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All Journal Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal Pendidikan dan Konseling DESKOVI : Art and Design Journal Besaung : Jurnal Seni Desain dan Budaya Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Creative Student Research Student Scientific Creativity Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Seniman: Jurnal Publikasi Desain Komunikasi Visual Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat VISA: Journal of Vision and Ideas Jurnal Cendekia Ilmiah
Restu Ismoyo Aji
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Promosi Kain Batik melalui Media Sosial dengan Pendekatan Tren Berkain Pramestika, Sintya Ariyanti; Setiawan, Bayu; Ismoyo Aji, Restu
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

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Abstract

Indonesian traditional cloth or Wastra is a cultural heritage that has aesthetic, philosophical value, and represents the nation's identity that has been passed down by generation. However, along with the development of the times, the interest of the younger generation, especially the current generation of teenagers, towards traditional fabrics tends to decline due to the dominant trend of modern clothing which is considered more suitable for today's lifestyle. This condition has the potential to hinder efforts to preserve traditional fabrics in the future. The high level of internet and social media users among teenagers opens up new opportunities to reintroduce traditional fabrics through a more contextual and interesting approach. This research aims to examine the role of social media as a media for promoting traditional fabrics through promotion with an approach to fabric trends as a form of adaptation of local culture into modern dress styles. The research method used is a descriptive qualitative approach with analysis of social media trends, adolescent audience characteristics, and visual communication elements in digital content. The research results are expected to provide an understanding of the effectiveness of social media with a trend approach to attract the interest of teenagers in traditional fabrics.
Co-Authors Aditya Rahman Yani Aditya, Naufal Rasyid Akbar Firmansyah Aldila Mahadevi Akhadiyatni Aliv Fatima Latifah Annisa Nugraini, Insan Aris Sutejo azril Endryan Saputra Bagas Dwiya Yudhana Bayu Setiawan Daniar, Aninditya Dian Eka Permanasari Diana Aqidatun Nisa Erlangga Satrio Yudha Eulogize Gracia Putri Manullang Farah Susmita Fatihah Izzati Shifwah Najiah Firaghaida Effendi Gadis Cantik Bunga Tunjungwangi Gregorius Guardiola Istiawan Hakim, Moch. Rofi Hanifa Rahmawati Zain Herwanda, Bilqis Agneza Iqlimah Agustin Khalaya Azizah wibowo Lutvia Febrin Sholekhaningtyas Masnuna, Masnuna Mochamad Rio Setyo Feby Saputro Navisatul Izzah Nevlin Cresentia Herwina Nuria Lathifatul Qolbi Pramestika, Sintya Ariyanti Pungky Febi Arifianto Raden Mohammad Zaky Ar-Rafi Rafi Alifian Putra Ramadhan Ramadhan, Yedistya Aulia Reza Dwi Anggita Salsabiila Millenia Nabiilah Hadaayaa Shelvy Awailul Ramadhani Solicitor C. R. E Chidtian, Aileena Virginita Rachma Syafaqoh Wulandari, Sri