natashya Ketrine; Tjiptodjojo, Kartika Imasari
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6380

Abstract

With the development of the times, smoking habits for many people have changed. Many people use e-cigarettes, one of which is an e-cigarette with the Foom brand. Many consumers use e-cigarettes for the reason of reducing smoking habits. The existence of e-cigarettes also affects the desire to buy from many people, where most people purchase e-cigarettes because they get much information from social media. A total of 110 respondents were taken as samples with the criteria of being over 18 years old, active users of e-cigarettes, and active social media users. Data testing was carried out through path tests and the results found that social media marketing and trust influenced purchasing decisions by 49.4%. However, trust does not influence purchasing decisions, and also trust does not mediate between social media marketing and purchasing decisions.
Co-Authors A. Rinny Maharsi Adinata, Julianto Agatha Evania Alanarima Agus Aribowo Aliwinoto, Christine Allen Kristiawan Allen Nur Saputri Almunaf, Dhiaz Indrazaprila Anny Nurbasari Aprianti, Wina Ariesya Aprillia Arlia Amara Gita Asni Harianti Bram Hadianto Cahyani, Indira Pramesti Cen Lu Cen Lu Chandra Kuswoyo Debbianita Felicia Abednego Grestina Naomi Widia Soya Hadi Nasbey Harianja, Immanuela Nobella Sertina Henky L. Suwarno Henky Lisan Suwarno Hidayatullah , Hasan Ida Ida Ika Gunawan Jessica Agrippina Fedora Joy, Stella Kenisya Kevin Aurelius Wijaya Kezia Kurniawati Kezia Kurniawati Kezia Kurniawati Nursalin Kristiawan, Allen Kurniawan, Shelly Luthfiyyah, Nisriinaa Maya Malinda Meyliana Meyliana Muhammad Rizki Abdillah Nonie Magdalena Nur Nur Nyoman Edna Apriyanti Robby Tan Rony Setiawan Rully Arlan Tjahyadi Sipayung, Helena Margaretha Sitanggang, Natashya Ketrine Surya Setyawan Susanti Saragih Vanessa, Angelica Vinsensius Vinsensius Wawan Kuswandana Yolla Margaretha