Articles
Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital
Filosa Gita Sukmono;
Fajar Junaedi
Jurnal Komunikasi Global Vol 9, No 2 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala
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DOI: 10.24815/jkg.v9i2.17845
Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens. Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.
STRATEGI KOMUNIKASI PEMASARAN PRODUK UMKM BASRENG ENDUL DALAM MENCIPTAKAN BRAND AWARNESS
Hagi Julio Salas;
Fajar Junaedi;
Suci Ria Ardinata
Komsospol Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Universitas Muhammadiyah Kotabumi
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The product marketing communication strategy to create Brand Awareness in UMKM (Micro, Small, Medium Enterprises) is formed from the growth of consumer interest in the snacks being sold, flavor variants in food products, as well as the potential for developing UMKM in facing increasingly fierce market competition. Of course, this cannot be separated from the marketing communications strategy that must be carried out to overcome competition. This research aims to determine the marketing communication strategy for Basreng Endul UMKM products in creating Brand Awareness. This type of research is qualitative descriptive research, by collecting data through interviews, observations and literature studies which aim to analyze and explain descriptively, namely describing to explain an object and phenomenon which will be expressed in writing and sentences. Based on the results of research conducted in the field, it can be concluded that the marketing communication strategy carried out by UMKM for Endul basreng products is to carry out points in the marketing communication mix with a focus on direct marketing through social media (Direct Marketing), word of mouth promotion. mouth or go directly into the field to offer or recommend products to consumers (Personal Selling), create attractive promotional pamphlets to introduce products (Advertising). Visual communication and recommendations are factors that influence the creation of brand awareness. This strategy is used in marketing Basreng Endul UMKM products in creating Brand Awareness.
Media relations for school promotions at Trensains Muhammadiyah Sragen Senior High School
Fajar Junaedi;
Budi Dwi Arifianto;
Muhammad Rifki Ihsan Tamimi
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang
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DOI: 10.31603/ce.9092
Trensains Muhammadiyah Sragen High School is a prominent Muhammadiyah institution located in Sragen, Central Java, known for its excellence in the field of science. The main challenge it faces is the lack of exposure in mass media due to its limited connection with the media. To address this issue, this community service program aims to enhance the media relations skills of the teachers at Trensains Muhammadiyah Sragen High School. This program was implemented through a workshop that involved the teachers from Trensains Muhammadiyah Sragen High School. The workshop covered topics such as media relations for school publications, news release writing, and the distribution of news releases to mass media outlets. As a result of this program, the teachers have improved their skills in creating news releases, leading to increased media coverage of Trensains Muhammadiyah Sragen High School across various platforms.
Pelanggaran Etika Jurnalistik dalam Pemberitaan Pemilu 2024 di Metro TV
Muarif, Nur Affan;
Ihsan, Fikri Nur;
Fawwaz, Muhammad Hafizh;
Junaedi, Fajar
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/jtik.v8i4.2550
This article discusses the importance of Journalistic Ethics in the 2024 Election News on Metro TV. Television as a political communication medium is very effective in delivering information to the public. Political parties utilize television to convey their vision, address community issues, and build public support. Journal Ethics, as a set of ethical guidelines for journalists, is essential to ensure integrity and professionalism in reporting. This article highlights the importance of journalistic ethics based on Law No.40 of 1999 on the Indonesian Journalist Code of Ethics (KEWI), which aims to improve media integrity. The research used a qualitative method with descriptive analysis to identify ethical issues in the coverage of the 2024 General Election on Metro TV. Findings included a lack of transparency, non-neutral language, lack of information verification, sensational reporting, and the need for Metro TV's commitment to ethical journalism to improve the quality of reporting.
Perancangan Platform User Generated Content untuk Publikasi Sekolah inklusi
Junaedi, Fajar;
Sukmono, Filosa Gita;
Sudiwijaya, Erwan;
Arifianto, Budi Dwi
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 11, No 2 (2023): August
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/berdikari.v11i2.18598
The Muhammadiyah Gamping Special School (SLB) in Sleman is an inclusive school founded in 2012. The Muhammadiyah Gamping SLB was built to facilitate a place of learning for children who have deficiencies or disabilities. The problems faced by SLB Muhammadiyah Gamping are not yet known to the public and have never been reported by the media. In fact, inclusive schools are a necessity for some members of society. The solution to the problems faced by SLB Muhammadiyah Gamping is to develop publications about the school's work through mass media. The science and technology used in this service are user-generated content technology and digital journalism. Activities were carried out with digital journalism workshops and operational assistance for user-generated content. Sustainability means that the school can continue to write news after the service is completed. The implementation results exceeded the target with 28 news stories, from the initial target of 12 news stories for the SLB Muhammadiyah Gamping journalism brand.
Manajemen Distribusi Konten Digital Promosi Kesehatan Pencegahan Covid-19 Di Youtube Dan Instagram MCCC
Salsabila, Alisya;
Junaedi , Fajar
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 2 No. 1 (2022): Strengthening Youth Potentials for Sustainable Innovation
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/umygrace.v2i1.445
Pendahuluan – Munculnya virus Covid-19 di dunia telah menimbulkan permasalahan di berbagai aspek, terutama di bidang kesehatan. Situasi ini membuat MCCC memiliki pertimbangan untuk menanggapi kasus ini dengan cepat dan serius. MCCC menggunakan media sosial untuk mempromosikan komunikasi kesehatan selama pandemi. Tujuan – Tujuan dari penelitian ini adalah untuk mengetahui tentang bagaimana manajemen distribusi konten digital promosi kesehatan untuk pencegahan Covid-19 oleh MCCC. Metodologi/Pendekatan – Metode penelitian ini menggunakan deskriptif kualitatif, khususnya studi kasus. Teknik pengumpulan data adalah observasi, wawancara dan arsip. Wawancara dilakukan dengan menggunakan teknik wawancara mendalam kepada penanggung jawab Instagram dan Youtube MCCC. Temuan – Hasil penelitian ini menunjukkan bahwa MCCC mengimplementasikan SOME (Share, Optimize, Manage, Engage) dalam distribusi konten Instagram dan Youtube. Dengan cara ini, MCCC telah berhasil mempromosikan kesehatan melalui media sosial Instagram dan YouTube. Hal ini ditandai dengan engagement di kedua platform media sosial tersebut. Orisinalitas/ Nilai/ Implikasi – Penelitian ini bermanfaat untuk memahami pemanfaatan media sosial sebagai sarana promosi kesehatan di masa pandemi Covid-19.
Kanjuruhan Football Disaster in News Framing of Kumparan+ and Kompas.id
Rizqi, Aldi Aprilla Nur;
Junaedi, Fajar
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/umygrace.v3i1.528
This study aims to analyse how the online media Kumparan+ and Kompas.id reported on the riots in Kanjuruhan Malang. The Kanjuruhan tragedy is a disaster in Indonesian football. One hundred thirty-five football fans died after rioting after the match between Arema FC and Persebaya Surabaya at the Kanjuruhan Stadium. The research method is the framing analysis model of William A. Gamson and Andre Modigliani. This study found that Kumparan+ and Kompas.id framed the news about the Kanjuruhan tragedy as a major disaster in football. Kumparan+ and Kompas.id packaged the framing that the violence at the Kanjuruhan stadium was the leading cause of the tragedy. The use of tear gas by the police has increased the number of victims. Kumparan+ stated that the poor facilities at the stadium, especially the exit doors, caused chaos at the Kanjuruhan stadium. Kompas.id also emphasizes the public's disappointment with the handling of the Kanjuruhan tragedy. This research found that the framing by the Kumparan+ and Kompas.id media had different views in reporting the same event. This can be seen from the analysis results, which show that in its reporting regarding the riots in Kanjuruhan, Kumparan+ identified itself with the team supporters. Meanwhile, Kompas.id identifies with the Indonesian people who view this riot case as the responsibility of all parties involved.
Construction Of Jogjakarta 90's Classic Car Fans Identity in The Perspective of Symbolic Convergence Theory
Aden, Zainul;
Junaedi , Fajar
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/umygrace.v3i1.538
A community is a social group of several organisms based on various environments. Jogjakarta 90's was formed based on the same interests and hobbies in loving the cars of the 1990s. This study focuses on knowing how the identity construction of a Jogjakarta 90's community is from the symbolic convergence theory's perspective. This study aims to determine the self-concept of Jogjakarta 90's classic car community members. Another aim of this research is to find out if the members of the Jogjakarta 90's classic car community construct their identities. This study used a qualitative descriptive method using interview and observation methods. Retrieval of informants in this study using purposive sampling. The results of this study show that in a Jogjakarta 90s community, there are no special rules for each member, and those who want to join Jogjakarta 90s can join immediately. In addition, the members of Jogjakarta 90 feel like members of and family because there is no age limit between them, making the members closer and maintaining good relations with each other. Furthermore, the symbolic convergence in Jogjakarta 90's resulted from equality between members with one. That equation formed through conversations about the '90s cars owned by members.
Development of Village Digitization through the “Kaline X Mbangun Desa(in)” in Srihardono Village Bantul Yogyakarta
Damar, Dendy Dio;
Kinasih , Audrey Vania Zahrani;
Khasanah, Rizka Aprilia Nur;
Wicaksono , Sandra Ramadhani;
Junaedi , Fajar
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 2 (2024): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta
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DOI: 10.18196/umygrace.v3i2.595
The village information system implementation should continue to be optimized by every village in Indonesia. However, to make it happen, it is necessary to develop the village information system in every village, one of which is the Online Kalurahan Program (Kaline). The method used is by digitizing and branding the Kalurahan located in Srihardono Village Bantul Yogyakarta. This program can be realized in approximately two months by conducting research and focus group discussion with Srihardono Village staff and local community representatives. Then, we conducted digital content production. The results of this service are the creation of village design assets, profile books, website homepages, social media templates, and village profile videos.
Etika Periklanan dan Perlindungan Anak dalam Iklan Mie Sedaap Papa Hidup Lagi
Burhanudin Al-Ghoni;
Muhammad Shaba Shabira;
Fajar Junaedi
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero
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DOI: 10.54259/mukasi.v3i3.2732
In Indonesia's advertising context, upholding ethics is a crucial aspect for practitioners. The Indonesian Advertising Council recognizes the importance of ethics in creating advertisements that are not only creative but also ethical. As a strategic instrument in marketing communication, advertising must prioritize ethics when conveying messages to the public. Creating ethical ads requires specific methods to conform to established standards. This article evaluates ethical violations in the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement. This study will examine scenes that allegedly violate the advertising code of ethics in detail. This study uses a qualitative approach with content analysis techniques and data validity is strengthened with supporting related reference sources. Based on the research results, it was found that the 'Papa Hidup Lagi' edition of Mie Sedaap's advertisement violated Indonesian Advertising Ethics, especially Chapter. III A, article 3.1, sub-article 3.1.2 deals with depicting children in situations that are misleading or inappropriate to be shown. In addition, this advertisement violates the Chapter. III A, point 1.27 states that the benefits of a product must be conveyed honestly, correctly, and responsibly, and not add other benefits beyond the product's capabilities.