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All Journal JURNAL SAINS PEMASARAN INDONESIA International Conference on Law, Business and Governance (ICon-LBG) Jurnal Manajemen Kesehatan Indonesia Journal of Management and Business Review WIDYAKALA JOURNAL Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Indonesian Marketing Journal International Journal of Health and Pharmaceutical (IJHP) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Entrepreneurship (IConEnt) JER

Berlianto, Margaretha Pink

Program Studi Manajemen, Universitas Pelita Harapan

Author-ID : 2906520

Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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PENGARUH COUNTRY OF ORINGIN DAN BRAND IMAGE TERHADAP BRAND EQUITY DAN NIAT PEMBELIAN PADA PRODUK KOSMETIK Margaretha Pink Berlianto
Journal of Business & Applied Management Vol 12, No 1 (2019): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

ABSTRACTThe fierce competition in the cosmetic product industry and the rise of imported products in Indonesia, make managers in this industry must pay attention to factors that influence consumers' purchase intentions. This study aims to understand how South Korea's country of origin as a market leader in Asia effect on brand equity and purchase intentions, how brand image of Y brand effect on brand equity and purchase intention and how brand equity of Y brand effect purchase intention. Based on previous research, five hypotheses were developed in this study. The population of this study was individuals who were familiar with Y cosmetic products from South Korea. Data collection was carried out by distributing 210 questionnaires with judgmental sampling techniques. The results of this study are that of the five hypotheses that are built, there are two accepted hypotheses namely, brand image has effect the brand equity and purchase intention. Three hypotheses are rejected namely, the country of origin does not effect brand equity and purchase intention, and brand equity does not effect purchase intention. The managerial implication of this research is that brand image is an important factor that influences brand equity and purchase intention. Therefore managers must pay attention and build a good brand image of the products they sell because it effects the brand equity and consumers’purchase intention.Keywords: country of origin, brand image, brand equity, purchase intention. ABSTRAKPersaingan yang sengit di industri produk kosmetik dan maraknya produk impor yang masuk, membuat pelaku bisnis di industri ini harus memperhatikan faktor-faktor apa saja yang mempengaruhi niat beli konsumen. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh country of origin Korea Selatan sebagai market leader di Asia terhadap brand equity dan niat pembelian kosmetik, bagimana pengaruh brand image produk kosmetik Y terhadap brand equity dan niat pembelian dan bagaimana pengaruh brand equity kosmetik Y terhadap purchase intention. Berdasarkan penelitian terdahulu, maka dibangunlah 5 hipotesis pada penelitian ini. Populasi dari penelitian ini adalah individu individu yang mengenal produk kosmetik Y yang berasal dari negara Korea Selatan. Pengumpulan data dilakukan dengan menyebarkan kuisoner sebanyak 210 dengan teknik judgmental sampling. Hasil dari penelitian ini adalah dari lima hipotesis yang dibangun, terdapat dua hipotesis yang diterima yaitu brand image berpengaruh terhadap brand equity dan purchase intention. Tiga hipotesis ditolak, yaitu country of origin tidak berpengaruh terhadp brand equity dan purchase intention, dan brand equity tidak berpengaruh terhadap purchase intention. Implikasi manajerial dari penelitian ini adalah brand image merupakan faktor penting yang mempengaruhi brand equity dan purchase intention. Oleh karena itu pelaku bisnis harus memperhatikan dan membangun brand image yang baik dari produk yang dijualnya karena mempengaruhi ekuitas merek tersebut dan nat membeli konsumen.Kata Kunci: negara asal, citra merek, ekuitas merek, niat membeli .

ANTESEDEN YANG MEMPENGARUHI REPURCHASE INTENTION PADA APLIKASI LAYANAN PESAN ANTAR MAKANAN (STUDI PADA GOFOOD) Thoe, Tamara Gita Pramana Putri; Margaretha Pink Berlianto
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i1.2537

The industrial revolution 4.0 which is supported by very rapid technological advances creates many opportunities to innovate and create many new business models, which has an impact on the emergence of new technology-based companies, one of which is the emergence of applications that offer online food delivery services such as GoFood. Along with the very rapid growth in the online food delivery service industry such as GoFood, many new competitors are starting to emerge, so it is important for GoFood to be able to retain existing customers and continue to develop its market share. The purpose of this study is to investigate the positive effect of effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust toward repurchase intention in GoFood delivery app by distributing questionnaires to people who have used GoFood application services and there were 255 questionnaires that can be used. The technique used for distributing questionnaires is by distributing questionnaires online using 5 Likert scale and the data was processed using the SmartPLS program. There were six hypotheses was tested in this study. Based on the examination, concluded that effort expectancy, perceived usefulness, information quality, perceived risk, and social influence has no positive effect toward repurchase intention, trust has positive effect toward repurchase intention in GoFood delivery app.

VARIABEL YANG MEMPENGARUHI PERCEIVED VALUE DAN IMPLIKASINYA KEPADA INTENTION TO SUBSCRIBE; TELAAH PADA APLIKASI NETFLIX Yonathan Hosea; Margaretha Pink Berlianto
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i1.2557

Abstract –Many industry in the world affected by Covid-19 pandemic,it can be seen from world gross domestic product that decreased, this event also affect Indonesia. Meanwhile there are industries that are not affected by this situation such as technology industries like movie apps. Netflix as one of the leading company in the world grow a lot during the pandemic, however Netflix is not the industry leader in Indonesia despite being the number one movie apps in the world and spectacular growth during the pandemic. This event can be caused by many factors such as the number of competitors for Netflix in Indonesia that offer different content, price, and free services. Therefore this research aim to explain factors that affect consumer intention to subscribe Netflix services in Indonesia. Seven hypotheses will be tested in this study and the data will be analyzed using a structural equation model (SEM). There are 164 samples gathered across Jabodetabek. Result of this study indicate that perceived cost has a negative influence where perceived enjoyment, perceived usefulness and perceived compatibility have a positive influence on intention to subscribe through perceived value meanwhile social influence also has a direct positive influence towards perceived value and intention to subscribe. All hypotheses are supported and can be used to explain consumer intention to subscribe Netflix streaming service and managerial implications will be discussed further in this study. Keywords: Perceived Enjoyment; Perceived Usefulness; Perceived Compatibility; Perceived Price; Perceived Value; Intention to Subscribe; Social Inflluence

Acceptance of Halodoc’s Online Teleconsultation During Covid-19 Amelia Andriani; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This research aims to analyse the positive effect of performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use, and perceived usefulness on behaviour intention, the positive effect of behaviour intention on usage behaviour. This study used quantitative research and data collection was collected using questionnaire. The target population of this research were people that have done online teleconsultation at Halodoc and willing to be respondents of this research. The number of samples were determined to be which 224 samples. The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study. The results of data analysis showed all of the hypothesis supported that performance expectancy, effort expectancy, social influence, attitude toward using technology, perceived ease of use, and perceived usefulness have positive effect on behaviour intention. Lastly, behaviour intention has a positive effect on usage behaviour in acceptance of Halodoc’s online teleconsultation during COVID-19.

Antecedents of Satisfaction and Loyalty Towards In-App Purchase Intention for Indonesian Genshin Impact Players Michele Gracia Rusli; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The mobile game market has been increasing rapidly in the last five years. One of the most mobile game nowadays is Genshin Impact which has been awarded as the Best Mobile Game in 2021 by The Game Award. For games such as Genshin Impact, its source of income comes from in-app purchases and there are various factors that affecting the in-app purchase intention of the players such as satisfaction and loyalty that also can be affected by perceived value. A total of 271 Genshin Impact players from across Indonesia as samples were collected using the purposive sampling technique that involved online questionnaires with 5-point likert scale questions given to Genshin Impact players as its data collecting method. The data were analyzed using the statistical techniques known as structural equation modelling (SEM). The results of this study shows that Economic, Emotional, Hedonic, Utilitarian Values positively influence Satisfaction; Economic, Emotional, Hedonic, Utilitarian Values positively influence Loyalty; Satisfaction positively influence Loyalty; Loyalty positively influence Purchase Intention; Satisfaction does not positively influence Purchase Intention.

The Influence Of Determinant Factors On Consumer Satisfaction That Mediates Repurchase Intention In Online Shopping Of Multivitamin Supplements During The Covid-19 Pandemic In Indonesia Cory Primaturia; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The online purchase of multivitamins during the COVID-19 pandemic has increased significantly because of not only the fact that until now there is no specific treatment for the infection but also the fear of being infected. This study aims to investigate the direct influence of determinant factors of customer satisfaction, and the mediating factors of customer satisfaction and fear of COVID-19 in increasing repurchase intentions during the pandemic on multivitamin and micronutrient. This study used quantitative research and data collection was collected using questionnaire. The target population of this research were people that have purchased online multivitamin in e- commerce in Indonesia during pandemic COVID-19. The number of samples were determined to be which 254 samples. The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study. The study result indicated that the repurchase intention was positively affected by customer satisfaction that effected by site design, product price, time saving, product information linked to customer satisfaction and directly influenced by the fear of COVID-19. Practical implication of this study suggests that to retain repurchase intention during this pandemic, practitioner of m-commerce should increase their customer satisfaction by improving the determinant factors of e-commerce and taking emotional factor into consideration.

The Role of Social Media Toward Patient Satisfaction and Patient Loyalty in Private Hospitals Rudy Kurniawan; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

It has been a challenge for hospitals to meet patient satisfaction with health services provided. There are many factors related to patient satisfaction, one of them is communication, especially in this digital era where the patients can access easily through social media. Not only communication between hospitals and patients, but also communication between patients and doctors play an important role. To address the underlying mechanism between these predictors in the context of social media and patient loyalty. This study used an observational-descriptive design with 302 respondents who have received a service from a private hospital either outpatient or inpatient. They are selected by simple purposive sampling. Data were collected using an online questionnaire. Data was analyzed using PLS-SEM. Patient trust toward hospital, strength of hospital patient communication, and perceived image of hospital are not associated with patient satisfaction. Perceived image of doctor is positively associated with patient satisfaction and patient satisfaction is positively associated with patient loyalty. In social media context, perceived image of doctor is positively associated with patient satisfaction. We need to improve patient satisfaction in order to increase patient loyalty.

PENGARUH KUALITAS LAYANAN-E, KEPUASAN-E, DAN KEPERCAYAAN-E TERHADAP KESETIAAN-E PADA GOJEK Margaretha Pink Berlianto
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

Daring service provider business is growing rapidly at this time, followed by fierce competition between daring service providers. It is very important for them to survive and win in this business competition. For that, they need to identify their service quality from their site based on customers’ perception, knowing the satisfaction of their customers, how deep the trust of their customers and how extent of their customer loyalty toward the daring service providers. The purpose of this study is to analyze e-service quality, e-satisfaction, e-trust and e-customer loyalty of Gojek. The research was conducted on service users Gojek (Go-ride) by distributing 400 questionnaires in Jakarta and Tangerang area and there were 121 questionnaires that can be used. Each variables was measured with 5 Likert scale. In this study, the validity test was using factor loading value of ≥ 0.6 and the reliability test was using the composite reliability ≥ 0.7 and variance extracted ≥ 0.50. There were fourteen hypotheses was tested in this study. The model fit and hypothesis testing was done by using SEM. The results of this study are Ease of use, E-scape, Responsiveness, Customization and Assurance which are five dimension of e-service quality that used in this study had no positive effect on e-satisfaction, e-satisfaction had an effect on e-trust, e-trust had no effect on behavioral loyalty, affective loyalty, loyalty cognitive and conative loyalty and e-satisfaction had effect on behavioral loyalty, affective loyalty, loyalty cognitive and conative loyalty.Keywords: e-service quality, e-satisfaction, e-trust, e-loyalty, e-commerce.

Identifying Antecedents and Consequences of Customer Satisfaction in the Full-Service Airline Industry Margaretha Pink Berlianto
Jurnal Manajemen Vol. 23 No. 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v23i3.586

This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers. The population of this study was individuals who had used Garuda Indonesia airways by distributing questionnaires as many as 200 samples. The sampling technique used was purposive sampling. Data analysis using PLS-SEM. The results of this study indicate that brand image, perceived value, and loyalty programs have a positive effect on satisfaction and satisfaction have a positive effect on customer advocacy. This research has succeeded in contributing to the airline industry regarding the importance of increasing band image, perceived value and organizing loyalty programs and also forming customer advocacy.

The Influence Of Brand Awareness, Brand Image, And Brand Trust On Brand Loyalty Innocentius Bernarto; Margaretha Pink Berlianto; Yohana F. Cahya Palupi Meilani; Ronnie Resdianto Masman; Ian Nurpatria Suryawan
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.676

The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos, symbols, unique names –or what is usually called a brand to become a differentiator among the competitors. This study was done in a quantitative manner. The data was collected by using a questionnaire distributed using a survey method. Using a snowball sampling, a total of 436 samples were used and analyzed statistically using the partial least square –structural equation modeling (PLS-SEM) approach using SmartPls 3.0 program. The results show that brand awareness and brand trust had a positive effect on brand loyalty. However, the brand image did not have apositive effect on brand loyalty. This study is expected to provide input to the coffee shop management on how to increase their brand loyalty which can be done by increasing their brand awareness, brand image, and brand trust.

Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng

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