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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JUPE) Agora Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan EDUCATIO : Journal of Education Journal Economics & Business Atmajaya Indonesia Majalah Ekonomi Jurnal Manajemen Pemasaran International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Ecopreneur.12 Jurnal Perawat Indonesia Jurnal Manajerial JURNAL EKSBIS MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat EduLine: Journal of Education and Learning Innovation MANAJEMEN BISMA (Bisnis dan Manajemen) Jurnal Manajemen Perhotelan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) IQTISHADequity jurnal MANAJEMEN Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Ratih Indriyani
Universitas Kristen Petra
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Transportation Other

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The Role of Entrepreneurship Education to Increase Entrepreneurial Intention among University Students Indriyani, Ratih; Kristanto, Kristanto
EDUCATIO : Journal of Education Vol 6 No 2 (2021): November 2021
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/educatio.v6i3.514

Abstract

This study aims to determine whether there is an influence of entrepreneurship education, entrepreneurial self-efficacy, and skills on entrepreneurial intentions in students in Yogyakarta. The research method used is quantitative. The sampling technique used in this research is simple random sampling. This research was conducted by distributing questionnaires to 156 students in Yogyakarta. The data was processed using a structural model equation approach with the technique Partial Least Square. The results of this study indicate that entrepreneurship education has a significant effect on entrepreneurial self-efficacy, entrepreneurial skills, and entrepreneurial intentions; entrepreneurial self-efficacy and entrepreneurial skills have a significant influence on entrepreneurial intentions.
Peningkatan Identitas Visual dan Strategi Branding pada UMKM Minuman Es Cao Bu Sofia Surabaya Loa, Gabrielle Delvia; Celestia, Aya; San, Phan Li; Indriyani, Ratih
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.21124

Abstract

Kegiatan ini bertujuan untuk meningkatkan kualitas identitas visual dan strategi branding sederhana pada UMKM tradisional Es Cao Ibu Sofia yang berlokasi di Surabaya. Kegiatan ini dilaksanakan dengan pendekatan kolaboratif dan partisipatif, yang melibatkan pelaku usaha langsung dalam setiap tahapan dari identifikasi masalah hingga implementasi solusi. Kegiatan ini dilaksanakan melalui tiga tahapan utama: tahap persiapan, tahap implementasi, dan tahap evaluasi. Pada tahap persiapan, dilakukan observasi lapangan dan wawancara dengan pemilik usaha untuk memahami kendala yang dihadapi serta karakteristik usaha. Pada tahap implementasi, solusi yang dirancang mencakup pembuatan logo, banner, poster menu, stiker kemasan, dan pendampingan penggunaan media sosial untuk promosi. Seluruh elemen desain disesuaikan dengan karakter usaha yang sederhana dan lokal. Hasil kegiatan menunjukkan bahwa perubahan pada identitas visual usaha, termasuk penggunaan media sosial, dapat meningkatkan daya tarik dan kepercayaan pembeli, serta mempercepat transaksi. Evaluasi kegiatan menunjukkan bahwa metode yang sederhana namun tepat sasaran memberikan dampak positif, baik dalam hal estetika maupun operasional usaha. Penelitian ini menyimpulkan bahwa branding yang efisien dapat dilakukan oleh UMKM tanpa biaya besar, asalkan sesuai dengan karakter usaha dan kebutuhan pasar.
PEMANFAATAN DIGITAL MARKETING BAGI PENGEMBANGAN USAHA MAKANAN DAN MINUMAN Indriyani, Ratih; Kempa, Sesilya
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 2 (2022): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.337 KB) | DOI: 10.24034/kreanova.v2i2.5220

Abstract

Micro, Small and Medium Enterprises have limitations in running their business in terms of awareness in the market, limited scope of sales area, and facing competition from local and other regions. This is a challenge for developing micro, small and medium scale enterprises. This community service activity is held on a service-learning basis in the form of business assistance in the food and beverage sector. The mentoring stage itself starts from the debriefing stage to monitoring. The purpose of this activity is to find out the obstacles and challenges faced by MSMEs and develop digital marketing that can support their business. Digital marketing is applied specifically in making social media suitable for MSMEs. Digital marketing is expected to expand market reach. The results of this activity show that the use of digital technology can change the way MSMEs connect with their consumers. he use of social media helps promote products to a wider audience, as well as helps wider product recognition. The characteristics and development needs of MSMEs also cause differences in the need to apply different digital marketing methods.
PENGEMBANGAN POTENSI UMKM KELURAHAN JAGIR, WONOKROMO DENGAN PENDEKATAN PEMASARAN DIGITAL Indriyani, Ratih; Kempa, Sesilya; Pertiwi, Dewi
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 3 (2023): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i3.6064

Abstract

Penggunaan teknologi digital telah mempengaruhi semua aspek kegiatan usaha, termasuk dalam hal pemasaran, pemasaran berbasis digital digunakan untuk memperoleh konsumen, membangun preferensi mereka, memelihara konsumen, serta pada akhirnya mampu meningkatkan penjualan dan profit bisnis. Digital marketing merupakan cara komunikasi pemasaran yang mampu menimbulkan awareness dan engagement masyarakat terhadap produk UMKM. Digital marketing mampu memberikan kemudahan pada pembeli untuk mendapatkan informasi mengenai produk dan melakukan interaksi melalui internet. Di sisi lain digital marketing memungkinkan penjual untuk memantau dan menyediakan kebutuhan serta keinginan calon pembeli tanpa batasan waktu dan area geografis. Aktivitas pengabdian masyarakat kali ini bertujuan untuk mengintegrasi mendalami potensi UMKM di Kelurahan Jagir. Dari pemetaan potensi ini, aktivitas yang dilakukan adalah optimalisasi pemasaran digital. Dari kegiatan ini diperoleh gambaran bahwa pemilik usaha memahami pentingnya digital marketing namun masih memerlukan pengetahuan dan skill yang lebih baik lagi. Adanya suatu keunikan dari pengabdian ini berupa kesiapan dari peserta pelaku UMKM untuk mengenal dan mengaplikasikan media yang dipergunakan untuk memasarkan produk yang tidak secara manual tetapi menggunakan elektronik untuk mempercepat proses sampai ke tangan konsumen.
Orientasi Pasar Dan Inovasi Sebagai Determinan Keunggulan Kompetitif Dalam Industri Fashion Berbasis E-Commerce Ratih Indriyani; Michelle Felicia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9096

Abstract

Business sustainability and growth depend on its competitive advantage, market orientation, and innovation. Competitive advantage is a superior value obtained through a company's strategy, enabling the company to outperform its competitors. Business competitive capabilityis influenced by market orientation and business innovation. This study aims to analyze the influence of market orientation on competitive advantage through innovation in fashion businesses utilizing e-commerce. The type of research used is quantitative explanatory, with a purposive sampling technique for data collection. This study uses 100 MSMEs business owners in e-commerce based fashion businesses. Data analysis was performed using Partial Least Squares (PLS) with the help of SmartPLS. The results show that market orientation has a significant effect on competitive advantage, market orientation also has a significant effect on innovation, and innovation significantly affects competitive advantage.
MEMBENTUK WELL-BEING WIRAUSAHA PEREMPUAN DI INDONESIA : PERAN FLEXIBLE WORKING ARRANGEMENT DAN WORK-LIFE BALANCE Ratih Indriyani
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i1.19641

Abstract

Nowadays, well-being is an important aspect that many female entrepreneurs strive for. This study aims to examine the effect of flexible working arrangements and work-life balance on well-being. This study also wants to examine flexible working arrangements on well-being with work-life balance as a mediating variable. The respondents of this study were female entrepreneurs in Indonesia. The research method used is explanatory quantitative research. This study uses a purposive sampling technique. This study selects female entrepreneurs in Indonesia who have run a business for at least 1 year. This study uses 150 female entrepreneurs in Indonesia as research respondents. The population of this study is female entrepreneurs in Indonesia and have run a business for at least 1 year. The data processing technique uses Smart PLS software. The results of the study indicate that flexible working arrangements have a significant effect on well-being. This study provides results that flexible working arrangements have an effect on work-life balance among female entrepreneurs in Indonesia. Interestingly, this study also found that work-life balance mediates the effect of flexible working arrangements on well-being. In other words, work flexibility increases well-being indirectly through the role of work-life balance as a mediator.
Co-Authors Achmad Sobirin Aksel Imanuel Iman Aksel Imanuel Iman Alexandra de J.da Costa, Carla Alvin Kurnia Alvina Alvina Andrew Gunawan Anis Eliyana Atita Suri Bandi Sobandi Bisma Arianto Buyung Aulia Safrizal, Helmi Celestia, Aya Dewi Pertiwi Dewi Urip Wahyuni Elsa Christina Jonathan Jonathan Jonathan Joshua William Wilianto Jovita Nathania Gunawan Kempa, Sesilya Kevin Christanto Kristanto Kristanto Leonita, Tracy Loa, Gabrielle Delvia Margo, Valerie Mariana Ing Malelak Melyvia Santoso Michelle Felicia Mochklas, Mochamad Monica Bellinda Sutanto Monica Bellinda Sutanto Monica Dewi MONICA DEWI Natajaya, Richie Noerchoidah Retno Ardianti Safrizal, Helmi Buyung Aulia San, Phan Li Sesilya Kempa Steven Nathanael Supriyadi Supriyadi Taswadi Tjok, Daniel Kusuma WIdjojo Suprapto Yonathan Palumian