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Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital Filosa Gita Sukmono; Fajar Junaedi
Jurnal Komunikasi Global Vol 9, No 2 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.41 KB) | DOI: 10.24815/jkg.v9i2.17845

Abstract

Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens.  Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.
STRATEGI KOMUNIKASI PEMASARAN PRODUK UMKM BASRENG ENDUL DALAM MENCIPTAKAN BRAND AWARNESS Hagi Julio Salas; Fajar Junaedi; Suci Ria Ardinata
Komsospol Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The product marketing communication strategy to create Brand Awareness in UMKM (Micro, Small, Medium Enterprises) is formed from the growth of consumer interest in the snacks being sold, flavor variants in food products, as well as the potential for developing UMKM in facing increasingly fierce market competition. Of course, this cannot be separated from the marketing communications strategy that must be carried out to overcome competition. This research aims to determine the marketing communication strategy for Basreng Endul UMKM products in creating Brand Awareness. This type of research is qualitative descriptive research, by collecting data through interviews, observations and literature studies which aim to analyze and explain descriptively, namely describing to explain an object and phenomenon which will be expressed in writing and sentences. Based on the results of research conducted in the field, it can be concluded that the marketing communication strategy carried out by UMKM for Endul basreng products is to carry out points in the marketing communication mix with a focus on direct marketing through social media (Direct Marketing), word of mouth promotion. mouth or go directly into the field to offer or recommend products to consumers (Personal Selling), create attractive promotional pamphlets to introduce products (Advertising). Visual communication and recommendations are factors that influence the creation of brand awareness. This strategy is used in marketing Basreng Endul UMKM products in creating Brand Awareness.
Pelanggaran Etika Jurnalistik dalam Pemberitaan Pemilu 2024 di Metro TV Muarif, Nur Affan; Ihsan, Fikri Nur; Fawwaz, Muhammad Hafizh; Junaedi, Fajar
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2550

Abstract

This article discusses the importance of Journalistic Ethics in the 2024 Election News on Metro TV. Television as a political communication medium is very effective in delivering information to the public. Political parties utilize television to convey their vision, address community issues, and build public support. Journal Ethics, as a set of ethical guidelines for journalists, is essential to ensure integrity and professionalism in reporting. This article highlights the importance of journalistic ethics based on Law No.40 of 1999 on the Indonesian Journalist Code of Ethics (KEWI), which aims to improve media integrity. The research used a qualitative method with descriptive analysis to identify ethical issues in the coverage of the 2024 General Election on Metro TV. Findings included a lack of transparency, non-neutral language, lack of information verification, sensational reporting, and the need for Metro TV's commitment to ethical journalism to improve the quality of reporting.
Perancangan Platform User Generated Content untuk Publikasi Sekolah inklusi Junaedi, Fajar; Sukmono, Filosa Gita; Sudiwijaya, Erwan; Arifianto, Budi Dwi
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 11, No 2 (2023): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v11i2.18598

Abstract

The Muhammadiyah Gamping Special School (SLB) in Sleman is an inclusive school founded in 2012. The Muhammadiyah Gamping SLB was built to facilitate a place of learning for children who have deficiencies or disabilities. The problems faced by SLB Muhammadiyah Gamping are not yet known to the public and have never been reported by the media. In fact, inclusive schools are a necessity for some members of society. The solution to the problems faced by SLB Muhammadiyah Gamping is to develop publications about the school's work through mass media. The science and technology used in this service are user-generated content technology and digital journalism. Activities were carried out with digital journalism workshops and operational assistance for user-generated content. Sustainability means that the school can continue to write news after the service is completed. The implementation results exceeded the target with 28 news stories, from the initial target of 12 news stories for the SLB Muhammadiyah Gamping journalism brand.
Kanjuruhan Football Disaster in News Framing of Kumparan+ and Kompas.id Rizqi, Aldi Aprilla Nur; Junaedi, Fajar
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.528

Abstract

This study aims to analyse how the online media Kumparan+ and Kompas.id reported on the riots in Kanjuruhan Malang. The Kanjuruhan tragedy is a disaster in Indonesian football. One hundred thirty-five football fans died after rioting after the match between Arema FC and Persebaya Surabaya at the Kanjuruhan Stadium. The research method is the framing analysis model of William A. Gamson and Andre Modigliani. This study found that Kumparan+ and Kompas.id framed the news about the Kanjuruhan tragedy as a major disaster in football. Kumparan+ and Kompas.id packaged the framing that the violence at the Kanjuruhan stadium was the leading cause of the tragedy. The use of tear gas by the police has increased the number of victims. Kumparan+ stated that the poor facilities at the stadium, especially the exit doors, caused chaos at the Kanjuruhan stadium. Kompas.id also emphasizes the public's disappointment with the handling of the Kanjuruhan tragedy. This research found that the framing by the Kumparan+ and Kompas.id media had different views in reporting the same event. This can be seen from the analysis results, which show that in its reporting regarding the riots in Kanjuruhan, Kumparan+ identified itself with the team supporters. Meanwhile, Kompas.id identifies with the Indonesian people who view this riot case as the responsibility of all parties involved.
Etika Berbusana dalam Penyiaran Televisi: Studi Kasus Penampilan Ivan Gunawan dalam Acara Brownis Prameswari, Cucu Awaliyah; Dwi Marzein, Mentari; Sayidina, Grafika; Junaedi, Fajar
Jurnal Media Penyiaran Vol. 4 No. 1 (2024): Juni (2024)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v4i1.3537

Abstract

Mass media, particularly television, plays a significant role in shaping public opinion and providing information to society. However, I the competitive race to capture viewer’s attention, ethical breaches in content presentation often occur. This study investigates such ethical violations, focusing on Ivan Gunawan’s controversial attire on the “Brownis” show aired by Trans TV. Using a qualitative descriptive method through observation and literature review, the research identifies significant breaches of decency and propriety norms as stipulated by the Indonesian Broadcasting Comission Broadcasting Behaviour Guidelines abd Broadcast Program Standards. The Indonesian Broadcasting Comission issued a formal written reprimand to the program for these violations. The findings emphasize the necessity for strict adherence to broadcasting regulations to uphold moral strandards and national identify. This study provides essential insight and guidelines for the broadcasting industry to enforce ethical dress codes, ensuring that content aligns with societal values and legal standards in Indonesia.
Content analysis of emergency enforcement of community activity restrictions News Portals on Tirto and Media Indonesia Online News Portals for the Period 3 – 20 July 2021 Nafza, Gisellya Noorrahma Shalihatan; Junaedi, Fajar
COMMICAST Vol. 4 No. 1 (2023): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i1.6298

Abstract

  The purpose of this study was to determine the frequency and trend of emergency PPKM or Pemberlakuan Pembatasan Kegiatan Masyarakat (Enforcement of Community Activity Restrictions) news on online news portals Tirto and Media Indonesia in the period 3 – 20 July 2021. These included news formats, news elements, news values, news sections, news materials. and interviewing resource persons. The approach uses descriptive quantitative with content analysis method. The research population is all the contents of the emergency PPKM news in Tirto and Media Indonesia, totaling 170 news stories. The results showed Tirto and Media Indonesia chose news in the form of hard news. All news is presented with complete elements. The difference is as follows. Media Indonesia, in their reporting, gives more of the portion of informants to bureaucrats. On the other hand, Tirto only took fewer informants from the bureaucrats.
Enhancing students' competence in writing popular articles on user-generated content-based digital media Junaedi, Fajar; Sudiwijaya, Erwan; Suherman, Ansar; Khairiyah, Rizqi Lailatul
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11847

Abstract

This community service program aims to enhance students' competence in writing popular articles. The activities were conducted in the form of a writing workshop using the Indonesian language according to journalistic standards. The program focused on developing the ability to compose popular articles and practicing the submission of article drafts to digital mass media publishers, particularly those based on user-generated content. As a result of this program, students from Universitas Muhammadiyah Buton successfully published 20 articles in digital mass media. This competence improvement is expected to support the promotion and contribution of Universitas Muhammadiyah Buton to society.
Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Web Pusat Film21 Naufal Azzuhdi, Abdurrohman; Listya Kumara, Anindya; Fatihi; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.565

Abstract

This study aims to identify ethical violations in Online gambling advertisements displayed on the Pusat Film website, focusing on the marketing strategies used in these advertisements. Based on an analysis of Online gambling ads found on the site, the research reveals that many of these ads violate the Indonesian Advertising Ethics (EPI) and relevant legal regulations, particularly Article 27, Clause 2 of the Information and Electronics Transaction Law, which prohibits Online gambling promotions. These advertisements employ unethical marketing strategies, such as unrealistic claims of significant profits and seductive visuals that exploit sexual appeal. The impact of these ads can increase individual involvement in illegal gambling, worsen the normalization of gambling in society, and exacerbate Online gambling addiction. The study employs a qualitative method using documentation and literature review techniques to analyze the content of the ads and assess the ethical violations present. The findings highlight the need for stricter oversight of Online gambling advertisements on digital platforms to protect consumers from negative consequences, such as addiction and financial loss.
Tingkat kepuasan suporter dalam menggunakan PERSIS Solo Official App. Permana, Ryan Wahyu Adi; Junaedi, Fajar
Sepakbola Vol. 5 No. 1 (2025)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/sepakbola.v5i1.369

Abstract

Aplikasi mobile menjadi salah satu cara paling efektif bagi klub sepak bola untuk berkomunikasi dengan suporter, menyediakan informasi terkini tentang klub, pemain, jadwal pertandingan, dan berbagai fitur lainnya. Dalam konteks Persis Solo, aplikasi Persis Solo menjadi salah satu sarana untuk berbagi informasi, berinteraksi dengan supporter, dan memberikan pengalaman yang lebih mendalam. Penelitian ini bertujuan untuk menggali lebih dalam tingkat kepuasan dalam penggunaan aplikasi Persis dan  mengetahui apakah aplikasi tersebut telah memenuhi harapan supporter. Penelitian ini menggunakan tipe penelitian deskriptif kuantitatif. Populasi pada penelitian ini adalah seluruh elemen suporter Persis Solo yang menggunakan aplikasi Persis. Pengumpulan data dalam penelitian ini menggunakan Non-Probability Sampling, data dianalisis dengan metode discrepancy analysis yang membandingkan harapan (Gratification Sought - GS) dengan kepuasan yang diperoleh (Gratification Obtained - GO). Hasil penelitian menunjukkan bahwa rata-rata motif penggunaan media (Gratification Sought) lebih rendah dibandingkan indikator kepuasan (Gratification Obtained), dengan nilai rata-rata 39,86 untuk Gratification Sought dan 42,15 untuk Gratification Obtained. Sehingga dapat disimpulkan bahwa aplikasi Persis Solo umumnya memenuhi kepuasan pengguna, terutama pada motif informasi, identitas pribadi, integrasi dan interaksi sosial, serta motif hiburan.   The level of supporter satisfaction with the use of the PERSIS Solo Official App.   Abstract: Mobile applications are one of the most effective ways for football clubs to communicate with supporters, providing the latest information about the club, players, match schedules, and various other features. In the context of Persis Solo, the Persis Solo application is one of the means to share information, interact with supporters, and provide a more in-depth experience. This study aims to dig deeper into the level of satisfaction in using the Persis application and find out whether the application has met the expectations of supporters. This study uses a quantitative descriptive research type. The population in this study were all elements of Persis Solo supporters who use the Persis application. Data collection in this study used Non-Probability Sampling, The data was analyzed using the discrepancy analysis method that compares expectations (Gratification Sought - GS) with satisfaction obtained (Gratification Obtained - GO). The results showed that the average motive for using media (Gratification Sought) was lower than the satisfaction indicator (Gratification Obtained), with an average value of 39.86 for Gratification Sought and 42.15 for Gratification Obtained. So it can be concluded that the Persis Solo application generally satisfies user satisfaction, especially in terms of information motives, personal identity, social integration and interaction, and entertainment motives.
Co-Authors Abdhilla, Aji Yudha Abdul Kholik, Fikri Adhinata, Radi Kusuma Adhitya Prasetyo Afiannur, Restu Rizqy Allanm Nugroho, Mochammad Amalia Asfriyani Amelia Fitri Julaika Aminuyati Anggun Pratiwi, Raudha Yulindra Ansar Suherman, Ansar ansyah, Fachri Arifianto, Budi Dwi Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Cantika, Elvera Tiarra Cindy Silviana Putri Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Fatihi Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firmansyah, Riffat Framanahadi, Framanahadi Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hasbudi, Sofia Aziza Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Ihsan, Fikri Nur Indriyani, Icha Kevi Restu Pradhita Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Listya Kumara, Anindya Maulana, Alya Raihani Muarif, Nur Affan Muhammad Fajrin, Muhammad Muhammad fauzan Musa, Ivan Wisnu Nabila Hilma Mujahidah Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcholis Rokan, Muhammad Nurmaulida, Firda Permana, Ryan Wahyu Adi Prameswari, Cucu Awaliyah Prihandini, Fadila Putra Tri Anggara, Aditya Qamari, Ika Nurul Rachmadi, Naufal Irsyad Raihan, Asvi Rama, Taufik Adi Ramadani, Aliya Putri Ramadhani, Reihana Bornov RASYID, ERWIN Reni Herawati Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Ryedo Misbahul Adha Sakir Sakir Salsabila, Alisya Chantika Sartika, Amalia Sashi, Adena Sayidina, Grafika Shelsa Aurelia Gunawan Putri Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Sukmono, Filosa Gita Sukmono, Filosa Gita taufiq, Aditya Tri Hastuti Nur R Wulandari, Pingkan