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FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER PURCHASE DECISION TERHADAP PRODUK PARFUM HMNS Data Tsabitha; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study is to analyze the effect of Visual Packaging Design, Verbal packaging design, Packaging Benefits, Perceived Quality, & Price on Consumer Purchase Decisions on HMNS products. This study uses a quantitative approach with a google form questionnaire, distributed to respondents who are consumers of HMNS perfume who lived in Jakarta. The number of samples used is 200 respondents, then analyzed through PLS-SEM using SmartPLS 3.0. The results showed that Packaging Design Visual, Packaging Design Verbal, Packaging Benefits, Perceived Quality, and Price have a positive effect on Consumer Purchase Decisions. This means, that the higher the Visual Packaging Design, Verbal Packaging Design, Packaging Benefits, Perceived Quality, and Price of HMNS perfume products, the higher the Consumer Purchase Decision. The main limitations of this study the use of online questionnaire to collect data, that which limits supervision in the data entry process to ensure whether the data given is correct according to the directions. The results showed that Packaging Design Visual, Packaging Design Verbal, Packaging Benefits, Perceived Quality, and Price had a positive effect on Consumer Purchase Decisions. Which means, the higher the Visual Packaging Design, Verbal Packaging Design, Packaging Benefits, Perceived Quality, and Price of HMNS perfume products, the higher the Consumer Purchase Decision. This research is expected to be useful for HMNS companies and other industry players, adding knowledge and insight, especially in the field of management, as well as being a reference for further researchers.BAHASA INDONESIA ABSTRACTTujuan dari penelitian ini adalah untuk mengetahui pengaruh antara Packaging Design Visual, Packaging Design Verbal, Packaging Benefits, Perceived Quality, dan Price terhadap Consumer Purchase Decision. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data kuesioner yang disebar kepada responden yang merupakan konsumen produk parfum HMNS yang berdomisili di Jakarta. Jumlah sampel yang digunakan sebanyak 200 responden, kemudian di analisis melalui PLS-SEM menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Packaging Design Visual, Packaging Design Verbal, Packaging Benefits, Perceived Quality, dan Price berpengaruh positif terhadap Consumer Purchase Decision. Artinya, semakin tinggi Packaging Design Visual, Packaging Design Verbal, Packaging Benefits, Perceived Quality, dan Price produk parfum HMNS, maka semakin tinggi pula Consumer Purchase Decision. Keterbatasan utama pada penelitian ini yaitu, pengambilan data dengan kuesioner online, sehingga peneliti mengalami keterbatasan dalam mengawasi proses pengisian data untuk memastikan apakah data yang diisikan sudah benar sesuai arahan, serta keterbatasan dalam menjelaskan secara langsung mengenai pertanyaan-pertanyaan yang mungkin dianggap kurang jelas. Hasil penelitian menunjukkan bahwa Visual Desain Kemasan, Desain Kemasan Verbal, Manfaat Kemasan, Kualitas yang Dirasakan, dan Harga memiliki efek positif pada Keputusan Pembelian Konsumen. Artinya, semakin tinggi Desain Kemasan Visual, Desain Kemasan Verbal, Manfaat Kemasan, Kualitas yang Dirasakan, dan Harga produk parfum HMNS, semakin tinggi Keputusan Pembelian Konsumen. Penelitian ini diharapkan dapat bermanfaat bagi perusahaan HMNS dan pelaku industri lainnya, menambah pengetahuan dan wawasan, khususnya di bidang manajemen, serta menjadi acuan bagi penelitian lebih lanjut.
PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, BRAND LOVE TERHADAP BRAND LOYALTY PADA RESTORAN SUSHI TEI Wina Cita Yunita; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The development in the food industry in Indonesia is very fast, even though there are obstacles, namely the COVID-19 pandemic has no effect on the food industry in Indonesia. This research was conducted with the aim of finding a positive relationship related to brand identification with brand love, brand identification with brand loyalty, self-image expression with brand love, sense of natural environment with brand love, layout with brand love, brand love with brand loyalty. The approach in this study is a quantitative approach, the data obtained through the method of collecting data by distributing electronic questionnaires in the form of Google Forms which were distributed to 40 people for preliminary studies and 350 respondents for actual research. The data that has been obtained is processed using SmartPLS. This research was conducted in Indonesia and the respondents who answered the questionnaire were those who had visited the Sushi Tei restaurant. The results of this study indicate thatBAHASA INDONESIA ABSTRACTPerkembangan di industry makanan di Indonesia sangat pesat walaupun adanya hambatan yaitu pandemic covid-19 tidak berpengaruh pada industry makanan di Indonesia. Penelitian ini dilakukan memiliki tujuan yaitu menemukan hubungan positif yang berkaitan dengan brand identification dengan brand love, brand identification dengan brand loyalty, self-image expression dengan brand love, sense of natural environment dengan brand love, layout dengan brand love, brand love dengan brand loyalty. Pendekatan pada penelitian ini adalah pendekatan kuantitatif, data yang didapat melalui metode mengumpulkan data dengan cara menyebarkan kuesioner elektronik berupa Google Forms yang disebarkan kepada 40 orang untuk studi pendahuluan dan 350 responden untuk penelitian actual. Data yang telah diperoleh diolah datanya menggunakan SmartPLS. Penelitian ini dilakukan di Indonesia dan responden yang menjawab kuesioner adalah mereka yang pernah mengunjungi restaurant Sushi Tei. Hasil dari penelitian ini menunjukkan bahwa
PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, DAN BRAND PASSION TERHADAP BRAND LOYALTY Venesia Venesia; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to find a positive relationship between brand identification with brand passion, self-image expression with brand passion, sense of natural environment with brand passion, layout with brand passion, and brand passion with brand loyalty. This research is motivated by the widespread development of the retail industry throughout the world, especially in Indonesia, one of which is dominated by the H&M brand. The approach used by the researcher is a quantitative approach, obtained through the method of collecting data obtained by distributing electronic questionnaires in the form of Google Forms to 40 people in the pilot test and 272 people in the actual test. which will then be analyzed using SmartPLS 3.3.7. This research study was conducted in Indonesia, the respondents who answered the questionnaire were those who had visited the outlet at least three times and had purchased H&M product.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk menemukan hubungan positif yang terjadi antara brand identification dengan brand passion, self-image expression dengan brand passion, sense of natural environment dengan brand passion, layout dengan brand passion, serta brand passion dengan brand loyalty. Penelitian ini dilatar belakangi oleh maraknya perkembangan industri retail di seluruh dunia, khususnya di Indonesia yang salah satunya didominasi oleh merek H&M. Pendekatan yang digunakan adalah pendekatan kuantitatif, diperoleh melalui metode mengumpulkan data yang didapat dengan cara menyebarkan kuesioner elektronik berupa GoogleForms. Studi penelitian ini dilaksanakan di Indonesia, responden yang menjawab kuesioner adalah mereka yang pernah mengunjungi outlet minimal tiga kali dan pernah membeli produk H&M terhadap 40 orang pada pilot tes dan 272 orang pada tes aktual. yang kemudian akan dianalisis menggunakan SmartPLS 3.3.7.
PENGARUH TERMINAL VALUES DAN INSTRUMENTAL VALUES TERHADAP KESADARAN MERK DAN NIAT PERILAKU DALAM PEMBELIAN FASHION BERMEREK MEWAH (STUDI KASUS PEMBELIAN MEREK GUCCI) Raymond Ferdinand; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Currently, people are not only concerned with primary needs (physiological needs), but also the needs of luxury goods. consumption of luxury goods is characterized by a clearly restricted social class; luxury is limited to the aristocratic class. The focus of this research is the middle- and upper-class people who have a hedonistic lifestyle and have an awareness of fashion trends. To decide to buy a luxury product, it can be influenced by the brand value of the product which can be mediated by consumer awareness of the brand such as what feelings and emotions are caused by the luxury product brand. Therefore, in this study, we will find out whether there is a positive influence between terminal values and instrument values ??on brand awareness and behavioral intention to purchase. This research uses quantitative methods, data is taken using Google Form which is distributed to 40 people for preliminary studies and 272 respondents for actual research. Data collection was done by using convenience sampling. The data obtained was processed using the SmartPls 3.0 applicationBAHASA INDONESIA ABSTRACTSaat ini, masyarakat tidak hanya peduli dengan kebutuhan primer (kebutuhan fisiologis), tetapi juga kebutuhan barang mewah. konsumsi barang mewah ditandai dengan kelas sosial yang jelas dibatasi, kemewahan terbatas pada kelas aristokrat. Focus pada penelitian ini adalah masyarakat kalangan menengah ke atas yang memiliki gaya hidup hedonis dan memiliki kesadaran tentang tren mode. Untuk memutuskan membeli produk mewah, dapat dipengaruh oleh nilai merek produk tersebut yang dapat dimediasi oleh kesadaran konsumen terhadap merek seperti perasaan dan emosi apa yang ditimbulkan merek produk mewah. Oleh karena itu dalam penelitian ini akan mencari tahu Apakah terdapat pengaruh positif antara terminal values dan instrument values terhadap kesadaran merek dan niat perilaku pada pembelian. Penelitian ini menggunakan metode kuantitatif, data diambil dengan menggunakan Google Form yang disebarkan kepada 40 orang untuk studi pendahuluan dan 272 responden untuk penelitian actual. Pengambilan data dilakukan dengan menggunakan convenience sampling. Data yang diperoleh diolah dengan menggunakan aplikasi SmartPls 3.0.
PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CUSTOMER VALUE TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT QUALITY PADA CUSTOMER LOYALTY DEALER YAMAHA DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI Nico Adityo Utomo; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The motorcycle automotive industry in Indonesia continues to grow and increase every year. Indonesia is a country with a rapidly growing motorcycle automotive industry in Southeast Asia. The development of this industry creates competition between motorcycle brands in Indonesia. The purpose of this study was to determine the effect of Service Quality, Customer Satisfaction, Customer Value on Customer Relationship Management Quality on Customer Loyalty from Yamaha dealers moderated by Brand Image. This study uses quantitative methods and data collection methods using Electronic & Online Questionnaires. The samples used were 272 samples using Convenience Sampling. The tool used to process data using PLS-SEM using SmartPLS software version 3.BAHASA INDONESIA ABSTRACTIndustri otomotif sepeda motor di Indonesia terus berkembang dan mengalami peningkatan setiap tahunnya. Indonesia merupakan negara dengan industri otomotif sepeda motor yang berkembang pesat di Asia Tenggara. Perkembangan industri ini menimbulkan persaingan antar brand sepeda motor di Indonesia. Tujuan dari penelitian ini untuk mengetahui pengaruh Service Quality, Customer Satisfaction, Customer Value terhadap Customer Relationship Management Quality pada Customer Loyalty dari dealer Yamaha dimoderasi oleh Brand Image. Penelitian ini menggunkaan metode Kuantitatif dan metode pengumpulan data menggunakan Electronic & Online Questionnaires memakai Google Form. Sampel yang digunakan sebanyak 272 sampel dengan menggunakan Convenience Sampling. Alat yang digunakan untuk mengolah data menggunakan PLS-SEM dengan memakai software SmartPLS versi 3.
FAKTOR-FAKTOR YANG MEMENGARUH NIAT PENGGUNAAN PEMBAYARAN ONLINE Michael Gabriel Djioe; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Today, smartphones have become an integral part of people's increasingly digital lifestyles. Smartphones are increasingly being used for text messaging, entertainment, navigation and other financial activities such as mobile commerce and mobile payments. Mobile payments allow users to make payment transactions without having a banking account at a formal financial institution. Therefore, in this study, we will find out whether there is a positive effect of performance expectations, business expectations, social influences, anxiety and personal innovation on the intention to use online payments. This research uses quantitative methods, data is taken using Google Form which is distributed to 40 people for preliminary studies and 272 respondents for actual research. Data collection was done by using convenience sampling. The data obtained was processed using the SmartPls 3.0 applicationBAHASA INDONESIA ABSTRACTSaat ini, smartphone telah menjadi bagian integral dari gaya hidup masyarakat yang semakin digital. Smartphone semakin banyak digunakan untuk pesan teks, hiburan, navigasi dan kegiatan keuangan lainnya seperti perdagangan seluler dan pembayaran seluler. Mobile payment memungkinkan pengguna untuk melakukan transaksi pembayaran tanpa memiliki rekening perbankan di lembaga keuangan formal. Oleh karena itu dalam penelitian ini akan mencari tahu apakah terdapat pengaruh positif harapan kinerja, harapan usaha, pengaruh sosial, kecemasan dan inovasi pribadi terhadap pada niat penggunaan pembayaran online. Penelitian ini menggunakan metode kuantitatif, data diambil dengan menggunakan Google Form yang disebarkan kepada 40 orang untuk studi pendahuluan dan 272 responden untuk penelitian actual. Pengambilan data dilakukan dengan menggunakan convenience sampling. Data yang diperoleh diolah dengan menggunakan aplikasi SmartPls 3.0.
The effect of service marketing mix towards patient satisfaction and its impact to word of mouth and revisit intention at Kania Dental Clinic through service marketing mix Benedicta Gisela Camay Octivanny; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.902

Abstract

Founded in 2020, Kania Dental Clinic is a private dental practice provider based in South Tangerang, Indonesia. The development of the private sector in health services in developing countries, especially big cities, is growing very rapidly. Developments and changes in health facilities make private health facilities must be able to compete with other health facilities. Therefore, private health facilities must increase their competitiveness to be able to attract patients to their health facilities and one of these competitiveness is to determine a good strategy. This study aims to determine the relationship between service marketing mix, patient satisfaction and word of mouth at the Kania dental clinic. This study used quantitative research and data collection was carried out using a questionnaire. The target population of this study was Kania dental clinic outpatients who had visited the Kania dental clinic one to two times. The number of samples was determined as many as 200 samples. The sampling technique used was purposive sampling. Partial Least Square-Structural Equation Modeling (SEM-PLS) was applied in this study. The results showed that there were 3 aspects of the service marketing mix that had a positive effect on patient satisfaction, namely, service, process and people. And patient satisfaction has a positive effect on word of mouth. This study shows how important the role of service marketing mix is ​​in increasing patient satisfaction and word of mouth. Several aspects of the service marketing mix that have a significant effect on patient satisfaction are service, process, and people. And this study also proves that there is a positive influence of patient satisfaction on word of mouth
FAKTOR YANG MEMPENGARUHI PURCHASE DECISION KONSUMEN YANG MENGGUNAKAN PLATFORM TOKOPEDIA Cavin Giovani; Margaretha Pink Berlianto
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.909 KB) | DOI: 10.31955/mea.v6i3.2498

Abstract

Dengan teknologi yang semakin berkembang, dapat dilihat pengaruhnya terhadap gaya hidup masyarakat di seluruh dunia. Dimana pada saat ini salah satu gaya hidup yang paling dipengaruhi adalah cara masyarakat berbelanja yang semakin berubah dari berbelanja dalam tempat menjadi berbelanja menggunakan e-commerce atau marketplace. Di Indonesia hal ini dapat dilihat dari berkembangnya marketplace seperti Tokopedia yang merupakan marketplace lokal. Namun tokopedia juga memiliki pesaing - pesaingnya, maka dari itu dalam penelitian ini akan diteliti mengenai berbagai faktor yang mempengaruhi konsumen untuk melakukan purchase decision di Tokopedia. Setelah dilakukan penelitian terhadap 254 responden, dan dianalisis menggunakan PLS SEM. Hasil yang didapatkan menunjukan bahwa faktor terpenting dalam melakukan purchase decision konsumen adalah brand image. Sedangkan faktor quality of service, price, trust, dan promotion tidak menjadi faktor yang signifikan bagi konsumen ketika melakukan purchase decision
Antecedent and Consequences of a Brand Equity Beauty Clinic in Indonesia Ellen Theodora; Margaretha Pink Berlianto
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.757 KB) | DOI: 10.35877/454RI.daengku1378

Abstract

This article explores how brand equity clinic De Votre Peau can mediate the effects of surveillance, social interaction, information sharing, compensation, and entertainment on the intention to return. Research of this kind is quantitative. Purposive sampling was utilized in the sampling technique, with 200 respondents total. According to the study's findings, brand equity is positively and significantly impacted by surveillance, social contact, entertainment, and information exchange. Brand equity is not positively or significantly impacted by compensation. Brand equity, surveillance, entertainment, and information exchange all significantly and favorably influence the intention to return. Social interaction does not significantly and favorably influence the intention to return. Re-visit intention is not significantly and positively impacted by compensation. Through brand equity, surveillance has a good and considerable impact on the inclination to return. Brand equity has the power to block surveillance. Through brand equity, social engagement has a favorable but small impact on re-visit intention. Social contact can be mediated by brand equity. Through brand equity, information sharing has a favorable and considerable impact on the intention to return. Information sharing can be mediated by brand equity. Re-visit intention through brand equity is not positively and significantly influenced by compensation. Brand equity has failed to act as a mediator for compensation. Through brand equity, entertainment has a favorable and considerable impact on the intention to return. Brand equity can mediate entertainment.
Factors that affect customer satisfaction and brand loyalty for the apple brand in indonesia Amellia Mel; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.987

Abstract

Currently the existing business competition is very tight, so companies are required to continue to maintain their quality and innovate on goods and services. As is the case in the electronic product business, where companies must continue to consider what things can affect customer satisfaction and brand loyalty. In this case, the subjects and objects in this study are brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality that affect customer satisfaction and brand loyalty. This study was shown to determine how big the influence between the dimensions of brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality on customer satisfaction and brand loyalty. This research is causal research using a descriptive quantitative approach. The population used in this study were Apple customers, while the sample taken was 200 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand experience, location and environment have a positive effect on customer satisfaction, brand identification, brand trust, lifestyle congruence, perceived quality, and perceived value of cost have no effect on customer satisfaction, customer satisfaction has a positive effect on Apple's brand loyalty. The contribution of this research is expected to be a consideration and input for Apple to consider the factors that influence Apple's customer satisfaction and brand loyalty.
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng