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Journal : Media Wisata

Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis Irawati, Novi; Priyanto, Sabda Elisa; Kristiutami, Yuliana Pinaringsih
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.299

Abstract

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value. With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari. In realizing this vision, planning and strategy are needed, one of which is Destination Branding. Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc. Destination branding has an important role to be able to increase the number of tourist visits. This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically, so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made.
Penerapan Produk Wisata yang Berkelanjutan di DIY dalam Menyongsong Abad Samudra Hindia Kiswantoro, Amin; Irawati, Novi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.321

Abstract

The southern coast of Yogyakarta, is one area that has the potential to be developed as sustainable tourism in DIY, such as Parangtritis Beach, Glagah Beach and Baron Beach. This article discusses the system of processing sustainable tourism products that exist in the southern region of DIY in order to become leading tourism in welcoming the Indian Ocean Century. Research has been conducted using descriptive methods with a qualitative approach. Data collection was carried out using observation and interviews with Tiagulation analysis techniques and SWOT analysis. The results show that Parangtritis Beach is superior to Glagah Beach and Baron Beach in terms of developing attractiveness, facilities and accessibility. In addition, the relationship between the partnership pattern between the government and the tourism industry is very well coordinated and community empowerment is also seen as a mobilizer. Tourism product development, partnership patterns and community empowerment at Baron Beach have been carried out effectively and sustainably. Whereas in Glagah Beach, the processing of tourism products has experienced many obstacles, due to the construction of Yogyakarta's new airport which has an impact on the condition of tourism products as well as a shift in land use from the center of agro-tourism activities to the new airport area and lack of attention from the local government.