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Peningkatan Efektifitas Komunikasi Anggota Korem Wijaya Kusuma Purwokerto melalui Pelatihan Public Speaking Ade Tuti Turistiati; Safriady Safriady
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 5, No 2: Januari 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v5i2.2735

Abstract

Members of the Indonesian National Army (TNI) in Wijaya Kusuma Military Resort Command (Korem), Banyumas, Central Java, required public speaking skills. The Commanders of the Military District (Dandim) and Information for Korem & Kodim must improve their public speaking skills and develop a strategy for dealing with media inquiries about various events or providing public information. Public speaking training is provided as a form of community service in response to these needs and goals. The training is done in an interactive manner. The participants were given the opportunity to practice public speaking on the given topic. The facilitator then provided feedback to the participants on how to improve the effectiveness of their public speaking. Aside from that, they conducted questions and answers, as well as discussions, based on the problems they faced. The training resulted in a greater understanding of public speaking strategies among the participants. They also feel more prepared and confident when confronted by the media and society.
Instant Personal Branding Calon Legislatif Melalui Instagram Nurhalimah Nurhalimah; Ade Tuti Turistiati
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.923 KB) | DOI: 10.24815/jkg.v8i2.14971

Abstract

This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Sinuraya as a legislative candidate for the Jakarta council (DPRP DKI Jakarta). Based on interviews and observation of Instagram account @sahabatyoridho, it showed that the front stage of M. Yoridho A. Sinuraya had the characteristics of being a friendly, young, pious, and populist man. Meanwhile, the back stage of M. Yoridho A. Sinuraya had characteristics as a young entrepreneur who was lack of interaction with other people and had a semi-formal appearance. The difference between the front and back stages of M. Yoridho A. Sinuraya made him take extra efforts to develop his personal branding, classified as an instant one.
Representasi Teman Tuli dalam Iklan Pond’s Bright Beauty Serum "Wajahmukekuatanmu" Rahmawati Putri; Ade Tuti Turistiati; R. Satria Setyanugraha
Jurnal Pewarta Indonesia Vol 5 No 1 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i1.124

Abstract

Perkembangan sektor periklanan membuat penayangan iklan semakin kreatif dan beragam. Iklan dikemas dengan baik sehingga iklan dapat menghasilkan brand awareness.  Produk iklan pun berada pada top of mind masyarakat. Pemeran iklan pada produk kecantikan umumnya adalah artis atau orang-orang terkenal yang memiliki kecantikan atau rupawan sehingga menarik perhatian. Namun, produk iklan kecantikan salah satunya iklan Pond’s Bright Beauty Serum menggunakan Teman Tuli sebagai model. Penelitian ini bertujuan untuk mengetahui, menganalisis dan menjelaskan representasi Teman Tuli sebagai model iklan dengan menggunakan analisis semiotika makna pesan verbal dan non-verbal pada iklan Pond’s Bright Beauty Serum “Wajahmu Kekuatanmu”. Penelitian ini menggunakan metode kualitatif dengan analisis semiotika Charles Sanders Peirce. Hasil penelitian menunjukkan bahwa representasi Teman Tuli dalam iklan produk kecantikan, merupakan sebuah ideologi baru mengenai kecantikan. Kecantikan sesungguhnya terletak pada kemampuan untuk menguasai diri dan mengontrol emosi. Perempuan cantik juga adalah ia yang dapat menemukan makna cantiknya, menjadi diri sendiri,  memiliki kepercayaan diri, mencintai keaslian dalam diri, serta teguh dalam pendirian.
Adaptation strategy of Indonesian people in southern Thailand during the Covid-19 pandemic Turistiati, Ade Tuti; Dayanti, Sekar P.; Priyanto, Dedi; Sumartono
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.5074

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During the Covid-19 outbreak, lockdown regulations affected the mobility of Indonesians temporarily residing in southern Thailand. This study intends to investigate the difficulties they encountered, how they adapted to cultural differences in Thailand, and how they handled with an unpredictable living situation. Case study qualitative research approach was used to conduct the study. The results of the study showed that Indonesian citizens in Southern Thailand found problems related to: 1) Thai language and letters, 2) homesickness, 3) fear of being infected with Covid-19, 4) less halal cuisine is available for Muslims, 5) Worrisome reports in the media regarding the devastating effects of Covid-19. Their adaptation strategy is to: 1) recognize the cultural parallels between Indonesia and Thailand, 2) Develop close relationships between Indonesians in Thailand and their family, relatives, and friends. 3) Think positively, as Covid-19 will soon be finished, 4) Follow a new culture to avoid the spread of Covid-19.
Meaning Construction of Good Looking in Public Relation Practitioners at Hotel Industries Ade Tuti Turistiati; Yudi Sudiana; Adita Miranti
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3126

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The profession of public relations (PR) is required in the hotel industry. Society frequently perceives a PR practitioner as having both technical and non-technical requirements, such as being good looking. In reality, one of the requirements for becoming a public relations officer in the hotel industry is that a person be good looking. The purpose of this study is to explore the construct meaning of good looking in hotel PR practitioners. Furthermore, the researchers examined the challenges that the hotel industry faces in obtaining good-looking PR, as well as solutions to these challenges. The theory of reality construction and symbolic interaction is used in this study, which employs a qualitative descriptive research method. According to the findings of the study, the definition of good looking is perceived as a myth that is spreading in society, namely beautiful/handsome with white skin, tall and slim. However, some interpret good-looking as more intellectual, which impacts job performance. Furthermore, when it comes to hotel public relations, hotel managers tend to prioritize physical appearance. It can be considered discrimination, dehumanization, and subordination.
The Improvement of Students’ Awarness and Motivation to Learn English Trough International Webinar: The Importance of English Competency in Building Intercultural Communication Ade Tuti Turistiati; Dimas Reza Amrullah; Shafitri Shafitri
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 6, No 1: Juli 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v6i1.3328

Abstract

English is an international language that is the primary choice for individuals in intercultural communication with people from various nations. However, intercultural communication with foreigners is often constrained by inadequate English skills. This condition occurs in students in the Communication Studies Study Program and Digital Business Study Program, Faculty of Business and Social Sciences, Universitas Amikom Purwokerto. The student's English proficiency is relatively low. Based on interviews with around 50 English Club participants at the Faculty of Business and Social Sciences, 75% of students have basic English skills and only 25% can be categorized as the intermediate level of English. To raise awareness and motivate students to learn English, we conducted a seminar “The Importance of English Competency in Building Intercultural Communication”. The seminar was facilitated by Universitas Amikom Purwokerto and Huachiew Chalermprakiet University, Thailand. It was a program of international community service and an implementaion of the MoU between Universitas Amikom Purwokerto and Huachiew Chalermprakiet University. From the evaluation after participating in this seminar, participants’s response are positive. The seminar is useful and inspiring for them.  More than 50% of participants plan to learn English individually through online and offline courses, both formal and informal. It was also expected that in the future the kind of seminar can be held directly (off line).
Organizational Communication Strategy of Menantea Purwokerto in Handling Customer Complaints Through Digital Media Ade Tuti Turistiati; Feby Irawan; Yusmedi Nurfaizal
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.143

Abstract

Menantea Purwokerto uses Instagram to promote its products and engage with its followers. Although Menantea Purwokerto has been successful in utilizing digital media to increase its sales potential, it has been noted that since the opening of Menantea Purwokerto on 5 February 2022, there have been customer complaints that can have a negative impact on Menantea Purwokerto. This study aims to analyze and describe how Menantea Purwokerto's organizational communication strategy handles customer complaints via digital media, what obstacles are encountered when implementing organizational communication, and how solutions are devised to overcome the obstacles encountered. This study employs a qualitative descriptive approach, with data collected via observation, interviews, documentation studies, and literature reviews. The research shows two types of complaints made by customers via digital media: Gofood, Grabfood, Shopeefood, and Menantea Customer Service at 0812-8415xxxx. Menantea Purwokerto encountered internal obstacles such as the distance between the owner and employees, obstacles to individual employee behavior, and external obstacles such as difficulties in handling incoming complaints via Gofood, Grabfood, and Shopeefood when implementing organizational communication. The Menantea Purwokerto conducts an organizational communication audit to address complaints and obstacles in the implementation of organizational communication. For handling complaints and obstacles between Menantea and customers, the Menantea Purwokerto employs a top-down internal communication strategy as well as an external communication strategy.
Narasi Demokrasi Dalam Buletin Al Islam Pundra Rengga Andhita; Ade Tuti Turistiati
Jurnal Spektrum Komunikasi Vol 10 No 3 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i3.234

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Penelitian ini mengkaji tentang narasi demokrasi yang tersirat dari teks dalam Buletin Al Islam dengan memerhatikan struktur makro, superstruktur dan struktur mikro. Penelitian ini menggunakan analisis wacana kritis model Van Dijk. Dari analisa tersebut berhasil diungkapkan bahwa struktur makro dalam buletin Al Islam menyajikan tema saling mengait satu sama lain, dengan implikasi pada konklusi ide yang ditawarkan oleh pemilik buletin. Tema mampu disusun melalui eksplorasi dinamika sosial masyarakat dengan sasaran terbangunnya proksimitas sosial antara teks dan pembacanya. Melalui proksimitas itulah diharapkan akan terbangun kesadaran kritis pembaca yang sesuai dengan pemilik teks. Adapun dilihat dari superstruktur, teks dalam bulletin ini memiliki judul, lead dan muatan story telling yang memunculkan suasana kegetiran. Suasana tersebutlah yang berpotensi menyentuh sisi sensitif pembaca. Suasana ini berimplikasi pada lahirnya rasa skeptisme pembaca dalam menilai realitas di luar teks. Nantinya skeptisme itu bisa memudahkan pembaca untuk menerima gagasan utama yang disampaikan dalam teks tersebut. Kemudian, dari struktur mikro, teks dalam buletin ini mengupayakan produksi wacana yang membentuk pemahaman pada gambaran ideal masyarakat yang komparatif antara kondisi di dalam dan di luar teks. Persinggungan antar keduanya dilakukan secara komparatif dan bisa melahirkan kompetisi gagasan tertentu.
Implementasi Excellence Public Relations dan Coordinated Management of Meaning pada Sosialisasi Empat Pilar Utama SABar School, Banyumas Turistiati, Ade Tuti; Nan Kinasih, Eyora Jasmine; Nurcandrani, Prita Suci
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7127

Abstract

SABar School (Sekolah Alam Baturraden) applies four main pillars namely the pillars of morals, logic, leadership, and entrepreneurship in the student learning process. However, the view of the Banyumas community is that SABar School is only a school that involves more playing than learning activities. Parents are worried that sending their children to SABar School will be left behind in academics. This research aims to analyze the implementation of excellence in public relations and coordinated management of meaning towards the socialization of the four main pillars of SABar School. This research uses a qualitative descriptive research method with data collection techniques of observation and in-depth interviews with ten informants, supported by secondary data through literature studies. The research shows that SABar School's role in socializing activities on the four main pillars implements eight of the ten premises of public relations excellence. Two premises that have not been implemented are the integration premise because SABar School does not yet have a dedicated PR division and the independence premise. The management function of PR is still one with other management. Meanwhile, the results of coordinated management of meaning on the four main pillars show that SABar School has achieved a level of coordination.
WORKSHOP BUDAYA KOMUNIKASI DIGITAL DALAM MENCEGAH TERJADINYA CYBERBULLYING Turistiati, Ade Tuti; Nan Kinasih, Eyora Jasmine; Narmadi, Hanugrah Banyu; Muhroji, Alfian Sa’idan
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 8 No. 2 (2022): AGUSTUS
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.013 KB) | DOI: 10.30997/qh.v8i2.5645

Abstract

Fenomena cyberbullying pada remaja semakin meningkat. Cyberbullying tidak hanya terjadi pada remaja di kota-kota besar tetapi juga di daerah seperti Purwokerto. Untuk mengantisipasi atau meminimalisir terjadinya cyberbullying di daerah, tim dosen dan mahasiswa Prodi Ilmu Komunikasi mengadakan kegiatan pengabdian masyarakat melalui Amikom Mitra Masyarakat (AMM) di SMK Tujuh Lima 1 Purwokerto. Metode pelaksanaan pengabdian dimulai dari survey pendahuluan dengan melakukan observasi tentang fenomena cyberbullying, merumuskan masalah serta tujuan pengabdian dalam bentuk workshop, menyusun materi workshop, melaksanakan workshop, melakukan evaluasi, menyusun laporan, dan menyusun luaran. Workshop ini dilaksanakan dengan menyampaikan materi secara interaktif dan lebih banyak melibatkan para peserta yang merupakan perwakilan dari tiap kelas. Para partisipan diharapkan menjadi role model dan dapat mendampingi para siswa yang tidak mengikuti workshop. Tim pelaksana mengajak peserta workshop untuk sharing pengalaman dan pengetahuan, melakukan role play dengan menggunakan media sosial, dan merumuskan solusi untuk mencegah terjadinya cyberbullying atau perundungan. Hasil pengabdian masyarakat ini menunjukkan meningkatnya pemahaman para peserta terhadap budaya dan etika komunikasi digital dalam mencegah terjadinya cyberbullying. Pengabdian kepada masyarakat ini diharapkan menjadi titik tolak untuk menciptakan lingkungan sekolah yang bebas cyberbullying dan pada gilirannya para siswa merasa lebih nyaman dan aman mengikuti kegiatan belajar. Kata kunci: Budaya komunikasi, cyberbullying, digital, etika komunikasi, workshop
Co-Authors A. R., Hafizh Faikar Adita Miranti Adita Miranti alfian muhazir Aliyyah, Hanifah Nur Amrullah, Dimas Reza Angel Septia Anggreani Anggita Ramadisa Anisa Lutfiana, Anisa Anita Febiyana Antonius Ferdi Widiatmoko Antonius Ferdi Widiatmoko Asriandhini, Bunga Audito Anindya Bayu Aji Baby Poernomo Baby Poernomo Bunga Asriandhini Dayanti, Sekar P. Dimas Reza Amrullah Dinda Intan Nurulina Dinda Rakhma Fitriani Endah Nurkhalida Eyora Jasmine Nan Kinasih Farah Nuril Izza Febriandini, Putri Sesilia Feby Irawan Hamzah Nurhidayat Hanif Zaid Juniati, Atika Karunia, Zahra Dwi Khashogi, Luqman Rico Madani, Aulia Arum Maulida, Afiliasari Melia Dianingrum Monk, Lincoln James Faikar Muhammad Jamiluddin Nur Muhroji, Alfian Sa’idan Muthia Hanan Dhia Mardhiyati Nan Kinasih, Eyora Jasmine Naqiyah Mukhtar Narmadi, Hanugrah Banyu Nita Triana Nur Khasidah, Merliana Nurcandrani, Prita Suci Nurcndrani, Prita Suci Nurfaizal, Yusmedi Nurhalimah Nurhalimah Nurhalimah Nurhalimah Perwita, Adinna Islah Poernomo, Baby Pramudita Nugraha Prayoga Pribadi Prita S Nurcandrani Prita Suci Nurcandrani Priyanto, Dedi Pundra Rengga Andhita Purwanto, Niken Meinica Putri, Kania Sayidatina R. Satria Setyanugraha Rahmawati Putri Rahmawati Putri Rahmawati, Farah Anis Raja Satria Wibawa Ramadhan, Ar Raffy Ray Djayalaras Putra, Kevin Safriady Safriady Sari, Rida Purnama Sari, Rida Purnama Sefy Andhriany Setyanugraha, R. Satria Shafitri Shafitri Siti Khopipah Sofwan Jauhari, Akhmad Suebsook, Khwanchanok Sumartono Syafitri, Syafitri Vivit Wardah Rufaidah Wahyuni Choiriyati Wahyuni Choiriyati Yudi Sudiana