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All Journal JURNAL SAINS PEMASARAN INDONESIA International Conference on Law, Business and Governance (ICon-LBG) Jurnal Manajemen Kesehatan Indonesia Journal of Management and Business Review WIDYAKALA JOURNAL Widya Cipta : Jurnal Sekretari dan Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Daengku: Journal of Humanities and Social Sciences Innovation Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Indonesian Marketing Journal International Journal of Health and Pharmaceutical (IJHP) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Riwayat: Educational Journal of History and Humanities Proceeding of International Conference on Entrepreneurship (IConEnt) JER
Berlianto, Margaretha Pink
Program Studi Manajemen, Universitas Pelita Harapan
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kepemimpinan Transformasional, Lingkungan Kerja dan Work-life balance Terhadap Kepuasan Kerja Pegawai Kantor Imigrasi Kelas I TPI Jakarta Timur Indriawaty Rizky Siregara; Ardi Ardi; Margaretha Pink Berlianto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.314 KB) | DOI: 10.36418/syntax-literate.v8i5.11890

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan. transformasional, lingkungan kerja, dan work-life balance terhadap kepuasan. kerja. Metode penelitian yang digunakan dalam penelitian ini adalah dengan pendekatan kuantitatif. Data primer diambil melalui kuesioner melalui google form dan data diproses dengan aplikasi SmartPLS 3.2.9. Sampel yang diambil dan digunakan sebanyak 70 responden adalah seluruh pegawai di Kantor Imigrasi Kelas I TPI Jakarta Timur. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional berpengaruh pada lingkungan kerja dan work-life balance, tetapi tidak berpengaruh terhadap kepuasan kerja pegawai sedangkan work-life balance mempengaruhi kepuasan kerja tetapi lingkungan kerja tidak mempengaruhi kepuasan kerja pegawai pada saat pandemi.
PENGARUH AUTHENTICITY, INTERACTIVITY, INVOLVEMENT DAN CUSTOMER ENGAGEMENT DALAM MEMPREDIKSI COSTUMER LOYALTY PADA PEMESANAN HOTEL MELALUI TRAVELOKA.COM Valdio Valdio; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the effect of authenticity, interactivity and involvement on customer engagement and customer loyalty in ordering hotels at traveloka.com and to determine customer engagement mediating the effect of authenticity, interactivity and involvement on customer loyalty in ordering hotels on traveloka.com. The population of this study were consumers ordering hotels at traveloka.com by distributing questionnaires to 160 samples. This study used a purposive sampling technique. Data analysis in this study used SEM-PLS. The results of this study show that authenticity, interactivity and involvement have a positive effect on customer engagement in booking hotels at traveloka.com. Interactivity has a positive effect on authenticity in booking hotels at traveloka.com. Interactivity and customer engagement have a positive effect on customer loyalty in booking hotels at traveloka.com. Meanwhile, authenticity and involvement have no effect on customer loyalty in booking hotels at traveloka.com. Customer engagement mediates the effect of authenticity, interactivity and involvement on customer loyalty in booking hotels at traveloka.com.
PENGARUH BRAND IDENTIFICATION, SELF IMAGE EXPRESSION, SENSE OF NATURAL, LAYOUT POSITIVELY, BRAND PASSION, BRAND LOVE, BRAND PRIDE TERHADAP BRAND LOYALTY RICHEESEE FACTORY Trenvaldo Gunawan; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to determine the effect of brand identification on brand passion and brand love, effect of brand identification on brand pride and brand loyalty, effect of self-image expression on brand passion and brand love, effect of self-image expression on brand pride and brand loyalty, effect of sense of natural environment on brand passion and brand love,  brand pride, also brand loyalty, effect of Layout on brand passion and  brand love,   brand pride, also brand loyalty, influence of brand passion, brand love and brand pride towards brand loyalty. The sample is 239 consumers who have purchased at Richeese Factory at least 3 times and the analysis technique uses Smart PLS. Based on the results of the analysis, it can be concluded that Brand Identification has no effect on brand passion, brand identification has a positive effect on brand love and brand pride, also on brand loyalty, self-image expression has a positive effect on brand passion and brand love, self-image expression has a positive effect on brand pride and brand loyalty, also brand passion and brand love layout positively has no effect on brand passion and brand pride, layout positively has a positive effect on brand love and brand loyalty,  brand love has a positive effect on brand loyalty, meanwhile brand pride has no effect on brand loyalty.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI INSTAGRAM SHOPPING DI INDONESIA Myrazteeva Charity Jacquelanne Mondigir; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the effect of trust, attitude, perceived ease of use, perceived usefulness, and alternative evaluation on purchase intention, the effect of trust on attitude, and the effect of perceived ease of use on perceived usefulness on Instagram Shopping. In this study using non-probability sampling techniques with purposive sampling. This study uses a questionnaire by distributing to 186 respondents and filtered 160 respondents who intend to shop through Instagram Shopping. The data obtained is processed using the Smart PLS 3.2.9 application. From this study, the results obtained are trust has a positive effect on purchase intention, trust has a positive effect on attitude, attitude has a positive effect on purchase intention, perceived ease of use has a positive effect on purchase intention, perceived ease of use has a positive effect on perceived usefulness. However, there is no influence between perceived usefulness on purchase intention and there is no influence between alternative evaluation on purchase intention. The limitations in this study are that it only focuses on the Instagram Shopping platform and respondents only come from Indonesia. In this study, it is hoped that Instagram Shopping can improve and maintain several things in Instagram Shopping.
PENGARUH AUTHENTICITY, INTERACTIVITY, INVOLVEMENT DAN CUSTOMER ENGAGEMENT DALAM MEMPREDIKSI COSTUMER LOYALTY PADA PEMESANAN HOTEL MELALUI TRAVELOKA.COM Valdio Valdio; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of authenticity, interactivity and involvement on customer engagement and customer loyalty in ordering hotels at traveloka.com and to determine customer engagement mediating the effect of authenticity, interactivity and involvement on customer loyalty in ordering hotels on traveloka.com. The population of this study were consumers ordering hotels at traveloka.com by distributing questionnaires to 160 samples. This study used a purposive sampling technique. Data analysis in this study used SEM-PLS. The results of this study show that authenticity, interactivity and involvement have a positive effect on customer engagement in booking hotels at traveloka.com. Interactivity has a positive effect on authenticity in booking hotels at traveloka.com. Interactivity and customer engagement have a positive effect on customer loyalty in booking hotels at traveloka.com. Meanwhile, authenticity and involvement have no effect on customer loyalty in booking hotels at traveloka.com. Customer engagement mediates the effect of authenticity, interactivity and involvement on customer loyalty in booking hotels at traveloka.com.
DAMPAK BERBAGI HIBURAN UNTUK NILAI-NILAI KONSUMEN PADA VIDEO KOMERSIAL DAN EKUITAS MEREK PADA MIXUE JAKARTA Christian Niscal Ziliwu; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Internet users in recent years have experienced rapid growth due to rapid developments in technological devices, mobile applications, and internet connections. For Indonesia itself, the use of social media has also become a trend that is no less widely used. Mixue's ice cream and sweet drink outlets are "colonizing" all of Indonesia right now, and they are doing so not only offline but also online. This research has a quantitative research method, which emphasizes the use of data and facts related to the object and subject of research. Research with quantitative type with random sampling method with SemPLS analysis tool as a statistical tool to find information about the influence between variables in this study. The results of this study are in line with Souki et al. (2021) that there is no significant effect of brand attachment on brand equity. there is no significant and positive effect of entertainment value on likehood to share. There is a significant and positive effect of social value on likehood to share. There is a significant and positive effect of functional value on likehood to share. there is a significant and positive effect of likehood to share on brand attachment. There is a significant and positive effect of brand attachment on brand equity. There is a significant and positive effect of likehood to share on brand equity.
Sustaining Customer Loyalty Through Customer Engagement In Environmentally Friendly Brands: Study Of The Body Shop’s Social Media Purchase Felicia Yuliana Halim*; Margaretha Pink Berlianto
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33716

Abstract

This research is aimed to examine the significance of the dimension of customer towards customer satisfaction, trust, and customer loyalty. The environmentally friendly brand is popular nowadays. This study was done by quantitative research using a total of 198 samples. The samples were analyzed statistically using the PLS-SEM. The results show that conscious attention and social connection have no significance effect towards customer satisfaction. On the other hands, enthused participation, pro-environmental, pro-community have significant effect to customer satisfaction. This research shows that customer satisfaction has significant effect to trust. Customer satisfaction and trust also shows significant effect to customer loyalty.
The relationship of digital transformational leadership on employee performance with the mediation effect of knowledge management and innovation work behavior in retail company Sri Hartati Kartoyo; Ardi Ardi; Margaretha Pink Berlianto
Enrichment : Journal of Management Vol. 13 No. 4 (2023): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i4.1643

Abstract

In this research, which was carried out at a Jakarta retail establishment with 192 staff-level respondents, we used Smart PLS V4 to investigate the relationships between digital transformational leadership (DTL), knowledge management (KM), innovation work behavior (IWB), and employee performance (EP). The following is a selection of the significant connections that our research has uncovered: DTL has a significant influence (=0.826, p = 0.001) on KM, which in turn has a positive influence (=0.427, p = 0.001) on both IWB and EP (=0.390, p = 0.001). The direct effects of DTL on IWB (= 0.310, p = 0.001) and EP (= 0.105, p = 0.014) are statistically significant; however, in the absence of KM, these effects are slightly attenuated. There is a statistically significant relationship between KM and IWB (= 0.518, p 0.001) and EP (= 0.473, p 0.001), respectively. The findings of this study are summed up by focusing on the significance of digital transformational leadership, knowledge management, and innovative work behavior in the context of improving employee performance in the retail industry. The findings of this study provide valuable insights to retail companies not only in Jakarta but also elsewhere. These findings highlight the necessity of investing in leadership development, knowledge management practices, and innovation strategies to foster higher employee performance and competitive advantage in the digital age
Factors Affecting Customer Loyalty in Siloam Hospitals Kebon Jeruk and Lippo Village Franzeska Olivia Indra Putri; Chintya Nur; Margaretha Pink Berlianto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 1 (2022): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i1.%p

Abstract

The purpose of this study was to determine the effect of service quality, customer trust, and customer value on customer loyalty at the JCI standardized Siloam Hospital. Data collection in this study was conducted using an online questionnaire to 166 people who had visited Siloam Hospitals Kebon Jeruk and Lippo Village using simple random sampling method. Analysis using partial lease square-structural equation modeling (pls-sem) was carried out using the SmartPLS program to analyse the data. The findings from the study are that all the variables, which are service quality (interaction quality, physical environment quality, outcome quality), customer value and customer trust, have a positive relationship to customer loyalty at Siloam Hospitals Kebon Jeruk and Lippo Village. 
Sustaining Customer Loyalty Through Customer Engagement In Environmentally Friendly Brands: Study Of The Body Shop’s Social Media Purchase Felicia Yuliana Halim*; Margaretha Pink Berlianto
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33716

Abstract

This research is aimed to examine the significance of the dimension of customer towards customer satisfaction, trust, and customer loyalty. The environmentally friendly brand is popular nowadays. This study was done by quantitative research using a total of 198 samples. The samples were analyzed statistically using the PLS-SEM. The results show that conscious attention and social connection have no significance effect towards customer satisfaction. On the other hands, enthused participation, pro-environmental, pro-community have significant effect to customer satisfaction. This research shows that customer satisfaction has significant effect to trust. Customer satisfaction and trust also shows significant effect to customer loyalty.
Co-Authors Albert, Jonathan Amelia Andriani Amellia Mel Andre Suryanto Andrew Lienata Anggita Petrareni Ardi Ardi Ardi Ardi Ardi Ardi Aulia Hidayati Benedicta Gisela Camay Octivanny Brittney E. D. Halik Carin Cyntya Carolin Cavin Giovani Chandra, Priscillia Chandra, Yanto Chelsy Philycia Chintya Nur Chintya Nur Christian Niscal Ziliwu Cindy Octavia Cindy Octavia Cory Primaturia Crizki Arouw Darlene, Ashley Data Tsabitha Davis, Michael Dwi Saputro Ellen Theodora Elvitriana Intan Novita Fanny Mutiara Dewi Felicia Yuliana Halim* Fellicia, Nadilla Fortunatus, Angela Eunike Franzeska Olivia Indra Putri Franzeska Olivia Indra Putri Gading, Siska Tamara Giovanna Putri Andrian Gitarja, Widasari Sri Grestanty Christie Kadang Halim Wijaya, Yulisa Halim, Irwanto Helen Novi Yanto Hendra Achmadi, Hendra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Indrati Indrati Indriawaty Rizky Siregara Innocentius Bernarto, Innocentius Jefta Julian Jessica Nethania Arunde Jessica Tedja Johan Prapta Wijaya Julian, Christopher Ryan Kho , Ardi Kusuma Putri, Cornellia Aninda Leonardo M. Canoy, Jr Linardy, Regina Fortunata Marine Novita Maureen Arthajaya Mega Irene Agustina Meilani, Yohana F Cahaya Palupi Melayanto, Yanuedi Meron, Marsando Michael Gabriel Djioe Michael Rusiviro Jacob Michele Gracia Rusli Myrazteeva Charity Jacquelanne Mondigir Nathanael, William Nico Adityo Utomo Niki Sanjaya Prasetyo, Stephen Sugiarto Primaturia, Cory Priyanto, Benita Novitasari Priyanto Pungus, Toar Purba, Mien Shavero Raymond Ferdinand Ronnie Resdianto Masman Rudy Kurniawan Safira Janice Prasetyo Salim, Nicko Christian sandra dewi Sanjaya, Mikael Satria, Briesha Aurevella Putri Satyawati Satyawati Satyawati Setyono, Clarissa Angelina Sherlyta, Puty Shweta Chandru Bhavnani Simowibowo, Suryana Litana Sobirov, Bobur Soetmato, Karen Sri Hartati Kartoyo Stephanie Regina Sunarjo , Richard Andre Sunarjo, Richard Andre Sylvia Samuel Tannia Meyana Tanoto, Kevin Richardo Teh Harianto Theresia Suryadi Thoe, Tamara Gita Pramana Putri Timotius, Timotius Trenvaldo Gunawan Valdio Valdio Venesia Venesia Wiguna, Nathania Wijaya, Legina Halim William M. Tan William Marvincent Tan Wilson James Metasurya Loa Wina Cita Yunita Wuisan, Dewi Yohana F. Cahya Palupi Meilani Yohana Meilani Palupi Yonathan Hosea Yunna, Weng