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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal Bali Membangun Bali Journal of Tourism and Economic Journal of Social Research Jurnal Pendidikan Indonesia (Japendi) Asian Journal of Social and Humanities International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science

I Gusti Putu Bagus Sasrawan Mananda

Udayana University

Author-ID : 2950480

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ANALISIS STRATEGI PEMASARAN KAIN ENDEK BALI SEBAGAI INDUSTRI PARIWISATA KREATIF (STUDI KASUS DENPASAR) Deannisa Hakika Putri; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sebagai daerah tujuan wisata dengan jumlah kunjungan wisatawan terbanyak nomor dua di Indonesia, Bali perlu menyediakan fasilitas pariwisata yang baik. Begitu juga dalam hal cinderamata. Cinderamata memiliki nilai emosi yang tinggi karena cinderamata dapat memberikan kenangan bagi wisatawan yang membuat wisatawan ingin mengunjungi kembali daerah tujuan wisata tersebut. Peraturan Menteri Pariwisata dan Ekonomi Kreatif menyatakan bahwa industri kreatif dapat berkontribusi untuk meningkatkan Produk Domestik Bruto (DBP) nasional yang diperoleh dari nilai tambah yang dihasilkan oleh 14 industri kreatif, salah satunya adalah industri kerajinan. Karena itulah perlu dilakukan penelitian tentang strategi pemasaran untuk industri kreatif Kain Endek Bali sebagai cinderamata khas Bali dengan fokus Kota Denpasar. Metode pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif yang dianalisis dengan bauran pemasaran meliputi produk, harga, promosi, dan distribusi. Kemudian dipadukan dengan Analisis SWOT. Hasil penelitian ini menunjukkan bahwa strategi yang dapat diterapkan adalah; SO mempertahankan kualitas produk dan aktif mengikuti pameran-pameran, ST meningkatkan mutu produk dan tetap menggunakan sistem distribusi langsung, WO memperbaiki ruang produksi dan WT membuka cabang di daerah lain. Saran yang dapat diberikan adalah bekerjasama dengan agen perjalanan, pemerintah agar konsisten dalam mendukung kelestarian Kain Endek Bali, mempertahankan kualitas produk, dan mengemas hasil produksi dengan lebih menarik.

LEGAL CHALLENGES AND REGULATIONS OF TRAVELOKA AS A TOURISM BUSINESS TO PAYLATER APPLICATIONS W. Citra Juwitasari; IGPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p19

This study aims to identify Paylater's position in payments between tourists visiting Bali and the Traveloka as a tourism business, the legal relationship between Paylater consumers and Traveloka and payment practices with Traveloka Paylater facilities. On that basis, it was deemed necessary to conduct research on the legal challenges and opportunities of using Paylater in consumer transactions with Traveloka. The research conducted was normative legal research. Researchers used data collection tools in the form of a literature study or document study by examining OJK Regulation Number 77/POJK.01/2016. Traveloka's position in implementing Paylater can be seen in three aspects, namely: In electronic transactions, namely as an issuer (Article 1 number 6) where the issuer is a bank and an institution other than a bank. Financial Technology, Traveloka Paylater provides online agreements with its consumers. Consumer Financing, namely as a creditor who provides financing to the debtor in this case is the consumer. In the implementation of Paylater, the legal relationship that exists between Traveloka and the user is: The legal relationship of the agreement, where Traveloka is the provider of funds, while the user is the party using the funds with the payment agreement made on credit. The legal relationship of financing, namely Traveloka as a financing company and the users are the customers. The relationship between business actors, where Traveloka as a business actor is entitled to receive his rights through a business agreement made with the user.

DEVELOPMENT STRATEGIES OF UBUD VILLAGE AS A CULTURAL M.I.C.E. (MEETING, INCENTIVES, CONVENTIONS, EXHIBITIONS) DESTINATION IN BALI I GPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year, therefore the tourism industry to try to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions). This research uses descriptive qualitative analysis technique by applying the participatory principle involving M.I.C.E stakeholders, destination manager, travel agent managers and tourists. Ubud Village as a tourist destination also has potential for M.I.C.E activities has not had a convention bureau, this is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation activities of M.I.C.E. dominated by incentives tourism activities (56.57%), exhibitions (31.72%) and meetings (11.71%). The SWOT results concluded that Ubud Village is still S> W and O?T thus requiring internal consolidation, but seeing O?T has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.

STRATEGI PENINGKATAN PENJUALAN TIKET PADA PT CITILINK INDONESIA DISTRIK DENPASAR DI BALI Nurman Hadipratama; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Citilink Indonesia berdiri sebagai perusahaan sendiri dan berfokus di segmen Low Cost Carrier pada awal 2011. Citilink dibentuk sebagai sebuah perusahaan yang berdiri sendiri, bukan lagi merupakan Strategic Business Unit dari Garuda. Hal ini bertujuan agar Citilink bisa lebih berkembang dan bersaing secara kompetitif dengan Low Cost Carrier lainnya, dan juga Garuda Indonesia tidak akan menurunkan levelnya untuk bersaing dengan Low Cost Carrier. Untuk menghadapi persaingan tersebut diperlukan strategi dan program alternatif yang melibatkan penumpang dan staff Citilink yang dapat mengetahui lingkungan internal dan eksternal. Teknik pengumpulan data ini digunakan dengan melalui observasi, wawancara, studi kepustakaan dan kuisioner. Berdasarkan analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal PT.Citilink Indonesia dan dikombinasikan dengan analisis SWOT dapat dterapkan strategi yang dapat diterapkan demi meningkatan penjualan tiket yaitu strategi peningkatan promosi dan memperkuat pangsa pasar, strategi peningkatan saluran distribusi, strategi peningkatan sumber daya manusia, strategi penyesuaian harga dan strategi peningkatan pelayanan.

PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT MITRA GLOBAL HOLIDAY JIMBARAN BALI Ni Made Rena Prilian; Yayu Indrawati; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research aim is to know the influence which is significant from work environment variable to employees performance at PT Mitra Global holiday, Jimbaran Bali. Respondents were all employees which is total amount to 52 respondents and the sampling tehnique using purposive sampling, such as sampling technique with specific consideration. Type of data used qualitative and quantitative which we derived from the premiere and secondary data. The method used to gather the information were interviews, library, research questionary and observation. The analysis technique is descriptive analysis, likert scale, correlation, determination, regression and t-test analysis. Based on the correlation analysis, its clear that the influence of the work environment on employee performance is equal to 0,804. It is mean that there’s be strong relationship influence between work environment of employees performances at PT Mitra Global Holiday Jimbaran Bali. The more conducive of work environment the better the performance of employees. Mean while, from the determination method of 64,4 percent stated that the work environment has the effect of 64.6 percent and the remaining 35,4 percent were caused by other factors. According to regretion analysis the result have t-count 9,559 > t-table 2,40 states that the influence of work environment have relation with enthusiasm of employees at PT Mitra Global Holiday, Jimbaran- Bali.

PENGARUH BRAND IMAGE TERHADAP MOTIVASI DAN MINAT WISATAWAN DOMESTIK BERKUNJUNG KE SANUR VILLAGE FESTIVAL I Gusti Putu Pandu Fariska; I Gusti Putu Bagus Sasrawan Mananda; Ni Gusti Ayu Susrami Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sanur Village Festival is an event established by the Yayasan Pembangunan Sanur which combines large-scale activities consisting of food festivals, a series of contests, competitions, cultural arts attractions, music, and a variety of friendly activities environment. Samples of this study were domestic tourists who have visited the Sanur Village Festival. The sampling technique used purposive sampling in 160 respondents. Data collection techniques are performed with observations, questionnaires, interviews, literature studies, and documentation. The sampling technique uses the purposive sampling technique and utilizes a likert scale model questionnaire that is calibrated using the validity test and the reliability test is calculated using the Cronbach alpha coefficient using the SPSS 25.0. The data analysis techniques in this study used partial least square analysis techniques (PLS), and the equation model will analyzed is the outer model, inner model and hypotheses testing. Based on the software calculation smartPLS version 3.0 obtained the result that there is a significant influence between the variable brand image to the motivation and interest of domestic tourists visit to Sanur Village Festival. This is evidenced by the results of the analysis of the influence of the brand image to the motivation obtained value of 41.9%, while the interest earned a value of 40.5%. Furthermore, the influence of motivation to interest can be seen from the results of the analysis of Partial Least Square obtained T-Statistic of 1.766 > T-table 1.654, this means the motivation variable positively affect the interest of domestic tourists visiting Sanur Village Festival.

OKPROPERTI.COM BUSINESS STRATEGY FOR VILLA SALES IN BALI DURING THE COVID-19 PANDEMIC IGPB. Sasrawan Mananda; Ida Bagus Made Mahendra; I Wayan Darsana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p21

The Covid-19 pandemic has changed people's habits in carrying out their activities, including in fulfilling their needs from offline to online, even though economic activity had decreased, but the opportunity to earn income is still open, including buying and selling property villas in Bali through an online platform. One of the platforms that are newly formed one is okproperti.com. During the pandemic period around 4 million people in Indonesia every month are looking for property in Bali and two out of three people want to buy property within the next year and for almost two consecutive quarters this year, said the villa price index continued to decline. The demand for property listings continues to tend to increase, even though at the time of the lockdown it was decreasing, but in August 2020 there was an increase, which was a sign that interest in property was starting to rise. The increase in villa sales was driven by various factors, apart from lower prices; the government also provided a 100% discount on value added tax borne by the government for home purchases. Apart from that, Indonesia Bank's policy interest rate is currently at the level of 3.5%. Okproperti.com as a property sales information provider platform has a strategy that is to continue to align what consumers need. Based on search trends on okproperti.com, the most sought-after villas are homes priced below 2 billion Rupiah with complete facilities. Okproperti.com as a property technology company, answers the needs of consumers who are looking for information online, not only presenting villa listings but also a one stop solution including legality, mortgages so that villa seekers get their dream home.

FAKTOR-FAKTOR YANG MEMPENGARUHI PENURUNAN INTENSITAS KUNJUNGAN WISATAWAN DI DAYA TARIK WISATA CANDIDASA, KABUPATEN KARANGASEM, BALI Ida Ayu Dyana Prawerti; I GPB. Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Daya Tarik Wisata Candidasa memiliki keindahan alam serta atraksi wisata yang cukup menarik. Selama tujuh tahun terakhir intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa mengalami penurunan. Kunjungan tertinggi pada tahun 2010 yakni mencapai 7473 wisatawan, namun pada tahun-tahun berikutnya mengalami penurunan yaitu pada tahun 2011, tahun 2012 dan tahun 2014 dengan rata-rata pertumbuhan sebesar -0,50 %. Berdasarkan hal tersebut maka perlu untuk dikaji (1) faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan Daya Tarik Wisata Candidasa; (2) faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dokumentasi dan studi kepustakaan. Sampel yang digunakan sebanyak 100 wisatawan yang sedang berkunjung ke Daya Tarik Wisata Candidasa yang dipilih secara accidental sampling. Teknik analisis data yang digunakan adalah analisis faktor. Hasil analisis faktor menunjukkan dari 27 variabel dapat direduksi menjadi 22 variabel. Terdapat 5 (lima) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel kelayakan infrastruktur (X4), jarak (X5), ketersediaan tourist information center (X9), politik global (X19) dan ekonomi nasional (X13). Hasil analisis faktor menunjukkan bahwa terbentuk 8 (delapan) faktor yang merupakan faktor-faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa, diantaranya faktor atraksi dengan eigenvalue 8,171, faktor keamanan dengan eigenvalue 2,665, faktor kualitas dengan eigenvalue 1,983, faktor politik dengan eigenvalue 1,622, faktor teknologi dengan eigenvalue 1,560, faktor amenitas dengan eigenvalue 1,375, faktor promosi dengan eigenvalue 1,099 dan faktor efisiensi waktu dengan eigenvalue 1,047. Dari hasil analisis faktor diketahui bahwa faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa adalah faktor atraksi karena memiliki eigenvalue tertinggi diantara faktor lain yang terbentuk. Adapun variabel yang termasuk dalam faktor atraksi adalah kondisi daya tarik wisata, kebersihan daya tarik wisata, kenyamanan wisatawan, kondisi/isu kesehatan, peran masyarakat lokal dan aktifitas wisata.

PARTISIPASI MASYARAKAT LOKAL DALAM PENGELOLAAN USAHA WISATA DI KOTA SENTANI, KABUPATEN JAYAPURA, PAPUA Nani Eunike Manoach; IGPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p08

Local community participation in managing of local industry is important to tourism development in Sentani City, Jayapura Regency, Papua. The purpose of this study is to determine the participation of local community in the tourism industry entrepreneurship in Sentani City. The informant determination technique used in this research was purposive technique and the data analyze technique used in research was qualitative descriptive. The study result showed that local people in Sentani, have impulsive participation in tourist attraction business, waterpark, rent boats, and handycraft business. Coersive participation in rent car business, tour and travel, restaurant, and accommodation business. Induced participation in tour guide business.

FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN MASKAPAI OLEH WISATAWAN DOMESTIK MILENIAL KE BALI L.P.R. Prema Darayanti; I Gusti Putu Bagus Sasrawan Mananda; L.G.L.K Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p13

Bali is one of the tourist destinations that is favorite by domestic tourists for a vacation. In recent years, domestic tourist visits to Bali have been dominated by the millennial generation. To be able to visit Bali, tourists can pass through land and air routes. Apart from the presence of highways along the island of Java that facilitates access to Bali, the use of airways is still in demand by domestic tourists to date because it is more efficient in travel time. This study aims to determine the factors that influence the decision of airline selection by millennial domestic tourists to Bali. The sample of this research is millennial domestic tourists to Bali using the air route. The technique of determining the sample using purposive sampling on 100 respondents. Data analysis techniques were performed, namely: validity, reliability, and factor analysis. The results of this study are: 1) Six factors influence the decision to choose an airline to Bali. 2) The dominant factor in millennial domestic tourists choosing airlines to Bali is psychological factors. This factor consists of five forming indicators, namely: (1) Value, (2) Security, (3) Image of airline brand, (4) Perception, (5) Timeliness, (6) Family trust, (7) Family loyalty to airline brands, (8) Knowledge of airlines, (9) Experience with airlines.

Co-Authors AA. Sagung Amega Indra Theresa Ade Sri Anisha Br Sitepu Adela Vania Angwyn Agung Suryawan Wiranatha Akbar Isawatul Jariah Akrom, Akrom Alda Chairini Angga Suputra Jayadi Ardilla Nathaurisia Axel Christine Pratama Ayu Kusuma Camelia Agatha Mahayu Putri Christian Hamonangan Sinaga Citra Juwitasari Danang Purnomo Deannisa Hakika Putri Dewi, LGLK. Dewi, Luh Gede Leli Kusuma Diah Permana Tirtawati Diana Martalia Drs. I Wayan Darsana,M.Ed . Emmanuella Felice’anna Dije Karisoh Evitauli Pangaribuan Gede Eka Sucita Darma Gusti Alia, Meliana Hadi, Aneisya Audeslina I Gede Adhi Suputra Arimbawa PG. I Gede Cahaya Adi Putra I Gede Noviana Putra I Gede Putra Binawa I Gusti Putu Pandu Fariska I Ketut Antara I Ketut Suwena I Made Adikampana, I Made I Made Sendra I Made Sendra I N. ARIANA I Nyoman Sudarta I Nyoman Sudiarta I Nyoman Sunarta I P. Sudana I Putu Andre Adi Putra Pratama I PUTU SUDANA I Wayan Darsana I Wayan Darsana I Wayan Kartimin I Wayan Suardana I Wayan Suardana I Wayan Suardana Ida Ayu Dyana Prawerti Ida Bagus Made Mahendra Ignatius Cahyanto Intan Permatasari Liyanti Jontinus Naibaho Juwitasari , Citra Kadek Sandra Putri Dewanti Kresnanda Yuliono Kristina Valentina Br Siregar L.G.L.K Dewi L.P.R. Prema Darayanti Luh Gede Leli Kusuma Dewi M. SUKANA MADE KUSUMA NEGARA Mardi Ulises Simanjuntak Maria Melani Rosalina Hutabarat N M. Ariani Nani Eunike Manoach Ni Gusti Ayu Susrami Dewi Ni Kadek Ayu Marini Sarasdiyanthi Ni Ketut Arismayanti Ni Komang Rahayu Wulan Dewi Ni Made Adi Yanti Putri Ni Made Inna Dariwardani Ni Made Oka Karini Ni Made Rena Prilian Ni Putu Eka Mahadewi Ni Putu Masni Nistari Ni Putu Ratna Sari Ni Putu Ratna Sari Ni Putu Yumita Arie Puteri Nur Annisa Fitri Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Ayu Nugraheni Putu Yolanda Yuniari Putu Yurika Selly Novia Renita Sri Lestari Rivaldi A. Gani Safitri Mustadin Sekar, Maria Tabitha SUDANA SUDANA W. Citra Juwitasari Wiwin Roy Jaya Saragih Yayu Indrawati Yohanes Kristianto Zyendira Amanda Zanuar

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