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All Journal JURNAL SAINS PEMASARAN INDONESIA International Conference on Law, Business and Governance (ICon-LBG) Jurnal Manajemen Kesehatan Indonesia Journal of Management and Business Review WIDYAKALA JOURNAL Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Indonesian Marketing Journal International Journal of Health and Pharmaceutical (IJHP) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Entrepreneurship (IConEnt) JER

Berlianto, Margaretha Pink

Program Studi Manajemen, Universitas Pelita Harapan

Author-ID : 2906520

Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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The influence of digital marketing on purchase intention for the dior brand in indonesia Stephanie Regina; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.989

The digital world is growing, especially in digital marketing or social media. Thus, many brands immediately decide to explore social media and develop digital marketing strategies, the efficiency of which is tracked to increase improvement. This study aims to understand the influence of social media marketing, consumer attitude, nature of the message, brand equity, perceived social value, utilitarian value, and economic value on purchase intention of the Dior brand in Indonesia. This research is causal research using a descriptive quantitative approach. The population used in this study were people who had never shopped at Dior in Indonesia, while the sample taken was 240 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand equity and economic value positively affect purchase intention. Meanwhile, social media marketing, customer attitude, nature of the message, perceived social value, and utilitarian value do not affect purchase intention. The contribution of this research is expected to be a consideration and input for the Dior brand in Indonesia to increase the factors that influence purchase intention on the Dior brand.

Faktor-Faktor yang Memengaruhi Pengalaman dan Kepuasan Pelanggan Perkotaan dalam Pembelian Melalui M-commerce Margaretha Pink Berlianto
WIDYAKALA: JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 7, No 2 (2020): Urban Development & Urban Lifestyle
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Penelitian ini bertujuan untuk menginvestigasi faktor-faktor yang memengaruhi pengalaman dan kepuasan pelanggan perkotaan pada pembelanjaan melalui perangkat mobile (m-commerce). Penelitian ini mengambil populasi dari pelanggan Shopee yang bertempat tinggal di Jakarta dan pernah melakukan pembelian melalui aplikasi mobile Shopee di telepon genggam atau tablet. Data diambil dari 188 responden. PLS SEM digunakan untuk menganalisis data dan menguji hipotesis penelitian. Hasil penelitian ini adalah kualitas layanan berpengaruh positif terhadap pengalaman dan kepuasan pelanggan, perceived risk berpengaruh negatif terhadap kepuasan pelanggan dan pengalaman pelanggan berpengaruh positif terhadap kepuasan pelanggan. Implikasi praktis dari penelitian ini adalah pelaku bisnis m-commerce harus dapat meningkatkan kualitas layanannya, mengurangi perceived risk dari m-commerce yang mereka kelola, dan juga meningkatkan pengalaman pelanggan untuk membuat pelanggan mereka puas.

Pengaruh Electronic Word of Mouth Characteristics pada Repurchase Intention melalui Trust dan Perceived Usefulness sebagai mediasi pada Aplikasi Sociolla. Grestanty Christie Kadang; Margaretha Pink Berlianto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to examines perception of three characteristic of electronic word-of-mouth (EWOM) which quantity, credibility, and quality to customerâ€™s online repurchase intention mediated by trust and perceived usefulness on Sociolla application. A total of 228 respondents who had previously made an online purchase from Sociolla. Results show that three EWOM characteristic has negative direct effect on online repurchase intention. Trust mediates the quantity and quality EWOM characteristic on online repurchase intention, while credibility has negative influence. Perceived usefulness mediates the quantity and quality EWOM characteristic on online repurchase intention, while credibility has negative influence.

Factors Influencing Customer Satisfaction In Purchasing Consumer Goods Cindy Octavia; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.944

This study aims to investigate what factors can affect customer satisfaction in buying consumer goods. The population in this study were all users of Pepsodent toothpaste. Data were taken from 270 respondents using PLS SEM which helps in analyzing data and testing research hypotheses. The results of this study are perceived quality has a positive effect on customer satisfaction, perceived value of cost has a positive effect on customer satisfaction, brand identification has a positive effect on customer satisfaction, brand trust has a positive effect on customer satisfaction, lifestyle congruence has a positive effect on customer satisfaction, and brand identification has a positive effect. on customer satisfaction, brand awareness has a positive effect on customer satisfaction, customer satisfaction has a positive effect on brand loyalty, customer satisfaction mediates the influence of consumer-based brand equity dimensions, namely perceived quality, perceived value of cost, brand identification, brand trust, lifestyle congruence, brand identification , brand awareness, to brand loyalty.

EFFECT OF ORGANIZATIONAL REPUTATION ON E-LOYALTY ON BLIBLI CONSUMERS IN JABODETABEK: THE ROLE OF E-TRUST AND E-SATISFACTION Safira Janice Prasetyo; Margaretha Pink Berlianto
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The growth of the economy supported by technology has been generated in a shift from the conventional to the digital era, the impact is very much felt in the commercial world, where the emergence of e-commerce is one clear evidence of this shift. One of the e-commerce companies in Indonesia that became one of the pioneers was Blibli, where at first Blibli was one of the top three e-commerce sites in Indonesia, but unfortunately there was a decrease in the number of users which caused Blibli to experience stagnation while other e-commerce companies actually experienced an increase in the number of users. The stagnation is in part attributed to the low number of new users and Blibli's failure to retain existing users. Therefore, this study was conducted to find out the factors that caused Blibli's consumer loyalty to be low, where the main determinants taken into account are organizational reputation, e-trust, and e-satisfaction. This research was conducted quantitatively, using a questionnaire distributed online, with a total sample of 273 respondents obtained using non-probability sampling techniques and purposive sampling methods, the data obtained were then processed using the SmartPLS statistical application.

Pengaruh Motivasi Kerja, Lingkungan Kerja di Rumah dan Organizational Citizenship Behaviour (OCB) di Masa Work From Home terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Mediasi pada PT. Rajakamar Indonesia Timotius, Timotius; Ardi, Ardi; Berlianto, Margaretha Pink
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 7 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Pada awal Maret tahun 2020, ditemukan virus baru yang mudah menular bernama COVID-19 dan pemerintah Indonesia melakukan pembatasan mobilitas bagi masyarakat dan pelarangan bekerja dari kantor. Agar perusahaan tidak menghentikan operasionalnya maka diberlakukan aturan para karyawan bekerja dari rumah atau work from home. Penelitian ini menganalisis apakah motivasi kerja, lingkungan kerja dirumah, dan organizational citizenship behaviour (OCB) meningkatkan kinerja karyawan di masa work from home dengan mediasi kepuasan kerja. Data diambil dari seluruh karyawan PT Rajakamar Indonesia sebanyak 51 orang yang pernah menjalani masa work from home dan analisa korelasional data menggunakan SmartPLS. Hasil penelitian menunjukkan pada masa bekerja dari rumah, motivasi kerja berpengaruh signifikan terhadap kinerja karyawan tetapi tidak berpengaruh terhadap kepuasan kerja, lingkungan kerja dirumah tidak berpengaruh terhadap kinerja karyawan tetapi berpengaruh signifikan terhadap kepuasan kerja, OCB tidak berpengaruh terhadap kinerja karyawan tetapi berpengaruh signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan.

Eksplorasi Model Pengaruh Kepemimpinan Pelayan, Keterikatan Pegawai, Pemberdayaan, terhadap Komitmen Organisasi dalam Yayasan XYZ Meron, Marsando; Ardi, Ardi; Berlianto, Margaretha Pink
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini menguji model hubungan yang berpengaruh antara kepemimpinan yang melayani dan komitmen organisasi di seluruh struktur dan pemberdayaan psikologis, dengan fokus pada hubungan antara pemimpin dan pengikut yang saling bergantung dalam organisasi nirlaba. Kemudian model ini juga menguji dampak dari kepemimpinan yang melayani pada komitmen organisasi melalui keterlibatan karyawan/employee engagement. Data survei dikumpulkan dari 200 karyawan di sebuah organisasi nirlaba di sebuah kota di Barat Indonesia. Setelah mendefinisikan ulang model, model yang cocok muncul menunjukkan bahwa pemberdayaan struktural menengahi hubungan antara kepemimpinan yang melayani dan komitmen organisasi. Selanjutnya, model tersebut menunjukkan bahwa pengaruh pemberdayaan struktural pada keterlibatan organisasi bersifat langsung dan tidak langsung: yang terakhir terjadi melalui dimensi makna pemberdayaan psikologis. Studi ini memberikan dukungan awal untuk pemberdayaan struktural dengan menjadi mekanisme di mana kepemimpinan yang melayani mempengaruhi komitmen organisasi di organisasi nirlaba. Pada model selanjutnya kemimpinan yang melayani mempengaruhi komitmen organisasi melalui keterikatan karyawan/employee engagement dalam organisasi. Selain itu, kajian menyoroti peran pekerjaan yang bermakna sebagai pendahulu dari komitmen organisasi untuk pekerja nirlaba. Pemimpin yang melayani didorong untuk menciptakan lingkungan kerja yang akuntabel secara struktural yang mendukung keterikatan karyawan/employee engagement yang lebih besar dengan organisasi.

FACTORS AFFECTING REPURCHASE INTENTION: THE CASE STUDY OF Rumah.com Marine Novita; Margaretha Pink Berlianto
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The year of the pandemic is the hardest year that everyone can imagine. Every industry got affected and on of them is property industry. Thus, this research examine Rumah.com as one of the big players in the property industry to see the intention to repurchase of property through its platform. In order to do that, this research had collected 418 respondents that have used Rumah.com. The result showed that every single variable to have a positive relation with intention to repurchase.

The Effect of Credible Online Review, Brand Equity Dimension, and Customer Satisfaction Towards Bio Beauty Lab's Repurchase Intention Carin Cyntya; Margaretha Pink Berlianto
Jurnal Organisasi dan Manajemen Vol. 19 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i1.3740.2023

Purpose – This study aimed to analyze the effect of Credible Online Reviews, Brand Equity Dimension, and Customer Satisfaction on the Bio Beauty Lab’s customers’ repurchase intention. Methodology –This is a quantitative study conducted on 229 Bio Beauty Lab customers living in Jabodetabek determined using non-purposive sampling. The data collected from the respondents through questionnaire distribution were analyzed using PLS-SEM. Findings – Credible online reviews positively affect brand awareness and perceived value, but do not impact brand personality, organizational associations, and perceived value. Brand awareness, perceived value, brand personality, organizational associations, and perceived quality positively affect customer satisfaction. Additionally, satisfaction affects the Bio Beauty Lab customers' repurchase intention. Originality – This study provides a newer and deeper understanding of credible online reviews and brand equity by focusing on the importance of customer satisfaction and repurchase intention.

The Effect of Service Quality and Clinic Image on Satisfaction to Mediate Revisit Intention and Loyalty in Beauty Clinic Industry Andrew Lienata; Margaretha Pink Berlianto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 4 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1735

The aesthetic sector of healthcare services has grown significantly for both men and women in Indonesia and around the world. This study targets to examine the direct effect of service quality, which consists of tangibility, reliability, responsiveness, assurance, empathy, and clinic image, on patient satisfaction, which is assessed by the expectation of intention to revisit and patient loyalty. A questionnaire was used to collect data for this quantitative analysis. The research focused on patients who had received aesthetic treatment at SKYN Clinic in South Jakarta, Indonesia. According to data, there were 4,290 outpatients between January and August of 2022. It was determined that there were a total of 231 samples. The sampling technique used was systematic sampling. The research study utilized SEM-PLS (Partial Least Square-Structural Equation Modeling). Patient satisfaction positively influenced patient loyalty and revisit intention, while service quality and clinic image positively influenced patient satisfaction. This study revealed that to compete with the competitors in the beauty clinic industry, revisit intention and patient loyalty must be strengthened. Practitioners in the business of aesthetics, is required to rise customer satisfaction by promoting healthcare service quality factors and the overall clinic image.

Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng

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